S4 Capital strikes deal with US tech consultancy firm TheoremOne
The advertising company’s acquisition drive continues in wake of an accounting scandal.
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David Kolbusz joins Lightning Orchard as CCO
The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival.
M&C Saatchi directors reject Vin Murria’s latest bid as ‘derisory’
Murria claimed she has written support from around 20% of agency shareholders.
GSD&M and the US Air Force show Top Gun fans who really owns the sky
The one-minute ad aims to build awareness for the Air Force and is running in movie theaters now.
Social ad spending up in Q1, but did it pay off?
However, those totals pale in comparison to a strong Q4 2021.
Inside Pinterest’s Mental Health Awareness campaign
The campaign comes amid heightened scrutiny of the mental health effects of social media.
First Barbie doll with hearing aids aims to boost diversity, inclusion
The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.
Why a four-day work week is not just possible — it’s productive
Here’s how I’ve managed to make it work for myself, my team and my clients.
Social media platforms collaborate to tackle overdose epidemic
Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
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‘Total Commerce’: Why luxury brands are winning the race for consumers
Tag takes a look at five principles consumer brands can adopt from the luxury sector to successfully deliver a total commerce experience.
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