The Nativity gets a modern makeover in first campaign for Home Paternity tests
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The Nativity gets a modern makeover in first campaign for Home Paternity tests

A surprisingly reverent long-form spot from Humanaut asks the Baby Jesus, "Who's Your Daddy?"

Apple has bought Shazam for $400m, and here's why

Apple has bought Shazam for $400m, and here's why

While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been gaining momentum with advertisers.

Publishers are losing up to $3.5m a day to counterfeit video inventory

Publishers are losing up to $3.5m a day to counterfeit video inventory

A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to $3.5m (£2.6m) a day to counterfeit video inventory.

Cheil Worldwide names new president and CEO

Cheil Worldwide names new president and CEO

Cheil Worldwide has promoted Jeongkeun Yoo, formerly executive vice president and head of business, to president and chief executive, effective immediately.

The new stakes in a Belief Economy
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The new stakes in a Belief Economy

People vote with their values and wallets, and in a digitally connected world, they can let friends and brands know what their values are via their purchases, says Baldwin&'s CEO.

Dentsu Aegis Network named leading media agency group in Recma ranking
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Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.

'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition
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'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil Schiller commented: "They all stink".

Skeptical kids ridicule Trump's border wall in campaign from David & Goliath
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Skeptical kids ridicule Trump's border wall in campaign from David & Goliath

"Build Something Better" focus groups The Wall to benefit LA nonprofit Esperanza Immigrant Rights Project.

Recommendation Engine: Chemistry's David Kyle Choe
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Recommendation Engine: Chemistry's David Kyle Choe

This senior brand strategist like the darker side of Ted but hates being told what to do.

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Why programmatic is broken... and how to fix it

Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...

Apple, Shazam and the advent of social music
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Apple, Shazam and the advent of social music

Music is the next big technology land grab and advertisers should take notice.

Publishers who pursue viral content are more likely to engage in ad fraud
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Publishers who pursue viral content are more likely to engage in ad fraud

Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself

Heineken and A Bathing Ape to create New York pop-up
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Heineken and A Bathing Ape to create New York pop-up

Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in New York.

The final frontier: reimagining marketing and communications in outer space
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The final frontier: reimagining marketing and communications in outer space

The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says an account director at Ogilvy & Mather.

Secret of record $450m Da Vinci sale: Reach the audience beyond the audience
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Secret of record $450m Da Vinci sale: Reach the audience beyond the audience

Why did a painting suddenly leap in value and smash sales records at auction? Nothing changed, except the way the painting was marketed, Ian Leslie explains.

Terry Savage to leave Cannes Lions after 33 years
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Terry Savage to leave Cannes Lions after 33 years

Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival, will be moving on after the 2018 event ends.

TAG-certified channels have 83% fewer incidences of ad fraud
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TAG-certified channels have 83% fewer incidences of ad fraud

A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.

My career in 5 executions: Zulu Alpha Kilo's Zak Mroueh
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My career in 5 executions: Zulu Alpha Kilo's Zak Mroueh

From drunk driving PSAs to a motorcycle cafe, Zulu Alpha Kilo's founder, CEO and CCO prefers the view from inside the box.

Proof over youth: Campaign US' Digital 40 Over 40 opens for nominations
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Proof over youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is still old and tired. Let's prove digital natives don't hold a monopoly on tech skills.

Like 6-second ads, this will only take a few seconds...
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Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.

It's not only tech giants buying into AI as M&A deals double in two years
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It's not only tech giants buying into AI as M&A deals double in two years

There have been 98 M&A deals involving artificial intelligence businesses so far this year, up a third on 2016 and double the number in 2015.

Bacardi-backed Swizz Beatz exhibition returns to Miami
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Bacardi-backed Swizz Beatz exhibition returns to Miami

Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.

Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid'
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Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid'

Oliviero Toscani, the photographer famous for creating controversial ads for Benetton, is back with a new campaign and still intent on provoking his audience. He tells Brittaney Kiefer why advertising is "stupid" and calls for brands to shake up their creative approach.

Ads for pee-proof underwear campaign redefine the customers who wear them
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Ads for pee-proof underwear campaign redefine the customers who wear them

Deep customer insights guided a taboo-laden campaign for THINX-owned Icon.

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar
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What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing
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Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But Nick Emery is talking about 1997, not 2017.

NFL creates fan experience in Times Square
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NFL creates fan experience in Times Square

The NFL is offering fans in New York the chance to get closer to the game with an experience where they can enter into blocking, jumping and throwing competitions.

Ahead of the curve: how to plan for the unpredictability of real-time moments
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Ahead of the curve: how to plan for the unpredictability of real-time moments

Instead of having to react to moments and force ourselves into conversation, we can develop a strategy ahead of time, says Droga5's data strategy director.

Video game Destiny 2 releases accompanying Alexa skill
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Video game Destiny 2 releases accompanying Alexa skill

Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.

6 traits of a successful experiential campaign
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6 traits of a successful experiential campaign

From pop-ups to takeovers, a variety of manifestations provide brands with scalable solutions that build loyalty and drive revenue, says PSFK's president.

Why you shouldn't be worried about robots taking your job
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Why you shouldn't be worried about robots taking your job

Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.

'Coco' filmmakers discover family history in latest Ancestry spot
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'Coco' filmmakers discover family history in latest Ancestry spot

Content Collective takes the Pixar film's creators on their own genealogy journeys.

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics
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Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter Olympics and the US mid-term elections.

Group M unveils upbeat global adspend forecast for 2018
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Group M unveils upbeat global adspend forecast for 2018

Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Unilever moves global comms planning to Mindshare from PHD
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Unilever moves global comms planning to Mindshare from PHD

Unilever has moved its global communications planning account to Mindshare from PHD without a review.

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Living legends: how brands can bring icons back to life

We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?