TV Turkeys: The worst shows of 2017
Share

TV Turkeys: The worst shows of 2017

From broadcast to cable to streaming, there was plenty of bad content to go around this year.

Why advertising shouldn't fear mental illness

Why advertising shouldn't fear mental illness

As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.

Six spots from advertisers who didn't forget that Thanksgiving exists

Six spots from advertisers who didn't forget that Thanksgiving exists

From stretchy pants to movie-star deliveries, these brands know how to celebrate.

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.

Tired of being touched, a Wieden+Kennedy AD creates a game about black hair
Share

Tired of being touched, a Wieden+Kennedy AD creates a game about black hair

Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.

Innovative brands must build equity, not just borrow it
Share

Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.

How Instagram Live beat Snapchat in one year
Share

How Instagram Live beat Snapchat in one year

A year after its launch, Instagram Live Stories is outstripping rival Snapchat in audience numbers.

How to keep clients in an industry known for turnover
Share

How to keep clients in an industry known for turnover

Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin
Share

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to help families and stay focused.

A second hedge fund bets against WPP as stock touches three-year low
Share

A second hedge fund bets against WPP as stock touches three-year low

Marshall Wace has become the second hedge fund to bet against WPP's shares in the space of two months.

BMW uses Snapchat's augmented trial lens for X2
Share

BMW uses Snapchat's augmented trial lens for X2

BMW has taken Snapchat's new augmented trial lens for a spin by letting customers "try" out the X2 by customising its colours, viewing it from all angles and changing its location.

Uber would have been fined €20m for data breach under GDPR
Share

Uber would have been fined €20m for data breach under GDPR

If Uber had been subject to the GDPR, it would have had to pay a fine of 4% of its global annual revenue, or €20m (£17.75m), a cyber law barrister has said.

Do the changes to Cannes Lions go far enough?
Share

Do the changes to Cannes Lions go far enough?

Cannes Lions-owner Ascential has made a host of changes to its 2018 festival, but are they sufficient to silence the critics?

Global brands winning with consumers: Nielsen
Share

Global brands winning with consumers: Nielsen

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

Black Friday CX: Preventing a one-way customer journey
Share

Black Friday CX: Preventing a one-way customer journey

Brands need to lead customers, psychologically, down the purchase funnel before and after Black Friday

What Lego has learnt from building a social network for kids
Share

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

Chris Foster leaves Publicis Groupe US for Y&R Asia
Share

Chris Foster leaves Publicis Groupe US for Y&R Asia

Y&R Asia has appointed Chris Foster as president, effective immediately.

YouTube under fire again, this time for videos that 'exploit' children
Share

YouTube under fire again, this time for videos that 'exploit' children

An article in a national daily has claimed that Google has made millions of pounds in advertising from videos that exploit children.

Three things advertisers can learn from Star Wars
Share

Three things advertisers can learn from Star Wars

Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.

KFC's latest wacky product is a $10,000 internet escape pod
Share

KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken", KFC US hopes the internet escape pod is just what consumers will need this holiday season.

Recommendation Engine: Burns Group's Sarah Ratinetz
Share

Recommendation Engine: Burns Group's Sarah Ratinetz

This creative loves music documentaries and keeping her Instagram addiction in check.

Why Facebook should consider Google's company mantra
Share

Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.

Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Share

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe/Lynx has decided to address, said Rik Strubel, the brand's global vice-president.

Most marketers believe media agencies have not adapted to programmatic
Share

Most marketers believe media agencies have not adapted to programmatic

Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency model.

New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome
Share

New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome

"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.

The march of creative machines
Share

The march of creative machines

It's time for creators to evolve alongside AI and embrace creative machines.

DMS USA 2017: 'Journalism still works' says Business Insider founder
Share

DMS USA 2017: 'Journalism still works' says Business Insider founder

Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.

Kellogg's to open immersive cereal café in New York
Share

Kellogg's to open immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.

M/SIX names new global leadership team with hires from MEC and TMW
Share

M/SIX names new global leadership team with hires from MEC and TMW

M/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions.

DMS USA 2017: To create engaging content, experiment, optimize and then try something else
Share

DMS USA 2017: To create engaging content, experiment, optimize and then try something else

Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions
Share

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New York Times president and chief executive Mark Thompson.

Accessibility and universal design in the digital age
Share

Accessibility and universal design in the digital age

An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.

TMG launches global blockchain-based media agency
Share

TMG launches global blockchain-based media agency

The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.

Snapchat's Ad Manager updates include audience filters
Share

Snapchat's Ad Manager updates include audience filters

Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.

The best way to rack up online reviews isn't by paying for them
Share

The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

Partner content

Share

Living legends: how brands can bring icons back to life

We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?