Where are all the marketers going? Freelance, one study suggests
According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
How beauty brand Cleanlogic is championing the blind community in the workplace
CEO Isaac Shapiro is growing the CPG brand’s team of visually impaired employees.
Planet Fitness picks Huge as digital agency of record
Huge will be responsible for strategy across mobile, web and digital experience.
WPP and Uncommon in dogfight over BA’s ad account
The independent agency's founders are up against a team from their former holding company for the airline's account.
Lookin’ good, Nielsen
Campaign US readers like the measurement company’s new logo.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new study from UTA marketing reveals opportunity for brands in the creator economy.
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IPG maintains pandemic rebound with 15.7% organic growth in Q3
Organic growth was 10.7% over 2019.
They/Them: Ingredients for gender equity in marketing
The industry has long used gender to make inferences about consumer needs, wants, behaviors and attitudes. It’s time to question those assumptions.
Campaign US Female Frontiers 2022 opens for entry
The annual awards program celebrating women in the industry returns, with an in-person celebration for honorees in March in New York City.
Campaign Chemistry: VMLY&R Commerce’s Beth Ann Kaminkow
Kaminkow talks commerce and creativity, the hunt for diverse talent and supply chain issues leading up to the holiday season.
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Opinion
The Work
TikTok spot recounts viral abandoned apartment story, taps Martha Stewart
The social media app is the first client for Publicis Groupe's Le Truc.
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Nielsen falls short in ratings reboot
The company has failed to keep pace, both with changes in technology and with demographic changes in American society.
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