Corona Beer launches a global content studio and first original series
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
Global brands and ad chiefs to speak at Campaign Connect on 8 December
Campaign teams in Asia, UK and US unite for virtual event.
Adland's music experts review the tunes in this year's Christmas ads
Execs from OPM, MassiveMusic and DLMDD share their thoughts on the soundtracks to four of the big festive campaigns.
Nokia owner looks for creative shop after ill-fated Bond ad
Nokia has hired The Academy to help launch range of phones, including its first 5G device
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Oat drinks oat drinks mega mega white thing
At some point, Oatly will face the challenge of how to hang in there as a brand when the 'free-from' category no longer has the same centrality in consumers' minds
How BOND broke into politics to create iconic art for Biden campaign
The Hollywood creative shop was behind the campaign and victory images for Joe Biden and Kamala Harris
Just for Men trolls Rudy Giuliani: ‘We keep high-profile moments drip-free’
It was the brand’s first tweet since 2017.
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Bacardi revives Gloria Estefan’s “Conga” in crowdsourced music video
The rum brand is asking viewers to submit to be featured in a music video that will air during the Grammys.
Why Spotify launched its own podcast
“For The Record” takes listeners deeper on a range of topics — and shows off Spotify’s podcasting capabilities for brands.
Deliveroo calls on Pablo for UK and global ad account
Chime360 previously worked on the global business.
What brands are missing about women and COVID-19
Added burdens are slowing even Super Moms down, but marketers can help
J&J makes a $100 million diversity pledge. Does it go far enough?
The pledge arrived as the pandemic continued its surge, with minority communities particularly hard hit, and as cultural dialogue heated up within the industry.
Are in-house agencies immune to COVID-19?
In-house agencies are here to stay, and there doesn’t seem to be a vaccine for the holding companies in the near future.
Apple chops App Store fees for small businesses in face of mounting criticism
Apple CEO Tim Cook says reduced fees will help small businesses "prosper" on the App Store. Epic Games and Spotify have other thoughts.
Edelman names Pam Scheideler US head of digital
She's a veteran of R/GA, Deutsch and JWT New York.
DoubleVerify refines brand suitability controls
New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.
Miroma Group hires IPG's Mike Cooper and Craig Lennon
They will lead the out-of-home and commercial operations globally.
McCann North America president Devika Bulchandani to leave for Ogilvy
Bulchandani has been with McCann since 1997. She will become CEO of Ogilvy in North America and global chair of advertising.
Movers & Shakers: Dentsu, TBWA, PubMatic, HBO Max, Mars, PepsiCo, Black Friday
This week’s agency news, people on the move, tech and media must-reads.
Tesco defends decision to cut black couple from ad
The supermarket received backlash for its decision to cut a scene featuring a black couple from a 'Food love stories' ad released last month.
Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event
'Black Friday live' will air at 6pm everyday.
The reality of OOH is that it can’t be dumbed down to just an impression buy
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Visible taps Dan Levy in unlimited 'brows-ing' campaign
The spot humorously plays on the "Schitt's Creek" star's notorious bushy eyebrows to promote unlimited browsing capabilities.
Foot Locker balls out for '12 days of greatness' holiday collection
The retailer released a spot featuring the greats of streetwear and basketball culture to tease an exclusive holiday collection.
Moray MacLennan ascends to the throne at M&C Saatchi PLC
M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.
When will advertising’s Tesla moment arrive?
We can put self-interest and control aside, or we can wait to be disrupted by someone who can pull it off.
YouTube opens up more inventory for direct response advertisers
The platform is making direct response ads available in its Watch Feed on creator content outside of its partner program.
Do agency brands matter anymore?
The question is especially relevant after recent mergers at WPP and Dentsu.
Dentsu’s Jacki Kelley on leading through a crisis
Kelley became the CEO of Dentsu in the Americas in January -- just before the pandemic hit.
Cricket Wireless promotes connectivity in holiday campaign
Unlike typical telco ads that lean heavily into promotions, Cricket focuses on the power of connectivity during a very different holiday season.
KAYAK's "Safe Six" OOH campaign leans into cheeky humor for holiday travelers
The travel search site's new creative for airports in the U.S. and LATAM encourages social distancing and COVID-19 safety in a mock safe sex campaign.
MasterClass asks people to own their own story in new campaign
The new spots by Anomaly promote upcoming MasterClass programs with Alicia Keys, Neil DeGrasse Tyson and Issa Rae.
USPS spot underscores its role in a delivery-first Christmas
It's been a crazy year for the Postal Service, from the U.S. 2020 election to a Holiday season that's likely to be driven by ordering and delivery.
How brands should use Fleets
Twitter’s Stacy Minero shares tips on the platform’s new function.
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Meet the 40 Over 40 honoree: Lisa Sherman
Lisa Sherman is President and CEO of Ad Council.
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