How Walrus' talking mascot helped agency land new business
Walrus was built out of curiosity as an A.I. tool and has unintentionally become a valued member of the New York-based team.
An in-house shop is not an outhouse
The creative consultant on how brands can build successful internal agencies, and the role external agencies need to play.
The Ad Club of New York announces 2018 Brave Brand honorees
Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
Weber Shandwick unveils new client-driven agency model
The marketing communications industry is increasingly competitive and complex, with agencies of all disciplines looking for the best ways to meet clients' needs.
Madonna turns 60: Why she's more relevant than ever
AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.
Omnicom scoops up another shop in IT consulting space
Deal comes shortly after the group bought management and technology consulting services company Credera.
Blockchain to house programmatic media buying 'in 2019'
IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.
Movers & Shakers: Omnicom, Viacom, 360i and more
This week's account of wins and losses, lay-offs and hires.
Three of the biggest Gen Z myths busted
New research by Foursquare and Carat give agencies and brands a greater understanding of the demographic.
Private View: SunnyD's new work gets sweet response
HBO and Bumble create film experience with wine wall and bathtub filled with sweets
HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.
Where did all the rainbows go?
Why inclusivity in marketing should be bigger than one moment in time.
Are we there yet? Momentum's Donnalyn Smith has her say
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
We're about innovation without chaos: Mars global marketing head
Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.
Trojan tells us what 'butt stuff' feels like in new campaign
"It's a crazy time to be a sex-having human."
Oreo launches limited edition packs for world's struggling lefties
The brand partnered with 360i for the International Lefthanders Day campaign.
The F Collective aims to diversify adland's photography industry
Commercial photography is male-dominated. This group of women aims to fix that.
FCB names chief creative as new international CEO
Luis Silva Dias is promoted to chief executive of FCB International as Sébastian Desclée heads up new global content arm.
Audi launches reviews for digital AOR and experiential work
Digital AOR incumbent AKQA has been invited to pitch.
Toilet targeting: Military seeks agency for restroom campaign
North Dakota Air National Guard pinned toilets as 'high traffic' areas which provide 'a captive audience.'
Decisions, decisions: the ultimate ethical dilemma for tech giants
The tech giants are discovering they aren't immune from ethical dilemmas and their response will determine whether their dominance will continue or decline, Rob Norman says.
One-word answers with Instagram's Kay Hsu
The global creative shop director talks the future of social media and more.
OMD, Starcom go head-to-head for McDonald's global markets
The two agencies are competing for the media accounts in markets around the world.
Hyundai put women in driver's seat after Saudi Arabia's ban lift
The brand moves the conversation by asking 'what's next?' for women all around the world.
Dentsu Aegis Network reports organic growth up but operating profit slump
Dentsu Aegis Network suffered an 8.4% decline in its underlying operating profit across the first half of 2018, despite an upswing in the second quarter.
Sorrell a 'very small dot in the rearview mirror': Superunion CEO
In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.
What I didn't know, didn't kill me: Lessons from my first year as a CEO
The Barbarian Group chief exec shares what she has learned since taking the helm at the agency.
Brand superfans at center of 'bringing humanity back to industry'
Fans help steer the creative narrative through Odysseus Arms' ThirdEye project.
CBS secures rights for U.S. 'Love Island' series
The show has proven extremely popular overseas for the ITV Entertainment network.
Mars consolidates £1.4bn global media planning and buying into MediaCom
Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month review.
Movers & Shakers: R/GA, GroupM, Wunderman and more
This week's account of wins and losses, lay-offs and hires.
Ad Council fights accidental gun deaths with emotional campaign
The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 have teamed up to save lives.
Snap grew revenues faster than users
With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
Here's what teenage creators think of advertising today
It's "the most awake generation in decades," says Adolescent's Ramaa Mosley.
New Royal Caribbean app pairs photos with sound using A.I.
SoundSeeker, created alongside Berklee College of Music, involved reviews of hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 11 moods.
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Tencent vice president talks breaking online-offline boundaries
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
