Dove Men+Care and Coca-Cola among gold Lions winners.
The limited-edition beverages celebrate T-Mobile’s Extended Range 5G, covering 300 million people.
Fortnite’s Travis Scott collaboration Astronomical takes the top prize in Digital Craft, while Ogilvy scores another Grand Prix for Dove.
AB InBev’s Contract for Change, for Michelob Ultra, scooped up multiple Gold Lions and a Grand Prix for PR.
Campaign US readers agree that purpose is the most prominent theme.
"The definition of brand relevance goes far beyond reflecting culture now," says Richard Edelman.
The change in creative and production processes necessitated by the pandemic has ushered in a renaissance of animation in ads.
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
The spot, created by WPP's Ogilvy Toronto and Ogilvy London, paid tribute to the frontline workers of the pandemic.
The spot, created by AMV BBDO, tells the diverse tales of life with a womb through animation and live-action imagery.
Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight the risks children face from the digital world.
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?