Here's how brands celebrated Earth Day
As the planet warms, any attention is more than welcome.
Ford's global creative review spells trouble for longtime partner WPP
The automaker is one of WPP's largest accounts.
Brands are using influencers to get around cannabis restrictions
A new Traackr survey shows which startups are making inroads.
One-word answers with VML diversity leader God-is Rivera
Rivera tells Campaign what leaders can do to enhance diversity and inclusion.
Future 'wide open' for more diverse KFC colonels, says U.S. CMO
The chain throws Reba McEntire out of the colonel rotation to launch new sandwich.
The psychology of diversity and why it boosts creativity
Creative companies should embrace five phases of action, says Roberts.
Here's why a YouTube star created a robot for HBO
The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
Inclusivity is not optional: Campaign US launches I&C Top 20
The best creative is diverse, culturally relevant and defies stereotypes. Let's celebrate the best, boldest and most progressive work.
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Is the industry taking brand safety seriously?
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
Coors Banquet embraces heritage in new 'Carry the West' campaign
Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy
Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output.
Is blockchain the future of U.S. cannabis industry?
How cashless solutions play a pivotal in growing cannabuisness.
Google's new video ad format doesn't need YouTube
Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.
Just how creepy is the Facebook - Cambridge Analytica story?
A look at the situation from the other side.
What I wish every company knew about creativity
It's a process, not a discipline, says this senior strategist.
Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content
An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.
P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'
Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an ageing world.
Private-equity funds dominate marcomms M&A
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last two quarters of 2017.
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.
Ogilvy buys Quebec-based Brad to amp up 'creative firepower'
The acquisition comes as Ogilvy dismantles its model and builds a new internal structure.
Read and Scott: 'We don't believe break-up of WPP makes sense'
WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
Fishbowl aims to unite agency leaders and staff with anonymous conversations
About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.
Why Google's claims about audio transcription matter for marketing
Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
Publicis Groupe upbeat after account wins fuel organic growth
Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's and Diesel.
Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'
Seifert said feedback from clients has been positive.
Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more
The week's account wins and losses, promotions, new hires and layoffs.
Ad Council goes 'Beyond I Do' to fight LGBT discrimination
The fully integrated campaign targets misperceptions about ongoing LGBT barriers.
Has Sir Martin Sorrell been a positive force for the ad industry?
No matter that he dragged the global ad industry kicking and screaming into the modern age, Sir Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.
Dunkin' Donuts appoints BBDO Worldwide as creative AOR
ARC/Leo Burnett will handle in-store promotions.
Liberty Mutual brings on Initiative to handle U.S. media
The insurer hired Goodby as its new creative shop late last year.
Cannes Lions partners with ANA to launch new CMO Growth Council
Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.
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Warner Bros creates Justice League experience at Madame Tussauds Orlando
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Omnicom beats estimates in Q1, but sees slight dip in North America
Omincom Group reports 2.4 percent organic revenue increase for Q1.
Sorrell on Sorrell: ex-WPP chief in his own words
Campaign looks back at some of Sir Martin Sorrell's musings, barbs and pearls of wisdom in recent times.
Here's why Brighthouse Financial won't try to be funny in ads
The firm has launched a new campaign with BBH New York.
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World's Leading Independent Agencies: Ex Africa semper aliquid novi
The adage is truer than ever as a fast-changing landscape demands fresh thinking from brand marketers
