18:05. It's time for Brand Republic

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.


Most read: Gogglebox’s Stephen and Chris launch EE TV

Ok, fess up. No-one in the office admitted to watching it, but judging by our analytics Gogglebox is everyone’s guilty pleasure. Campaign magazine’s story reports on the launch of Saatchi & Saatchi’s ad for EE, promoting its new TV service. The ad features Gogglebox stars Christopher Steed and Stephen Webb. Oh and Kevin Bacon, of course, helicoptered in for good measure. EE says it’s the biggest TV campaign since the brand’s 2012 launch. Better get ready for more Bacon, then.

Kazam Online ad banned

Most shared: Mobile phone ad banned for objectifying women

This Campaign story has stirred a few of you on Twitter today. The ASA banned mobile phone manufacturer Kazam Online’s ad for portraying a woman in a needlessly sexual way. She then picked up the ironing, no less. The ASA received eight complaints claiming the spot was "overtly sexual and objectified women" and "bore no relationship to the product". Agreed.

BR relaunches today

In the twittersphere: #BrandRepublicRelaunch

Well it had to be about us today! But I think on our relaunch day we are allowed to show a little nepotism. Huge thanks to the hundreds of you who tweeted and supported us. Here are a few of our favourite tweets from the day.


What the others are saying: On Barclays' Twitter payments

Barclays became the first bank in the UK today to allow Twitter payments via mobile app Pingit. The service will launch on 10 March, and has the potential to reach 13.5m UK Twitter users. Cnet explains in detail how the service works, noting benefits such as splitting a restaurant bill using the built-in calculator. Tech site Gigaom says this is one of several ways in which banks are enabling mobile payments using Twitter. Last year, France’s Groupe BPCE launched a service allowing people to send payments through public Twitter.

BR says: Barclays is doing a stellar job of digitally engaging its customers of all ages – from its Digital Eagles campaign to this latest venture. Big thumbs up from us.


BR recommends: Our video taking you behind the scenes at Squawka

I’m forever getting feature pitches from people professing they will "unlock the secrets of big data", or why marketers "just don’t understand the tech" to properly analyse their data. We could probably all do with a lesson in how to make better use of our brands’ data. Now you can have one in the form of Squawka. The guys behind the football data site and media publisher have, if I may say so, cracked it. I went with our BR Producer team to find out what has led to its rapid success. Watch the video here.

Got something you’d like us to share in 18:05? Email me on rachel.bull@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free