Pepsi doubles down on Super Bowl halftime show, opts out of in-game spot
The beverage giant released a trailer starring Superbowl performers Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre.
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
Ad of the week: Canadian Centre for Child Protection’s ‘Unwanted Followers’
The PSA, created by No Fixed Address, shows the lifelong impact distribution of child sex abuse material has on survivors.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
Movers & Shakers: M&Ms, Walmart, Peloton, Duolingo and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: Media.Monks’ Lewis Smithingham talks gaming
Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market.
Super Bowl LVI: Where are all the women and POC directors?
A plea to do better on the diversity front as this year’s batch of ads rolls out.
Aflac debuts first short film as part of its ‘Close the Gap’ initiative
The project, produced by Lion Forge Animation, features music by Nas.
News
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Opinion
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The Work
Toyota celebrates the joy of driving and dancing in musical spot
The short film stars influencer Aubrey Fisher and his dance crew.
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