After 10 years, America no longer 'runs on' Dunkin' Donuts

New #KeepOn campaign from Hill Holliday channels pop music, positivity

Dunkin’ Donuts unveiled a new ad campaign from Hill Holliday in an overhaul of the coffee shop’s hugely successful and long-running "America Runs on Dunkin’" work, which lasted 10 years. The cheerful and earnest campaign urges customers to "#Keep On" being themselves — working, playing and living — fueled by caffeine and baked goods. The first 30-second television spot, complete with catchy pop song, debuted Sunday during the tone-appropriate "America’s Got Talent." More TV spots will follow, along with radio, OOH, digital and social media. The #KeepOn tagline will also appear on the chain’s coffee cup and menus.

Credits

Chief Creative Officer
Associate Creative Director
Agency Producer
EVP Group Account Director
VP Account Director
Account Supervisor
Account Executive
Project Manager
Production Company
Executive Producer
Producer
Director
Edit House
Wax
Editor