Media companies show support for Hispanic Heritage Month
Celebrations include partnerships with organizations, live events and month-long special content.
Honor the duality of Hispanic Americans
It will be necessary for brands to survive.
Campaign Chemistry: IAS CEO Lisa Utzschneider
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
Brand and employer trust matters more to Hispanics: Edelman Trust Barometer
Hispanics expect companies to be socially responsible to be able to trust them.
VCCP acquires Sling & Stone
The group will elevate its technology business to US$40 million with a total team of over 250 members.
Movers & Shakers: Peloton, Planters, Instacart, Cup Noodles and more
This week’s agency news, people on the move and brand buzz.
Campaign AI global new-biz round-up: Billings improve in July
Global billings up just over $300m from July 2020 but still below 2019 levels.
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Climate change platform Ecologi appoints media partner
Electric Glue has been appointed without a pitch process
Unconventional Olympics allow Japan’s favorite local brand to focus on civic duty over sponsorship
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
News
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Opinion
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The Work
CommonSpirit shows the joy of simple 'humankindness'
The campaign's found footage strategy emphasizes how authentic moments have the power to heal.
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Partner Content
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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