Brands in non-EU countries should adopt GDPR rules, study finds
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Brands in non-EU countries should adopt GDPR rules, study finds

Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.

Know your girls: Ad Council, Susan G. Komen to black women

Know your girls: Ad Council, Susan G. Komen to black women

New campaign targets higher death rates with positive, community-focused messaging.

Truth uses a country-singing cowboy to call out tobacco industry

Truth uses a country-singing cowboy to call out tobacco industry

It's a counter to court-mandated disclosures that manufacturers seem not to want to make.

Movers & Shakers: Mother, 72andSunny, DDB and more

Movers & Shakers: Mother, 72andSunny, DDB and more

The week's account wins and losses, promotions, new hires and layoffs.

Accenture Interactive launches programmatic unit in response to 'significant' client demand
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Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.

Facebook user experience may worsen in bid to be more secure, says Zuckerberg
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Facebook user experience may worsen in bid to be more secure, says Zuckerberg

The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.

Forget perks, today's employees need peace of mind
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Forget perks, today's employees need peace of mind

Companies should help employees by offering free tax preparation, immigration support and flexible parental leave.

Are we there yet? Trish Schmitt on why she quit her full-time creative role
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Are we there yet? Trish Schmitt on why she quit her full-time creative role

The freelance creative director left her job at TBWA/Chiat/Day to spend more time with her kids after work-life balance issues took their toll.

Meet the Campaign Inclusive & Creative Top 20 judges
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Meet the Campaign Inclusive & Creative Top 20 judges

Enter your most inspiring work that champions diversity and inclusion by May 31

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Is the industry taking brand safety seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

European Parliament wasted its chance to hold Facebook's Zuckerberg accountable
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European Parliament wasted its chance to hold Facebook's Zuckerberg accountable

While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.

PHD to scoop HSBC's $400m global media account
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PHD to scoop HSBC's $400m global media account

Omnicom's PHD has won HSBC's estimated $400m (£298m) global media planning and buying account.

Martech entrepreneurs to drive a second industrial revolution
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Martech entrepreneurs to drive a second industrial revolution

We should be concerned with very large parts of our industry having a near monopoly, [m]Platform's global chief strategy officer argues.

Amex poised to review global media with 20-year incumbent Mindshare on alert
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Amex poised to review global media with 20-year incumbent Mindshare on alert

American Express is poised to review its global media agency arrangements, putting 20-year incumbent Mindshare on alert.

Delta launches 'Middle Seat Lounge' to celebrate awkward air chair
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Delta launches 'Middle Seat Lounge' to celebrate awkward air chair

The activation took place at Boston Airport today.

Plated hires 360i as it pushes ahead in cluttered meal kit market
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Plated hires 360i as it pushes ahead in cluttered meal kit market

The meal kit company also works with R/GA.

Driving systemic change requires bold action
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Driving systemic change requires bold action

Measurement is a game changer, says HP's global chief marketing and communication officer.

Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media
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Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

Denstu Aegis Network boss Jerry Buhlmann has admitted that Accenture and Deloitte "are having an impact" on the ad industry - but not in media planning and buying.

How brands are crashing the #RoyalWedding party
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How brands are crashing the #RoyalWedding party

Kellogg's, Farmers Insurance and CVS are just some of the brands which couldn't resist getting regal.

Snapchat to be 'obsolete in two years' as duopoly reigns supreme
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Snapchat to be 'obsolete in two years' as duopoly reigns supreme

The social snap-back is coming -- here's how to prepare for it.

That's a wrap: 10 key highlights from network upfront week
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That's a wrap: 10 key highlights from network upfront week

Diversity, revivals, flipping networks and the value of the linear platform are front and center.

One-word answers with Ad Council leader Lisa Sherman
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One-word answers with Ad Council leader Lisa Sherman

Sherman shares where the industry is succeeding and her favorite mascot.

Have you cracked the Deadpool Easter egg code?
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Have you cracked the Deadpool Easter egg code?

Trolli and Periscope's marketing ploy is the gift that keeps on giving.

Imaginary friends give child cancer patients pep talk with AR app
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Imaginary friends give child cancer patients pep talk with AR app

The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.

Bumble seeks online dating collaboration with Facebook
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Bumble seeks online dating collaboration with Facebook

A Q&A with Bumble's VP of marketing Chelsea Cain Maclin.

WFA demands change in digital advertising
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WFA demands change in digital advertising

Organisation issues new manifesto with eight principles for reform.

Ted Baker's 'if it ain't broke, don't fix it' marketing strategy
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Ted Baker's 'if it ain't broke, don't fix it' marketing strategy

The brand reveals the challenges it faces tackling the U.S. market.

Movers & Shakers: Leo Burnett, Colenso BBDO, My Friend's Nephew and more
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Movers & Shakers: Leo Burnett, Colenso BBDO, My Friend's Nephew and more

The week's account of wins and losses, promotions, new hires and layoffs.

The uncomfortable similarity between ad tech and auto repair
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The uncomfortable similarity between ad tech and auto repair

Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.

Havas North America CCO on changing adland with a camera lens
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Havas North America CCO on changing adland with a camera lens

"I've been on this mission forever to move from creative to creator."

Introducing Huge's new wave of global leaders after recent CEO appointment
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Introducing Huge's new wave of global leaders after recent CEO appointment

Seven new roles have been announced.

BodyArmor looks to own athletic water with help from Bruce Lee
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BodyArmor looks to own athletic water with help from Bruce Lee

The Kobe Bryant-backed company launches first campaign for SportWater.

Are we there yet? We Are Unlimited's Otto Linwood III speaks up
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Are we there yet? We Are Unlimited's Otto Linwood III speaks up

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

This gum brand wants to help teenagers live life to the fullest
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This gum brand wants to help teenagers live life to the fullest

5 Gum worked with Energy BBDO to showcase raw stories for its "No Regrets" effort.

Digital revenues up, but profits down at Dentsu
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Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned investments weigh on Q1 profits.

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