Campaign US' 40 Over 40 honorees revealed
Congratulations to all!
R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
How marketers can get a grip on media-buying inflation
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices.
NBCU debuts total media spend measurement tool
Tool kicks off targeting the automotive sector, with Honda as launch partner.
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
Sex sells, but so does fear: Two voter registration campaigns take different tacks
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
PepsiCo reveals in-house creative and media team
The team is led by Nancy Croix, marketing director for creative across Europe and Sub-Saharan Africa.
Racism in casting: we have a responsibility to end this nonsense
The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage
After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, to be tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
BBH joins League of Legends with Riot Games win
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Omnicom Media Group names Hearts & Science, PHD CEOs
Ralph Pardo and Catherine Sullivan will run the U.S. operations of the two media shops.
Deutsch NY teams trickle back to the office
In true advertising fashion, the firm surveyed employees and used promotional materials to ease staffers back.
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
Expedia and Team One nurture travel dreams in new campaign
Laundry piles become mountains to hike as the travel site aims to nudge people toward travel readiness.
First Look: NYC’s Metropolitan Transportation Authority debuts artful pro-mask campaign
The effort is part of the agency’s broader “Operation Respect” push.
Nielsen adds ‘bleeding edge’ cultural insights by joining forces with Translation Enterprises
Translation is leveraging its UnitedMasters artists platform and agency with culture-shaping brands to provide data and insights for big-brand marketers.
John Boyega quits as Jo Malone ambassador after being cut from his own ad
Actor deemed perfume brand’s actions ‘wrong’.
YouTube launches TikTok challenger brand Shorts
It is one of several platforms looking to fill the gap in the market left by TikTok.
PlayStation "The edge" by Adam & Eve/DDB
The latest PlayStation ad is a metaphor for a journey to a new era in entertainment.
Hennessy VS campaign tells the story of the first Black chess grandmaster
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
Media industry urges Apple to hold talks over ad tracking changes
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
Coca-Cola signs up Jojo Rabbit director Taika Waititi for Christmas ad
Wieden & Kennedy has created the work.
TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
Belvedere Vodka’s new campaign relies on heritage, authenticity
Chandelier Creative romances the earth, fire and water for the Polish super-premium brand.
New Financial Times ad features Trump, Biden, Putin and friends lost for words
Work comes as part of publication’s ‘New agenda’ brand positioning.
Revealed: M&C Saatchi wanted to reunite with Saatchi & Saatchi
Two sides had informal conversations about a merger on multiple occasions.
Patrick Mahomes quarterbacks animated spot for regional credit union
Pencil-sketch technique replaces live-action footage due to COVID-19.
Sportscasters simulate play-by-play calls to help people dodge bad food choices
Stand Up To Cancer PSA campaign by Wondros takes a light approach to deliver a somber message.
How 2020 transformed transformation
The pandemic has provided the perfect time for the industry to make good on its intention of true digital transformation, which somehow got lost in the mix.
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