No risk is the best kind of risk, according to FanDuel's new drive

No risk is the best kind of risk, according to FanDuel's new drive

FanDuel wants to turn you into a betting lover.

How should brands navigate the confusing and plentiful streaming terrain?

How should brands navigate the confusing and plentiful streaming terrain?

Thirsty for that OTT knowledge? We've got the information hydration.

Overshadowed by Orlando, Zambezi positions Kissimmee as 'Whelmed'

Overshadowed by Orlando, Zambezi positions Kissimmee as 'Whelmed'

76 percent of travelers say need a vacation from their vacations.

Barkley to wrangle Terminix as agency adds to impressive win count
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Barkley to wrangle Terminix as agency adds to impressive win count

The chief growth officer reveals the agency's secrets to success.

Online advertisers should evolve from 'brand safety' to 'brand suitability'
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Online advertisers should evolve from 'brand safety' to 'brand suitability'

IAB's inaugural Trust Forum is told that online media needs more sophisticated ways of advertising against the context of content, rather than against blunt instruments like keywords that penalise quality media.

Las Vegas seeks ad agency amid famed slogan change
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Las Vegas seeks ad agency amid famed slogan change

Say goodbye to 'What Happens Here, Stays Here."

Real estate platform StreetEasy hands creative rights to Preacher
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Real estate platform StreetEasy hands creative rights to Preacher

The fact that an NYC brand would partner with an Austin-based firm is testament to the ad agency's creative firepower.

RIPeanut: Mr Peanut sacrifices himself in heart-wrenching act of heroism
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RIPeanut: Mr Peanut sacrifices himself in heart-wrenching act of heroism

Goodnight, sweet prince. This world was never meant for such beauty.

Barker on its Women's March posters: '100% That Bitch'
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Barker on its Women's March posters: '100% That Bitch'

The creative agency likes to say its '70 percent women, 100 percent balls.'

Social Chain launches livestream shopping for Facebook videos

Social Chain launches livestream shopping for Facebook videos

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Livestreaming has become a major commerce channel in China but, until now, unavailable in the West, according to Social Chain which has created a software workaround.

Movers & Shakers: Noble People, Jellysmack and more

Movers & Shakers: Noble People, Jellysmack and more

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This week's account of wins and losses, lay-offs and hires.

Uber taps VaynerMedia's Travis Freeman as global head of media

Uber taps VaynerMedia's Travis Freeman as global head of media

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The industry veteran recently served as executive VP of media at VaynerMedia.

Jack in the Box icon gets 'Menutaur' sidekick in new ads

Jack in the Box icon gets 'Menutaur' sidekick in new ads

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In these live-action/animated spots, the fast food chain's burgers and fish sandwiches are stacked with extra patties and filets.

Amazon becomes first to pass $200bn brand valuation

Amazon becomes first to pass $200bn brand valuation

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Tech giant is world's most valuable brand for third year running.

Gap's Alegra O'Hare exits as brand 'redefines CMO role'

Gap's Alegra O'Hare exits as brand 'redefines CMO role'

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The brand's chief executive also stepped down from his role in recent weeks.

Anomaly 'fires' Aussie staff to help devastation Down Under

Anomaly 'fires' Aussie staff to help devastation Down Under

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'Talk is cheap -- $100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

Old Spice Guy returns with next-gen son in 10th anniversary campaign

Old Spice Guy returns with next-gen son in 10th anniversary campaign

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This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.

Breville rides reputations of SoulCycle instructors to introduce new product

Breville rides reputations of SoulCycle instructors to introduce new product

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The appliance maker is launching a five-city SoulCycle tour and social campaign to connect with fitness-minded consumers.

Fig promotes Jill Landaker Grunes to lead production

Fig promotes Jill Landaker Grunes to lead production

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The agency recently was named AOR for real estate marketplace Zillow.

Netflix subscriber and revenue growth beat expectations

Netflix subscriber and revenue growth beat expectations

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Streaming service now has 167.1 million subscribers globally.

Industry plans three-pronged attack to fight deluge of harmful content

Industry plans three-pronged attack to fight deluge of harmful content

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Ad industry unveils 'consistent' strategy in war on harmful online content.

All-natural pain reliever brand Arnicare hands creative duties to Walrus

All-natural pain reliever brand Arnicare hands creative duties to Walrus

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The NY-based shop will also wrangle strategy.

'That gives me chills': Stars of Budweiser's Super Bowl ad react to first-time watch
TikTok launches flurry of videos in social campaign

TikTok launches flurry of videos in social campaign

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These short films to show everything from bagel day to bologna boy.

Top L'Oréal and Colgate exec named ANA SeeHer president

Top L'Oréal and Colgate exec named ANA SeeHer president

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Nadine Karp McHugh will play a pinnacle role in expanding the necessary initiative.

U.K.'s Brand Experience Agency of the Decade makes U.S. debut

U.K.'s Brand Experience Agency of the Decade makes U.S. debut

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Campaign named the creative shop 'Brand Experience Agency of the Decade' in December 2019.

The dangers of blaming female leaders for one woman's misstep

The dangers of blaming female leaders for one woman's misstep

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"Failure is how we grow. Actually, it's how men grow. It's how women shrink. Women are not allowed to fail."

Screens shrink, but sound intensifies at LA's One Thousand Birds

Screens shrink, but sound intensifies at LA's One Thousand Birds

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"Like all American cities, LA is changing and East LA is having a huge influx of creative people."

Pernod Ricard awards global travel retail media account to Wavemaker

Pernod Ricard awards global travel retail media account to Wavemaker

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Business was previously handled in-house.

Burberry kicks off global media review

Burberry kicks off global media review

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Incumbent Dentsu Aegis Network is repitching.

I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

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Singer's new fashion collection makes use of maroon-and-orange scheme familiar to British shoppers.

Diageo shortlists three agency groups in global media review

Diageo shortlists three agency groups in global media review

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Payment terms have been issue for some participants.

Alcatraz escape mystery may have just been solved with facial-recognition tech

Alcatraz escape mystery may have just been solved with facial-recognition tech

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Accenture Interactive shop Rothco has gone all Poirot...

The International Red Cross (ICRC) brings peace to Fortnite

The International Red Cross (ICRC) brings peace to Fortnite

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In Fortnite's new liferun mode your mission is to... save people?

Partner content

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Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement