The automaker is one of WPP's largest accounts.
A new Traackr survey shows which startups are making inroads.
Rivera tells Campaign what leaders can do to enhance diversity and inclusion.
The chain throws Reba McEntire out of the colonel rotation to launch new sandwich.
Creative companies should embrace five phases of action, says Roberts.
The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.
Brands are missing out by completely missing the point, says Lisa.
The best creative is diverse, culturally relevant and defies stereotypes. Let's celebrate the best, boldest and most progressive work.
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output.
How cashless solutions play a pivotal in growing cannabuisness.
Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.
A look at the situation from the other side.
It's a process, not a discipline, says this senior strategist.
An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.
Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an ageing world.
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last two quarters of 2017.
The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.
The acquisition comes as Ogilvy dismantles its model and builds a new internal structure.
WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.
Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's and Diesel.
Seifert said feedback from clients has been positive.
The week's account wins and losses, promotions, new hires and layoffs.
The fully integrated campaign targets misperceptions about ongoing LGBT barriers.
No matter that he dragged the global ad industry kicking and screaming into the modern age, Sir Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.
ARC/Leo Burnett will handle in-store promotions.
The insurer hired Goodby as its new creative shop late last year.
Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Omincom Group reports 2.4 percent organic revenue increase for Q1.
Campaign looks back at some of Sir Martin Sorrell's musings, barbs and pearls of wisdom in recent times.
The firm has launched a new campaign with BBH New York.
The adage is truer than ever as a fast-changing landscape demands fresh thinking from brand marketers