OkCupid shifts creative work from Wieden+Kennedy to Mekanism
The agency is sculpting the dating app's 2020 campaign.
Study: Consumers want brands to use their favorite emojis
Adobe is celebrating World Emoji Day with the release of its Emoji Trend Report.
R/GA's SVP MD Jeff Brecker leaves for global creative role at Kimberly-Clark
'I look forward to an opportunity to create content that resonates with consumers around the world.'
Nautilus hires Fig to help reinvigorate Bowflex brand
The agency will aim to breathe new creative life into the iconic workout machine company.
The Unicode Consortium makes proposing emoji easier than ever
Happy World Emoji Day!
Movers & Shakers: Johannes Leonardo, Mirum, mcgarrybowen and more
This week's account of wins and losses, lay-offs and hires.
Havas is first ad holding company to launch major cannabis consultancy
The multi-office venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.
Attracting top talent among major concerns for in-house agency, study finds
The ANA has identified numerous challenges internal shop leaders are facing today.
Ad Club's Women Now Masterclass: 'Know your worth and champion yourself'
Key takeaways and quotes from last week's Ad Club female empowerment event.
DAVID Miami loses more talent as Tony Kalathara joins 72andSunny New York
'It's the start of something special and one hell of a homecoming for me,' said the new group creative director.
Experience-led retail was the antidote to the apocalypse
Let's take a look at the supposed "death of retail."
Michael Kors tempts fans with New York treasure hunt
Experience ties in with campaign for brand's new Wonderlust fragrance.
Deutsch's Winston Binch joins GALE Partners as chief brand & experience officer
The agency won him over as he explored opening a consultancy.
Dentsu Aegis Network's Merkle acquires global data shop Ugam
Merkle has been growing significantly, with 33 percent revenue growth in 2018.
GameStop doubles-down on brick and mortar with R/GA
The brand will reimagine the in-store gaming experience across its network of 5,700 stores in 14 countries.
Museum of Ice Cream's mission to unite world with rainbow sprinkles
Yes -- the job comes with free, unlimited ice cream (and rosé).
Why brands need to appreciate, not appropriate
"It's the role of creatives to soak up culture, and people have always borrowed from other cultures."
Today's original content: Quality or quantity?
If you had a choice of the following two options, which one would you choose?
One-word answers with VMLY&R's Debbi Vandeven
The fierce creative leader shares her client deal breaker and advice for young people.
Netflix appoints Jackie Lee-Joe as chief marketing officer
CMO of BBC Studios replaces Kelly Bennett, who announced departure in March.
WPP sells 60% of Kantar to Bain Capital
Sale values Kantar at $4bn (£3.19bn).
Out-of-home ads: Why new DTC and tech brands are bringing back the oldest medium
The funny thing is: OOH is often still priced like it's a sleepy relic in the past.
MediaCom's Toby Jenner named global CEO of Wavemaker
Appointment ends long period of limbo for WPP's newest media agency.
Ad of the Week: Why Nike's World Cup warrior cry is so culturally powerful
'This team wins. Everyone wins.'
Patrón, Grey Goose CMO Lee Applbaum on 'relatable luxury'
The global marketing leader shares the liquor brands' marketing challenges, upcoming initiatives and more.
Twitter launches ArtHouse to help brands make better content
"Our mission is simple: to help brands design Twitter first content that moves people."
Movers & Shakers: Deutsch, Mother, Deloitte Digital and more
This week's account of wins and losses, lay-offs and hires.
Pinterest launches first major video updates after IPO
Social network that promotes 'inspiration' is forecast to hit billion-dollar ad revenue mark next year.
Bud Light leans into live music with Post Malone and Dive Bar Tour
The artist is set to play at a bar in Manhattan with the beer brand this summer.
GUT names Ignacio Ferioli and Joaquín Cubria CCOs and partners as shop growth soars
Founders pull more talent from previous agency DAVID. Here's everything you need to know about the independent poised for creative takeover of adland.
Creative leader Margo Neely on following your gut
"I had a million people telling me 'no.' But I never listened."
Agencies must improve their CX or face extinction
The only way agencies can win is if they evolve the customer experience.
Say goodbye to the old UNICEF and hello to 'badass do-gooders'
Warriors. Renegades. Fearless rebels. The human rights organization is ready to show off its true colors.
F&B New York creative launches first children's book
"No More Monsters Under Your Bed" is Jordan Chouteau's attempt of getting a good night's sleep for her kids and herself.
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Gen Z refuses to have its gender put in a box
Members of Generation Z refuse to be identified by their gender and want to be defined by who rather than what they are. What does this mean for brands?
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