One-word answers with VML diversity leader God-is Rivera
Share

One-word answers with VML diversity leader God-is Rivera

Rivera tells Campaign what leaders can do to enhance diversity and inclusion.

Ford's global creative review spells trouble for longtime partner WPP

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Brands are using influencers to get around cannabis restrictions

Brands are using influencers to get around cannabis restrictions

A new Traackr survey shows which startups are making inroads.

Future 'wide open' for more diverse KFC colonels, says U.S. CMO

Future 'wide open' for more diverse KFC colonels, says U.S. CMO

The chain throws Reba McEntire out of the colonel rotation to launch new sandwich.

Here's why a YouTube star created a robot for HBO
Share

Here's why a YouTube star created a robot for HBO

The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.

What is black girl magic, and why should brands care?
Share

What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

Ogilvy buys Quebec-based Brad to amp up 'creative firepower'
Share

Ogilvy buys Quebec-based Brad to amp up 'creative firepower'

The acquisition comes as Ogilvy dismantles its model and builds a new internal structure.

Inclusivity is not optional: Campaign US launches I&C Top 20
Share

Inclusivity is not optional: Campaign US launches I&C Top 20

The best creative is diverse, culturally relevant and defies stereotypes. Let's celebrate the best, boldest and most progressive work.

Fishbowl aims to unite agency leaders and staff with anonymous conversations
Share

Fishbowl aims to unite agency leaders and staff with anonymous conversations

About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.

Share

Is the industry taking brand safety seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

What I wish every company knew about creativity
Share

What I wish every company knew about creativity

It's a process, not a discipline, says this senior strategist.

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content
Share

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'
Share

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an ageing world.

Private-equity funds dominate marcomms M&A
Share

Private-equity funds dominate marcomms M&A

Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last two quarters of 2017.

WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Share

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.

Read and Scott: 'We don't believe break-up of WPP makes sense'
Share

Read and Scott: 'We don't believe break-up of WPP makes sense'

WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.

Why Google's claims about audio transcription matter for marketing
Share

Why Google's claims about audio transcription matter for marketing

Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.

Publicis Groupe upbeat after account wins fuel organic growth
Share

Publicis Groupe upbeat after account wins fuel organic growth

Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's and Diesel.

Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'
Share

Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'

Seifert said feedback from clients has been positive.

Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more
Share

Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more

The week's account wins and losses, promotions, new hires and layoffs.

Ad Council goes 'Beyond I Do' to fight LGBT discrimination
Share

Ad Council goes 'Beyond I Do' to fight LGBT discrimination

The fully integrated campaign targets misperceptions about ongoing LGBT barriers.

Has Sir Martin Sorrell been a positive force for the ad industry?
Share

Has Sir Martin Sorrell been a positive force for the ad industry?

No matter that he dragged the global ad industry kicking and screaming into the modern age, Sir Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.

Dunkin' Donuts appoints BBDO Worldwide as creative AOR
Share

Dunkin' Donuts appoints BBDO Worldwide as creative AOR

ARC/Leo Burnett will handle in-store promotions.

Liberty Mutual brings on Initiative to handle U.S. media
Share

Liberty Mutual brings on Initiative to handle U.S. media

The insurer hired Goodby as its new creative shop late last year.

Cannes Lions partners with ANA to launch new CMO Growth Council
Share

Cannes Lions partners with ANA to launch new CMO Growth Council

Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.

Warner Bros creates Justice League experience at Madame Tussauds Orlando
Share

Warner Bros creates Justice League experience at Madame Tussauds Orlando

Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.

Omnicom beats estimates in Q1, but sees slight dip in North America
Share

Omnicom beats estimates in Q1, but sees slight dip in North America

Omincom Group reports 2.4 percent organic revenue increase for Q1.

Sorrell on Sorrell: ex-WPP chief in his own words
Share

Sorrell on Sorrell: ex-WPP chief in his own words

Campaign looks back at some of Sir Martin Sorrell's musings, barbs and pearls of wisdom in recent times.

Here's why Brighthouse Financial won't try to be funny in ads
Share

Here's why Brighthouse Financial won't try to be funny in ads

The firm has launched a new campaign with BBH New York.

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'
Share

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced today by chief marketing officer Jochen Sengpiehl.

Mother USA releases 'dark and brutal' intern recruitment video
Share

Mother USA releases 'dark and brutal' intern recruitment video

*Never sleeps again*

WPP's share price tumbles as investors speculate over post-Sorrell future
Share

WPP's share price tumbles as investors speculate over post-Sorrell future

WPP's share price has gone into freefall and is now 6.6% down after a brief recovery this morning following from a - 3.5% start as investors reacted to Sir Martin Sorrell's dramatic exit over the weekend.

Read and Scott will split duties as WPP joint chief operating officers
Share

Read and Scott will split duties as WPP joint chief operating officers

Mark Read and Andrew Scott, who have been named joint chief operating officers of WPP after Sir Martin Sorrell abruptly quit, know each other well.

Sorrell exit could spell the end for WPP, analysts say
Share

Sorrell exit could spell the end for WPP, analysts say

Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.

Notes on a scandal: Things will never be the same after Sorrell exit
Share

Notes on a scandal: Things will never be the same after Sorrell exit

Sir Martin Sorrell's departure ends the recent turmoil, but WPP must change.

Partner content