Campaign’s 2024 Big Game Barometer 2: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Advertisers ‘won’t feel pressured’ by Elon Musk’s warnings about boycott backlash
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Real Chemistry eliminates 3% of its workforce
The agency let go of 66 of its 2,000-person workforce across varying departments.
What are the advantages of country-level models for agencies and holding groups?
Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.
Apple tells children’s story to illustrate new feature
Real user appears in Taika Waititi-directed film.
Which brand had the best Spotify Wrapped parody?
Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.
Why is Publicis pulling ahead of rivals? Selling products, not just services, is key
Latest Q3 results reveal how different strategies are impacting fortunes of agency groups, Iain Jacob argues.
Why Kentucky’s tourism department is highlighting the state’s ‘creepy’ side
Ad agency Coomer is supporting this campaign.
Why mascots still have brand magic
By embracing mascots as dynamic ambassadors, brands can stand and foster more emotional connections.
Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
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60 up-and-coming creatives share their insights on creativity, advertising and their hopes for the future of the industry.
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Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York.
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