GroupM partners with SpotX for premium video supply
The partnership marks the next step in a growing trend of holding companies consolidating supply partners in the crowded ad tech space.
MakeSpace envisions a potential White House transition in new spot
The spot, which was concepted, produced and turned around in three days, broke during last night’s presidential debate.
Calvin Klein taps former Starbucks marketer as global CMO
Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.
Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO
Agency is defending the business.
It's time to end our addiction to 50-year-old measurement tools
Brand measurement must evolve to continue justifying upper-funnel investment
Havas Group posts 10% fall in Q3 organic net revenue
It is an improvement on Q2.
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
P&G launches refillable aluminium shampoo-bottle system in eco push
Initiative aims to reduce use of virgin plastics.
'What was the alternative?': shock at WPP over Nick Emery’s sacking
Companies are becoming 'less forgiving' of mistakes, lawyers say.
Glenfiddich asks 'where next' with story of stag in global campaign
Watch the film conceptualised by Space (UK) here.
Snap revenue climbs, but monetising new users remains challenging
Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.
How to successfully run a virtual event (and mistakes to avoid)
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
Malicious actors on Facebook harness political and social issues for profit
Deceptive actors have evolved from celebrity and puppy clickbait to exploiting crisis, tragedy and tensions, including US racial protests and ethnic conflict in Myanmar.
Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi
This week’s agency news, people on the move, tech and media must-reads.
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production
Animated film follows a displaced jaguar called 'Jag-wah'.
Firing your racist agency is just the first step
Last week’s fallout at The Richards Group is just the beginning of an advertiser reckoning over supplier diversity.
Carter’s brings kids holiday cheer with virtual Santa Cameos
Kids can’t meet Santa at the mall this year, so the children’s clothing brand is bringing the magic of Christmas home to them through the Cameo app.
Cathay Pacific retires 'Cathay Dragon' brand
The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
Netflix misses subscriber addition target in Q3, despite Asian growth
Video streaming service's growth driven by APAC, production gathers pace after near shutdown in March.
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role
Amazon Prime creates virtual escape room to launch Truth Seekers comedy series
Players will take part in a paranormal investigation.
Amazon Alexa's global campaign bridges the mundane and the magical
It is the latest campaign for the brand by Droga5 London.
Campaign close-up with WHTWRKS CEO Martin Ekechukwu
Ekechukwu started WHTWRKS to help the many brands that miss the mark when it comes to multicultural marketing.
What a Trump or Biden win means for comms firms
A lot rides on the election for comms and marketing firms vying for federal contracts.
Pakistan reverses TikTok ban
Pakistan's telecommunications regulator said TikTok has "assured" it that it will moderate content "in accordance with societal norms and the laws of Pakistan".
Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards
The CMO of Verizon’s Visible brand will lead a panel of judges awarding the best and brightest talent and groundbreaking work coming out of U.S. agencies.
Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic
“Don’t Let Pain Gain on You” targets patients and caregivers alike.
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Vulnerability, empathy and leadership: Female First Forum
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...
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