Timing of upfronts is far from TV’s biggest problem
The ad industry is up in arms about the future of the annual TV buying confab after P&G chief brand officer Marc Pritchard blasted the upfront in an industry speech last week.
Arthur Sadoun: 'We have exhausted everything that remote work can teach us'
Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.
YouTube drives impact for UN Sustainable Development Goals campaign
Eight creative agencies teamed up on the project, which used sequential storytelling to drive awareness of the sustainable goals program.
Nextdoor launches new brand identity, campaign to “open up the neighborhood”
The campaign by co:collective aimed to show people the benefits of using the hyperlocal network.
Facebook names Alex Schultz new global CMO
Former VP of product growth and innovation will take over role vacated by Antonio Lucio.
BBDO NY wins AARP brand agency of record account
The agency will help target people on the younger end of the retired-person’s association.
M&C Saatchi shares suspended after it misses audit deadline
The group admitted another £2.4m in accounting 'adjustments' ...
Aqilliz-BritePool: A blockchain-enabled cookieless ad targeting solution
The companies announce a joint solution—which will be initially rolled out in Asia Pacific, Europe and the US—that promises privacy-compliant user identification with an immutable record of consent and data transactions.
‘Big Mouth’ agency on educating a generation about ‘spunk, boobs and all the rest’
Social Life worked on the ‘Guide to life’ social campaign for Netflix show Big Mouth.
‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response
Harriet Kingaby, co-chair of the Conscious Advertising Network, and Chris Kenna, chief executive of Brand Advance, disagreed.
Marketers boost influencer spend but are nervous of 'activist influencers'
More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social and political issues.
What impact will the WeChat ban have on international brands?
The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.
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Campbell Ewald supports MiCROWN campaign for hair equality
CROWN laws protect people from discrimination based on the texture of their natural hair or preferred hairstyles.
Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack
Former Oath and Weve executive is tasked with growing business as it tries to expand globally.
Rapper Big Sean gets a spot on the Budweiser label
The AB InBev beer brand is distributing limited-edition tall-boy cans featuring the rapper as he debuts “Detroit 2” album.
MDC Partners is latest holding company to centralize tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
Dentsu Aegis Network rebrands as Dentsu International
The move unites tens of thousands of global employees under a single Dentsu brand
Kraft perks up its classic Macaroni & Cheese with pumpkin spice
The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.
Five ways the pandemic is catalyzing a new creative era
For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”
How remote pitching is showing up the agency showmen
With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.
Lenovo eschews high-voltage celeb endorsements for global Yoga campaign
Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
The cult of the brand
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Stock price underwent a temporary bounce.
Auto industry faces a 21% decline in global ad spend
Zenith’s auto ad spend forecast looks at the impact the coronavirus had on the category.
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GoDaddy sets its sights on reopening in new campaign
The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.
PHD names Mike Solomon COO
The agency brings on Solomon from sister shop OMD after elevating Catherine Sullivan to CEO last week.
Maybe what you really want is better sleep, brilliant Ikea campaign suggests
Maybe energy drinks, sleeping pills and anti-aging creams aren't the answer, says new work from Mother London.
Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product
Line of rice products to be rebranded as Ben's Original from 2021.
Campaign-Kantar D&I survey shows worsening levels of equality and support
EXCLUSIVE RESEARCH: Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.
Watch: Phonak’s new 'Wonder of Sound' spot
The ad introduces the company’s Paradise hearing device.
Doctors find safe spaces to discuss mental health in FCB Health initiative, Disappearing Doctors
FCB has partnered with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.
Ebiquity picks up 20 clients after Accenture quits media auditing
Revenues still slumped by a quarter because of Covid-19.
Coronavirus Briefing: 200,000 dead in the U.S., Halloween guidelines, the 'Class of COVID-19'
This week’s Haymarket Media Coronavirus Briefing is 1,495 words and will take you seven minutes to read.
JPMorgan Chase puts global media account up for review
The financial services giant is reviewing its media planning and buying account in the US, Northern Europe and Asia.
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Meet the 40 Over 40 honoree: David DeMuth
David DeMuth is CEO at Doner.
