Liquid Death's witche's blood super bowl ad

Liquid Death is rigging the Super Bowl — with witchcraft

The canned water company found a real witch to hedge its legal bet on the Big Game.

Vroom’s Broadway musical-inspired Super Bowl spot

Inside Vroom’s Broadway musical-inspired Super Bowl spot

The e-commerce marketplace for used cars wants consumers to know they can sell their cars on Vroom, too.

A group of six young people look using digital media devices.

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

The exterior of Arena

As Crypto takes on the Super Bowl, what does it mean for digital currency adoption?

Marketers say while it's a long way away, advertising increases curiosity and brand awareness.

TikTok app icon on cell phone screen

TikTok and Nick Tran: What happens when brand stunts miss the mark

Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.

Apple store in China

Strong China sales help Apple surmount supply-chain challenges

Strong services and Mac performance help drive record revenues for the company.

Irish Spring super bowl teaser

Updated: Watch all of the teasers for Super Bowl LVI

This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.

Headshot of Google's Tennessee Watt

Rules for working with Black speakers during Black History Month. No.1: Pay them

Leaders should use events next month to positively impact their Black customers and employees. This starts with being considerate when reaching out to the Black speakers.

Google Topics icon

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favored by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Clip art of diverse business professionals talking.

Movers & Shakers: Unilever, Amazon, Lowe’s, Pinterest and more

This week’s agency news, people on the move and brand buzz.



The Work

WhatsApp preaches message privacy in first U.S. campaign

The messaging app, owned by Meta, compares unencrypted texts to receiving opened mail.


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