Butterball celebrates Turkey Talk Line’s 40th anniversary on TikTok

Butterball celebrates Turkey Talk Line’s 40th anniversary on TikTok

The iconic hotline, created with Edelman, has assisted with cooking thousands of Thanksgiving turkeys.

Eli Lilly moves global media brief to Zenith after nearly 20 years with OMD

Eli Lilly moves global media brief to Zenith after nearly 20 years with OMD

The review concludes a two-decade relationship between OMD and the pharmaceutical giant.

MediaCom launches data-based tool to drive creative performance by up to 50%

MediaCom launches data-based tool to drive creative performance by up to 50%

The new system will include an algorithm that uses information on emotional response and attention levels.

Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse

Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse

In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.

Movers & Shakers: CVS, Regal Cinemas, T-Mobile, Grey Goose and more

Movers & Shakers: CVS, Regal Cinemas, T-Mobile, Grey Goose and more

This week’s agency news, people on the move and brand buzz.

Case study: How two health equity organizations and Ciara raised awareness about cervical cancer

Case study: How two health equity organizations and Ciara raised awareness about cervical cancer

The organization’s Cerving Confidence campaign, in partnership with the megastar singer, encouraged Black women to get screened regularly.

Kum & Go enlists TikTok star to conduct fake ‘prank’

Kum & Go enlists TikTok star to conduct fake ‘prank’

Kyle Scheele is pretending the chain had nothing to do with the Kyle Scheele Meale idea. But, uh … it did.

Why a 14-year-old kid with TikTok is Virtue ECD's biggest competition

Why a 14-year-old kid with TikTok is Virtue ECD's biggest competition

Lukas Grossebner, the European executive creative director of Vice's Virtue agency, questions whether Lame, MrBeast, D'Amelio are the Doyle, Dane and Bernbach of our time.

Snap opens an AR holiday market for Black Friday

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

Brands get festive for Thanksgiving 2021 campaigns

Brands get festive for Thanksgiving 2021 campaigns

Many focus on giving back and celebrating being together again.

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MasterClass shows off its star-studded instructors

MasterClass shows off its star-studded instructors

The "Now You" campaign, created by Anomaly, features Gordon Ramsay, Simone Biles, Serena Williams and more.

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