Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
This creative loves music documentaries and keeping her Instagram addiction in check.
Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.
"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.
Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency model.
Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.
It's time for creators to evolve alongside AI and embrace creative machines.
The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New York Times president and chief executive Mark Thompson.
Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.
An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.
Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.
Marshall Wace has become the second hedge fund to bet against WPP's shares in the space of two months.
Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken", KFC US hopes the internet escape pod is just what consumers will need this holiday season.
The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe/Lynx has decided to address, said Rik Strubel, the brand's global vice-president.
M/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions.
The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.
Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.
This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.
Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.
Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.
The way we use, own and think about vehicles is being transformed - and brands that want to weather the changes need smart marketing ideas, writes Nissan's global marketing chief.
Jose Pape reflects on a turbulent first year leading Cannes Lions, and explains why a journey through Campaign's archive reassured him that the festival could recover from its recent troubles.
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.
An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.
When asked what was, in his opinion, the greatest threat to humanity's future, chess grandmaster Garry Kasparov answered: "complacency".
Millennials will never take to traditional TV: five key takeaways from Group M's 'State of Video' report
From the declining millennial audience, to addressable TV, to the future video powerhouses, here are the main points from Group M's report on the "State of Video".
This copywriter favors Chicago-born content but refuses to keep up with you-know-who.
The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.
Here's how brands like Home Depot, National Geographic and more are celebrating a somber holiday.
It's time to wake up to the world's biggest shopping day, and no, it's not Black Friday
Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.
When asked whom he thought is the best marketer in the world, chief executive of Medialink, Michael Kassan, responded "Donald Trump".
Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world aged 87. He talks to Campaign about taking a selfie in space, his love for travel and exploration and virtual reality...