Advertising news and opinion from international thought leaders

Sizing up Apple Watch

March 10, 2015 by Nathan Iverson

Deutsch LA's EVP/design director checks off the strengths (and one weakness) of Apple's smartwatch

Apple Watch springs forward

March 09, 2015 by Daniel Drew Turner

Updated: The consumer electronics company officially launched its smartwatch -- and offered glimpses of its potential for brands

Google offers Apple Watch riposte

Google March 10, 2015 by Adam Olson

"Android: Wear what you want" debuts just ahead of Apple's launch

Apple Watch accounts for half of global smartwatch shipments

January 14, 2016 by Ben Bold

Juniper Research says Apple shipped 8.8 million smartwatches in 2015

Apple seeks high ground with Apple Watch

April 23, 2015 by Matthew Rothenberg

The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades

In brief: The touch of Apple Watch, the 'e' in trendy

April 13, 2015 by Matthew Rothenberg

In other news: Action heroes face off in UK ads ... Apple sued for "Start Something New" ... No more funny startup names ... Amazon digs into Indian cultural references.

Apple Watch: cheapest model sells out in China.

Apple Watch now available to pre-order online

Apple April 10, 2015 by Shona Ghosh

The first models of Apple's smartwatch will reach brick-and-mortar stores April 24

Disney CEO: Apple Watch displays Disney's future

Apple March 16, 2015 by Shona Gosh

Bob Iger also revealed details of "Frozen 2"

Could the Apple Watch marketing drive backfire?

March 11, 2015 by Shona Ghosh

In a break with tradition, Apple is putting serious ad dollars behind its new wearables

Apple Watch ad lets the product do the talking

Apple March 10, 2015 by Ben Bold

Apple's latest gadget is the star of the show in the spot by TBWA\Media Arts Lab

Apple Watch launch event: Live blog

March 09, 2015 by Shona Ghosh

Courtesy of Marketing, stay tuned for live coverage of Apple's big product rollout

With Apple Watch, it's time for new ad designs

November 11, 2014 by Daniel Drew Turner

iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands

The rear of the Apple Watch is more interesting than the face

September 10, 2014 by Justin Billingsley

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'

September 09, 2014 by Sara Kimberley

Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".

In brief: Coke's Diesel lookalike, Apple Watch apps get smarter

June 08, 2015 by Matthew Rothenberg

In other news: Apple rolls out new streaming music service ... Time Inc. celebrates first birthday with campaign ... The little YouTube ad that could.