Best and worst U.S. agency parental leave policies revealed
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Best and worst U.S. agency parental leave policies revealed

The most progressive are clear. The ancient are even clearer.

Primetime just got personal

Primetime just got personal

Forget chasing traditional primetime. To attract viewers, follow their passions, writes Google's VP of agency and brand solutions.

Are we there yet? DNA's president urges agencies to invest more in mentorship

Are we there yet? DNA's president urges agencies to invest more in mentorship

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Campaign US Power of Purpose Awards 2019 winners revealed

Campaign US Power of Purpose Awards 2019 winners revealed

Those behind the campaigns will be honored during a night of celebration on Thursday April 4.

Why Liberty Mutual chose funny mascots in new campaign
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Why Liberty Mutual chose funny mascots in new campaign

Humor and fictional personalities are both firsts for the insurance company.

Dear Mother London employees: Your official NYC job offer
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Dear Mother London employees: Your official NYC job offer

The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.

Experian's two-year-old in-house agency helps launch major credit-building tool
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Experian's two-year-old in-house agency helps launch major credit-building tool

The Cooler is behind a string of spots to introduce Experian Boost..

The year-long battle for gender equality (and the power of Women's History Month)
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The year-long battle for gender equality (and the power of Women's History Month)

Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.

New MDC chief Mark Penn to drive collaboration among agencies
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New MDC chief Mark Penn to drive collaboration among agencies

Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.

One-word answers with Twitter's Sarah Personette
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One-word answers with Twitter's Sarah Personette

The global exec has advice for young people in the industry.

Google marches into online gaming

Google marches into online gaming

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Netflix-style streaming service for games means users would not need to buy a console.

Argonaut CEO and co-founder both leave agency

Argonaut CEO and co-founder both leave agency

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Chief Creative Officer Hunter Hindman (pictured) will lead the Project Worldwide company.

Instagram allows users to buy products without leaving the app

Instagram allows users to buy products without leaving the app

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Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation

Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation

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UK and US businesses collaborate on targeted TV advertising.

Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year

Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year

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Company claims pre-tax profit doubled versus 2017 on a pro-forma basis.

Cisco asks new global social AOR to 'push us out of our comfort zones'

Cisco asks new global social AOR to 'push us out of our comfort zones'

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hi5.agency snags the title following a crowded review.

What doesn't kill you makes you beautiful

What doesn't kill you makes you beautiful

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A case to show women with more grit and courage in advertising.

Stillwell Partners' Matt Scheckner on Advertising Week's expansion

Stillwell Partners' Matt Scheckner on Advertising Week's expansion

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The organization will launch in Africa this coming October.

Sorrell pockets £2.5m from WPP, a year after abrupt exit

Sorrell pockets £2.5m from WPP, a year after abrupt exit

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Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.

Zero-based budgeting is under fire but still alive

Zero-based budgeting is under fire but still alive

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Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.

3 rabbit holes to avoid at SXSW

3 rabbit holes to avoid at SXSW

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The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.

R/GA predicts next generation of AI and brand expression

R/GA predicts next generation of AI and brand expression

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The agency discussed technology's role in company innovation at SXSW this week.

The&Partnership, Literacy Partners make 'unreadable books'

The&Partnership, Literacy Partners make 'unreadable books'

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The initiative aims to address the adult literacy problem in New York.

Former We're Magnetic, Anomaly, A2G execs open brand experience shop

Former We're Magnetic, Anomaly, A2G execs open brand experience shop

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The new consultancy is headquartered in New York City.

4 cautions for CMOs that want to in-house ad-campaign measurement

4 cautions for CMOs that want to in-house ad-campaign measurement

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"The transition to in-house measurement is wrought with potential landmines."

Google 'bad ads' drop to 2.3 billion

Google 'bad ads' drop to 2.3 billion

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Number of bad accounts removed using machine learning has doubled to more than a million.

Why SXSW harkened my inner-child and took me on a choose-my-own-adventure

Why SXSW harkened my inner-child and took me on a choose-my-own-adventure

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SXSW has evolved, says Martin Agency's Jaclyn Ruelle.

New Orleans redefines tourism marketing with IGTV travel show

New Orleans redefines tourism marketing with IGTV travel show

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"This isn't what tourism advertising is 'supposed to look like.'"

Twitter reveals 'smart' camera ambitions

Twitter reveals 'smart' camera ambitions

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Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Dentsu Aegis Network boosts creativity with global appointments

Dentsu Aegis Network boosts creativity with global appointments

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Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.

Catalyst's #BiasCorrect effort sees awareness and results

Catalyst's #BiasCorrect effort sees awareness and results

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The International Women's Day campaign turned heads among Hillary Clinton, Sheryl Sandberg and more.

Movers & Shakers: MediaLink, BBDO NY, Carat and more

Movers & Shakers: MediaLink, BBDO NY, Carat and more

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This week's account of wins and losses, lay-offs and hires.

Samsung sets off on Galaxy S10 experience tour

Samsung sets off on Galaxy S10 experience tour

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The tour will visit a host of cities across the US.

'If we want to go far, we have to go together:' RPA's Krystle Mullin

'If we want to go far, we have to go together:' RPA's Krystle Mullin

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The past Cannes See It Be It participant shares her experience of having Madonna Badger as her mentor.

Facebook to replace ad relevance score with deeper metrics

Facebook to replace ad relevance score with deeper metrics

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Three new metrics will replace the four-year-old single relevance score.

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How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...