Warning: Brands can’t stop themselves from joining the red flag trend
It got old in a hurry.
NFTs for a cause: The Listen Charity to auction original work for underprivileged children
The NFTs are just one part of Listen’s 52-week campaign for global equity.
Hispanic in advertising: The 360 Agency’s Tish Galindo
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Children’s Health vaccine campaign addresses kids and parents’ biggest concerns
The campaign, created by Colle McVoy, uses humor to reach two different audiences.
23andMe wants you to get screened for health information
The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.
Campaign AI global new-biz round-up: August billings exceed $6bn
Major account moves include Planet Fitness, TD Bank and Unilever.
Dentsu promotes Michael Komasinski to global CEO of Merkle
Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
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Is the briefing process broken?
Largest study of its kind painted a disturbing picture of the agency briefing process.
Is mediocrity the new normal?
As more businesses embrace mediocrity, companies with great services or products shines.
News
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Opinion
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The Work
Craft offers discounted apparel for U.S. citizens until they receive universal healthcare
The spot, created by INGO Stockholm, calls attention to the healthcare crisis in the U.S.
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Partner Content
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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