IKEA launches A.R. app for kids in just five weeks
Playtime's not over.
Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James
Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.
'This is just the start': SoulCycle CEO on launch of media division
The brand poached several higher-ups from leading publishers.
Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more
This week's account of wins and losses, lay-offs and hires.
Global ad investment to grow 4.5% in 2018
New advertising will account for a $24 billion investment this year.
Scott Hagedorn reveals 3 keys for survival in app-driven world
Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.
The U.N.'s World Food Program turns to global cinemas to help end hunger
Sir John Hegarty's The Garage Soho wrote and directed the new campaign
Skyn condoms and Sid Lee want us to have futuristic sex
Unilever: 'Gone are the days when a product succeeds because it is superior'
Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the company's brands.
YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.
Why P&G stood by its controversial ad 'The Talk'
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.
What CMOs are thinking in Cannes
As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.
Ebiquity: $45bn in global profit up for grabs for brands that optimise better
If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.
R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions
R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that uses AI to capture photos of fans at moments of excitement.
Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze
AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.
McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes
A desconstructed McDonald's logo and a Comedy Central satire about President Donald Trump's tweets have shared the Outdoor Grand Prix at Cannes Lions this year.
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.
VOWSS shines spotlight on the best short films and advertising made by women this year
Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the VOWSS showcase at Cannes Lions, which recognises the best short films and advertising made by women.
Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.
Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap
Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.
P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.
Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'
Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands to ensure they receive the same remuneration as male colleagues.
Mars CMO Andrew Clarke promoted to lead confectionery division
Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley Confectionery.
Why Bumble wants to match with brands helping to make the Internet kinder
The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that serve a mission and represent kindness.
Ogilvy pledges to hire 20 senior female creatives globally by end of 2020
Ogilvy has kicked off Cannes Lions by announcing a new commitment to raising the number of women, including importantly more women of colour, in its creative departments around the world.
Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat
Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.
Deutsch, The Female Quotient create female empowerment bot
The career advice chatbot uses artificial intelligence technology.
WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring
Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".
David Droga: Great creative work doesn't 'cover the cracks'
Droga5 founder David Droga opened the Cannes Lions festival by warning creatives to not become obsessed with their own hype.
Check out these 4 new Cannes bots for Messenger
Say hi to Pierre and his French pals.
10 TV shows worth watching this summer
Check out Berman's picks for the best of the mix this summer across all platforms.
The future isn't written, but the ending could be brilliant
Addiction, equality and marketing the matters are adland's biggest themes right now, says CEO at Zenith USA, Moxie and MRY.
Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
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