The Leo Burnett global CCO returns to the agency after five years.
Every agency has its own approach.
Media companies dazzled advertisers with new content and audience metrics.
Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.
Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?
From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience.
Ad based on actual burger-related conspiracies.
Network's first locations will be London, New York, Chicago and Kuala Lumpur.
The program is aimed at addressing racial disparities in healthcare.
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”
The outdoor campaign, created by IPG's Elephant, celebrates national masturbation month.
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit