EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
He will lead Denstu Creative’s operations stateside under a new leadership structure.
A pharma retrenching may be one contributor to what ad forecasting firms say will be slower advertising growth than previously expected.
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
EXCLUSIVE: The GroupM agency seeks to grow the smartphone manufacturer in a market led by Apple and Google.
Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.
Four lessons gained from a first-time agency CEO
Find the sweet spot to build your bottom line.
GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.