DDB harks back to founding trio in new corporate identity
Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.
McGarryBowen is more 'gentleman rebel' now than ever
The agency just celebrated 10 years as part of Dentsu Aegis Network
Cheers to Kona Brewing Co.'s largest-ever marketing drive
It comes as the brand enjoys rising beer sales -- bucking the national trend as they continue to decline.
One-word answers with Partners + Napier's CEO
Sharon Napier shares the most overused word in advertising and more.
The number of scooter-related injuries at SXSW is in
An average of 37,700 rides a day were clocked over the festival.
P&G's Secret pushes for equal pay in new movement with Berlin Cameron
"There are some things women shouldn't have to sweat -- like getting paid what they're worth."
'Great ideas still win': John Norman appointed Havas Chicago's new CCO
The creative genius reveals his plans for the team as the network vows to drive meaningful transformation in advertising.
New Grey Goose CMO names MullenLowe U.S. and Publicis Sapient AORs
"Our mission, through the partnerships with these world-class agencies, is to deliver compelling creative that will reignite and recapture consumers' imaginations."
'Go big or go home': Time Out reinvents revenue model with food markets
It's been estimated that the group's latest venture will be responsible for 35 percent total revenue by the end of 2019.
Ogilvy to lead Accor hotel group's new loyalty program as AOR
The business will be led out of Paris.
Walrus wants to remind you that some people cry during sex
TBWA's new McDonald's art looks like it belongs in a museum
Grey NY makes us fall in love with Applebee's all over again
Where there's hockey, there's Dunkin'
DDB harks back to founding trio in new corporate identity
Agency was founded in 1949...
Read women's raw, unedited personal journals at HBO's Inspiration Room
The "#BecauseOfHer# exhibition, created with Wieden+Kennedy is running all week in New York City.
Industry experts weigh in on brand purpose obstacles
"The hardest part is staying on your message," says Mekanism CEO Jason Harris.
Movers & Shakers: Shutterstock, TBWA, iCrossing and more
This weeks account of wins and losses, lay-offs and hires.
Google's move into gaming is yet another data grab
Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every area of society.
Google marches into online gaming
Netflix-style streaming service for games means users would not need to buy a console.
Argonaut CEO and co-founder both leave agency
Chief Creative Officer Hunter Hindman (pictured) will lead the Project Worldwide company.
Primetime just got personal
Forget chasing traditional primetime. To attract viewers, follow their passions, writes Google's VP of agency and brand solutions.
Best and worst U.S. agency parental leave policies revealed
The most progressive are clear. The ancient are even clearer.
Instagram allows users to buy products without leaving the app
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
Are we there yet? DNA's president urges agencies to invest more in mentorship
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Campaign US Power of Purpose Awards 2019 winners revealed
Those behind the campaigns will be honored during a night of celebration on Thursday April 4.
The year-long battle for gender equality (and the power of Women's History Month)
Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.
Why Liberty Mutual chose funny mascots in new campaign
Humor and fictional personalities are both firsts for the insurance company.
Experian's two-year-old in-house agency helps launch major credit-building tool
The Cooler is behind a string of spots to introduce Experian Boost..
Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation
UK and US businesses collaborate on targeted TV advertising.
Dear Mother London employees: Your official NYC job offer
The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.
Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year
Company claims pre-tax profit doubled versus 2017 on a pro-forma basis.
New MDC chief Mark Penn to drive collaboration among agencies
Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.
One-word answers with Twitter's Sarah Personette
The global exec has advice for young people in the industry.
Cisco asks new global social AOR to 'push us out of our comfort zones'
hi5.agency snags the title following a crowded review.
What doesn't kill you makes you beautiful
A case to show women with more grit and courage in advertising.
Stillwell Partners' Matt Scheckner on Advertising Week's expansion
The organization will launch in Africa this coming October.
Sorrell pockets £2.5m from WPP, a year after abrupt exit
Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.
Zero-based budgeting is under fire but still alive
Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.
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How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
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