Campaign’s 2024 Big Game Barometer 3: Brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Mother New York hires Nedal Ahmed as executive creative director
EXCLUSIVE: She joins from Google Creative Lab, where she previously served as creative director for Google Pixel.
How ESPN Bet is taking on sports betting giants with launch campaign
EXCLUSIVE: Arts & Letters created the debut work and Publicis handled media buying.
UM names Erin Quintana US CEO
Joe DeMiero is taking a leave of absence.
Zara campaign criticised for alleged Gaza resemblance
Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.
Behavior as a prompt: Why AI’s ability to anticipate will change business forever
The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.
Gag City roundup: The brands are tickled pink by Nicki Minaj’s album drop
Brands are gagged by the fan-created AI kingdom in honor of the rapper’s fifth album release Friday.
MikeWorldWide agrees to pay nearly $2.3 million over COVID loans
The settlement comes after a whistleblower filed a lawsuit against the agency in January under the False Claims Act.
WATCH: Campaign US’ favorite holiday ads
From a twist on A Christmas Carol to taking a quiet break during the holidays, these are the holidays that delighted the Campaign US editorial team.
Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide
Where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.
News
Super Bowl LVIII
Must Read
Meet the Next Generation 2023
60 up-and-coming creatives share their insights on creativity, advertising and their hopes for the future of the industry.
Podcasts
Opinion
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Partner content
Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York.