One-word answers with McGarryBowen's Pat Lafferty
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One-word answers with McGarryBowen's Pat Lafferty

The U.S. president shares what he thinks is an agency's number one challenge today.

Stare-down world leaders with United Nations' 3D selfie petition

Stare-down world leaders with United Nations' 3D selfie petition

The technology, by VML, m ss ng p eces and Standard Transmission, was created to curb the deaths of innocent civilians and aid workers in conflict zones.

Kit Kat's 360 degrees YouTube ad earns double completion rate

Kit Kat's 360 degrees YouTube ad earns double completion rate

The campaign was created by WorkInProgress for Nestle Canada's launch of the Matcha Green Tea Kit Kat.

How Walrus' talking mascot helped agency land new business

How Walrus' talking mascot helped agency land new business

Walrus was built out of curiosity as an A.I. tool and has unintentionally become a valued member of the New York-based team.

An in-house shop is not an outhouse
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An in-house shop is not an outhouse

The creative consultant on how brands can build successful internal agencies, and the role external agencies need to play.

The Ad Club of New York announces 2018 Brave Brand honorees
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The Ad Club of New York announces 2018 Brave Brand honorees

Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.

Weber Shandwick unveils new client-driven agency model
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Weber Shandwick unveils new client-driven agency model

The marketing communications industry is increasingly competitive and complex, with agencies of all disciplines looking for the best ways to meet clients' needs.

Madonna turns 60: Why she's more relevant than ever
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Madonna turns 60: Why she's more relevant than ever

AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.

Omnicom scoops up another shop in IT consulting space
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Omnicom scoops up another shop in IT consulting space

Deal comes shortly after the group bought management and technology consulting services company Credera.

Blockchain to house programmatic media buying 'in 2019'
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Blockchain to house programmatic media buying 'in 2019'

IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.

Why cord-cutters aren't really saving money
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Why cord-cutters aren't really saving money

Disney and Walmart are the latest streaming services to tempt our wallets.

HBO and Bumble create film experience with wine wall and bathtub filled with sweets
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HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.

Movers & Shakers: Omnicom, Viacom, 360i and more
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Movers & Shakers: Omnicom, Viacom, 360i and more

This week's account of wins and losses, lay-offs and hires.

Where did all the rainbows go?
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Where did all the rainbows go?

Why inclusivity in marketing should be bigger than one moment in time.

Three of the biggest Gen Z myths busted
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Three of the biggest Gen Z myths busted

New research by Foursquare and Carat give agencies and brands a greater understanding of the demographic.

Are we there yet? Momentum's Donnalyn Smith has her say
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Are we there yet? Momentum's Donnalyn Smith has her say

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

We're about innovation without chaos: Mars global marketing head
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We're about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.

Trojan tells us what 'butt stuff' feels like in new campaign
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Trojan tells us what 'butt stuff' feels like in new campaign

"It's a crazy time to be a sex-having human."

Oreo launches limited edition packs for world's struggling lefties
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Oreo launches limited edition packs for world's struggling lefties

The brand partnered with 360i for the International Lefthanders Day campaign.

The F Collective aims to diversify adland's photography industry
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The F Collective aims to diversify adland's photography industry

Commercial photography is male-dominated. This group of women aims to fix that.

FCB names chief creative as new international CEO
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FCB names chief creative as new international CEO

Luis Silva Dias is promoted to chief executive of FCB International as Sébastian Desclée heads up new global content arm.

Audi launches reviews for digital AOR and experiential work
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Audi launches reviews for digital AOR and experiential work

Digital AOR incumbent AKQA has been invited to pitch.

Toilet targeting: Military seeks agency for restroom campaign
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Toilet targeting: Military seeks agency for restroom campaign

North Dakota Air National Guard pinned toilets as 'high traffic' areas which provide 'a captive audience.'

Decisions, decisions: the ultimate ethical dilemma for tech giants
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Decisions, decisions: the ultimate ethical dilemma for tech giants

The tech giants are discovering they aren't immune from ethical dilemmas and their response will determine whether their dominance will continue or decline, Rob Norman says.

One-word answers with Instagram's Kay Hsu
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One-word answers with Instagram's Kay Hsu

The global creative shop director talks the future of social media and more.

OMD, Starcom go head-to-head for McDonald's global markets
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OMD, Starcom go head-to-head for McDonald's global markets

The two agencies are competing for the media accounts in markets around the world.

Hyundai put women in driver's seat after Saudi Arabia's ban lift
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Hyundai put women in driver's seat after Saudi Arabia's ban lift

The brand moves the conversation by asking 'what's next?' for women all around the world.

Dentsu Aegis Network reports organic growth up but operating profit slump
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Dentsu Aegis Network reports organic growth up but operating profit slump

Dentsu Aegis Network suffered an 8.4% decline in its underlying operating profit across the first half of 2018, despite an upswing in the second quarter.

Sorrell a 'very small dot in the rearview mirror': Superunion CEO
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Sorrell a 'very small dot in the rearview mirror': Superunion CEO

In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.

What I didn't know, didn't kill me: Lessons from my first year as a CEO
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What I didn't know, didn't kill me: Lessons from my first year as a CEO

The Barbarian Group chief exec shares what she has learned since taking the helm at the agency.

Brand superfans at center of 'bringing humanity back to industry'
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Brand superfans at center of 'bringing humanity back to industry'

Fans help steer the creative narrative through Odysseus Arms' ThirdEye project.

CBS secures rights for U.S. 'Love Island' series
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CBS secures rights for U.S. 'Love Island' series

The show has proven extremely popular overseas for the ITV Entertainment network.

Mars consolidates £1.4bn global media planning and buying into MediaCom
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Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month review.

Movers & Shakers: R/GA, GroupM, Wunderman and more
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Movers & Shakers: R/GA, GroupM, Wunderman and more

This week's account of wins and losses, lay-offs and hires.

Ad Council fights accidental gun deaths with emotional campaign
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Ad Council fights accidental gun deaths with emotional campaign

The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 have teamed up to save lives.

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