Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media
While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate. Two entrepreneurs are seeking to change that by opening up access to minority publishers and proving their mainstream appeal.
WPP upgrades forecasts after mammoth hiring spree
Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.
ViiV names Havas Health & You its single global AOR
In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”
Alibaba cuts marketing spend as it reports first flat revenue growth
Softness in Chinese commerce business offset by growth in cloud computing unit.
Stagwell leans into media integration as it maintains double-digit growth
The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.
Tech Fix: With rumored DSP, Apple faces tricky balance between ad revenue and privacy
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Campaign Chemistry: Wunderman Thompson’s Bas Korsten and Dania Alarcon
Wunderman Thompson’s global chief creative officer and chief medical explore the intersection of creativity, technology and health.
H&M taps Jane Fonda and JaQuel Knight for global sportswear launch
The 84-year-old actress gets back into her fitness instructor groove for H&M Move.
Dave raps to Marcus Rashford in animated Beats By Dre spot
The flipbook-style film takes the form of an inspiring message to Manchester United and England striker Marcus Rashford.
Movers & Shakers: Aldi, BBC Studios, Planet Fitness, iProspect and more
This week’s agency news, people on the move and brand buzz.
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The Work
Essity "40 years of period experience" by Mother
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
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Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.
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