The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’
Which brands bought ad space and which are sitting on the bench for this year’s big game.
Event set to take place in June.
A donation will be made to United We Stream.
The confidence I’ve gained from years of running client teams has proven invaluable in becoming an advocate for my son.
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry?
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
The company plans to focus on people and communities, with an emphasis on storytelling.
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides.
The candy brand introduced its new Snickers Peanut Brownie bar in typical humorous fashion.
This week’s agency news, people on the move, tech and media must-reads.
FMCG giant uses three agency holding companies.
Companies took to social media to congratulate the incoming administration and encourage national unity.
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
‘We got it’ introduces protagonist Daisy instead, although previous spot will continue to run.
Campaign columnist Dave Trott recently called out problem with agency job titles.
A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.
Unpredictability aside, brands should support the democratic process and quality journalism.
Recent brand redesigns from the likes of Burger King and Pfizer reflect a shift brought about by the Covid-19 pandemic.
IAG appointed WPP to the full-service BA account in 2017
The video-streamer's annual revenue grew 24% year on year to more than $25bn, while operating profit was up 76% to $4.6bn.
Students learn 'Where Honest Food Is Raised' during storytime in this Preacher ad.
The spot by 72andSunny asks people to celebrate their small fitness victories rather than reaching for impossible goals.
Barbara the Bunny embodies the symptoms of NTM in the spot by Area 23 and Roof Studios.
Snickers gets people through awkward moments in this new spot by BBDO NY.
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
CMO Alicia Tillman is exiting the company after six years.
Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.
The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.
The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.