Why Facebook should consider Google's company mantra
Share

Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.

Recommendation Engine: Burns Group's Sarah Ratinetz

Recommendation Engine: Burns Group's Sarah Ratinetz

This creative loves music documentaries and keeping her Instagram addiction in check.

DMS USA 2017: 'Journalism still works' says Business Insider founder

DMS USA 2017: 'Journalism still works' says Business Insider founder

Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.

New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome

New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome

"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.

Most marketers believe media agencies have not adapted to programmatic
Share

Most marketers believe media agencies have not adapted to programmatic

Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency model.

Kellogg's to open immersive cereal café in New York
Share

Kellogg's to open immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.

The march of creative machines
Share

The march of creative machines

It's time for creators to evolve alongside AI and embrace creative machines.

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions
Share

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New York Times president and chief executive Mark Thompson.

DMS USA 2017: To create engaging content, experiment, optimize and then try something else
Share

DMS USA 2017: To create engaging content, experiment, optimize and then try something else

Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.

Accessibility and universal design in the digital age
Share

Accessibility and universal design in the digital age

An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.

Three things advertisers can learn from Star Wars
Share

Three things advertisers can learn from Star Wars

Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.

A second hedge fund bets against WPP as stock touches three-year low
Share

A second hedge fund bets against WPP as stock touches three-year low

Marshall Wace has become the second hedge fund to bet against WPP's shares in the space of two months.

KFC's latest wacky product is a $10,000 internet escape pod
Share

KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken", KFC US hopes the internet escape pod is just what consumers will need this holiday season.

Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Share

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe/Lynx has decided to address, said Rik Strubel, the brand's global vice-president.

M/SIX names new global leadership team with hires from MEC and TMW
Share

M/SIX names new global leadership team with hires from MEC and TMW

M/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions.

TMG launches global blockchain-based media agency
Share

TMG launches global blockchain-based media agency

The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.

Snapchat's Ad Manager updates include audience filters
Share

Snapchat's Ad Manager updates include audience filters

Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.

The best way to rack up online reviews isn't by paying for them
Share

The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

Google hardware adds broadcast of voice commands
Share

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.

'I don't have time for self-importance': Twitter global creative chief
Share

'I don't have time for self-importance': Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

How Wonderful's mandarin orange brand pivoted to grown-ups
Share

How Wonderful's mandarin orange brand pivoted to grown-ups

The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.

Dentsu Aegis profit slide slows to 0.2%
Share

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.

The changing relationship between human and car makes marketing more important than ever
Share

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the changes need smart marketing ideas, writes Nissan's global marketing chief.

Cannes Lions boss Jose Papa: 'WPP is a key partner, I expect all the industry to engage with us'
Share

Cannes Lions boss Jose Papa: 'WPP is a key partner, I expect all the industry to engage with us'

Jose Pape reflects on a turbulent first year leading Cannes Lions, and explains why a journey through Campaign's archive reassured him that the festival could recover from its recent troubles.

Cannes Lions shortens festival to five days with 'simplified' awards structure
Share

Cannes Lions shortens festival to five days with 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

Pendulum is swinging back to quality content, Kint says
Share

Pendulum is swinging back to quality content, Kint says

Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.

Manbassadors and microactions
Share

Manbassadors and microactions

An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.

Kasparov: complacency, not AI, will destroy humanity
Share

Kasparov: complacency, not AI, will destroy humanity

When asked what was, in his opinion, the greatest threat to humanity's future, chess grandmaster Garry Kasparov answered: "complacency".

Millennials will never take to traditional TV:  five key takeaways from Group M's 'State of Video' report
Share

Millennials will never take to traditional TV: five key takeaways from Group M's 'State of Video' report

From the declining millennial audience, to addressable TV, to the future video powerhouses, here are the main points from Group M's report on the "State of Video".

Recommendation Engine: Schafer Condon Carter's Hannah Hines
Share

Recommendation Engine: Schafer Condon Carter's Hannah Hines

This copywriter favors Chicago-born content but refuses to keep up with you-know-who.

Choosing an agency partner in a changing digital marketing landscape
Share

Choosing an agency partner in a changing digital marketing landscape

The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.

5 Veterans Day campaigns to honor those who served
Share

5 Veterans Day campaigns to honor those who served

Here's how brands like Home Depot, National Geographic and more are celebrating a somber holiday.

Why should marketers in the West care about China's Singles Day?
Share

Why should marketers in the West care about China's Singles Day?

It's time to wake up to the world's biggest shopping day, and no, it's not Black Friday

Stop marketing to Gen Z and start helping them
Share

Stop marketing to Gen Z and start helping them

Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.

Medialink's Kassan: the world's greatest marketer is Donald Trump
Share

Medialink's Kassan: the world's greatest marketer is Donald Trump

When asked whom he thought is the best marketer in the world, chief executive of Medialink, Michael Kassan, responded "Donald Trump".

Partner content

Share

Campaign talks to Buzz Aldrin: an infinite influencer

Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world aged 87. He talks to Campaign about taking a selfie in space, his love for travel and exploration and virtual reality...