Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalized listening habits and drops easter eggs around the world.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
DDB Worldwide hires Chaka Sobhani as international CCO
She will continue to be based in London.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
M&C Saatchi launches creator marketing agency M&C Saatchi Fabric
M&C Saatchi Fabric is spun off from the agency’s influencer practice that sat within Sport & Entertainment.
Holiday Ad of the Week: Microsoft recreates holiday traditions with AI image generator
A series of spots depict holiday traditions from around the world using Image Creator by Microsoft Designer.
Ubisoft launches global media review
Group M has worked on the account since 2015.
Campaign Chemistry: We Are Social U.S. CEO Rebecca Coleman
Coleman chats about We Are Social’s merger with The Narrative Group, the changing nature of social media and her career as a female advertising entrepreneur.
3 key takeaways from Cyber Week 2023
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as inflation made an indirect impact on shopping habits.
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Meet the Next Generation 2023
60 up-and-coming creatives share their insights on creativity, advertising and their hopes for the future of the industry.
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Partner content
Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York.