SAP's marketing chief on managing the 'experience economy' in 2020
Little comforts, from plush chairs to morning coffees, loom big at global software giant SAP.
Glenn Dady to succeed agency founder Stan Richards
The 87-year-old executive doesn't plan on retiring yet.
Rhone wants your holiday gift to be a kept promise
It's the little things that count this holiday season.
Nick Brien exits as Dentsu Aegis Americas CEO as Jacki Kelley takes over
Brien is one of biggest beasts to exit in wave of recent departures.
Ready, set, buy: Winning the billion-dollar commerce cart race
"Commerce is not the end of the customer journey, but very much every part of it."
Xiaomi jumps on unboxing train with Guinness world record attempt
What's in the box? Find out on December 21.
Pavone Marketing Group taps Ronaldo Jardim as new CCO
The Brazil native will be responsible for PMG's overall creative concepts as well as its three individual agencies.
One-word answers with Krystle Watler of Vice creative agency Virtue
See what the agency leader says about what clients want more of now than in the past.
Meet Grey NY's fierce new creative chief: Justine Armour
She has worked at the likes of McCann, 72andSunny and Wieden+Kennedy.
GSK consolidates Pfizer consumer healthcare media with Publicis Media
The win majorly beefs up responsibilities for bespoke service platformGSK.
Alcohol branding is now all about the can
"The younger generation is not as fussy about cans."
Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
Share price fell 5.8% after directors quit.
What are the biggest challenges indie shops will face in 2020?
Independent agency executives shared their insights with Campaign US.
Twitter's best brand launch tweets of 2019
Twitter has revealed its best product launches of 2019, all of which showcase creativity, imagination and brevity.
CBD beverage makers stake positions as category emerges
"It's the Wild West."
Air Canada raises holiday magic bar with 'Lost Reindeer' spot
The brand worked with FCB Canada to create a short film that earns its place in the Christmas Super Bowl ad arena.
Chipotle's Rose Parade float looks to fund young farmers
The reality is that the average age of American farmers is 58.
Movers & Shakers: Huge, Dailymotion, Cramer-Krasselt and more
This week's account of wins and losses, lay-offs and hires.
Tuft & Needle spoofs Netflix Original show with 'Sleep on it, America'
Comedian Neal Brennan reflects on the weird and wonderful year of 2019 in a short film created by 72andSunny.
Agencies: Please just say 'no' to exploitative payment terms
Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.
Ford's 2020 Global Trend Report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
Pick one: Mental health or work in advertising
As someone who struggles with anxiety and ADHD, I can openly say that not putting my health first has caused my performance to suffer.
Lord Saatchi, non-executive directors resign from M&C Saatchi board amid scandal
"We are determined to restore the operational performance and profitability of the business..."
UM wins GoPro global media business
The IPG agency first won the account in 2015.
Jackson Hole morphs Chicago bus shelters into ski lifts
Time to shred the gnar at your local bus station.
Hasbro Brands President steps down as it faces crucial Q4 fiscal
It comes just months after Jonathan Berkowitz was promoted following nearly two decades with the brand.
Stock image website Unsplash launches digital ad platform
The photo database wants to help brands 'dominate the visuals' shared online.
DRY Soda Company taps into sober-curious trend
The company will host special events during "Dry January."
Brands are trying to fix the holidays' escalating Grinch problem
Stolen packages epidemic requires giving your customers options.
Marketers expect experiential budgets to increase in 2020
Yet, 69 percent of marketers still struggle to prove ROI of events, EA's study states.
Ferrets and cheese slappers: TikTok's first end-of-year video
The campaign was created in partnership with adam&eveNYC.
Inside the fabulously frenetic mind of BBDO's David Lubars
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Advertising + alcohol: An examination of modern agency culture
Bevan Mahaney asked six creatives across the country about the industry's relationship with cocktails.
Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth
Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.
Gen Z Tinder users are all about being real and staying lit
The majority of Tinder users are now between the ages of 18 and 24.
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Five ways your brand can win consumer hearts and minds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement
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