18 gaming brands unite to spread health messages

Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.

A consortium of gaming brands are joining to promote #PlayApartTogether, a campaign to encourage people to keep doing what they love -- safely and at an appropriate social distance.

Activision Blizzard, Twitch, Riot Games, Snap Games, YouTube Gaming and Zynga are just some of the industry players on board. The campaign promotes COVID-19 self-protection tips from the World Health Organization.

The logo was created by a games industry designer on behalf of the initiative.

Additionally, WHO’s official PSA’s have been shared with the participating companies, who can incorporate them into their ad inventory, their social channels and even the games themselves.

"Some of the most impactful moments on YouTube have been creators virtually engaging with fans and other gaming creators halfway around the world via livestreams," stated Ryan Wyatt, global head of gaming at YouTube. "Gamers know how to come together, even when we're apart, so let's be safe during this time and do our part as an industry to flatten the curve."

The gaming brands also are planning inspirational events, activities and rewards to support the campaign. 

"The #PlayApartTogether initiative activates positivity and community that can help us commit to the urgent task at hand," said Bernard Kim, president of publishing at Zynga.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free