Omnicom to roll out Google tech consultancy across major markets
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
Don’t run, fly, Hoka says in first global ad campaign
Performance footwear brand taps FCB for spot that shows people running so fast they take flight.
Accenture Song and Coinbase win Direct Grand Prix for 'Less talk, more Bitcoin'
The UK won two Lions, one apiece in Direct and Creative Data category.
Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix
Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.
BBDO Belgium wins PR Lions Grand Prix in category again dominated by creative firms
Edelman won a Bronze PR Lion for National Grid’s Green Light Signal campaign in the U.K. It also won in the Creative Data and Media categories, and Prime Weber Shandwick won Bronze in the Direct category.
Ad Council and R/GA depict the power of love in the face of tragedy in new film series
George Floyd’s sister features in campaign that shows the power individuals have to make a positive difference.
Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.
Google wins Mobile Grand Prix for 'Real tone'
The UK failed to scoop any awards in either the Mobile or Innovation Lions.
FCB wins Creative Effectiveness Grand Prix for Michelob Ultra
New York shop L&C and fresh fruit and vegetable producer Dole claimed the Creative Business Transformation Grand Prix for Piñatex.
Campaign’s Tech Fix: Dissecting this week's news and views
The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
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The Work
Essity "40 years of period experience" by Mother
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
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