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Campaign US Byte-Sized - Episode 3: How creatives are adopting generative AI as assistants

Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster.

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How Vizio could transform Walmart’s ad business

TV and commerce experts share how the deal creates more opportunities for connected shopping and puts Walmart more squarely in competition with Amazon.

WPP's London reception, with a panel displaying the group's logo

WPP creative agency revenues down 1.6% in 2023 while Group M's rise by 4.9%

Overall revenue growth bolstered by strong UK as North American market declined.

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Campaign Big Global Awards 2024: winners revealed

Entries and winners came from four continents.

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Campaign US reveals 2024 class of Inspiring Women

These women are setting the bar for leadership, innovation, inclusion and more in advertising, communications and marketing.

Headshot of Kirstyn Nimmo

3 ways to protect the Black community from AI

Let's leverage AI to fix representation right now.

Zaid Al-Qassab

M&C Saatchi to appoint Zaid Al-Qassab as group chief executive

Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.

Sue Frogley

Sue Frogley lands new CEO role after leaving Publicis Groupe

She left Publicis at the end of 2023.

Nestlé ups marketing spend by nearly 1%

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Campaign Chemistry featuring Jill Kramer

Campaign Chemistry: Accenture CMO Jill Kramer

Kramer chats about how she straddles the chief marketing and comms officer role and how she is pushing for greater accessibility in marketing.


Super Bowl LVIII

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Meet the Next Generation 2023

60 up-and-coming creatives share their insights on creativity, advertising and their hopes for the future of the industry.




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