The brand's lack of explanation underscores adland's deep-rooted transparency issue that can no longer be ignored.
The brand partnered with VaynerMedia to send its message of renewable energy wherever the wind took it.
IPG Mediabrands' Rapport is working with clients to reduce the carbon footprint left by OOH advertising.
Essence's EVP of strategy for North America lays out the golden rules.
The spot, created in collaboration with Fitzco, features men of all backgrounds, including a trans man.
From overcoming auto's major challenge to his main source of creative inspiration.
(Or: How I learned to stop worrying and love work as a mom).
The WPP agency will help the conference capture and distribute content and data even after the event ends.
Wunderman helped create the groundbreaking technology.
"Even with connected and hands-free technologies, behavior still isn't changing."
If you can't beat the pastel-hued, whimsically-named Millennial/Gen Z-bait brands -- buy 'em.
The brand has launched the initiative to celebrate Earth Day on Monday.
Colenso BBDO partnered with Mars' Puppo to take personalization to the next level.
Wieden + Kennedy led the charge but was quickly overtaken by the BBDOs of this world.
Germany's Jung von Matt is named number one independent agency for the first time.
Even in this aging of growing digital consumption this groovy linear bunch still resonates.
The underwear brand asks consumers, "What does 'hanky panky' mean to you?"
It's been a year since Stein's arrival. To celebrate, let's turn the tables.
Publicis Groupe's purchase of Epsilon is the second-biggest deal in the industry's history. Which others make the top 20?
FCB Chicago and Illinois Council Against Handgun Violence unveils 'Most Dangerous Street' as a call to action.
This week's account of wins and losses, lay-offs and hires.
Pernod Ricard brand creates destination close to Tribeca Film Festival.
UK revenue dropped as pound weakened against dollar.
Work by MullenLowe US launches 'Live victoriously' brand platform.
The platform provides users with access to social projects and NGOs.
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
News signals wider move by brands such as Ikea to leverage AR.
It's done the math, and the team believes it could save a six-figure sum and push out thousands more pieces of content in a 12-month period.
The former BBH New York talent joins Havas as it picks up some serious steam and re-positions itself as the meaningful partner that makes a difference in consumers' lives.
Links appeared as part of Google's effort to provide fact checks and fight misinformation.
Wavemaker Content is responsible for double-digit contribution to the agency's global revenues.
'We have learned a lot,' Publicis Groupe chief executive insists.
Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.
H&R Block and Deutsch don't want filers to lose their mind. Not today. Not ever.
"Will we discover the new Andy Warhol or Andrea Warhol of our time?"
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies