Campaign’s 2024 Big Game Barometer 2: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
The agency let go of 66 of its 2,000-person workforce across varying departments.
Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.
Real user appears in Taika Waititi-directed film.
Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.
Latest Q3 results reveal how different strategies are impacting fortunes of agency groups, Iain Jacob argues.
Ad agency Coomer is supporting this campaign.
By embracing mascots as dynamic ambassadors, brands can stand and foster more emotional connections.
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
60 up-and-coming creatives share their insights on creativity, advertising and their hopes for the future of the industry.
Award-winning campaigns were celebrated at the Partner Awards Gala in New York.