How UTA transformed Karol G from pop star to brand star

How UTA transformed Karol G from pop star to brand star

The agency elevated Karol G’s career through authentic brand partnerships with Urban Decay, Smirnoff and Xbox.

Ad of the week: Mixwell’s ‘Freedom’

Ad of the week: Mixwell’s ‘Freedom’

The humorous spot, created by The Many, pokes fun at conservative views.

Cannes Lions hires The Unmistakable as DE&I consultancy

Cannes Lions hires The Unmistakable as DE&I consultancy

The appointment comes months after the organization came under scrutiny for removing the only person of color from the Dean's list of the Cannes Lions School.

Penguin Random House shows how current events drove reader trends in 2021 recap campaign

Penguin Random House shows how current events drove reader trends in 2021 recap campaign

“Find Your Light” looks at major literary trends inspired by current events.

Playboy names Cardi B first creative director in residence

Playboy names Cardi B first creative director in residence

The hip hop star will provide artistic direction on co-branded fashion and sexual wellness merchandise, editorial content and experiential campaigns.

2021 Campaign US BIG Awards in pictures

2021 Campaign US BIG Awards in pictures

Scroll through images from our evening of celebration in New York City.

Media Lion refreshed to celebrate creative media ideas

Media Lion refreshed to celebrate creative media ideas

Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.

Movers & Shakers: Corona, Reese’s, PetSmart, Vans and more

Movers & Shakers: Corona, Reese’s, PetSmart, Vans and more

This week’s agency news, people on the move and brand buzz.

NFT marketplace Rarible debuts first ad campaign

NFT marketplace Rarible debuts first ad campaign

The campaign includes an anthem video and commits to creating an inclusive and sustainable NFT community.

Nearly 90% of social users clueless about metaverse and NFTs, report says

Nearly 90% of social users clueless about metaverse and NFTs, report says

The annual Think Forward report, by We Are Social, looks at digital trends for the forthcoming year.

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Marshawn Lynch heads back to the classroom for climate change

Marshawn Lynch heads back to the classroom for climate change

The Seahawks running back gets a high school science lesson, courtesy of Allbirds.

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