VideoAmp to kick off currency test with major holding companies
Five of the six major holding companies are involved, and networks are said to be on board.
The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.
HP Instant Ink targets millennial parents in ‘90s throwback campaign
The spots, starring Justin Baldoni and the Holderness Family, promote the brand’s ‘HP Pays Your PTA’ program.
Strawberry Shortcake makes a digital comeback
The popular character is revived through a YouTube series and Roblox integration.
Media companies show support for Hispanic Heritage Month
Celebrations include partnerships with organizations, live events and month-long special content.
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Ad of the week: The New York Times’ ‘The Truth Takes a Journalist’
The spot, created by Droga5, was the winner of Campaign US’ first ever Ad of the Week tie.
IPA debut research finds brands and agencies need 'effectiveness roadmaps'
Marketing effectiveness is the process of improving business through marketing.
K-pop groups: The next great brand collaboration
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
Ikea and DJs Swedish House Mafia to create 'affordable home studio' collection
The collaboration will allow people to make music at home.
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
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Opinion
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The Work
CommonSpirit shows the joy of simple 'humankindness'
The campaign's found footage strategy emphasizes how authentic moments have the power to heal.
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Partner Content
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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