How UTA transformed Karol G from pop star to brand star
The agency elevated Karol G’s career through authentic brand partnerships with Urban Decay, Smirnoff and Xbox.
Ad of the week: Mixwell’s ‘Freedom’
The humorous spot, created by The Many, pokes fun at conservative views.
Cannes Lions hires The Unmistakable as DE&I consultancy
The appointment comes months after the organization came under scrutiny for removing the only person of color from the Dean's list of the Cannes Lions School.
Penguin Random House shows how current events drove reader trends in 2021 recap campaign
“Find Your Light” looks at major literary trends inspired by current events.
Playboy names Cardi B first creative director in residence
The hip hop star will provide artistic direction on co-branded fashion and sexual wellness merchandise, editorial content and experiential campaigns.
2021 Campaign US BIG Awards in pictures
Scroll through images from our evening of celebration in New York City.
Media Lion refreshed to celebrate creative media ideas
Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.
Movers & Shakers: Corona, Reese’s, PetSmart, Vans and more
This week’s agency news, people on the move and brand buzz.
NFT marketplace Rarible debuts first ad campaign
The campaign includes an anthem video and commits to creating an inclusive and sustainable NFT community.
Nearly 90% of social users clueless about metaverse and NFTs, report says
The annual Think Forward report, by We Are Social, looks at digital trends for the forthcoming year.
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Opinion
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The Work
Marshawn Lynch heads back to the classroom for climate change
The Seahawks running back gets a high school science lesson, courtesy of Allbirds.
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Meta builds “next-era” ad solutions and tech
The platform will power performance and privacy in digital advertising
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