Lynn Lewis; Joe DeMiero

UM taps Joe DeMiero as US CEO; Lynn Lewis elevated to global CMO of Mediabrands

DeMiero joins from Publicis agency Hawkeye.

Girl on rock, photo

Marriott Bonvoy is looking for a TikTok correspondent

Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.

Edelman

2022 Edelman Trust Barometer: Businesses are the most-trusted source of information

Trust has declined across all institutions, including media, government and business, the report found.

A collage of the 'big four' ad agency group logos - IPG, Omnicom, Publicis and WPP

IPG was top-performing global agency stock in 2021

Recovery from pandemic drove up share prices by double-digit percentages across the agency sector.

Cityblock

Andrea Zahumensky brings customer-first approach from KFC to Cityblock

The startup provides care to Medicaid and low-income Medicare beneficiaries.

The Unilver logo on the front of a glass-fronted office building

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.

A group picture of the MindWorks' team. From left to right: Brad Herdholt, Michelle Watson, and Mark Barry.

AnalogFolk Group launches global behavioural consultancy MindWorks

MindWorks will apply behavioural economics to marketing strategy.

Random digitised graphs and icons

Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

A photo of Andrew Stephens and Ben Hayes, the founders of Goodstuff.

Goodstuff on selling to Stagwell: Growing our brand is more important than owning it

Agency founders tell Campaign why they gave up independent ownership.

Brand

Are brands communicating to shareholders the value of aligning with a purpose?

Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, seven APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.

News

Opinion

The Work

Chris Pratt ponders the magic of TravisMathew's 'perfect' pant

Pratt tests out his theory in the Kimba Group's spot.

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