Attendees at SXSW 2023

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023

Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.

Campaign Chemistry featuring Mark Walker

Campaign Chemistry: Direct Digital Holdings CEO Mark Walker

Walker chats about Direct Digital Holdings’ business model, its mission to get diverse-owned publishers on programmatic media plans and its first year on the market as a public company.

Creem Magazine reboot

Creem and Spin rock again at SXSW. Are their reboots viable or just clouds in our coffee?

One has a new magazine cover that’s too naughty for the USPS.

Headshot of Libby Brockhoff

Creatives need to take up the trans cause

Our industry depends on people who redefine living.

A black and white picture of a man holding an old-fashioned machine saw

How to defend your brand marketing budget in a downturn

An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.

The opening page for Banshees the game

Cogs & Marvel recreates The Banshees of Inisherin as 8-bit arcade game

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.

Screenshot of Fatboy Slim's VR concert trailer

Fatboy Slim crafts free virtual reality concert experience

Audiences can tune in to the DJ's immersive event on 30 March 2023.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Silicon Valley Bank collapsed. Will marketer confidence be next?

Marketers are spooked but preparing to weather the storm differently this financial crisis.

The Silicon Valley Bank (SVB) logo is seen through a rain covered window

Marketers expected to scrutinize partner contracts post-SVB collapse

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

Campaign Creative Fix wordmark

Activist campaigns take over SXSW

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.


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