Apple springs forward with its wearable. How will brands respond?
Deutsch LA's EVP/design director checks off the strengths (and one weakness) of Apple's smartwatch
Updated: The consumer electronics company officially launched its smartwatch -- and offered glimpses of its potential for brands
"Android: Wear what you want" debuts just ahead of Apple's launch
Juniper Research says Apple shipped 8.8 million smartwatches in 2015
The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades
In other news: Action heroes face off in UK ads ... Apple sued for "Start Something New" ... No more funny startup names ... Amazon digs into Indian cultural references.
The first models of Apple's smartwatch will reach brick-and-mortar stores April 24
Bob Iger also revealed details of "Frozen 2"
In a break with tradition, Apple is putting serious ad dollars behind its new wearables
Apple's latest gadget is the star of the show in the spot by TBWA\Media Arts Lab
Courtesy of Marketing, stay tuned for live coverage of Apple's big product rollout
iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".
In other news: Apple rolls out new streaming music service ... Time Inc. celebrates first birthday with campaign ... The little YouTube ad that could.
E-commerce is out, convenience and timing are in
In other news: Free royal pizza ... New ad demands on TV networks ... Mobile video ads rocket ... South Korea leads skin-care boom.
Apple rolls out three new ads for Apple Watch
App lets users send exclusive emoji character using Apple's new wearable
In other news: Apple ResearchKit project helps breast-cancer patients ... McDonald's will pay SXSW bands.