Here's how brands celebrated Earth Day
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Here's how brands celebrated Earth Day

As the planet warms, any attention is more than welcome.

Ford's global creative review spells trouble for longtime partner WPP

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Brands are using influencers to get around cannabis restrictions

Brands are using influencers to get around cannabis restrictions

A new Traackr survey shows which startups are making inroads.

One-word answers with VML diversity leader God-is Rivera

One-word answers with VML diversity leader God-is Rivera

Rivera tells Campaign what leaders can do to enhance diversity and inclusion.

Future 'wide open' for more diverse KFC colonels, says U.S. CMO
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Future 'wide open' for more diverse KFC colonels, says U.S. CMO

The chain throws Reba McEntire out of the colonel rotation to launch new sandwich.

The psychology of diversity and why it boosts creativity
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The psychology of diversity and why it boosts creativity

Creative companies should embrace five phases of action, says Roberts.

Here's why a YouTube star created a robot for HBO
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Here's why a YouTube star created a robot for HBO

The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.

What is black girl magic, and why should brands care?
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What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

Inclusivity is not optional: Campaign US launches I&C Top 20
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Inclusivity is not optional: Campaign US launches I&C Top 20

The best creative is diverse, culturally relevant and defies stereotypes. Let's celebrate the best, boldest and most progressive work.

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Is the industry taking brand safety seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy
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Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy

Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output.

Is blockchain the future of U.S. cannabis industry?
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Is blockchain the future of U.S. cannabis industry?

How cashless solutions play a pivotal in growing cannabuisness.

Google's new video ad format doesn't need YouTube
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Google's new video ad format doesn't need YouTube

Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.

Just how creepy is the Facebook - Cambridge Analytica story?
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Just how creepy is the Facebook - Cambridge Analytica story?

A look at the situation from the other side.

What I wish every company knew about creativity
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What I wish every company knew about creativity

It's a process, not a discipline, says this senior strategist.

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content
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Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'
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P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an ageing world.

Private-equity funds dominate marcomms M&A
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Private-equity funds dominate marcomms M&A

Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last two quarters of 2017.

WFA issues data transparency manifesto supported by Unilever, Mars and Disney
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WFA issues data transparency manifesto supported by Unilever, Mars and Disney

The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.

Ogilvy buys Quebec-based Brad to amp up 'creative firepower'
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Ogilvy buys Quebec-based Brad to amp up 'creative firepower'

The acquisition comes as Ogilvy dismantles its model and builds a new internal structure.

Read and Scott: 'We don't believe break-up of WPP makes sense'
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Read and Scott: 'We don't believe break-up of WPP makes sense'

WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.

Fishbowl aims to unite agency leaders and staff with anonymous conversations
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Fishbowl aims to unite agency leaders and staff with anonymous conversations

About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.

Why Google's claims about audio transcription matter for marketing
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Why Google's claims about audio transcription matter for marketing

Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.

Publicis Groupe upbeat after account wins fuel organic growth
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Publicis Groupe upbeat after account wins fuel organic growth

Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's and Diesel.

Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'
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Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'

Seifert said feedback from clients has been positive.

Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more
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Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more

The week's account wins and losses, promotions, new hires and layoffs.

Ad Council goes 'Beyond I Do' to fight LGBT discrimination
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Ad Council goes 'Beyond I Do' to fight LGBT discrimination

The fully integrated campaign targets misperceptions about ongoing LGBT barriers.

Has Sir Martin Sorrell been a positive force for the ad industry?
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Has Sir Martin Sorrell been a positive force for the ad industry?

No matter that he dragged the global ad industry kicking and screaming into the modern age, Sir Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.

Dunkin' Donuts appoints BBDO Worldwide as creative AOR
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Dunkin' Donuts appoints BBDO Worldwide as creative AOR

ARC/Leo Burnett will handle in-store promotions.

Liberty Mutual brings on Initiative to handle U.S. media
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Liberty Mutual brings on Initiative to handle U.S. media

The insurer hired Goodby as its new creative shop late last year.

Cannes Lions partners with ANA to launch new CMO Growth Council
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Cannes Lions partners with ANA to launch new CMO Growth Council

Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.

Warner Bros creates Justice League experience at Madame Tussauds Orlando
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Warner Bros creates Justice League experience at Madame Tussauds Orlando

Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.

Omnicom beats estimates in Q1, but sees slight dip in North America
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Omnicom beats estimates in Q1, but sees slight dip in North America

Omincom Group reports 2.4 percent organic revenue increase for Q1.

Sorrell on Sorrell: ex-WPP chief in his own words
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Sorrell on Sorrell: ex-WPP chief in his own words

Campaign looks back at some of Sir Martin Sorrell's musings, barbs and pearls of wisdom in recent times.

Here's why Brighthouse Financial won't try to be funny in ads
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Here's why Brighthouse Financial won't try to be funny in ads

The firm has launched a new campaign with BBH New York.

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