Liz Taylor named global creative chief of Ogilvy

Liz Taylor named global creative chief of Ogilvy

The Leo Burnett global CCO returns to the agency after five years.

How independent agencies are reimagining the office

How independent agencies are reimagining the office

Every agency has its own approach.

The Upfronts: podcasting is the latest battleground

The Upfronts: podcasting is the latest battleground

Media companies dazzled advertisers with new content and audience metrics.

Airbnb halves performance spend with $100m cut in Q1

Airbnb halves performance spend with $100m cut in Q1

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.

Your media plan is missing a vital component

Your media plan is missing a vital component

Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?

Fitness brands need to limber up

Fitness brands need to limber up

From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience.

Burger King lampoons conspiracy theorists in new TV and OOH campaign

Burger King lampoons conspiracy theorists in new TV and OOH campaign

Ad based on actual burger-related conspiracies.

Havas and Wellcom partner on global production network

Havas and Wellcom partner on global production network

Network's first locations will be London, New York, Chicago and Kuala Lumpur.

Hologic, partners launch $20 million equity campaign

Hologic, partners launch $20 million equity campaign

The program is aimed at addressing racial disparities in healthcare.

Slack backs off Hummus Day celebration amid Middle Eastern conflict

Slack backs off Hummus Day celebration amid Middle Eastern conflict

Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”

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Sorrell and Harris lead calls to reimagine advertising

Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit