Change course of history with BBDO NY this World Refugee Day
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Change course of history with BBDO NY this World Refugee Day

The agency takes over your browser history in this creative campaign for the International Rescue Committee.

IKEA launches A.R. app for kids in just five weeks

IKEA launches A.R. app for kids in just five weeks

Playtime's not over.

Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James

Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

'This is just the start': SoulCycle CEO on launch of media division

'This is just the start': SoulCycle CEO on launch of media division

The brand poached several higher-ups from leading publishers.

Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more
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Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more

This week's account of wins and losses, lay-offs and hires.

Global ad investment to grow 4.5% in 2018
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Global ad investment to grow 4.5% in 2018

New advertising will account for a $24 billion investment this year.

Scott Hagedorn reveals 3 keys for survival in app-driven world
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Scott Hagedorn reveals 3 keys for survival in app-driven world

Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.

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Have consumer attitudes changed? Word on the street is...

McCann London lands Grand Prix in Creative eCommerce Lions
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McCann London lands Grand Prix in Creative eCommerce Lions

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18
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Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes.

Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes
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Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes

Apple's marketing campaign for its Homepod speaker has won the Grand Prix at Cannes for Entertainment in Music, sharing the award with a music video by Jay-Z.

Apple's instore experience wins Cannes Grand Prix for Brand Experience
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Apple's instore experience wins Cannes Grand Prix for Brand Experience

The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.

VR experience for Billy Corgan single wins Digital Craft Grand Prix
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VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand Prix in the Digital Craft Lions for entrants Isobar and Viacom.

Story behind Muhammad Ali's shoes wins Ogilvy the Industry Craft Grand Prix at Cannes
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Story behind Muhammad Ali's shoes wins Ogilvy the Industry Craft Grand Prix at Cannes

A shoe polish brand that tracked down the footwear of legendary boxer Muhammad Ali has won the Grand Prix for Cannes Lions' first Industry Craft award.

Unilever: 'Gone are the days when a product succeeds because it is superior'
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Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the company's brands.

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
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YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.

Why P&G stood by its controversial ad 'The Talk'
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Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.

What CMOs are thinking in Cannes
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What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

Ebiquity: $45bn in global profit up for grabs for brands that optimise better
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Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.

R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions
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R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions

R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that uses AI to capture photos of fans at moments of excitement.

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze
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Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.

McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes
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McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes

A desconstructed McDonald's logo and a Comedy Central satire about President Donald Trump's tweets have shared the Outdoor Grand Prix at Cannes Lions this year.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
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AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

VOWSS shines spotlight on the best short films and advertising made by women this year
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VOWSS shines spotlight on the best short films and advertising made by women this year

Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the VOWSS showcase at Cannes Lions, which recognises the best short films and advertising made by women.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
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Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap
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Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
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P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'
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Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'

Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands to ensure they receive the same remuneration as male colleagues.

Mars CMO Andrew Clarke promoted to lead confectionery division
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Mars CMO Andrew Clarke promoted to lead confectionery division

Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley Confectionery.

The U.N.'s World Food Program turns to global cinemas to help end hunger
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The U.N.'s World Food Program turns to global cinemas to help end hunger

Sir John Hegarty's The Garage Soho wrote and directed the new campaign

Why Bumble wants to match with brands helping to make the Internet kinder
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Why Bumble wants to match with brands helping to make the Internet kinder

The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that serve a mission and represent kindness.

Ogilvy pledges to hire 20 senior female creatives globally by end of 2020
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Ogilvy pledges to hire 20 senior female creatives globally by end of 2020

Ogilvy has kicked off Cannes Lions by announcing a new commitment to raising the number of women, including importantly more women of colour, in its creative departments around the world.

Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat
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Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

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