The canned water company found a real witch to hedge its legal bet on the Big Game.
The e-commerce marketplace for used cars wants consumers to know they can sell their cars on Vroom, too.
New service aims to make media buying more inclusive.
Marketers say while it's a long way away, advertising increases curiosity and brand awareness.
Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.
Strong services and Mac performance help drive record revenues for the company.
This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.
Leaders should use events next month to positively impact their Black customers and employees. This starts with being considerate when reaching out to the Black speakers.
Google Chrome's new proposed cookie alternative may be favored by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
This week’s agency news, people on the move and brand buzz.
The messaging app, owned by Meta, compares unencrypted texts to receiving opened mail.