Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.
Expedia has consolidated its global advertising account into Saatchi & Saatchi.
Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.
Technology and sports are converging in new and exciting ways, said WPP's CEO.
Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.
From faucets that listen to TVs that watch you back, even smarter appliances are on the way.
Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.
Ahead of Super Bowl LII, current and former NFL players square off in the kitchen for a good cause.
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga
The big question isn't which AI, but rather, will brands find it harder to reach customers directly?
The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.
General Mills ice-cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number three tennis player Grigor Dimitrov as its global ambassador.
Agencies should exist to make money for clients, not save them money, and the industry as a whole needs to stand up for the value of creativity, industry leaders told the audience at Campaign's The Year Ahead breakfast briefing on Friday.
Pepsi is looking to its past as it revives its 1992 TV ad starring supermodel Cindy Crawford, brings back its retro packaging and tours the US with pop-ups about its 120-year history in pop culture.
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
Hallmark, the greeting cards brand, will be creating a 24-feet tall American football-shaped snow globe as part of its NFL activity.
What are some of the trends at this year's CES? Kristian Krøyer, Carsten Eriksen & Matthew Cockerill of Swift Creatives give their observations so far.
Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics Show to talk about what's occupying them.
The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.
Tabasco Sauce, the spicy pepper condiment brand, is celebrating its 150th anniversary with a comedic burlesque show in New Orleans.
Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out.
Grant's has appointed Pablo as its lead global integrated ad agency as it aims to position the whisky as a modern brand and find new ways to involve its audience.
Potential benefits far outweigh potential drawbacks, making political engagement well worth considering.
Kodak has created an installation that celebrates Downtown Las Vegas at the Consumer Electronics Show.
From top search terms to demographic changes, the porn giant crunched serious numbers.
How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.
Fast-fashion retailer H&M has been called out for "casual racism" over using a black boy to model a sweatshirt with the words "coolest monkey in the jungle".
Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a "100%" failure rate with such deals.
Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.
What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.
Wilson, the US sports brand, has created a mobile pop-up that shows how the company handcrafts its leather footballs.
Group M has named Tom George as UK chief executive, replacing Nick Theakstone who moves after ten years to be global chief investment officer.
WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.
DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
Cover Hack invited creatives to design the wrap of our February print edition, in partnership with Ai Media Group. Bozboz's 'Cyborg Creep' won - but who missed out? Here's 10 of the best...