18 Feet & Rising leaves AkzoNobel ad roster

18 Feet & Rising worked on AkzoNobel brands such as Cuprinol
18 Feet & Rising worked on AkzoNobel brands such as Cuprinol

AkzoNobel has restructured its advertising roster in the UK, ending its relationship with 18 Feet & Rising.

18 Feet & Rising worked on Cuprinol, Polycell and Hammerite. The marketing for those brands has been folded into other roster shops after a "rationalisation" by the Dutch multinational.

AnalogFolk, AkzoNobel’s UK digital agency, and Bartle Bogle Hegarty, which looks after Dulux, are expected to gain from the restructure.

AkzoNobel issued a statement through 18 Feet & Rising, which read: "To reduce complexity within the marketing function of AkzoNobel Decorative Paints UK, we are rationalising the number of agencies we work with. 

"We are aligning the agencies who work on strategic communications planning and development across all of our brands."

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free