Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices.
Tool kicks off targeting the automotive sector, with Honda as launch partner.
The former Ketchum CEO joined Wells Fargo two months ago.
The campaign is Paltrow’s first medical aesthetics partnership.
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
The team is led by Nancy Croix, marketing director for creative across Europe and Sub-Saharan Africa.
The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.
The organisation unveils a framework and a proposed solution, to be tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Ralph Pardo and Catherine Sullivan will run the U.S. operations of the two media shops.
In true advertising fashion, the firm surveyed employees and used promotional materials to ease staffers back.
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
Laundry piles become mountains to hike as the travel site aims to nudge people toward travel readiness.
The effort is part of the agency’s broader “Operation Respect” push.
Translation is leveraging its UnitedMasters artists platform and agency with culture-shaping brands to provide data and insights for big-brand marketers.
Actor deemed perfume brand’s actions ‘wrong’.
It is one of several platforms looking to fill the gap in the market left by TikTok.
The latest PlayStation ad is a metaphor for a journey to a new era in entertainment.
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
Wieden & Kennedy has created the work.
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
Chandelier Creative romances the earth, fire and water for the Polish super-premium brand.
Work comes as part of publication’s ‘New agenda’ brand positioning.
Two sides had informal conversations about a merger on multiple occasions.
Pencil-sketch technique replaces live-action footage due to COVID-19.
Stand Up To Cancer PSA campaign by Wondros takes a light approach to deliver a somber message.
The pandemic has provided the perfect time for the industry to make good on its intention of true digital transformation, which somehow got lost in the mix.
It's hard to turn creativity on like a tap but that doesn't help when you're faced with a client brief and a deadline. Here are one leading creative's methods of sparking inspiration on Pinterest...