Celebrations include partnerships with organizations, live events and month-long special content.
It will be necessary for brands to survive.
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
Hispanics expect companies to be socially responsible to be able to trust them.
The group will elevate its technology business to US$40 million with a total team of over 250 members.
This week’s agency news, people on the move and brand buzz.
Global billings up just over $300m from July 2020 but still below 2019 levels.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Electric Glue has been appointed without a pitch process
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
The campaign's found footage strategy emphasizes how authentic moments have the power to heal.
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?