GroupM partners with SpotX for premium video supply

GroupM partners with SpotX for premium video supply

The partnership marks the next step in a growing trend of holding companies consolidating supply partners in the crowded ad tech space.

MakeSpace envisions a potential White House transition in new spot

MakeSpace envisions a potential White House transition in new spot

The spot, which was concepted, produced and turned around in three days, broke during last night’s presidential debate.

Nike inspires voter turnout through powerful athlete stories
Calvin Klein taps former Starbucks marketer as global CMO

Calvin Klein taps former Starbucks marketer as global CMO

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO
It's time to end our addiction to 50-year-old measurement tools

It's time to end our addiction to 50-year-old measurement tools

Brand measurement must evolve to continue justifying upper-funnel investment

Havas Group posts 10% fall in Q3 organic net revenue

Havas Group posts 10% fall in Q3 organic net revenue

It is an improvement on Q2.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

P&G launches refillable aluminium shampoo-bottle system in eco push

P&G launches refillable aluminium shampoo-bottle system in eco push

Initiative aims to reduce use of virgin plastics.

'What was the alternative?': shock at WPP over Nick Emery’s sacking

'What was the alternative?': shock at WPP over Nick Emery’s sacking

Companies are becoming 'less forgiving' of mistakes, lawyers say.

Yellowtail finds joy in the details with bright new campaign
Partnership to End Addiction urges connection through animated spot
Stand By Your Mail rewrites iconic USPS creed for today's political context
Glenfiddich asks 'where next' with story of stag in global campaign

Glenfiddich asks 'where next' with story of stag in global campaign

Watch the film conceptualised by Space (UK) here.

Snap revenue climbs, but monetising new users remains challenging

Snap revenue climbs, but monetising new users remains challenging

Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.

How to successfully run a virtual event (and mistakes to avoid)

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

Malicious actors on Facebook harness political and social issues for profit

Malicious actors on Facebook harness political and social issues for profit

Deceptive actors have evolved from celebrity and puppy clickbait to exploiting crisis, tragedy and tensions, including US racial protests and ethnic conflict in Myanmar.

Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

This week’s agency news, people on the move, tech and media must-reads.

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Animated film follows a displaced jaguar called 'Jag-wah'.

Firing your racist agency is just the first step

Firing your racist agency is just the first step

Last week’s fallout at The Richards Group is just the beginning of an advertiser reckoning over supplier diversity.

Carter’s brings kids holiday cheer with virtual Santa Cameos

Carter’s brings kids holiday cheer with virtual Santa Cameos

Kids can’t meet Santa at the mall this year, so the children’s clothing brand is bringing the magic of Christmas home to them through the Cameo app.

Cathay Pacific retires 'Cathay Dragon' brand

Cathay Pacific retires 'Cathay Dragon' brand

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

Netflix misses subscriber addition target in Q3, despite Asian growth

Netflix misses subscriber addition target in Q3, despite Asian growth

Video streaming service's growth driven by APAC, production gathers pace after near shutdown in March.

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role

Amazon Prime creates virtual escape room to launch Truth Seekers comedy series

Amazon Prime creates virtual escape room to launch Truth Seekers comedy series

Players will take part in a paranormal investigation.

Amazon Alexa's global campaign bridges the mundane and the magical

Amazon Alexa's global campaign bridges the mundane and the magical

It is the latest campaign for the brand by Droga5 London.

JCDecaux and Fred & Farid Inspire US cities to "keep going"
This Bud Light ad by Wieden + Kennedy makes fans nostalgic for live sports
Campaign close-up with WHTWRKS CEO Martin Ekechukwu

Campaign close-up with WHTWRKS CEO Martin Ekechukwu

Ekechukwu started WHTWRKS to help the many brands that miss the mark when it comes to multicultural marketing.

What a Trump or Biden win means for comms firms

What a Trump or Biden win means for comms firms

A lot rides on the election for comms and marketing firms vying for federal contracts.

Pakistan reverses TikTok ban

Pakistan reverses TikTok ban

Pakistan's telecommunications regulator said TikTok has "assured" it that it will moderate content "in accordance with societal norms and the laws of Pakistan".

Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards

Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards

The CMO of Verizon’s Visible brand will lead a panel of judges awarding the best and brightest talent and groundbreaking work coming out of U.S. agencies.

Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic

Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic

“Don’t Let Pain Gain on You” targets patients and caregivers alike.

Partner content

Vulnerability, empathy and leadership: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...