One-word answers with Heineken CMO Jonnie Cahill
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One-word answers with Heineken CMO Jonnie Cahill

Cahill on the marketing strategy that's going to take his beer brand to the next level.

Reebok reignites '#BeMoreHuman' with female-empowerment

Reebok reignites '#BeMoreHuman' with female-empowerment

The sports clothing brand is leading the charge with cultural transformation.

Goodby taps innovation head amid growth of nearly 100 staffers

Goodby taps innovation head amid growth of nearly 100 staffers

The agency has hired 97 people since the beginning of the year.

UM to close 60-plus offices across 40 countries for Impact Day

UM to close 60-plus offices across 40 countries for Impact Day

The effort is part of UM's Better World philanthropic initiative.

Bayer awards global Companion Animal account to Proximity and BBDO
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Bayer awards global Companion Animal account to Proximity and BBDO

The agencies will fuse to provide all of brand's creative work.

Publicis Groupe shares slide 7% amid fall in organic growth
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Publicis Groupe shares slide 7% amid fall in organic growth

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 7% this morning.

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
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Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing
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Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Campaign US to honor Inclusive & Creative Top 20 next week
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Campaign US to honor Inclusive & Creative Top 20 next week

Let's celebrate cultural transformation through incredibly diverse and inclusive work.

Movers & Shakers: Droga5, Highsnobiety, Rokkan and more
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Movers & Shakers: Droga5, Highsnobiety, Rokkan and more

This week's account of wins and losses, lay-offs and hires.

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
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Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its ads over the years.

How legacy brands can enter the new world of bundling
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How legacy brands can enter the new world of bundling

Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.

Is your brand storytelling or storygiving?
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Is your brand storytelling or storygiving?

It's more than a photo op -- We're Magnetic's executive creative director shares his opinion on the evolution of storytelling.

Bonobos sets out to #EvolveTheDefinition of 'masculinity'
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Bonobos sets out to #EvolveTheDefinition of 'masculinity'

For the campaign, 172 people were interviewed about how they define masculinity.

The Ad Council to honor IBM's Ginni Rometty at annual awards
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The Ad Council to honor IBM's Ginni Rometty at annual awards

Comedian Trevor Noah will host the event in December.

Michael Roth: Empower your people to bring diversity to life
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Michael Roth: Empower your people to bring diversity to life

The IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting."

Friends co-creator reveals 'ageist' fears she had for show
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Friends co-creator reveals 'ageist' fears she had for show

Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.

Major shade thrown in Covergirl's new unscripted campaign
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Major shade thrown in Covergirl's new unscripted campaign

The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.

Are we there yet? Stink's Katie Puccio on 'fragile internet men'
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Are we there yet? Stink's Katie Puccio on 'fragile internet men'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Lenovo hires Publicis Media for global media business
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Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Should brands banish fear and embrace sex as a marketing tool?
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Should brands banish fear and embrace sex as a marketing tool?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

StubHub plays on your impulses with 72andSunny campaign
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StubHub plays on your impulses with 72andSunny campaign

A trio of celebrities cap punchy new ads by the L.A. shop.

A marriage counselor's advice for adland and a divided nation
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A marriage counselor's advice for adland and a divided nation

You can't fix everything, but maybe little changes are the best victories, writes Marci Stiles.

4 of the best ear-candy industry podcasts
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4 of the best ear-candy industry podcasts

Jeremy Cesarec's lust for podcasts is unquenchable. So much so, he's decided to share his top audio pleasures with us.

Life for 'The Conners' lives on
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Life for 'The Conners' lives on

But will the audience stay put after the expected ample audience sampling?

SapientRazorfish makes US redundancies amid claims the brand will be axed
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SapientRazorfish makes US redundancies amid claims the brand will be axed

Publicis Groupe agency SapientRazorfish has made in the region of 100 redundancies in the US this week and the Razorfish brand is reportedly tipped for retirement.

Love Potion No. 921: Why Periscope launched branded ice cream
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Love Potion No. 921: Why Periscope launched branded ice cream

The chilly treat was designed by agency staffers in collaboration with Izzy's Ice Cream.

Omnicom Media Group launches marketing and insights platform
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Omnicom Media Group launches marketing and insights platform

Omnicom Group has launched a marketing and insights platform, aiming to make mass personalisation a reality.

One-word answers with Accenture Interactive's Brian Whipple
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One-word answers with Accenture Interactive's Brian Whipple

The global CEO explains how Accenture Interactive differs from other digital agencies.

Diet Madison Avenue defamation case moves forward
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Diet Madison Avenue defamation case moves forward

The Instagram account is being sued alongside MDC Partners after Crispin Porter & Bogusky's former CCO claims he was unfairly fired.

Are brands primed for Amazon Prime Day?
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Are brands primed for Amazon Prime Day?

A guide for how companies can capitalize on the sales day that's more successful than Black Friday.

McCann Health terminates global CCO following employee complaint
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McCann Health terminates global CCO following employee complaint

Jeremy Perrott violated the agency's code of conduct.

Publicis Groupe expands country model to eight key markets
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Publicis Groupe expands country model to eight key markets

Publicis Groupe has expanded its "country model" to eight key global markets as the French ad giant's restructure continues.

What agency will Martin Sorrell scoop up next?
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What agency will Martin Sorrell scoop up next?

Industry insiders weigh in on which shops may be on the former WPP CEO's radar.

Ogilvy Worldwide creative chief fired after internal investigation
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Ogilvy Worldwide creative chief fired after internal investigation

Tham Khai Meng has been with Ogilvy since 1999.

Partner content

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Building fans: the essential media and content trends

Campaign got candid with brand marketers, creatives and media experts to understand the trends everyone will be talking about in the next 12 months...