Mother launches a media agency in the U.S.

Mother launches a media agency in the U.S.

The agency aims to drive with strategy rather than a race to the bottom.

How agencies are supporting Gen Z employees in turbulent times

How agencies are supporting Gen Z employees in turbulent times

Gen Z calls for meaningful action from leaders in the wake of ongoing turmoil

Synchrony Bank drops a mixtape to promote financial empowerment

Synchrony Bank drops a mixtape to promote financial empowerment

The bank teamed up with Giant Spoon and Issa Rae’s music platform, Raedio, for the 'The Bankroll EP.'

TikTok rolls out stricter children's privacy rules

TikTok rolls out stricter children's privacy rules

The new policy update is in response to ongoing privacy challenges

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

Jellyfish nabs effectiveness champion from Adam & Eve/DDB

Jellyfish nabs effectiveness champion from Adam & Eve/DDB

Tom Roach leaves Omnicom agency after 18 months.

Philips puts $300 million global integrated account up for bid

Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

Hill Holliday hires Icaro Doria as chief creative officer

Hill Holliday hires Icaro Doria as chief creative officer

Doria joins the IPG full-service agency from Havas Health & You

Campaign US launches Tech Talks, a new virtual event

Campaign US launches Tech Talks, a new virtual event

Join us virtually on Feb. 24 as we gather industry leaders to discuss key topics in media, mar tech and advertising.

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.

Health brands get ready for 2021: fads, fakes and FAANGs

Health brands get ready for 2021: fads, fakes and FAANGs

Brands will see health as a sales opportunity in 2021, BBD Perfect Storm's Nick Dutnall says. He outlines the five key trends in healthcare that you need to know about this year.

Ad of the week: Volkswagen’s ‘The Wheel’

Ad of the week: Volkswagen’s ‘The Wheel’

The automaker introduced its new ID.4 electric SUV in an artsy ode to the wheel.

Movers & Shakers: Amazon, Disney+, Google, McDonald’s, Hyundai and more

Movers & Shakers: Amazon, Disney+, Google, McDonald’s, Hyundai and more

This week’s agency news, people on the move, tech and media must-reads.

Corporate and tech companies distance themselves from Trump

Corporate and tech companies distance themselves from Trump

The response follows the U.S. Capitol riot.

Inside Pumpkin Pet Insurance’s ‘indoguration’ event for Major Biden

Inside Pumpkin Pet Insurance’s ‘indoguration’ event for Major Biden

The campaign is thriving despite launching the morning of the Capitol riot.

Executives from Google, Moderna, NAACP on Edelman’s 2021 Trust Barometer

Executives from Google, Moderna, NAACP on Edelman’s 2021 Trust Barometer

The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.

McCann Worldgroup’s Rob Reilly to join WPP as global CCO

McCann Worldgroup’s Rob Reilly to join WPP as global CCO

WPP is recommitting to creativity with the new hire.

Diverse teams are better. Here’s the math.

Diverse teams are better. Here’s the math.

An invitation to the creative community.

The Sex and the City reboot shows why brands should be wary of nostalgia

The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.

Cannes Lions will go ahead in person, organisers confirm

Cannes Lions will go ahead in person, organisers confirm

Event was cancelled last year due to the coronavirus pandemic.

Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.

The legacy of Brand Trump: from disruption to self-destruction

The legacy of Brand Trump: from disruption to self-destruction

The politicians and commentators that tied their fortunes to the outgoing president's brand played one hand too many and have been seriously burnt.

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

Mobile gaming company Scopely hires Ben Webley as CMO

Mobile gaming company Scopely hires Ben Webley as CMO

He’s worked at Facebook, Zynga and EA.

Brand Film Awards open for entries; Google’s Jeffrey Whipps named 2021 jury chair

Brand Film Awards open for entries; Google’s Jeffrey Whipps named 2021 jury chair

Haymarket Media’s pharma and healthcare marketing title MM+M joins PRWeek and Campaign in celebrating the best in filmmaking on behalf of brands.

The American Dream has lost the thread

The American Dream has lost the thread

The corporate condemnation of last week’s acts of violence at the Capitol came too little, too late.

Verizon creates virtual Metropolitan Museum of Art exhibit

Verizon creates virtual Metropolitan Museum of Art exhibit

Games unlock augmented reality versions of the art.

Rebel Kitchen tells Trump to ‘F Off’ in outdoor ads

Rebel Kitchen tells Trump to ‘F Off’ in outdoor ads

Ads released in the wake of Capitol Hill riots.

Should social media companies alone have the power to ban Donald Trump?

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square?

Ford's Bronco Sport SUV was raised by mountain goats

Ford's Bronco Sport SUV was raised by mountain goats

The 60-second spot shares the vehicle's surprising origin story.

Home inventor accidentally multiplies cat in New York Lottery ad

Home inventor accidentally multiplies cat in New York Lottery ad

McCann New York's creative spot dreams up a hilarious invention gone wrong.

The Ad Contrarian: How adtech helped to radicalise the US

The Ad Contrarian: How adtech helped to radicalise the US

The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog writes.

Publicis Groupe wins L'Oreal China media pitch

Publicis Groupe wins L'Oreal China media pitch

The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in annual billings. Mindshare was the incumbent.

S4 Capital adds creative agency Tomorrow to MediaMonks in China

S4 Capital adds creative agency Tomorrow to MediaMonks in China

The Shanghai-based creative shop more than doubles the MediaMonks headcount in China and represents an infusion of "culturally relevant creativity", the company said.

Axe defends mocked tweet about DC riots

Axe defends mocked tweet about DC riots

‘We'd rather be lonely than with that mob,’ tweeted Axe.

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