Timing of upfronts is far from TV’s biggest problem

Timing of upfronts is far from TV’s biggest problem

The ad industry is up in arms about the future of the annual TV buying confab after P&G chief brand officer Marc Pritchard blasted the upfront in an industry speech last week.

Arthur Sadoun: 'We have exhausted everything that remote work can teach us'

Arthur Sadoun: 'We have exhausted everything that remote work can teach us'

Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.

YouTube drives impact for UN Sustainable Development Goals campaign

YouTube drives impact for UN Sustainable Development Goals campaign

Eight creative agencies teamed up on the project, which used sequential storytelling to drive awareness of the sustainable goals program.

Nextdoor launches new brand identity, campaign to “open up the neighborhood”

Nextdoor launches new brand identity, campaign to “open up the neighborhood”

The campaign by co:collective aimed to show people the benefits of using the hyperlocal network.

Facebook names Alex Schultz new global CMO

Facebook names Alex Schultz new global CMO

Former VP of product growth and innovation will take over role vacated by Antonio Lucio.

BBDO NY wins AARP brand agency of record account

BBDO NY wins AARP brand agency of record account

The agency will help target people on the younger end of the retired-person’s association.

M&C Saatchi shares suspended after it misses audit deadline

M&C Saatchi shares suspended after it misses audit deadline

The group admitted another £2.4m in accounting 'adjustments' ...

Aqilliz-BritePool: A blockchain-enabled cookieless ad targeting solution

Aqilliz-BritePool: A blockchain-enabled cookieless ad targeting solution

The companies announce a joint solution—which will be initially rolled out in Asia Pacific, Europe and the US—that promises privacy-compliant user identification with an immutable record of consent and data transactions.

‘Big Mouth’ agency on educating a generation about ‘spunk, boobs and all the rest’

‘Big Mouth’ agency on educating a generation about ‘spunk, boobs and all the rest’

Social Life worked on the ‘Guide to life’ social campaign for Netflix show Big Mouth.

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

Harriet Kingaby, co-chair of the Conscious Advertising Network, and Chris Kenna, chief executive of Brand Advance, disagreed.

Marketers boost influencer spend but are nervous of 'activist influencers'

Marketers boost influencer spend but are nervous of 'activist influencers'

More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social and political issues.

What impact will the WeChat ban have on international brands?

What impact will the WeChat ban have on international brands?

The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.

Campbell Ewald supports MiCROWN campaign for hair equality

Campbell Ewald supports MiCROWN campaign for hair equality

CROWN laws protect people from discrimination based on the texture of their natural hair or preferred hairstyles.

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

Rapper Big Sean gets a spot on the Budweiser label

Rapper Big Sean gets a spot on the Budweiser label

The AB InBev beer brand is distributing limited-edition tall-boy cans featuring the rapper as he debuts “Detroit 2” album.

MDC Partners is latest holding company to centralize tech strategy

MDC Partners is latest holding company to centralize tech strategy

The network is launching a global technology group to support its agencies and enable more collaboration.

Dentsu Aegis Network rebrands as Dentsu International

Dentsu Aegis Network rebrands as Dentsu International

The move unites tens of thousands of global employees under a single Dentsu brand

Kraft perks up its classic Macaroni & Cheese with pumpkin spice

Kraft perks up its classic Macaroni & Cheese with pumpkin spice

The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.

Five ways the pandemic is catalyzing a new creative era

Five ways the pandemic is catalyzing a new creative era

For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”

How remote pitching is showing up the agency showmen

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

Warc sees ecommerce adspend softening pandemic cuts

Warc sees ecommerce adspend softening pandemic cuts

Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

The cult of the brand

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Auto industry faces a 21% decline in global ad spend

Auto industry faces a 21% decline in global ad spend

Zenith’s auto ad spend forecast looks at the impact the coronavirus had on the category.

GoDaddy sets its sights on reopening in new campaign

GoDaddy sets its sights on reopening in new campaign

The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.

PHD names Mike Solomon COO

PHD names Mike Solomon COO

The agency brings on Solomon from sister shop OMD after elevating Catherine Sullivan to CEO last week.

Maybe what you really want is better sleep, brilliant Ikea campaign suggests

Maybe what you really want is better sleep, brilliant Ikea campaign suggests

Maybe energy drinks, sleeping pills and anti-aging creams aren't the answer, says new work from Mother London.

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product

Line of rice products to be rebranded as Ben's Original from 2021.

Campaign-Kantar D&I survey shows worsening levels of equality and support

Campaign-Kantar D&I survey shows worsening levels of equality and support

EXCLUSIVE RESEARCH: Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.

Watch: Phonak’s new 'Wonder of Sound' spot

Watch: Phonak’s new 'Wonder of Sound' spot

The ad introduces the company’s Paradise hearing device.

Doctors find safe spaces to discuss mental health in FCB Health initiative, Disappearing Doctors

Doctors find safe spaces to discuss mental health in FCB Health initiative, Disappearing Doctors

FCB has partnered with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.

Ebiquity picks up 20 clients after Accenture quits media auditing

Ebiquity picks up 20 clients after Accenture quits media auditing

Revenues still slumped by a quarter because of Covid-19.

Coronavirus Briefing: 200,000 dead in the U.S., Halloween guidelines, the 'Class of COVID-19'

Coronavirus Briefing: 200,000 dead in the U.S., Halloween guidelines, the 'Class of COVID-19'

This week’s Haymarket Media Coronavirus Briefing is 1,495 words and will take you seven minutes to read.

JPMorgan Chase puts global media account up for review

JPMorgan Chase puts global media account up for review

The financial services giant is reviewing its media planning and buying account in the US, Northern Europe and Asia.

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