It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.
The marketing exec shares advice for marketers during this uncertain time.
And embrace this cliche: It really isn't all doom and gloom.
TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue.
All proceeds will go to these independent partners.
Brand advisor Joe Jackman has helped many big businesses reinvent themselves over the years.
GSD&M has maintained its top position in the U.S.
Neither festival nor awards will take place this year...
Since Alysha Smith 's return to Salt Lake City, she's evolved the business, started a professional group for women and finds the time for bodybuilding.
"Windows" multiplies user-generated clips, Zoom style, of customer trips through the drive-through.
The move is saving companies an average of 50% in creative costs.
The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.
The industry veteran will officially take on the role April 20, Campaign US has learned.
We need to start with a different question. What can we do as businesses to help at this moment?
In the spirit of partnership.
Despite coronavirus-induced hiring freezes, shops are still looking for work.
A number of holding companies say they will not enter the awards, while others have yet to decide.
The CEO has returned as a director of the Dentsu Group Board.
This week's account of wins and losses, lay-offs and hires.
The campaign, created in partnership with Johannes Leonardo, conveys a sense of resilience during uncertain times.
"Over the past two weeks we've turned out 18 new ads," said Goodby's Margaret Johnson.
Former RPA execs enlist friends and family to virtually assemble a message of resilience.
'It's unfair because clients have more cash than these small businesses do.'
Never, in the history of the modern world, have sports not been around to distract us and allow for the sense of community and connectedness that we all thrive on.
Trust in government is low, but the jury is still out on how millennials view brands right now.
The project pokes fun at some of the most harebrained conspiracy theories out there.
Sister brand, Acura, is also launching new work to replace its canceled March Madness campaign.
If it were up to these ad students, anyone chancing a walk outside would also be risking major spoilers.
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
The organization's campaign highlights some of the extensive steps taken to help combat COVID-19.
The S4 Capital agency works with Amazon, AB InBev, Facebook, Google, L'Oréal and more.
An industry freelance duo has managed to raise around $2,500 in just a few days.
Consumers want brands to do what the government can't, says the research.
Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.
We chat to the Initiative star about rising to the top