Some brands created their own emojis:
Some made it all about themselves:
Which emojis best describe Selena? #WorldEmojiDay— Official Selenators (@SelenaFanClub) July 17, 2016
While others used the day to further causes:
There were product promotions to tie into the day:
Sports teams seemed particularly keen to get involved:
Some held special events to mark the occasion, including this performance by pop band Forever In Your Mind at Disneyland to support the app-based game Disney Emoji Blitz:
We’re not quite sure what message One Direction are putting across here:
There were some inventive videos:
But some were a bit creepy:
Last month John Clinton, jury president at the recent Cannes PR Lions, said jurors had developed "emoji fatigue" over the widespread use of the icons in campaigns. On yesterday’s evidence, this is a trend that shows no signs of stopping.
This article first appeared on prweek.com.