Apple springs forward with its wearable. How will brands respond?
Sizing up Apple Watch
Deutsch LA's EVP/design director checks off the strengths (and one weakness) of Apple's smartwatch
Apple Watch springs forward
Updated: The consumer electronics company officially launched its smartwatch -- and offered glimpses of its potential for brands
Google offers Apple Watch riposte
"Android: Wear what you want" debuts just ahead of Apple's launch
Apple Watch accounts for half of global smartwatch shipments
Juniper Research says Apple shipped 8.8 million smartwatches in 2015
Apple seeks high ground with Apple Watch
The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades
In brief: The touch of Apple Watch, the 'e' in trendy
In other news: Action heroes face off in UK ads ... Apple sued for "Start Something New" ... No more funny startup names ... Amazon digs into Indian cultural references.
Apple Watch now available to pre-order online
The first models of Apple's smartwatch will reach brick-and-mortar stores April 24
Disney CEO: Apple Watch displays Disney's future
Bob Iger also revealed details of "Frozen 2"
Could the Apple Watch marketing drive backfire?
In a break with tradition, Apple is putting serious ad dollars behind its new wearables
Apple Watch ad lets the product do the talking
Apple's latest gadget is the star of the show in the spot by TBWA\Media Arts Lab
Apple Watch launch event: Live blog
Courtesy of Marketing, stay tuned for live coverage of Apple's big product rollout
With Apple Watch, it's time for new ad designs
iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands
The rear of the Apple Watch is more interesting than the face
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".
In brief: Coke's Diesel lookalike, Apple Watch apps get smarter
In other news: Apple rolls out new streaming music service ... Time Inc. celebrates first birthday with campaign ... The little YouTube ad that could.
Wrist brands: How brands are editing down their apps to fit the Apple Watch
E-commerce is out, convenience and timing are in
In brief: Apple Watch banking, social media stocks slump
In other news: Free royal pizza ... New ad demands on TV networks ... Mobile video ads rocket ... South Korea leads skin-care boom.
Apple Watch 'Us,' 'Up' and 'Rise' by TBWA\Chiat\Day
Apple rolls out three new ads for Apple Watch
American Greetings serves up taco emoji for Apple Watch
App lets users send exclusive emoji character using Apple's new wearable
All along the Watch towers: The competitive landscape for Apple Watch
As usual, Apple isn't first to market. Will its smartwatch work market magic?
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