GroupM and Hogarth team up on global addressable content practice
The partnership between the two WPP agencies aims to bring more personalized creative to clients.
Trailblazers: How former ad execs changed the conversation about feminine care
Co-founders Rachel Donovan Geller and Melanie Pitson launched Moons to eliminate confusion and shame around menstruation.
Campaign AI global new-biz client spotlight: Media reviews dominate in August
Publicis Groupe accounts for hefty share of new-business billings in media & entertainment.
Barclaycard and Grace Jones take aim at 'buy now, pay later' brands in Droga5 ad
Barclays got into the controversial BNPL market back in April when it extended a deal with Amazon to provide point-of-sale financing on its e-commerce platform.
Where are all the marketers going? Freelance, one study suggests
According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
How beauty brand Cleanlogic is championing the blind community in the workplace
CEO Isaac Shapiro is growing the CPG brand’s team of visually impaired employees.
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Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.
Planet Fitness picks Huge as digital agency of record
Huge will be responsible for strategy across mobile, web and digital experience.
WPP and Uncommon in dogfight over BA’s ad account
The independent agency's founders are up against a team from their former holding company for the airline's account.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new study from UTA marketing reveals opportunity for brands in the creator economy.
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The Work
TikTok spot recounts viral abandoned apartment story, taps Martha Stewart
The social media app is the first client for Publicis Groupe's Le Truc.
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