The account spend is estimated at $800 million worldwide.
WPP CEO sees surge in number of clients that want to "join together" creative and media.
The company is updating its jingle for a new generation.
The Christmas campaign was created with indie Bindery.
Campaign talked to the company's CMO about educating consumers and employing traditional marketing.
Thank you Droga5 for the scooter-shaped punching bag.
The drive aims to counterbalance the estimated 250 hours of screen time a family of four will consume over the holidays.
Surprise exit came week before group was due to present to investors.
The associate training program has given the WPP shop a monopoly on the best and brightest straight out of the gate.
Returner scheme supports women going back to work in creative industries following career break.
Carl Fremont is Quigley-Simpson's first CEO since 2017.
The event is the "future of our industry, today."
'Our design team all grew up with Happy Meal, so there really was a personal connection and responsibility with the project.'
Find out why words like 'racist' or 'sexist' are often limiting.
"Surely this isn't rocket science."
"It's like pizza. If you're a CCO, you get one slice of pizza, which is amazing, but if you're the CEO, you get the whole pie."
The brand did not have a Hispanic business until last year.
Talk is cheap. Change is hard, but vital.
The shop previously had U.S. leaders to whom the office presidents in the states would report.
WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.
The CMO is at the helm of a broad rebrand for the organization.
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Mastecard's CMO unpacks the brand's successful marketing pivot.
Isobar global CEO now takes charge of DAN Creative following exit of Dick van Motman.
"We still need to do more for Latino and Asian consumers."
The marketing maverick offered words of advice for those coming up in the industry as she slides into new role from her multicultural post.
The Boston Beer Company brands have named GS&P their new creative agency partner.
The Goodness Bot is designed to bring civility back to social media.
'We need to figure a way to have more young men to enter the business and stay in the business.'
The female marketing leader joined the household cleaning supply manufacturer in 2015.
The new campaign was created by Doubleday & Cartwright.
It's the leading cancer killer of women and men.
He becomes advisor to Tim Andree with immediate effect and will leave company by end of year.
The goal: Prove the business impact of inclusive advertising.
She succeeds co-founder Matt Reinhard, who will remain with the company.
Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth