Reputation Institute, StrawberryFrog release Purpose Power Index
Many brands you may expect to top the list did surprisingly poorly.
One-word answers with Group Nine Media President Christa Carone
How The Dodo, Thrillist and Now This are navigating the choppy waters of today's media world.
Games appear to be advertisers' best option in mobile app arms race
Out of 23 categories for IOS apps, games average the highest review scores and number of reviews.
Kastner LA turned trash into a helpful Alzheimer's book
November is National Alzheimer's Disease Awareness Month.
How brands can shift their marketing strategy as investors prioritize profits over growth
Think like non-profits.
U.S. Army launches new campaign aimed at Gen Z
Accorrding to the Army Times, the Army missed its 2018 recruiting goal by 6,500.
Spotify and P&G unite for podcast highlighting music's fight against racial bias
John Legend and Pusha T discuss racial bias in four-episode series.
Group M drops mPlatform brand in shake-up to improve 'consistency'
WPP media buyer is focusing on operations, shared services and tech innovation.
Wunderman Thompson vice-chair Toby Hoare moves to WPP-wide Unilever role
Hoare is set to leave vice-chair position after less than a year.
Oreo looks to steal the show with Becky G collaboration
The reggaetón star performs an original piece of music composed by Oreo and The Martin Agency in the brand's latest campaign ahead of the Latin Grammys.
New #ChooseWomen effort aims to finally close gender gap
The movement is being led by The Women's Entrepreneurship Day Organization and BBH.
Dentsu confirms group management structure and leadership
Japan-based ad giant added detail to new 'pure holding company' structure.
Nutella superfans treated to 'Hotella Nutella' stay
Food-focused pop-up makes Nutella star of every meal.
Barred and ignoble: A trip to Barnes & Noble I hope to never repeat
"For all the money marketers spend on the customer experience, the human 'touchpoint' is squandered if no one is listening."
Omvarldsanalys: The Swedish art of finding brand purpose
Think Hygge, but for companies.
Red Antler launches Good Moose to help startups grow with purpose
'Too often short-term acquisition comes at the expense of brand building.'
Ad of the Week: Angry Birds' scream-powered scooter is all kinds of liberating
You've got to hand it to those crazy creative minds over at Droga5.
Google looks to banking with plans for current accounts
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
Now Upon a Time: A project to modernize classic kids' tales
The re-imagined fairy tales are looking to reinforce positive role models for young girls.
Movers & Shakers: TRIPTK, McKinney, FCB's Brandon Cooke and more
This week's account of wins and losses, lay-offs and hires.
BBDO, HLK, OBP to helm new AOR roster for Bayer Crop Science
'We knew we had to consolidate and simplify our agency structure.'
How will Instagram hiding 'likes' affect marketing?
'This is a hugely positive step for the industry.'
Former BBH NY chief exec Anthony Romano joins Wunderman Thompson
He is taking the helm of the WPP agency's Minneapolis office.
Pepsi has a treat for BravoCon attendees: Sparkling Rosé
The company only made 100 bottles of the special zero-calorie, alcohol-free beverage.
Brands need a comprehensive weather strategy, says IBM
Shifting weather patterns can lead to damaging consequences for unprepared brands.
Why marketers need to understand emotions this holiday season
People experience six different need states when they search for something in Google.
PopSugar opens 'Sugar chalet' shopping experience
Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.
LG Electronics awards global media business to PHD
The account spend is estimated at $800 million worldwide.
Bombas socks will keep you comfortable in all those awkward holiday moments
The Christmas campaign was created with indie Bindery.
Mark Read: Integrated accounts make up third of WPP's new-business pipeline
WPP CEO sees surge in number of clients that want to "join together" creative and media.
Angry Birds invents rage-powered scooter and 2019 could not be more ready
Thank you Droga5 for the scooter-shaped punching bag.
HP continues 'Get Real' campaign by printing up some holiday cheer
The drive aims to counterbalance the estimated 250 hours of screen time a family of four will consume over the holidays.
It's not the end of our industry, but it's time to level up
Learnings from a conference regular.
Q&A: Conservatism is the play for cannabis brand dosist
Campaign talked to the company's CMO about educating consumers and employing traditional marketing.
How Ogilvy's graduate program helps retain top-tier talent
The associate training program has given the WPP shop a monopoly on the best and brightest straight out of the gate.
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