The marketing chief will be speaking at our global Campaign Connect virtual event next week.
Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.
Video footage and images from the stock exchange's extensive archive bring the ad to life.
The film's star, sponsor and director took Brand Film Awards attendees behind the scenes.
AAR's Victoria Fox and Ingenuity's Duncan Wood discuss what they are learning as agencies pitch over video chat.
"Your brand will need to remain smart (or get smart if you are lagging behind) concerning your ecommerce business unit."
"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."
"It's the critical stuff you've gotta get really great at to survive these times, and it ends up being the stuff that can actually make you thrive."
Founder Kat Gordon and her team moved the conference forward to have these conversations now while these decisions are being made.
"Let's make the most of this period of experimentation."
WW's Gail Tifford & VaynerMedia's Claude Silver on leading with heart, embracing new world and 50 years of friendship
These adland boss ladies go deep on insights for the industry and personal stories.
But brand films are harder to make than mass-market entertainment, said Brand Film Awards panelists.
The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today.
Talent from the likes of Droga5, Grey, Publicis Media and more are already supporting the platform.
Some of the company's brands include Energizer, Armor All, Eveready and Rayovac.
This week's account of wins and losses, lay-offs and hires.
The drive is being pushed with a new ad from Evolution Bureau.
The portfolio features award-winning Barefoot Wine, and includes Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin.
Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.
Lego is well positioned to serve as a resource for parents as they work from home.
"Innovation is not just an outcome, but a mindset which brands must build into their business culture."
The "Fake It Until You Lake It" campaign launches just in time for Memorial Day.
The duo worked together for years at 360i and again, more recently, at Comscore.
Experts voice a number of concerns about the sudden influx of people to national parks.
But if you want some clues on what to do next, talk to real people.
The brand is donating $5 for every social post tagged.
"We are acknowledging how our home lives, our work lives, our family lives and our social lives have all been mashed together into one."
Want to learn to write a book? Negotiate the right paycheck? Talk a big game?
Are your 2020 planning insights now obsolete?
Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis.
"As we said at the start of this crisis, this is a marathon, not a sprint."
Safety 1st teamed up with Allen & Gerritsen to create "Signs of the Times."
"I think the repetitive work that we're seeing is likely the result of boredom leading to a creativity glut."
"No person will be required to return to the office if they are not comfortable doing so."
How Havas Health & You's rapid evolution is powering needed convergence of creative, media and health in adland
CEO Donna Murphy on the future agency model, what wins in a post-pandemic world, and welcoming creative powerhouse Icaro Doria as new global CCO.
We chat to the Initiative star about rising to the top