A surprisingly reverent long-form spot from Humanaut asks the Baby Jesus, "Who's Your Daddy?"
While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been gaining momentum with advertisers.
A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to $3.5m (£2.6m) a day to counterfeit video inventory.
Cheil Worldwide has promoted Jeongkeun Yoo, formerly executive vice president and head of business, to president and chief executive, effective immediately.
People vote with their values and wallets, and in a digitally connected world, they can let friends and brands know what their values are via their purchases, says Baldwin&'s CEO.
Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.
When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil Schiller commented: "They all stink".
"Build Something Better" focus groups The Wall to benefit LA nonprofit Esperanza Immigrant Rights Project.
This senior brand strategist like the darker side of Ted but hates being told what to do.
Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...
Music is the next big technology land grab and advertisers should take notice.
Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself
Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in New York.
The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says an account director at Ogilvy & Mather.
Why did a painting suddenly leap in value and smash sales records at auction? Nothing changed, except the way the painting was marketed, Ian Leslie explains.
Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival, will be moving on after the 2018 event ends.
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.
From drunk driving PSAs to a motorcycle cafe, Zulu Alpha Kilo's founder, CEO and CCO prefers the view from inside the box.
The industry's ageism is still old and tired. Let's prove digital natives don't hold a monopoly on tech skills.
Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.
There have been 98 M&A deals involving artificial intelligence businesses so far this year, up a third on 2016 and double the number in 2015.
Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.
Oliviero Toscani, the photographer famous for creating controversial ads for Benetton, is back with a new campaign and still intent on provoking his audience. He tells Brittaney Kiefer why advertising is "stupid" and calls for brands to shake up their creative approach.
Deep customer insights guided a taboo-laden campaign for THINX-owned Icon.
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But Nick Emery is talking about 1997, not 2017.
The NFL is offering fans in New York the chance to get closer to the game with an experience where they can enter into blocking, jumping and throwing competitions.
Instead of having to react to moments and force ourselves into conversation, we can develop a strategy ahead of time, says Droga5's data strategy director.
Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.
From pop-ups to takeovers, a variety of manifestations provide brands with scalable solutions that build loyalty and drive revenue, says PSFK's president.
Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.
Content Collective takes the Pixar film's creators on their own genealogy journeys.
Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter Olympics and the US mid-term elections.
Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Unilever has moved its global communications planning account to Mindshare from PHD without a review.
We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?