GroupM and Hogarth team up on global addressable content practice

GroupM and Hogarth team up on global addressable content practice

The partnership between the two WPP agencies aims to bring more personalized creative to clients.

Trailblazers: How former ad execs changed the conversation about feminine care

Trailblazers: How former ad execs changed the conversation about feminine care

Co-founders Rachel Donovan Geller and Melanie Pitson launched Moons to eliminate confusion and shame around menstruation.

Campaign AI global new-biz client spotlight: Media reviews dominate in August

Campaign AI global new-biz client spotlight: Media reviews dominate in August

Publicis Groupe accounts for hefty share of new-business billings in media & entertainment.

Barclaycard and Grace Jones take aim at 'buy now, pay later' brands in Droga5 ad

Barclaycard and Grace Jones take aim at 'buy now, pay later' brands in Droga5 ad

Barclays got into the controversial BNPL market back in April when it extended a deal with Amazon to provide point-of-sale financing on its e-commerce platform.

Where are all the marketers going? Freelance, one study suggests

Where are all the marketers going? Freelance, one study suggests

According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.

How beauty brand Cleanlogic is championing the blind community in the workplace

How beauty brand Cleanlogic is championing the blind community in the workplace

CEO Isaac Shapiro is growing the CPG brand’s team of visually impaired employees.

Can deliberately provoking ad complaints work as a marketing strategy?

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

Planet Fitness picks Huge as digital agency of record

Planet Fitness picks Huge as digital agency of record

Huge will be responsible for strategy across mobile, web and digital experience.

WPP and Uncommon in dogfight over BA’s ad account

WPP and Uncommon in dogfight over BA’s ad account

The independent agency's founders are up against a team from their former holding company for the airline's account.

Direct-to-fan marketing skyrockets as consumers pay creators directly

Direct-to-fan marketing skyrockets as consumers pay creators directly

A new study from UTA marketing reveals opportunity for brands in the creator economy.

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