Madison Reed names Dentsu X powered by 360i media AOR
The integrated agency will lead paid social, search, programmatic, OOH, affiliate and broadcast buying.
Indeed encourages allyship and ‘empathy at work’ for Pride
The campaign focuses on the importance of pronouns in the LGBTQ+ community.
How to hybrid
The changing face of the agency office.
‘I just booked my first business trip today’: Agency CEOs are once again hitting the road
But it may be months before other employees return to a hectic work travel schedule, if ever.
No time to waste: environmental ads target G7 summit leaders
NGOs, Unicef and MusicMagpie target summit of world leaders.
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Nudgestock 2021: Media agencies and tech firms have devalued creativity
Why the Ogilvy UK vice-chair believes creativity needs a rebrand.
IPG launches fellowship program for Detroit college grads
Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.
How to communicate back to the office policy
PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.
Moving DEI beyond boxes and spreadsheets
CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.
The CMO 50
Introducing Campaign US’s first annual list of 50 trailblazing marketers.
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Opinion
The Work
Pinterest celebrates LGBTQ+ pinners for Pride
The spot shows how Pinterest shapes and inspires people's identities.
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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