Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.
New campaign targets higher death rates with positive, community-focused messaging.
It's a counter to court-mandated disclosures that manufacturers seem not to want to make.
The week's account wins and losses, promotions, new hires and layoffs.
Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.
The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.
Companies should help employees by offering free tax preparation, immigration support and flexible parental leave.
The freelance creative director left her job at TBWA/Chiat/Day to spend more time with her kids after work-life balance issues took their toll.
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Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.
Omnicom's PHD has won HSBC's estimated $400m (£298m) global media planning and buying account.
We should be concerned with very large parts of our industry having a near monopoly, [m]Platform's global chief strategy officer argues.
American Express is poised to review its global media agency arrangements, putting 20-year incumbent Mindshare on alert.
The activation took place at Boston Airport today.
The meal kit company also works with R/GA.
Measurement is a game changer, says HP's global chief marketing and communication officer.
Denstu Aegis Network boss Jerry Buhlmann has admitted that Accenture and Deloitte "are having an impact" on the ad industry - but not in media planning and buying.
Kellogg's, Farmers Insurance and CVS are just some of the brands which couldn't resist getting regal.
The social snap-back is coming -- here's how to prepare for it.
Diversity, revivals, flipping networks and the value of the linear platform are front and center.
Sherman shares where the industry is succeeding and her favorite mascot.
Trolli and Periscope's marketing ploy is the gift that keeps on giving.
The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.
A Q&A with Bumble's VP of marketing Chelsea Cain Maclin.
Organisation issues new manifesto with eight principles for reform.
The brand reveals the challenges it faces tackling the U.S. market.
The week's account of wins and losses, promotions, new hires and layoffs.
Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.
"I've been on this mission forever to move from creative to creator."
Seven new roles have been announced.
The Kobe Bryant-backed company launches first campaign for SportWater.
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
5 Gum worked with Energy BBDO to showcase raw stories for its "No Regrets" effort.
Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned investments weigh on Q1 profits.
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach