She has worked at the likes of McCann, 72andSunny and Wieden+Kennedy.
The win majorly beefs up responsibilities for bespoke service platformGSK.
New leadership is phase one in a three-step plan to modernize a legacy shop that carries huge equity in its name and heritage.
Separately, WPP retains GSK's U.S. pharma media business.
"The younger generation is not as fussy about cans."
Agency will have billed estimated $19.6bn by close of year.
Independent agency executives shared their insights with Campaign US.
Twitter has revealed its best product launches of 2019, all of which showcase creativity, imagination and brevity.
This week's account of wins and losses, lay-offs and hires.
Share price fell 5.8% after directors quit.
The reality is that the average age of American farmers is 58.
Comedian Neal Brennan reflects on the weird and wonderful year of 2019 in a short film created by 72andSunny.
Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.
But the automaker has tips for how marketers can help solve the problem.
As someone who struggles with anxiety and ADHD, I can openly say that not putting my health first has caused my performance to suffer.
"We are determined to restore the operational performance and profitability of the business..."
The IPG agency first won the account in 2015.
Time to shred the gnar at your local bus station.
It comes just months after Jonathan Berkowitz was promoted following nearly two decades with the brand.
The photo database wants to help brands 'dominate the visuals' shared online.
The company will host special events during "Dry January."
Stolen packages epidemic requires giving your customers options.
Yet, 69 percent of marketers still struggle to prove ROI of events, EA's study states.
The campaign was created in partnership with adam&eveNYC.
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Bevan Mahaney asked six creatives across the country about the industry's relationship with cocktails.
Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.
The majority of Tinder users are now between the ages of 18 and 24.
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
UM is defending.
The event, hosted by Ellie Kemper, honored Johnson & Johnson Chairman and CEO Alex Gorsky.
Pro tip: The Sheraton in Dubrovnik is the best.
A look at TikTok's rise and other brands' quick-hitting successes.
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement