Liz Taylor named global creative chief of Ogilvy
The Leo Burnett global CCO returns to the agency after five years.
How independent agencies are reimagining the office
Every agency has its own approach.
The Upfronts: podcasting is the latest battleground
Media companies dazzled advertisers with new content and audience metrics.
_40.jpg)
Airbnb halves performance spend with $100m cut in Q1
Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.
Your media plan is missing a vital component
Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?
Fitness brands need to limber up
From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience.
Burger King lampoons conspiracy theorists in new TV and OOH campaign
Ad based on actual burger-related conspiracies.
_2.jpg)
Havas and Wellcom partner on global production network
Network's first locations will be London, New York, Chicago and Kuala Lumpur.
Hologic, partners launch $20 million equity campaign
The program is aimed at addressing racial disparities in healthcare.
Slack backs off Hummus Day celebration amid Middle Eastern conflict
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”
News
Opinion
The Work
K-Y champions female sexual wellness
The outdoor campaign, created by IPG's Elephant, celebrates national masturbation month.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free
Partner Content
Promoted
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit
.jpg)
.png)
