Mastercard on the enduring relevance of Priceless
The 23-year-old brand platform has evolved over time, especially during the pandemic.
How FILA transformed its e-commerce approach
The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.
Christian Juhl on modernising Group M, TV's resilience and Nick Emery's exit
TV is still 'best place' to reach people at scale.
Covid erased $63bn in global adspend, and 2021 will only give back 59% of that
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Agency models holding back digital transformation for brands, CMO survey warns
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Blended experiences are the branding medium of the future
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
When a bullying client caused our team to suffer, we chose to walk away
It’s time for agencies to put their people first and foster an inclusive work culture.
Politics aside, brands aren’t giving up on polling platforms
Political polls are having another reputational crisis. Market research is a different story.
Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio
Florida Paints founder Don Strube shared how he got the star to join his small business.
UK govt confirms it wants to create new ad market enforcer for Google and Facebook
Tech giants would be subject to fines for unacceptable behaviour and market abuse.
Pluto TV throws it back with David Hasselhoff infomercial
The streaming platform plays on '80s tropes to showcase its classic free collection.
Amanda Morrissey to lead Vizeum and iProspect through merger
Former Publicis Media UK CEO will lead a unified senior team.
Ben & Jerry's: don't expect instant gratification on purpose work
Ice-cream brand's Nicola Simmons was speaking at Campaign's Purpose Summit.
Facebook to repay advertisers after miscalculating metrics
Social network is offering one-time credit to advertisers that were 'meaningfully affected'.
Four ways to drive success this holiday season
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Hill's heartwarming animated film raises awareness for pet nutrition
Up to 60% of pets end up overweight, which brings health complications -- just as it does in humans
ESPN drops the beat in "One App, One Tap" campaign
The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage of classic sports moments
Cameo's debut holiday campaign is all about the smiles
The breakout celebrity video messaging app is out with its first major advertising campaign that asks people to make Cameos this holiday season
We are an industry bedevilled by our lack of understanding in how it works
The Veg Power campaign has driven an extra £63m in additional sales of vegetables. Sir John Hegarty explains why this shows persuasion and its 'ace card' broadcast media remains critical to a brand’s success.
Diageo reveals 10-year sustainability plan
Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.
Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft
Dairy Management turns to young interns for inspiration.
Gig-economy click farms surge during Covid-19
Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.
Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit
This week’s agency news, people on the move, tech and media must-reads.
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Ancestry wants to help people connect virtually this holiday season
The family history company is offering free access to family stories through Cyber Monday in holiday campaign
Volvo backs AKQA-Grey merger to reunite creativity and technology
WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.
To be a good client, advertisers need a clear ambition for media
Advertisers need to be transparent with their agencies, while watching carefully for how agencies might seek to manage their relationships between 'priority' and 'other'.
Will Covid-19 turn Black Friday into a black hole?
Global ecommerce data indicates a safe harbor for holiday spend
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How one director pulled off a remote shoot for State Farm
For director Zack Seckler, shooting remotely during a pandemic is challenging -- but doable
Former Jack Morton directors Sam Moqbel and Jamie King launch ad agency
Shop has been founded on 'optimism'.
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
C-suite leaders seek comms consultancy during pandemic
Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.
Startup Spotlight: Why We Are Rosie put diversity at its core
The 6,000-person freelance network is leaning into the trends of flexibility and diversity in the advertising industry.
Havas wins $300m global media for Douwe Egberts owner
Offline incumbent will now buy all the company's media outside North America.
Five agency-brand models will define 2020s, IPA report finds
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
Three reasons why sustainability is here to stay
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
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Meet the 40 Over 40 honoree: Lisa Sherman
Lisa Sherman is President and CEO of Ad Council.
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