Brian Wieser to leave GroupM
EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
Dentsu Creative names Paulo Fogaca U.S. CEO
He will lead Denstu Creative’s operations stateside under a new leadership structure.
Forecasters predict pharma’s multi-billion-dollar TV ad buys will shrink in 2023
A pharma retrenching may be one contributor to what ad forecasting firms say will be slower advertising growth than previously expected.
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
OnePlus selects MSix&Partners as its North American media AOR
EXCLUSIVE: The GroupM agency seeks to grow the smartphone manufacturer in a market led by Apple and Google.
Keurig Dr Pepper stands by payment terms after backlash from trade bodies
Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.
Maximizing impact in your first 100 days
Four lessons gained from a first-time agency CEO
The dangerous dance between data and creativity
Find the sweet spot to build your bottom line.
Diverse vendors are struggling to break in with agencies
GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.
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