AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Campaign Chemistry: Direct Digital Holdings CEO Mark Walker
Walker chats about Direct Digital Holdings’ business model, its mission to get diverse-owned publishers on programmatic media plans and its first year on the market as a public company.
Creem and Spin rock again at SXSW. Are their reboots viable or just clouds in our coffee?
One has a new magazine cover that’s too naughty for the USPS.
Creatives need to take up the trans cause
Our industry depends on people who redefine living.
How to defend your brand marketing budget in a downturn
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
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Cogs & Marvel recreates The Banshees of Inisherin as 8-bit arcade game
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
Fatboy Slim crafts free virtual reality concert experience
Audiences can tune in to the DJ's immersive event on 30 March 2023.
Silicon Valley Bank collapsed. Will marketer confidence be next?
Marketers are spooked but preparing to weather the storm differently this financial crisis.
Marketers expected to scrutinize partner contracts post-SVB collapse
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
Activist campaigns take over SXSW
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
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