Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine writes about how the industry can reverse the talent spiral.
Tham Khai Meng, Worldwide CCO of Ogilvy & Mather argues data and creativity are the Montagues and Capulets of advertising. When they combine they create something profound, like 'Romeo and Juliet.'
Founder of School Max Lenderman writes that the industry can reverse its talent drain if it recognizes the transformative power of a higher mission.
Advertising icon and chairman of TBWA/Media Arts Lab, director of Media Arts, TBWA/Worldwide Lee Clow writes about how purpose-based marketing has become his passion.
As Millennials increasingly define our culture, JWT's worldwide chief creative officer Matt Eastwood writes they will also define our understanding of an experience.
Greg Hahn, chief creative officer at BBDO NY shares the advertising lessons he learned from Led Zeppelin’s Robert Plant.
As he helps welcome Campaign to US shores, WPP Group's CEO Sir Martin Sorrell looks at new opportunities for global operations in brand-new markets.
President of VivaKi’s client service team in North America and Audience On Demand in EMEA, Marco Bertozzi, gives his thoughts on advertisers taking programmatic in-house.
The upgrade ditches cookies and promises a powerful edge when advertising to mobile users, writes Mason Lerner.
Speaking exclusively to Campaign US, DDB Worldwide's chairman emeritus Keith Reinhard reflects on his career and talks about the "ultimate revelation" of advertising in this video.
As the dust settles on Advertising Week, creativity versus data emerges as a dominant theme, writes Sarah Shearman.
Huge managing director of marketing strategy Jonathan Lee explores the communication gap between advertising veterans and digital hotshots. It's time to bury the hatchet and carve out new terrain together.
Sometimes, smart decisions are made by gut instinct, without the benefit of data. NBC's decision to air a live broadcast of 'The Sound of Music' is one example, writes Sarah Shearman.
The Martin Agency’s creative technologist John McClaire creates a guide to surviving the zombie apocalypse (and your job).
Archana Kumar, Chief Strategy Officer, MediaCom USA asks what did the ALS Ice Bucket Challenge have that your agency's social campaign doesn't?