Woman smiling holding smart phone

Campaign’s 2024 Big Game Barometer 2: Everything you need to know about brands, agencies, creative and more

Here are all the latest updates on Super Bowl LVIII advertising.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Advertisers ‘won’t feel pressured’ by Elon Musk’s warnings about boycott backlash

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Empty office boardroom

Real Chemistry eliminates 3% of its workforce

The agency let go of 66 of its 2,000-person workforce across varying departments.

From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba

What are the advantages of country-level models for agencies and holding groups?

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.

A still from the ad showing a little girl looking at a pink fluffy monster

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

Merriam-Webster Twitter page

Which brand had the best Spotify Wrapped parody?

Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.

Iain Jacob

Why is Publicis pulling ahead of rivals? Selling products, not just services, is key

Latest Q3 results reveal how different strategies are impacting fortunes of agency groups, Iain Jacob argues.

AI generated poster showing two aliens in a Kentucky neighborhood

Why Kentucky’s tourism department is highlighting the state’s ‘creepy’ side

Ad agency Coomer is supporting this campaign.

Headshot of Jenn Szekely

Why mascots still have brand magic

By embracing mascots as dynamic ambassadors, brands can stand and foster more emotional connections.

Headshot of Lauren Walker

Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer

EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.


Super Bowl LVIII

Must Read

Campaign US Meet the Next Generation 2023 logo

Meet the Next Generation 2023

60 up-and-coming creatives share their insights on creativity, advertising and their hopes for the future of the industry.




Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free