Meet Grey NY's fierce new creative chief: Justine Armour
She has worked at the likes of McCann, 72andSunny and Wieden+Kennedy.
GSK consolidates Pfizer consumer healthcare media with Publicis Media
The win majorly beefs up responsibilities for bespoke service platformGSK.
Arnold unveils new CEO and CCO as Havas doubles-down on 'evolving' agency
New leadership is phase one in a three-step plan to modernize a legacy shop that carries huge equity in its name and heritage.
IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
Separately, WPP retains GSK's U.S. pharma media business.
Alcohol branding is now all about the can
"The younger generation is not as fussy about cans."
OMD retains top global media agency title for 2019
Agency will have billed estimated $19.6bn by close of year.
What are the biggest challenges indie shops will face in 2020?
Independent agency executives shared their insights with Campaign US.
Twitter's best brand launch tweets of 2019
Twitter has revealed its best product launches of 2019, all of which showcase creativity, imagination and brevity.
Movers & Shakers: Huge, Dailymotion, Cramer-Krasselt and more
This week's account of wins and losses, lay-offs and hires.
Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
Share price fell 5.8% after directors quit.
Chipotle's Rose Parade float looks to fund young farmers
The reality is that the average age of American farmers is 58.
Tuft & Needle spoofs Netflix Original show with 'Sleep on it, America'
Comedian Neal Brennan reflects on the weird and wonderful year of 2019 in a short film created by 72andSunny.
Agencies: Please just say 'no' to exploitative payment terms
Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.
Ford's 2020 Global Trend Report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
Pick one: Mental health or work in advertising
As someone who struggles with anxiety and ADHD, I can openly say that not putting my health first has caused my performance to suffer.
Lord Saatchi, non-executive directors resign from M&C Saatchi board amid scandal
"We are determined to restore the operational performance and profitability of the business..."
UM wins GoPro global media business
The IPG agency first won the account in 2015.
Jackson Hole morphs Chicago bus shelters into ski lifts
Time to shred the gnar at your local bus station.
Hasbro Brands President steps down as it faces crucial Q4 fiscal
It comes just months after Jonathan Berkowitz was promoted following nearly two decades with the brand.
Stock image website Unsplash launches digital ad platform
The photo database wants to help brands 'dominate the visuals' shared online.
DRY Soda Company taps into sober-curious trend
The company will host special events during "Dry January."
Brands are trying to fix the holidays' escalating Grinch problem
Stolen packages epidemic requires giving your customers options.
Marketers expect experiential budgets to increase in 2020
Yet, 69 percent of marketers still struggle to prove ROI of events, EA's study states.
Ferrets and cheese slappers: TikTok's first end-of-year video
The campaign was created in partnership with adam&eveNYC.
Inside the fabulously frenetic mind of BBDO's David Lubars
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Advertising + alcohol: An examination of modern agency culture
Bevan Mahaney asked six creatives across the country about the industry's relationship with cocktails.
Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth
Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.
Gen Z Tinder users are all about being real and staying lit
The majority of Tinder users are now between the ages of 18 and 24.
AB InBev demands 'punishing payment terms' in upcoming global media review
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
Spice giant McCormick & Co calls U.S. media review
UM is defending.
Ad Council raises $5.8M for social good causes
The event, hosted by Ellie Kemper, honored Johnson & Johnson Chairman and CEO Alex Gorsky.
One-word answers with Sheraton Hotel's Indy Adenaw
Pro tip: The Sheraton in Dubrovnik is the best.
The future is short: How pithy clips are taking over social video
A look at TikTok's rise and other brands' quick-hitting successes.
Amazon and Refinery29 produce IRL gift guide
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
In 2020, content diversification will be brands' top challenge and opportunity
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
Partner content
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Five ways your brand can win consumer hearts and minds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement
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