Do brands have a place on a social platform that tries to stay out of your life?
Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.
Dentsu continues strong growth trajectory in Q2
The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter.
Is your brand really talking to everyone?
Women over 40 wear makeup and stylish clothing, drink beer, buy cars, travel to resorts and just about every other thing that we currently market only to younger people.
The end of Facebook Live Shopping: How will it impact ecommerce?
Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.
Will brands ‘trade down’ from advertising to PR as recession bites?
With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.
Netflix ventures into Decentraland to promote 'The Gray Man'
The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.
Attention metrics are becoming more nuanced, but are brands ready to use them?
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
Meta backs drag style to showcase metaverse tech
Three aspiring designers to use VR to create looks for three drag acts.
Campaign Chemistry: Wisp CMO Monica Cepak
CMO of the reproductive telehealth company talks about educating consumers and its newly launched abortion telehealth service.
Movers & Shakers: The New York Times, Arizona, General Mills, Horizon Media and more
This week’s agency news, people on the move and brand buzz.
News
.jpg)
Podcasts
Opinion
_2.png)
The Work
Essity "40 years of period experience" by Mother
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Partner content
Promoted
Elevating marketing success with app insights data
Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.
Promoted
.JPG)
Promoted
