The&Partnership adds new North American leaders
The agency has named its first CFO and CMO for the region.
Have expired MacCoins? Cash them in at Burger King
The initiative was created in partnership with creative shop MullenLowe.
Dentsu's Carat takes majority of P&G media business
Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.
Hershey's, Tyson, Meredith join forces on ad measurement
Thunder has launched the new Truth in Measurement industry group.
Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo
This week's account of wins and losses, lay-offs and hires.
Mistress changes name to The Many after 10 years
The rebrand aims to reflect the agency's full suite of services and long-term client relationships.
VaynerX debuts The Sasha Group to support small businesses
Gary Vaynerchuk's holding group now includes seven companies.
Kraft offers 'pay it forward' food over government shutdown
Workers can get food for free at pop-up shop in Washington D.C.
Are we there yet? VMLY&R on importance of 3%
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Bushmills' unforgivingly energetic drive for whiskey
The campaign was created in partnership with Virtue.
Syrian refugee defies cerebral palsy to make 3,500-mile journey
Private View: Con Edison's debut commercial proves polarizing
Private View: BBH New York's climate change PSA successfully spooks
Military veterans' resumes hidden in plain sight across U.S.
Private View: Dunkin' Donuts should stick to coffee, not tiny houses
Grubhub celebrates joy of indulgence in BBH spots
Raising a greasy meatball sandwich to those whose lust for good food will never be satisfied.
Private equity share of marcoms M&A deals surges in 2018
Overall deals were up 4% as S4 Capital kicked off its acquisitions, but consultancies made fewer deals than in 2017.
MediaCom and Publicis Groupe top Recma new-business rankings
Performance mainly down to Mars and Adidas wins for MediaCom and $2bn GSK account for Publicis.
Gillette takes aim at toxic masculinity in new campaign
P&G grooming brand calls on men to up their game in new film from Grey New York.
Sun-Maid unveils first campaign in decade
It's part of a drive an overall brand transformation that started a year ago.
Jason Peterson launches creative agency The Times
'This is the golden age of creativity in advertising.'
CES: What industry leaders took away from the 2019 event
Find out the highlights and most overhyped elements of this year's conference
CES 2019: How voice, 5G and health tech stole the show
Standout products show how personalisation has become the driving force for innovative brands.
The 2019 NATPE Conference: Suddenly syndication
The event is alive with potential new first-run programming
Bud Light to include ingredients on packaging
The transparency move is announced with two new Medieval-style ads.
One-word answers with Harley-Davidson's Heather Malenshek
The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.
Lester Wunderman passes away aged 98
"Father of direct marketing" created a trillion-dollar industry.
What marketers want: Planning and delivering voice in 2019
Find out what Mirum's Miranda Anderson has to say about brands taking on voice this year.
Campaign US invites you to Female Frontier Awards
The event will take place at Twitter HQ in New York City on January 17.
Hulu CMO: 'There's still anxiety around cord-cutting'
Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.
Havas Creative appoints new global CEO
'Ideas and talent will always fuel our group, and Chris will bring his knowledge to the broader global network."
Latinx: The next big demographic revolution
Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.
CES: Are agencies still going there for inspiration?
Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?
VMLY&R adds Nature's Bounty to growing client roster
The newly-formed WPP shop is powering ahead with more and more account wins.
In-house agency specialist Oliver sells majority stake to You & Mr Jones
Agency group made its name helping Unilever on U-Studio.
How startup threat lit fire under Johnson & Johnson's ass
The CMO laid bare how the brand has been forced to quickly evolve.
Berlin Cameron, Refinery29 aim to end startup gender gap
The duo, along with other partners, are launching a platform to help fun women-led businesses.
IBM's CMO: 'Ladies should kick back this year'
Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.
McCann Worldgroup Canada appoints new CEO
The move is part of broader leadership restructuring in the Canadian market.
Behind R/GA's sleek Golden Globe Awards trophy redesign
The transformation was three years in the making.
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