Dentsu's Carat takes majority of P&G media business
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Dentsu's Carat takes majority of P&G media business

Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.

Hershey's, Tyson, Meredith join forces on ad measurement

Hershey's, Tyson, Meredith join forces on ad measurement

Thunder has launched the new Truth in Measurement industry group.

Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo

Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo

This week's account of wins and losses, lay-offs and hires.

Mistress changes name to The Many after 10 years

Mistress changes name to The Many after 10 years

The rebrand aims to reflect the agency's full suite of services and long-term client relationships.

VaynerX debuts The Sasha Group to support small businesses
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VaynerX debuts The Sasha Group to support small businesses

Gary Vaynerchuk's holding group now includes seven companies.

Kraft offers 'pay it forward' food over government shutdown
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Kraft offers 'pay it forward' food over government shutdown

Workers can get food for free at pop-up shop in Washington D.C.

Are we there yet? VMLY&R on importance of 3%
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Are we there yet? VMLY&R on importance of 3%

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Bushmills' unforgivingly energetic drive for whiskey
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Bushmills' unforgivingly energetic drive for whiskey

The campaign was created in partnership with Virtue.

Jason Peterson launches creative agency The Times
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Jason Peterson launches creative agency The Times

'This is the golden age of creativity in advertising.'

Sun-Maid unveils first campaign in decade
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Sun-Maid unveils first campaign in decade

It's part of a drive an overall brand transformation that started a year ago.

Private equity share of marcoms M&A deals surges in 2018

Private equity share of marcoms M&A deals surges in 2018

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Overall deals were up 4% as S4 Capital kicked off its acquisitions, but consultancies made fewer deals than in 2017.

MediaCom and Publicis Groupe top Recma new-business rankings

MediaCom and Publicis Groupe top Recma new-business rankings

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Performance mainly down to Mars and Adidas wins for MediaCom and $2bn GSK account for Publicis.

Gillette takes aim at toxic masculinity in new campaign

Gillette takes aim at toxic masculinity in new campaign

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P&G grooming brand calls on men to up their game in new film from Grey New York.

CES: What industry leaders took away from the 2019 event

CES: What industry leaders took away from the 2019 event

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Find out the highlights and most overhyped elements of this year's conference

CES 2019: How voice, 5G and health tech stole the show

CES 2019: How voice, 5G and health tech stole the show

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Standout products show how personalisation has become the driving force for innovative brands.

The 2019 NATPE Conference: Suddenly syndication

The 2019 NATPE Conference: Suddenly syndication

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The event is alive with potential new first-run programming

Bud Light to include ingredients on packaging

Bud Light to include ingredients on packaging

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The transparency move is announced with two new Medieval-style ads.

One-word answers with Harley-Davidson's Heather Malenshek

One-word answers with Harley-Davidson's Heather Malenshek

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The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.

Lester Wunderman passes away aged 98

Lester Wunderman passes away aged 98

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"Father of direct marketing" created a trillion-dollar industry.

What marketers want: Planning and delivering voice in 2019

What marketers want: Planning and delivering voice in 2019

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Find out what Mirum's Miranda Anderson has to say about brands taking on voice this year.

Campaign US invites you to Female Frontier Awards

Campaign US invites you to Female Frontier Awards

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The event will take place at Twitter HQ in New York City on January 17.

Hulu CMO: 'There's still anxiety around cord-cutting'

Hulu CMO: 'There's still anxiety around cord-cutting'

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Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.

Havas Creative appoints new global CEO

Havas Creative appoints new global CEO

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'Ideas and talent will always fuel our group, and Chris will bring his knowledge to the broader global network."

Latinx: The next big demographic revolution

Latinx: The next big demographic revolution

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Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.

CES: Are agencies still going there for inspiration?

CES: Are agencies still going there for inspiration?

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Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?

VMLY&R adds Nature's Bounty to growing client roster

VMLY&R adds Nature's Bounty to growing client roster

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The newly-formed WPP shop is powering ahead with more and more account wins.

In-house agency specialist Oliver sells majority stake to You & Mr Jones

In-house agency specialist Oliver sells majority stake to You & Mr Jones

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Agency group made its name helping Unilever on U-Studio.

How startup threat lit fire under Johnson & Johnson's ass

How startup threat lit fire under Johnson & Johnson's ass

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The CMO laid bare how the brand has been forced to quickly evolve.

Berlin Cameron, Refinery29 aim to end startup gender gap

Berlin Cameron, Refinery29 aim to end startup gender gap

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The duo, along with other partners, are launching a platform to help fun women-led businesses.

IBM's CMO: 'Ladies should kick back this year'

IBM's CMO: 'Ladies should kick back this year'

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Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.

McCann Worldgroup Canada appoints new CEO

McCann Worldgroup Canada appoints new CEO

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The move is part of broader leadership restructuring in the Canadian market.

Behind R/GA's sleek Golden Globe Awards trophy redesign

Behind R/GA's sleek Golden Globe Awards trophy redesign

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The transformation was three years in the making.

How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

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The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

Movers & Shakers: DDB, Verizon Media and Mitsubishi

Movers & Shakers: DDB, Verizon Media and Mitsubishi

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This week's account of wins and losses, lay-offs and hires.

KFC offers 1990s bowl cuts to promote Famous Bowls

KFC offers 1990s bowl cuts to promote Famous Bowls

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Fast-food chain has created modern-day takes on the hairstyle.

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