Brands tweeted their support of the US Women's soccer team during the Women's World Cup on Sunday, focusing on the historic significance of the win.
The US women’s national soccer team bested Japan 5-2 on Sunday night, winning the Women’s World Cup. Carli Lloyd led the team to victory, scoring three goals for the US.
Some American fans were criticized for making mocking references to Pearl Harbor on Twitter during the game. However, brands across all industry sectors chose to cheer on the winning team via more tasteful tweets, focusing instead on the historic significance of the win.
The hashtag #PassTheLove was trending on Sunday in support of the US team.
Check out how the victory kick-started a round of celebratory tweets from brands.
Adidas
The 2015 #FIFAWWCFinal is red, white, and blue. #BeTheDifference pic.twitter.com/FYZ8VoSvqR
— adidas Soccer (@adidassoccer) July 6, 2015
Coca-Cola
America's birthday just got a whole lot more celebratory-er. Congratulations to the #USWNT! pic.twitter.com/7fL0v9lawG
— Coca-Cola (@CocaCola) July 6, 2015
Disneyland
RT if you're rooting for the #USWNT in the #FIFAWWC Final! pic.twitter.com/9Hs3Z9AQo4
— Disneyland Resort (@Disneyland) July 5, 2015
Hallmark
Congrats to the #USWNT on their historic #WorldCup win! U-S-A! U-S-A! pic.twitter.com/bx9SGroGvA
— Hallmark Cards (@Hallmark) July 6, 2015
Honey Maid
Thank you @alexmorgan13 & #USWNT for inspiring the nation! It's time to celebrate this historic win! #PassTheLove https://t.co/8WvDHXZKbK
— Honey Maid (@HoneyMaidSnacks) July 6, 2015
JC Penney
Soccer IS for girls. Congrats, #USWNT! http://t.co/cp5ObUYTPB pic.twitter.com/2UBK5Uvrgn
— JCPenney (@jcpenney) July 6, 2015
McDonald’s
We just witnessed history being made by @alexmorgan13 and team! First title in 16 years! We believed and YOU did it! pic.twitter.com/eDGQGFXPIz
— McDonald's (@McDonalds) July 6, 2015
Nike
It takes more than one star to bring home your third. #NoMaybes #uswnt http://t.co/1SLmONMNRU https://t.co/lOsWAZQvlx
— Nike Soccer (@nikesoccer) July 6, 2015
Southwest Airlines
The world is watching. Even at 35,000 ft. (Tonight's game available for free on WiFi-enabled flights.) #USWNT #USA pic.twitter.com/Y7bTFPkvne
— Southwest Airlines (@SouthwestAir) July 5, 2015
Tampax
.@Always, that’s what we call kicking #LikeAGirl! Show us how you dominate the field #LikeAGirl. pic.twitter.com/xAtqT6fFHD
— Tampax (@Tampax) July 5, 2015
Target
Go for the GOOOAAALLL! Good luck #USWNT! #USAvJPN pic.twitter.com/C8EyLrkmkw
— Target (@Target) July 5, 2015
Tide
Can’t wait to cheer on our favorite colors tonight. #USWNT #SheBelieves #GetsItOut pic.twitter.com/hiIKEs9GdQ
— Tide (@tide) July 5, 2015
US Navy
From America’s Navy to @USSoccer_WNT, congrats for #FIFAWWCFinal win. One Nation, One Team! pic.twitter.com/877buCwmjZ
— U.S. Navy (@USNavy) July 6, 2015
This article first appeared on prweek.com.