'Talk to your normal friends more': Gary Vaynerchuk on staying away from Madison Ave to dominate adland
'I've got thick enough skin for the little jokes that everybody has at these agencies. I'll just see them at 2030 and count score then.'
Advertisers are often stopped from buying ads on safe websites due to inaccurate keyword blocking.
Audio can fill in the gaps that visual marketing is missing, says Pandora.
The brand has vowed to reduce greenhouse gas emissions from its operations.
Marketing to the next generation comes with its own host of challenges.
The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.
The media network reaches 93 million unique users per month.
Roll-out mark brand's biggest development in 20 years.
The fee on the account is estimated at $30 million.
Businesses respond to open brief...
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Man of meme-legend encourages the internet to save him from extinction.
The president-CEO shares what the industry must do to improve diversity and inclusion.
Global execs on their personal style...
The revamped tagline helps better summarize the company and its global offerings.
The ad, created by mcgarrybowen, will air during the Emmys.
Hype is building for its 30th anniversary next year.
The RFP was issued at the end of last year.
The organization and BBDO launch a sobering PSA on the reality children face in today's schools.
The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.
Bullish is behind the new bold effort that calls out Tim Cook.
In-house teams are helping streamline services, but still agencies bring big thinking to the table.
The company brought on its new CMO this past spring.
New spots are a two-one punch from creative shop Anomaly and Publicis Media.
This week's account of wins and losses, the layoffs and hires.
Last week, Juul said it will still run its ad campaign despite FDA warnings.
This isn't your grandpa's vodka ad.
Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.
The founder is calling on media shops to step up and help normalize real world sex.
Creature's founder reflects on the furore over Starcom's recent email to staff about 'noticeably empty' Fridays.
The Brands in Motion study found a call for collective accountability for ethical use of tech.
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
The duo lift the lid on their relationship six months after the notorious merger.
"Hispanic marketing is not a niche; it's part of our culture and the fabric of America."
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth