While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate. Two entrepreneurs are seeking to change that by opening up access to minority publishers and proving their mainstream appeal.
Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.
In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”
Softness in Chinese commerce business offset by growth in cloud computing unit.
The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Wunderman Thompson’s global chief creative officer and chief medical explore the intersection of creativity, technology and health.
The 84-year-old actress gets back into her fitness instructor groove for H&M Move.
The flipbook-style film takes the form of an inspiring message to Manchester United and England striker Marcus Rashford.
This week’s agency news, people on the move and brand buzz.
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.