Madison Reed names Dentsu X powered by 360i media AOR

Madison Reed names Dentsu X powered by 360i media AOR

The integrated agency will lead paid social, search, programmatic, OOH, affiliate and broadcast buying.

Indeed encourages allyship and ‘empathy at work’ for Pride

Indeed encourages allyship and ‘empathy at work’ for Pride

The campaign focuses on the importance of pronouns in the LGBTQ+ community.

How to hybrid

How to hybrid

The changing face of the agency office.

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

But it may be months before other employees return to a hectic work travel schedule, if ever.

No time to waste: environmental ads target G7 summit leaders

No time to waste: environmental ads target G7 summit leaders

NGOs, Unicef and MusicMagpie target summit of world leaders.

Nudgestock 2021: Media agencies and tech firms have devalued creativity

Nudgestock 2021: Media agencies and tech firms have devalued creativity

Why the Ogilvy UK vice-chair believes creativity needs a rebrand.

IPG launches fellowship program for Detroit college grads

IPG launches fellowship program for Detroit college grads

Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.

How to communicate back to the office policy

How to communicate back to the office policy

PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.

Moving DEI beyond boxes and spreadsheets

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.

The CMO 50

The CMO 50

Introducing Campaign US’s first annual list of 50 trailblazing marketers.

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Partner Content

How to effectively drive engagement through multiple channels

With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?