8 innovative Mother’s Day campaigns
These brands celebrated motherhood with a creative twist.
Mother’s Day PSA highlights lack of fertility benefits for women with cancer
“It's not just hearts and flowers for all women,” said Chick Mission director Tracy Weiss.
SickKids Foundation shows emotional journey of being a mom with a sick child
The vlog-style spot, created by Cossette, was inspired by real mothers.
Software giant SAS launches biggest brand campaign in 20 years
The analytics company is building awareness as competition heats up.
Marketers: It’s time start being real with moms
Motherhood is just one part of our identity.
How 9 brands are reacting to Twitter's improved image crops
Home Depot’s giant skeleton is particularly happy about the change.
NBCUniversal drops new ad tech tools for Peacock, One Digital Video
The offerings include live linear dynamic ad insertion on vMVPDs and advanced contextual advertising.
TikTok to marketers: ‘Make TikToks, not ads’
The platform cited survey data and case studies to persuade advertisers to spend on TikTok.
JLR appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Black doctors read Tweets to encourage young people of color to get vaccinated
The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.
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Opinion
The Work
7-Eleven rolls out stylish 'Take It to Eleven' campaign
Harmony Korine, known for his work in 'Kids' and 'Spring Breakers,' directed the spots.
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Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit
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