How will Apple balance privacy and personalization as it grows ad business
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
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Bentley Motors appoints lead creative agency
London-based iX given lead global creative and strategic agency status.
BLK will fund your date at a Black-owned business
Amid rising inflation, the Black dating app will send users checks to fund their dating lives and financial literacy tips throughout the month.
Perversely patient-centric? How data brokers figure out you’re pregnant
Privacy experts say data aggregators should think twice about the predatory practices their data could enable.
WeAre8 launches self-serve ad-buying engine
Eponymous app rewards users financially for watching ads.
Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media
While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.
J&J, Equal Pride celebrate ‘HIV Heroes’
The campaign acknowledges that advocates and pharma companies each have a role to play in combating HIV/AIDS.
Should we be judging agencies on pitch wins?
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Captain Morgan introduces new 'Spice on' positioning
Summer ad work a precursor for brand activations this autumn.
AITA if I want to WFH?
There isn't a simple solution to the complexities of hybrid working in creative businesses.
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The Work
Essity "40 years of period experience" by Mother
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
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Elevating marketing success with app insights data
Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.
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