Former CP+B creative files defamation suit against Diet Madison Avenue
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Former CP+B creative files defamation suit against Diet Madison Avenue

Ralph Watson also intends to sue CP+B for wrongdoing.

Private view: Adam & Eve attempts musical to make sex toys sell

Private view: Adam & Eve attempts musical to make sex toys sell

Mother's Karla Mileski and Firstborn's Dave Snyder give their review of sex toy brand Adam & Eve's new work from Party Land.

Brands in non-EU countries should adopt GDPR rules, study finds

Brands in non-EU countries should adopt GDPR rules, study finds

Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.

Know your girls: Ad Council, Susan G. Komen to black women
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Know your girls: Ad Council, Susan G. Komen to black women

New campaign targets higher death rates with positive, community-focused messaging.

Truth uses a country-singing cowboy to call out tobacco industry
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Truth uses a country-singing cowboy to call out tobacco industry

It's a counter to court-mandated disclosures that manufacturers seem not to want to make.

Movers & Shakers: Mother, 72andSunny, DDB and more
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Movers & Shakers: Mother, 72andSunny, DDB and more

The week's account wins and losses, promotions, new hires and layoffs.

Accenture Interactive launches programmatic unit in response to 'significant' client demand
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Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.

Meet the Campaign Inclusive & Creative Top 20 judges
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Meet the Campaign Inclusive & Creative Top 20 judges

Enter your most inspiring work that champions diversity and inclusion by May 31

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Is the industry taking brand safety seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
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Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

Despite facing heavy criticism over Facebook's management of the Cambridge Analytica crisis, its chief executive Mark Zuckerberg has been putting serious thought into formulating a system of governance for the social platform.

Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it
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Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it

"Why would you leave a successful company like Expedia, for a broken troubled one like Uber?" Publicis Groupe chairman, Maurice Levy asked Dara Khosrowshahi on stage at Viva Tech.

Baileys picks VML as global digital agency
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Baileys picks VML as global digital agency

Diageo's popular cream liqueur brand Baileys has appointed VML London as its global digital agency of record following a competitive pitch.

VIDEO: Here's how Publicis Groupe's AI-powered solution Marcel will look and work
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VIDEO: Here's how Publicis Groupe's AI-powered solution Marcel will look and work

Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.

Forget perks, today's employees need peace of mind
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Forget perks, today's employees need peace of mind

Companies should help employees by offering free tax preparation, immigration support and flexible parental leave.

European Parliament wasted its chance to hold Facebook's Zuckerberg accountable
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European Parliament wasted its chance to hold Facebook's Zuckerberg accountable

While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.

Facebook user experience may worsen in bid to be more secure, says Zuckerberg
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Facebook user experience may worsen in bid to be more secure, says Zuckerberg

The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.

PHD to scoop HSBC's $400m global media account
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PHD to scoop HSBC's $400m global media account

Omnicom's PHD has won HSBC's estimated $400m (£298m) global media planning and buying account.

Are we there yet? Trish Schmitt on why she quit her full-time creative role
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Are we there yet? Trish Schmitt on why she quit her full-time creative role

The freelance creative director left her job at TBWA/Chiat/Day to spend more time with her kids after work-life balance issues took their toll.

Martech entrepreneurs to drive a second industrial revolution
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Martech entrepreneurs to drive a second industrial revolution

We should be concerned with very large parts of our industry having a near monopoly, [m]Platform's global chief strategy officer argues.

Amex poised to review global media with 20-year incumbent Mindshare on alert
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Amex poised to review global media with 20-year incumbent Mindshare on alert

American Express is poised to review its global media agency arrangements, putting 20-year incumbent Mindshare on alert.

Delta launches 'Middle Seat Lounge' to celebrate awkward air chair
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Delta launches 'Middle Seat Lounge' to celebrate awkward air chair

The activation took place at Boston Airport today.

Plated hires 360i as it pushes ahead in cluttered meal kit market
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Plated hires 360i as it pushes ahead in cluttered meal kit market

The meal kit company also works with R/GA.

Driving systemic change requires bold action
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Driving systemic change requires bold action

Measurement is a game changer, says HP's global chief marketing and communication officer.

Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media
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Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

Denstu Aegis Network boss Jerry Buhlmann has admitted that Accenture and Deloitte "are having an impact" on the ad industry - but not in media planning and buying.

How brands are crashing the #RoyalWedding party
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How brands are crashing the #RoyalWedding party

Kellogg's, Farmers Insurance and CVS are just some of the brands which couldn't resist getting regal.

Snapchat to be 'obsolete in two years' as duopoly reigns supreme
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Snapchat to be 'obsolete in two years' as duopoly reigns supreme

The social snap-back is coming -- here's how to prepare for it.

That's a wrap: 10 key highlights from network upfront week
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That's a wrap: 10 key highlights from network upfront week

Diversity, revivals, flipping networks and the value of the linear platform are front and center.

One-word answers with Ad Council leader Lisa Sherman
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One-word answers with Ad Council leader Lisa Sherman

Sherman shares where the industry is succeeding and her favorite mascot.

Have you cracked the Deadpool Easter egg code?
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Have you cracked the Deadpool Easter egg code?

Trolli and Periscope's marketing ploy is the gift that keeps on giving.

Imaginary friends give child cancer patients pep talk with AR app
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Imaginary friends give child cancer patients pep talk with AR app

The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.

Bumble seeks online dating collaboration with Facebook
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Bumble seeks online dating collaboration with Facebook

A Q&A with Bumble's VP of marketing Chelsea Cain Maclin.

WFA demands change in digital advertising
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WFA demands change in digital advertising

Organisation issues new manifesto with eight principles for reform.

Ted Baker's 'if it ain't broke, don't fix it' marketing strategy
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Ted Baker's 'if it ain't broke, don't fix it' marketing strategy

The brand reveals the challenges it faces tackling the U.S. market.

Movers & Shakers: Leo Burnett, Colenso BBDO, My Friend's Nephew and more
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Movers & Shakers: Leo Burnett, Colenso BBDO, My Friend's Nephew and more

The week's account of wins and losses, promotions, new hires and layoffs.

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