Headshot of Brian Wieser

Brian Wieser to leave GroupM

EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.

Headshot of Paulo Fogaca

Dentsu Creative names Paulo Fogaca U.S. CEO

He will lead Denstu Creative’s operations stateside under a new leadership structure.

Source: Getty Images.

Forecasters predict pharma’s multi-billion-dollar TV ad buys will shrink in 2023

A pharma retrenching may be one contributor to what ad forecasting firms say will be slower advertising growth than previously expected.

A Ralph Lauren bar in Chengdu.

Fashionably ate: Why luxury fashion brands are entering F&B

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?

Computer screen displaying downward economic data

Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM

WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.

Two OnePlus smartphones

OnePlus selects MSix&Partners as its North American media AOR

EXCLUSIVE: The GroupM agency seeks to grow the smartphone manufacturer in a market led by Apple and Google.

Cases of Dr Pepper soda

Keurig Dr Pepper stands by payment terms after backlash from trade bodies

Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.

Headshot of Ian Sohn

Maximizing impact in your first 100 days

Four lessons gained from a first-time agency CEO

Headshot of Noëlle Newbold

The dangerous dance between data and creativity

Find the sweet spot to build your bottom line.

Store with Black owned business sign in window

Diverse vendors are struggling to break in with agencies

GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.

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