WPP beats Publicis to retain $600 million Walgreens Boots Alliance account
The integrated account encompasses advertising, marketing and PR and runs until 2022, with an option to extend until 2024.
Digital ad fraud will hit $35 billion this year
A study by ad fraud verification company Cheq finds the amount of money lost will overtake credit card fraud in 2020.
Reprise launches global e-commerce group for IPG Mediabrands
The group will combine 250 e-commerce experts across the world to develop and deploy modern retail strategies for clients.
Group M and VMLY&R ease pain for WPP as Q3 drops 7.6%
VMLY&R in US and Group M in UK increased revenues.
Movers & Shakers: Doner, R/GA, Facebook, Burger King, Google, T-Mobile, Stacy’s
This week’s agency news, people on the move, tech and media must-reads.
Why TikTok and Shopify are joining forces but need to be careful
Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?
Joe Biden campaign ad asks voters to "silence" Trump
The visually arresting ad shows how every vote counts.
Large gap in brand promise and customer experience in telecom, media and tech space: Kantar study
The study also reveals that customers in the telecom, media and tech space are willing to pay more for brands that have superior customer service.
DoubleVerify raises $350 million from investors led by Tiger Global
Funds to be used to buy back shares from existing shareholders and invested in supporting business, with an IPO looming.
WPP to pay annual bonuses despite Covid-19 and cut offices by up to 20%
Staff below board level will be eligible for bonuses.
Creative leaders team up to promote voting in sports arenas
The campaign tells users how and where to vote at 70 stadiums around the country.
Burger King's US Halloween campaign shows horrifying insensitivity
Burger King's US 'Scary Places' campaign is insensitive and vulgar at a time when many restaurants are struggling to survive.
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Facebook removes 3 networks interfering in US, Myanmar politics
One of the networks that was flagged to Facebook by the FBI is connected to the Iranian government.
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team.
Should brands get involved in political campaigns?
Should Nike and other brands stay clear of politics?
M&C Saatchi to reduce office space by 25% because of Covid
Revenue fall of 13% in H1 was 'ahead' of expectations
Nick Emery’s treatment will have sent chills down the spines of many
The former Mindshare worldwide CEO was foolish and has paid a heavy price
TikTok partners Shopify for social commerce
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.
Time for a radical rethink of how we use social platforms in ecommerce
Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
How can CMOs succeed when the role itself is fatally flawed?
With CMOs facing more pressure than ever to deliver, we may need to redefine expectations.
Kate Cronin promoted to CEO of Ogilvy Health
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
Omnicom ends voluntary pay cuts as Q3 results improve
Publicis and WPP have already phased out pay cuts.
Battle of the bars: Kind takes on Clif again with energy bar launch
Campaign continues public spat between independently owned healthy snack bar brands.
I reviewed hundreds of portfolios in one week. Nine things stood out.
How to make your digital design portfolio stand out, according to a chief creative officer.
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Tide taps Peyton Manning for NFL Jersey Swap campaign
The spot builds on the P&G brand’s partnership with the NFL to bring back the Jersey Swap, a sign of sportsmanship among players and a favorite fan tradition.
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Rock The Vote educates and mobilizes through Minecraft virtual voting experience
The nonprofit aims to inspire young voters to get politically active on issues they care about.
Mother ventures into entertainment with new production company
First project is a five-part web series by a theatre director.
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Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...
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