Oreos surround a blue Mondelez sign. Photo: Getty Images

Cadbury and Oreo owner splits $1.6bn global media account

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Don't jump the shark from gaming to the metaverse

When it comes to the metaverse, brands are missing the forest for the trees.

Group of professional people looking at computer screen

Metaverse and Web3 creatives make nearly double the salaries of their peers

Job platform Creatively released a survey showing that creatives are reporting higher wages across the board, but those with a metaverse or Web3 focus are making significantly more money.

Headshot of Laurent Thevenet

The many misunderstandings of using AI in creative work

The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

Clip art of woman holding coin in one hand and lightbulb in another hand

Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

Moray MacLennan, Tim Dyson and Vin Murria, AdvancedAdvT

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.

Member of BTS holds Samsung Galaxy Z Flip4 flip phone

Samsung creates BTS music video for global OOH campaign

The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.

Charlotte Mair headshot

The power of nostalgia in recessionary times

Brands and celebrities know the power of nostalgia and simplicity when times are hard, but those pursuing this as a strategy need to make sure they stay culturally relevant.

Dept office with 'DEPT' name in large highlighted lettering

Dept unfazed by concerns over growing too big, too fast

Leaders of the challenger digital agency network say Asia growth plans remain on track, expecting up to 500 employees in the region by year’s end.

Hand holding smart phone displaying Moderna logo

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.

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