'Talk to your normal friends more': Gary Vaynerchuk on staying away from Madison Ave to dominate adland
'I've got thick enough skin for the little jokes that everybody has at these agencies. I'll just see them at 2030 and count score then.'
Majority of positive LGBT content is flagged 'brand unsafe'
Advertisers are often stopped from buying ads on safe websites due to inaccurate keyword blocking.
Why every brand needs an audio marketing strategy
Audio can fill in the gaps that visual marketing is missing, says Pandora.
'Our ambitions go beyond risk mitigation': Mars CEO on fighting climate change
The brand has vowed to reduce greenhouse gas emissions from its operations.
Want to win over Gen Z? Here's what brands need to know
Marketing to the next generation comes with its own host of challenges.
Sadness and disgust among emotions that drive brand value, says biometric study
The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.
Former Sysomos CMO Mark Young to lead marketing at GSTV
The media network reaches 93 million unique users per month.
Nestle launches luxury KitKat bars in direct-to-consumer move
Roll-out mark brand's biggest development in 20 years.
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
Watch: More than 80 creative and media agencies join Global Climate Strike
Businesses respond to open brief...
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Florida Man reprised to urge everyone to join global climate strike
Man of meme-legend encourages the internet to save him from extinction.
One-word answers with She Runs It's Lynn Branigan
The president-CEO shares what the industry must do to improve diversity and inclusion.
'I just do my thing': Adland's snappy dressers open their wardrobes
Global execs on their personal style...
Tag launches new mantra: Improve. Imagine. Ignite.
The revamped tagline helps better summarize the company and its global offerings.
New ad amplifies Verizon's work to solve education inequality
The ad, created by mcgarrybowen, will air during the Emmys.
Tribute to an icon: Nike Air Max 90
Hype is building for its 30th anniversary next year.
Wunderman Thompson wins $530M U.S. Marine Corps
The RFP was issued at the end of last year.
Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet
The organization and BBDO launch a sobering PSA on the reality children face in today's schools.
GSD&M names first VP of diversity and inclusion
The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.
Ad of the Week: Light Phone trolls Apple in brazen campaign
Bullish is behind the new bold effort that calls out Tim Cook.
The value of agency partners in an in-house world
In-house teams are helping streamline services, but still agencies bring big thinking to the table.
Boston Beer's Sam Adams, Truly seek new U.S. creative shops
The company brought on its new CMO this past spring.
'Few have reached our level': Panera Bread's SVP Marketing on product supremacy
New spots are a two-one punch from creative shop Anomaly and Publicis Media.
Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more
This week's account of wins and losses, the layoffs and hires.
When should an agency back out of an account for ethical reasons?
Last week, Juul said it will still run its ad campaign despite FDA warnings.
Ketel One launches brand campaign in time for Emmys
This isn't your grandpa's vodka ad.
400 Puerto Ricans gifted new homes after hurricane devastation
Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.
Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?
The founder is calling on media shops to step up and help normalize real world sex.
Flexible working is great, but the theory is a lot easier than the practice
Creature's founder reflects on the furore over Starcom's recent email to staff about 'noticeably empty' Fridays.
WE study: Consumers are ready to keep brands in check
The Brands in Motion study found a call for collective accountability for ethical use of tech.
Hamsters, tech and M&A at Campaign US Breakfast Briefing
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive
The duo lift the lid on their relationship six months after the notorious merger.
Why marketers must start investing more in multicultural
"Hispanic marketing is not a niche; it's part of our culture and the fabric of America."
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
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Meet the Digital 40 over 40 honorees: Patti Temple Rocks
Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth
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