Five of the six major holding companies are involved, and networks are said to be on board.
Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.
The spots, starring Justin Baldoni and the Holderness Family, promote the brand’s ‘HP Pays Your PTA’ program.
The popular character is revived through a YouTube series and Roblox integration.
Celebrations include partnerships with organizations, live events and month-long special content.
The spot, created by Droga5, was the winner of Campaign US’ first ever Ad of the Week tie.
Marketing effectiveness is the process of improving business through marketing.
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
The collaboration will allow people to make music at home.
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
The campaign's found footage strategy emphasizes how authentic moments have the power to heal.
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?