Pepsi Super Bowl halftime show 2022

Pepsi doubles down on Super Bowl halftime show, opts out of in-game spot

The beverage giant released a trailer starring Superbowl performers Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre.

Lilu women's health ad showing clip art of mother breastfeeding child

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Screen shot from Canadian Centre for Child Protection’s ‘Unwanted Followers’

Ad of the week: Canadian Centre for Child Protection’s ‘Unwanted Followers’

The PSA, created by No Fixed Address, shows the lifelong impact distribution of child sex abuse material has on survivors.

Activision Blizzard game icons with Microsoft logo

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

Haymarket Media's Brand Film Awards US logo

Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair

Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.

Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

Clip art of diverse business professionals talking.

Movers & Shakers: M&Ms, Walmart, Peloton, Duolingo and more

This week’s agency news, people on the move and brand buzz.

Campaign Chemistry

Campaign Chemistry: Media.Monks’ Lewis Smithingham talks gaming

Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

Super Bowl LVI: Where are all the women and POC directors?

A plea to do better on the diversity front as this year’s batch of ads rolls out.

Aflac Close the Gap film

Aflac debuts first short film as part of its ‘Close the Gap’ initiative

The project, produced by Lion Forge Animation, features music by Nas.

News

Opinion

The Work

Toyota celebrates the joy of driving and dancing in musical spot

The short film stars influencer Aubrey Fisher and his dance crew.

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