Disney to split nearly $3B media business with Publicis and Omnicom
It draws a close to the biggest media pitch in recent years.
Project Worldwide's Motive absorbs sibling shop Pitch
The newly expanded creative agency will now work with Burger King, KeVita and more.
Samsung celebrates world of Twitter with event series
Series comprises six free hour-long talks featuring celebrities.
One-word answers with Visa CMO Lynne Biggar
The marketing leader shares what the future of payment means to her.
DoorDash leans into diversity through food with drive from The Martin Agency
The 'Every Flavor Welcome' campaign focuses on the cuisine, not the delivery aspect like many other vendors.
LGBTQI nonprofit launches first major campaign on National Coming Out Day
The Rainbow Railroad tells stories of those who embrace their true selves.
Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.
Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech
'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'
Engine rebrands as it unveils string of wins including Jägermeister and SoulCycle
CEO Kasha Cacy sits at the helm of a mass agency restructuring as it picks up major steam.
Campaign US Female Frontier Awards returns for second year
The fiercest, most progressive, boundary-pushing women in the industry will be celebrated once again.
Non-profit takes aim at youth tackle football in smoking new PSA
The campaign, created in partnership with Fingerpaint, is capitalizing on an uptick in CTE awareness.
Huge tasked with making RumbleOn number one vehicle marketplace
The new agency of record will help shape its marketing efforts.
LATAM's Mercado Libre leads charge with genderless fashion
A new campaign from GUT agency explores the meaningless male/female categories clothing industry is built on.
MullenLowe embarks on disruptive brand campaign for TaxAct as new AOR
A multimedia drive is scheduled to launch in early 2020, coinciding with tax-preparation season.
Ad of the Week: Lightlife tells it like it is in hilarious new spot
Honesty is the best policy in Lightlife's new campaign.
Q&A: Design guru Jessica Walsh talks new studio, mental health and contradictions
"I just try to turn my pain into fuel."
New global campaign taps 150 creative artists to help disadvantaged children
Renowned producer Tony Hollingsworth is leading the upcoming effort.
Brands should only push sustainability if values are in DNA, Ogilvy study stresses
'Nearly twice as many U.S. firms are embedding sustainability in strategic decision making in 2019 as we saw in 2018.'
Direct to Home: The new marketing model
Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself.
Should the chief marketing officer title stay?
Industry experts weigh in on whether or not CMO is a legacy position that needs shaking up.
The changing face of the US Hispanic: Enter Latinx
At 59 million and counting, the Latinx population is one of the largest multicultural groups in our country.
Movers and Shakers: SiriusXM, LoopMe, Holler and more
This week's account of wins and losses, lay-offs and hires.
MediaLink's Dana Anderson on why it's good to lose control
Being a rebel has its benefits.
Q&A with design agency behind world's most-loved logos including Amazon A-Z smile
Ever notice the secret initials in Little Caesars' toga? How about the many hockey sticks that make up Tim Horton's tartan merch?
Havas Chicago named AOR for nonprofit partner of Yellowstone National Park
Pro-bono marketing program includes media, creative, PR, digital and social support.
Verizon Media's Guru Gowrappan: We want to play offence, not defence
After overhauling the business' brand and ad platforms, Verizon Media's CEO tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
How Pearle Vision avoided the 'friend zone'
'You don't want to be in the friend zone when you're a brand,' says CMO Doug Zarkin.
Burger King, Hasbro and MillerCoors CMOs among judges for Agency of the Year Awards
A powerful lineup of marketers will crown the winners for Campaign US' inaugural event.
Quinny stroller brand hacks Milan Fashion Week with 'Parent Couture' line
Ad agency SuperHeroes presents: "The Power Nap Dress."
Agency vet Chris Shumaker joins consultancy Hasan + Co.
With Shumaker onboard, the shop has rebranded to include his name.
How the Truth Initiative evolved to face today's new demons
The anti-smoking organization is tackling some new foes.
Marketers must stop ignoring people with disabilities
This community has a disposable income of $8 trillion.
Smirnoff rolls out first global campaign in 25 years with 'Infamous since 1864' epic
Ad traces Smirnoff's globetrotting journey...
MediaMonks expands with $150m acquisition of US digital agency Firewood
Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.
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Meet the Digital 40 over 40 honorees: Patti Temple Rocks
Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth
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