Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
London-based iX given lead global creative and strategic agency status.
Amid rising inflation, the Black dating app will send users checks to fund their dating lives and financial literacy tips throughout the month.
Privacy experts say data aggregators should think twice about the predatory practices their data could enable.
Eponymous app rewards users financially for watching ads.
While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.
The campaign acknowledges that advocates and pharma companies each have a role to play in combating HIV/AIDS.
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Summer ad work a precursor for brand activations this autumn.
There isn't a simple solution to the complexities of hybrid working in creative businesses.
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.