Voice assistants are taking over. Adapt or die.
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Voice assistants are taking over. Adapt or die.

Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.

Expedia consolidates global advertising into Saatchi & Saatchi

Expedia consolidates global advertising into Saatchi & Saatchi

Expedia has consolidated its global advertising account into Saatchi & Saatchi.

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

Martin Sorrell predicts the future of sports broadcasting at CES 2018

Martin Sorrell predicts the future of sports broadcasting at CES 2018

Technology and sports are converging in new and exciting ways, said WPP's CEO.

The future is here: a look back at CES 2018
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The future is here: a look back at CES 2018

Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.

CES 2018: The year when the voice-activated IoT lineup finally spoke to me
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CES 2018: The year when the voice-activated IoT lineup finally spoke to me

From faucets that listen to TVs that watch you back, even smarter appliances are on the way.

Facebook unveils major shift away from brand and media posts
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Facebook unveils major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

Vox Creative and PepsiCo team up for round four of Game Day Grub Match
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Vox Creative and PepsiCo team up for round four of Game Day Grub Match

Ahead of Super Bowl LII, current and former NFL players square off in the kitchen for a good cause.

CES 2018: Artificial intelligence needs to get to know you better
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CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

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Bozboz wins Campaign's Cover Hack

Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga

CES 2018: Brands should be getting to know the new AI gatekeepers
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CES 2018: Brands should be getting to know the new AI gatekeepers

The big question isn't which AI, but rather, will brands find it harder to reach customers directly?

No Female Keynotes at CES but Alexa's voice was heard above all others
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No Female Keynotes at CES but Alexa's voice was heard above all others

The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

Häagen-Dazs signs up rising tennis star to attract millennials
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Häagen-Dazs signs up rising tennis star to attract millennials

General Mills ice-cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number three tennis player Grigor Dimitrov as its global ambassador.

Agencies have to 'be more bolshy' to contend with consultancies in the year ahead
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Agencies have to 'be more bolshy' to contend with consultancies in the year ahead

Agencies should exist to make money for clients, not save them money, and the industry as a whole needs to stand up for the value of creativity, industry leaders told the audience at Campaign's The Year Ahead breakfast briefing on Friday.

Pepsi celebrates 120 years with Cindy Crawford, retro packs and pop-ups
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Pepsi celebrates 120 years with Cindy Crawford, retro packs and pop-ups

Pepsi is looking to its past as it revives its 1992 TV ad starring supermodel Cindy Crawford, brings back its retro packaging and tours the US with pop-ups about its 120-year history in pop culture.

What Facebook's news feed changes mean for brands and publishers
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What Facebook's news feed changes mean for brands and publishers

Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.

Hallmark to create 24-feet tall American football-shaped snow globe
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Hallmark to create 24-feet tall American football-shaped snow globe

Hallmark, the greeting cards brand, will be creating a 24-feet tall American football-shaped snow globe as part of its NFL activity.

The 'designer's eye' view on CES 2018
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The 'designer's eye' view on CES 2018

What are some of the trends at this year's CES? Kristian Krøyer, Carsten Eriksen & Matthew Cockerill of Swift Creatives give their observations so far.

Video: Marketers speak their mind at CES 2018
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Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics Show to talk about what's occupying them.

Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A
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Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.

Tabasco Sauce kicks off 150-year celebrations with burlesque show
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Tabasco Sauce kicks off 150-year celebrations with burlesque show

Tabasco Sauce, the spicy pepper condiment brand, is celebrating its 150th anniversary with a comedic burlesque show in New Orleans.

How storytelling helps brands cut through content overload
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How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out.

Grant's picks Pablo as integrated global agency lead
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Grant's picks Pablo as integrated global agency lead

Grant's has appointed Pablo as its lead global integrated ad agency as it aims to position the whisky as a modern brand and find new ways to involve its audience.

Brands should take a stand on divisive issues, say a new Sprout Social study
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Brands should take a stand on divisive issues, say a new Sprout Social study

Potential benefits far outweigh potential drawbacks, making political engagement well worth considering.

Kodak creates Downtown Las Vegas installation at CES
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Kodak creates Downtown Las Vegas installation at CES

Kodak has created an installation that celebrates Downtown Las Vegas at the Consumer Electronics Show.

Pornhub unloads its massive 2017 data recap
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Pornhub unloads its massive 2017 data recap

From top search terms to demographic changes, the porn giant crunched serious numbers.

What to anticipate from influencer marketing in 2018
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What to anticipate from influencer marketing in 2018

How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.

H&M apologises and removes 'racist' sweatshirt from stores
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H&M apologises and removes 'racist' sweatshirt from stores

Fast-fashion retailer H&M has been called out for "casual racism" over using a black boy to model a sweatshirt with the words "coolest monkey in the jungle".

Accenture: Large-scale agency M&A is 'not our game' as we have 'amazing momentum'
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Accenture: Large-scale agency M&A is 'not our game' as we have 'amazing momentum'

Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a "100%" failure rate with such deals.

The Case for Experience in 2018
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The Case for Experience in 2018

Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.

CES 2018 preview: VR, voice, transformed transport, TVs galore and more
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CES 2018 preview: VR, voice, transformed transport, TVs galore and more

What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.

Wilson tours US with museum experience
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Wilson tours US with museum experience

Wilson, the US sports brand, has created a mobile pop-up that shows how the company handcrafts its leather footballs.

George becomes Group M UK CEO as Theakstone takes global investment role
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George becomes Group M UK CEO as Theakstone takes global investment role

Group M has named Tom George as UK chief executive, replacing Nick Theakstone who moves after ten years to be global chief investment officer.

WPP names Karen Blackett as its first UK country manager
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WPP names Karen Blackett as its first UK country manager

WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.

DC Comics to open pop-up shop in Washington DC
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DC Comics to open pop-up shop in Washington DC

DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.

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Campaign's Cover Hack: 10 covers that got away...

Cover Hack invited creatives to design the wrap of our February print edition, in partnership with Ai Media Group. Bozboz's 'Cyborg Creep' won - but who missed out? Here's 10 of the best...