Christmas 2021: Brands spread holiday cheer with more festive campaigns
Home Depot, Planters, Extra Gum and more brands roll out holiday spots.
U.S. ad market continues robust rebound, say GroupM and Zenith
Both media buying groups revised projections for 2021 growth upwards from spring forecasts.
American Express partners NBA 2K on pop-up experience
Amex card holders can access free digital merchandise, upload face-scanned avatars and access exclusive physical merchandise.
Stagwell promotes four to key leadership positions
The holding company is growing and establishing its leadership team after completing its combination with MDC Partners in August.
Dr Oetker appoints new global creative agency
Winning agency pitched against incumbent BBDO.
U.S. ad market continues robust rebound, say GroupM and Zenith
Both media buying groups revised projections for 2021 growth upwards from spring forecasts.
iProspect names global managing director and client chief
Dentsu-owned agency has also expanded the role of its global client president.
Marketers prepare for the COVID endgame
2022 could bring about the end of the pandemic. The medical marketing community has plenty of ideas about how to accelerate the process.
Walkers eats 'humble pie' with ad apologising for stock shortage
An IT glitch caused supermarket shelves across the UK to be emptied of Walkers.
How UTA transformed Karol G from pop star to brand star
The agency elevated Karol G’s career through authentic brand partnerships with Urban Decay, Smirnoff and Xbox.
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The Work
Marshawn Lynch heads back to the classroom for climate change
The Seahawks running back gets a high school science lesson, courtesy of Allbirds.
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Meta builds “next-era” ad solutions and tech
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