Code and Theory acquires digital agency Kettle
The agency is Code and Theory’s fifth acquisition.
Pinterest expands AR makeup try-on feature
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Degree and Kevin Durant embrace the power of sweat
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’
Everything we know about Super Bowl LV so far
Which brands bought ad space and which are sitting on the bench for this year’s big game.
Richard Brim and Vicki Maguire among Cannes Lions jury presidents
Event set to take place in June.
Jagermeister launches streetwear collection inspired by nightlife
A donation will be made to United We Stream.
How a career in advertising prepared me to confront my child’s illness
The confidence I’ve gained from years of running client teams has proven invaluable in becoming an advocate for my son.
Brand safety is a social media issue - and it always will be
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry?
Four Super Bowl trends to watch
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
Havas Health & You introduces new positioning and exec during “Future of Health” event
The company plans to focus on people and communities, with an emphasis on storytelling.
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides.
Ad of the week: Snickers: ‘Stanimal’
The candy brand introduced its new Snickers Peanut Brownie bar in typical humorous fashion.
Movers & Shakers: Apple, Coca-Cola, Google, Spotify and more
This week’s agency news, people on the move, tech and media must-reads.
Unilever gears up for global media pitch
FMCG giant uses three agency holding companies.
Amazon, Ben & Jerry's and more call for positive action as Biden sworn in
Companies took to social media to congratulate the incoming administration and encourage national unity.
Ogilvy raids Accenture for top exec in booming experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
No Doggs allowed: Just Eat launches campaign without Snoop
‘We got it’ introduces protagonist Daisy instead, although previous spot will continue to run.
Do agencies need planners and not strategists?
Campaign columnist Dave Trott recently called out problem with agency job titles.
Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs
A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
Mediabrands promotes Malaysia leader to global content-studio role
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
WeChat doubled ecommerce sales in China in 2020
Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.
Why brands should advertise during the inauguration
Unpredictability aside, brands should support the democratic process and quality journalism.
The Covid era calls for brands to embrace human-centric visual identities
Recent brand redesigns from the likes of Burger King and Pfizer reflect a shift brought about by the Covid-19 pandemic.
Ogilvy and Wavemaker on alert as BA kicks off pitch
IAG appointed WPP to the full-service BA account in 2017
Netflix reports strong results as it passes 200 million subscribers
The video-streamer's annual revenue grew 24% year on year to more than $25bn, while operating profit was up 76% to $4.6bn.
Vital Farms uses humor to teach kids about ethically-produced foods
Students learn 'Where Honest Food Is Raised' during storytime in this Preacher ad.
Purely Inspired encourages people to take a fitness breather in 2021
The spot by 72andSunny asks people to celebrate their small fitness victories rather than reaching for impossible goals.
Insmed shines light on a rare lung condition with a whimsical animated film
Barbara the Bunny embodies the symptoms of NTM in the spot by Area 23 and Roof Studios.
Snickers pokes fun at life's 'hidden problems'
Snickers gets people through awkward moments in this new spot by BBDO NY.
WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis
WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
Software giant SAP hires Julia White as chief marketing and solutions officer
CMO Alicia Tillman is exiting the company after six years.
Brand loyalty declines as economy suffers amid pandemic
Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.
Phenomenon aquires Marketing Supply Co.
The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.
Navigating today’s politics: three things brands should know
The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.
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