The integrated account encompasses advertising, marketing and PR and runs until 2022, with an option to extend until 2024.
A study by ad fraud verification company Cheq finds the amount of money lost will overtake credit card fraud in 2020.
The group will combine 250 e-commerce experts across the world to develop and deploy modern retail strategies for clients.
VMLY&R in US and Group M in UK increased revenues.
This week’s agency news, people on the move, tech and media must-reads.
Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?
The visually arresting ad shows how every vote counts.
The study also reveals that customers in the telecom, media and tech space are willing to pay more for brands that have superior customer service.
Funds to be used to buy back shares from existing shareholders and invested in supporting business, with an IPO looming.
Staff below board level will be eligible for bonuses.
The campaign tells users how and where to vote at 70 stadiums around the country.
Burger King's US 'Scary Places' campaign is insensitive and vulgar at a time when many restaurants are struggling to survive.
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
One of the networks that was flagged to Facebook by the FBI is connected to the Iranian government.
The 28-agency, 7,000-person offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team.
Should Nike and other brands stay clear of politics?
Revenue fall of 13% in H1 was 'ahead' of expectations
The former Mindshare worldwide CEO was foolish and has paid a heavy price
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.
Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
With CMOs facing more pressure than ever to deliver, we may need to redefine expectations.
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
Publicis and WPP have already phased out pay cuts.
Campaign continues public spat between independently owned healthy snack bar brands.
How to make your digital design portfolio stand out, according to a chief creative officer.
The spot builds on the P&G brand’s partnership with the NFL to bring back the Jersey Swap, a sign of sportsmanship among players and a favorite fan tradition.
The nonprofit aims to inspire young voters to get politically active on issues they care about.
First project is a five-part web series by a theatre director.
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...