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Campaign US BIG Awards 2022 open for entry

The second annual BIG Awards will gather a diverse jury of up-and-coming talent to determine the year’s best creative work.

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Economic, geopolitical and climate realities loomed large over Cannes

The return of the dreamy creative festival on the French Riviera was punctured by the realities of a changing world.

Pro-choice activists in Greece

How brands can step up to protect reproductive rights

From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America.

Collage of winners

Cannes Lions 2022: all the Grand Prix winners

See all of this year's Grand Prix-winning campaigns.

A collage of Greenpeace protesters, WPP CEO Mark Read and the WPP logo

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

A picture of the Coke Store sign

The second coming of the brand home

A reinvigorated competitive landscape is taking shape as brands invest big money into creating their own physical spaces.

Headshot of Emma de la Fosse

The industry should be ashamed of how it reacted to activists at Cannes

After Cannes Lions' attendees applauded as Greenpeace activist Gustav Martner was escorted out of the opening ceremony, it's time for adland to move its creative thinking on climate change upstream.

Evusheld

AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld

Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an emergency use product.

Headshot of Abe Blackburn

Making social media more welcoming for trans and nonbinary people

Join me in a commitment to flood our newsfeeds with powerful, positive, and truthful representations of trans and queer joy.

Cookies

Post-third-party cookies: Are publisher cohorts the answer?

Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.

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The Work

Essity "40 years of period experience" by Mother

Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.

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