The ad industry is up in arms about the future of the annual TV buying confab after P&G chief brand officer Marc Pritchard blasted the upfront in an industry speech last week.
Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.
Eight creative agencies teamed up on the project, which used sequential storytelling to drive awareness of the sustainable goals program.
The campaign by co:collective aimed to show people the benefits of using the hyperlocal network.
Former VP of product growth and innovation will take over role vacated by Antonio Lucio.
The agency will help target people on the younger end of the retired-person’s association.
The group admitted another £2.4m in accounting 'adjustments' ...
The companies announce a joint solution—which will be initially rolled out in Asia Pacific, Europe and the US—that promises privacy-compliant user identification with an immutable record of consent and data transactions.
Social Life worked on the ‘Guide to life’ social campaign for Netflix show Big Mouth.
Harriet Kingaby, co-chair of the Conscious Advertising Network, and Chris Kenna, chief executive of Brand Advance, disagreed.
More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social and political issues.
The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.
CROWN laws protect people from discrimination based on the texture of their natural hair or preferred hairstyles.
Former Oath and Weve executive is tasked with growing business as it tries to expand globally.
The AB InBev beer brand is distributing limited-edition tall-boy cans featuring the rapper as he debuts “Detroit 2” album.
The network is launching a global technology group to support its agencies and enable more collaboration.
The move unites tens of thousands of global employees under a single Dentsu brand
The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.
For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”
With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.
Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
Stock price underwent a temporary bounce.
Zenith’s auto ad spend forecast looks at the impact the coronavirus had on the category.
The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.
The agency brings on Solomon from sister shop OMD after elevating Catherine Sullivan to CEO last week.
Maybe energy drinks, sleeping pills and anti-aging creams aren't the answer, says new work from Mother London.
Line of rice products to be rebranded as Ben's Original from 2021.
EXCLUSIVE RESEARCH: Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.
The ad introduces the company’s Paradise hearing device.
FCB has partnered with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.
Revenues still slumped by a quarter because of Covid-19.
This week’s Haymarket Media Coronavirus Briefing is 1,495 words and will take you seven minutes to read.
The financial services giant is reviewing its media planning and buying account in the US, Northern Europe and Asia.