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Plus Company

Is the “Big Idea” Over? A podcast presented by Plus Company

Plus Company sponsored podcast with headshots of Josh Budd and Jaime Pescia

Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, chief creative officer, NA, Citizen Relations and Jaime Pescia, VP, global creative & brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.


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