One-word answers with the CMO of American Express
Elizabeth Rutledge shares what she looks for in talent and what in-housing means to her.
Handicapping the new broadcast network series (Part 2)
CBS, Fox and The CW.
How brands can benefit from polarization
"Brands have the power to transform a transactional relationship into a declaration of values, and that's a powerful thing to offer consumers."
Private View: Google Chrome's birthday campaign is good enough
Pereira O'Dell's Jake Dubs and Manifest New York's Jessica Becker share what they think of Virtue Worldwide's anniversary campaign for Google Chrome.
Publicis Media boosts commerce with hires across the globe
The leadership appointments are for the Americas, APAC and EMEA regions.
Digital to account for half of U.S. ad sales this year for first time
U.S. ad revenue has also hit an all-time high, according to Magna's new forecast.
Cars wrapped in giant takeout bags for launch of delivery service
Carvana partnered with Olson Engage to celebrate the next-day delivery of cars.
Emma Stone to discuss mental health at NY Advertising Week
The Academy Award winner will speak about creativity, anxiety and the importance of honesty around mental health.
Twinings names Terri & Sandy AOR as it looks to dominate U.S.
The 300-year-old tea blender is expanding its offering to cater to the health and well-being category.
Machine learning improves campaign effectiveness, study shows
Magna, IPG Media Lab and true[X] teamed up on the research.
Private View: BrewDog's porn push does little to satisfy
Fantastic interns and where to find them
Just because summer's over the hunt for perfect interns ends? Think again.
Spotify and Ancestry collab serves up your music DNA
The first-of-its kind partnership with offers people a fresh way to explore their heritage through music.
Movers & Shakers: Wieden+Kennedy, iCrossing, Omnicom and more
This week's account of wins and losses, lay-offs and hires.
Frustrated with frustration
BBDO New York Chief Strategy Officer Crystal Rix shares why the world's reaction to the Serena Williams - U.S. Open debacle was a double standard.
R/GA creates Spartan Alexa skill for new Assassin's Creed game
"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.
KBS and Forsman & Bodenfors merge to form new global agency
The pairing marks the end of the KBS name.
Bullying prevention push shows how actions of all sizes matter
The Ad Council, TBD, Adolescent Content and various corporate, media and nonprofit partners teamed up for the campaign.
Sunshine raises investment to grow in US and China
Funds will be used to develop new entertainment properties, expand in LA and build a Beijing presence.
Are we there yet? Rocket Film's Sara Eolin has her say
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Hate gets a makeover for International Day of Peace
The non-profit initiative was created in partnership with Periscope and Outfront Media.
Michael Roth talks to IPG board about potential CEO successors
Roth has run the holding company since 2005.
What mass consolidation of data players means for adland
Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?
Axe teams up with DJ Martin Garrix on new music platform
The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.
Old Spice hosts live obstacle course game show controlled by you
The brand teamed up with Wieden+Kennedy Portland and MediaMonks.
One-word answers with MullenLowe Group's Alex Leikikh
The global CEO shares his focus for the network and what area of tech is most exciting.
Healthcare startup One Medical names Giant Spoon media AOR
The company is dramatically increasing its media spend as it sets sights on doubling in size and offering a more tech-driven, personal healthcare service.
'Not a good story for MDC': What CEO's exit means for company's future
Industry experts weigh in on the potential impact of Scott Kauffman's departure.
New spot celebrates little-known benefit of Goodwill shopping
'Bring Home Good' was created pro bono by Digitas and the Ad Council.
Huge enhances capabilities as three leaders return to agency
The boomerangs strengthen the IPG shop's CRM, design and talent offerings.
Possible CEO's open letter to the future client
After the honeymoon phase, how will we keep the spark alive?
WPP names Mel Edwards as Wunderman global boss
Edwards' move is WPP new chief executive Mark Read's first significant appointment.
Uncle Ben's answers kids' prayers by canceling homework
Anna Faris launched the brand's latest drive to get families cooking together.
Apple's new gadgets: why new notifications and AR are the real stars
There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.
How AI is changing the paid search marketing landscape
AI, automation and addressability are all disrupting the space.
Consumers demand more brand ethics worldwide, study shows
The WE Communications survey includes insights from 27,000 global participants.
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