Kraft perks up its classic Macaroni & Cheese with pumpkin spice
The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.
WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Stock price underwent a temporary bounce.
As COVID-19 lingers, CPG brands pivot from in-store to in-app
While grocery sales are up, customers hesitate to linger in-store during the pandemic. Enter delivery services.
Five ways the pandemic is catalyzing a new creative era
For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”
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GoDaddy sets its sights on reopening in new campaign
The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.
How remote pitching is showing up the agency showmen
With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.
Netflix marks Enola Holmes release with statues of women who have been overshadowed
Sculptures of 'overlooked sisters' have been placed alongside existing ones of their famous brothers.
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
Lenovo eschews high-voltage celeb endorsements for global Yoga campaign
Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.
Ebiquity picks up 20 clients after Accenture quits media auditing
Revenues still slumped by a quarter because of Covid-19.
PHD names Mike Solomon COO
The agency brings on Solomon from sister shop OMD after elevating Catherine Sullivan to CEO last week.
Maybe what you really want is better sleep, brilliant Ikea campaign suggests
Maybe energy drinks, sleeping pills and anti-aging creams aren't the answer, says new work from Mother London.
Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product
Line of rice products to be rebranded as Ben's Original from 2021.
Campaign-Kantar D&I survey shows worsening levels of equality and support
EXCLUSIVE RESEARCH: Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.
Watch: Phonak’s new 'Wonder of Sound' spot
The ad introduces the company’s Paradise hearing device.
Doctors find safe spaces to discuss mental health in FCB Health initiative, Disappearing Doctors
FCB has partnered with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.
Coronavirus Briefing: 200,000 dead in the U.S., Halloween guidelines, the 'Class of COVID-19'
This week’s Haymarket Media Coronavirus Briefing is 1,495 words and will take you seven minutes to read.
JPMorgan Chase puts global media account up for review
The financial services giant is reviewing its media planning and buying account in the US, Northern Europe and Asia.
Insomnia Cookies stages a virtual pajama party
A favorite college campus snack, Insomnia Cookies moved its annual retail giveaway to TikTok and Instagram this year.
What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges
The Texas Department of State Health Services shared how it turned the campaign into a success.
The fountain of youth is not the be-all and end-all
Last week, Campaign announced its latest 40 Over 40 list to tip our hat to hard work and experience and challenge the industry’s obsession with youth.
Brand Health Check: HSBC seeks currency in a time of flux
The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
David Henderson is WPP's first global corporate affairs chief
Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.
PwC moves marketing under CCO J.C. Lapierre
Her group also includes internal and external comms.
Movers & Shakers: T-Mobile, Havas, Prudential, Hogarth, Quibi
This week’s account moves, new hires, campaign launches and media must-reads.
Lin the Pangolin animates a conversation about conservation for World Wildlife Fund
Arnold creates a cartoon spokes-creature to forge an emotional connection for the threatened species.
TikTok calls for social-media coalition to address spread of harmful content
Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.
Cadbury Dairy Milk "The originals" by VCCP
Cadbury Dairy Milk encourages people to stop and listen to what the older generation has to say as part of the next iteration of its campaign to end loneliness.
'Closed' and 'exclusive': how can we open up adland's job market?
Galvanised by recent BLM activism, agencies have begun to take a closer look at how they attract and retain BAME talent. So, can the notoriously 'closed' ad industry job market be prised open, or are recruiters causing a deadlock?
Global Alliance for Responsible Media defines ‘harmful content’ across platforms
The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
'Second chance': The largest OOH campaign ever
The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of $40 million.
Deliveroo reviews global ad account after shift in marketing team
Thea Rogers has taken over from Inés Ures to lead marketing.
Hamill and Stewart face off in tense tomato-tomahto battle for Uber Eats
Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.
TikTok appoints 'Safety Advisory Council' in APAC
Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.
Stillhouse donates metal shutters to gulf coast hurricane victims
The Bacardi-owned spirits brand translates its signature stainless steel cans into hurricane relief support with its “Unbreakable” shutters initiative.
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Meet the 40 Over 40 honoree: Steven Moy
Steven Moy is CEO at Barbarian and one of Campaign US' 40 Over 40 honorees. Here, he shares qualities you need to be successful, creativity during the pandemic and how to make the industry diverse.
