Age is just a number
A hat tip to the senior advertising, media and marketing executives who kept it all spinning when the world was falling apart.
WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth
Revenues were ahead of four main rivals in first half.
Publicis pushes back US office return as Delta looms
An internal memo details the holding company will push back discussion of a formal return to the office until Q4.
Campaign Chemistry: Matador Network CEO Ross Borden
Borden chats about navigating COVID as a travel publisher, where the business stands today and the constant juggling act of being a digital media owner.
Ad of the week: Cync’s “Thief in the Night”
The campaign, created by L&C NYC, imagines how technology would have worked in the past.
Movers & Shakers: Facebook, Procter & Gamble, PepsiCo, McDonalds and more
This week’s agency news, people on the move and brand buzz.
As business improves, Kraft Heinz boosts marketing focus
As the company returns to operating profit, it is focusing on expanding the capabilities of 12 in-house agencies serving 30 locations worldwide to improve the quality and efficiency of its marketing activities.
Brands and agencies feel pressure to prove the value of creative
According to Cannes Lions state of creativity report, brands and creatives feel the pressure to perform.
Havas poaches OMD intelligence expert Laura Kell
Kell has extensive background in designing analytical approaches to media planning.
Gen Z isn’t influenced by brand vaccine campaigns
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
News
Opinion
The Work
Dave Bautista is 'the Streamer' for Disney's streaming bundle spot
The campaign, created by Erich & Kallman, takes streaming literally.
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Partner Content
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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