Next 15 swoops in to agree surprise £310m takeover deal for M&C Saatchi
Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.
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Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
The Blueprint plots U.S. expansion with hire of BBH’s Jules Brenton
Brenton joins the executive search firm as director of growth and is responsible for opening its New York office.
![A billboard reads: [Sirens] Imagine you can't turn it off.](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/OMC/UKRAINEBILLBOARD_1.jpg)
Le Truc and Leo Burnett Ukraine launch pro-bono campaign for Human Rights Foundation
The campaign will drive donations for the Human Rights Foundation’s Ukraine Solidarity Fund: Operation Sunflower.
Creating a more AAPI-friendly workplace
Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
Movers & Shakers: Lyft, Mediahub, Deutsch New York, Lightning Orchard, PeterMayer and more
This week’s agency news, people on the move and brand buzz.
Wunderman Thompson hires Josh Loebner as global head of inclusive design
The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.
How are agencies handling the return of pre-Covid overhead costs?
Looser borders and back-to-office plans indicate that agency overhead costs are inching towards pre-Covid levels. We explore what this means for agencies’ bottom lines and work culture.
In Buffalo’s wake, marketers look at gun violence through a public health lens
The focus of Americans has returned anew to the effects of gun violence and preventing it in the future.
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The Work
Essity "40 years of period experience" by Mother
Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.
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‘Total Commerce’: Why luxury brands are winning the race for consumers
Tag takes a look at five principles consumer brands can adopt from the luxury sector to successfully deliver a total commerce experience.
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