Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix
Dove Men+Care and Coca-Cola among gold Lions winners.
T-Mobile bottles up the spirit of 5G with gin and ginger beer launch
The limited-edition beverages celebrate T-Mobile’s Extended Range 5G, covering 300 million people.
Cannes Lions: #WombStories takes Grand Prix in Film Craft for AMV BBDO
Fortnite’s Travis Scott collaboration Astronomical takes the top prize in Digital Craft, while Ogilvy scores another Grand Prix for Dove.
Cannes: AB InBev’s Richard Oppy on the brewer’s award-winning work
AB InBev’s Contract for Change, for Michelob Ultra, scooped up multiple Gold Lions and a Grand Prix for PR.
Purpose takes the spotlight at Cannes 2021
Campaign US readers agree that purpose is the most prominent theme.
Edelman Trust Barometer special report: Brands must be agents of societal change, say consumers
"The definition of brand relevance goes far beyond reflecting culture now," says Richard Edelman.
That's not all folks: a new golden age of animation
The change in creative and production processes necessitated by the pandemic has ushered in a renaissance of animation in ads.
Facebook's VR ad setback shows importance of putting customer experience first
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
Cannes Lions pick: Dove's 'Courage Is Beautiful'
The spot, created by WPP's Ogilvy Toronto and Ogilvy London, paid tribute to the frontline workers of the pandemic.
Cannes Lions pick: Bodyform's 'Womb Stories'
The spot, created by AMV BBDO, tells the diverse tales of life with a womb through animation and live-action imagery.
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The Work
5Rights "Twisted toys" (in-house)
Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight the risks children face from the digital world.
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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