Butterball celebrates Turkey Talk Line’s 40th anniversary on TikTok
The iconic hotline, created with Edelman, has assisted with cooking thousands of Thanksgiving turkeys.
Eli Lilly moves global media brief to Zenith after nearly 20 years with OMD
The review concludes a two-decade relationship between OMD and the pharmaceutical giant.
MediaCom launches data-based tool to drive creative performance by up to 50%
The new system will include an algorithm that uses information on emotional response and attention levels.
Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse
In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.
Movers & Shakers: CVS, Regal Cinemas, T-Mobile, Grey Goose and more
This week’s agency news, people on the move and brand buzz.
Case study: How two health equity organizations and Ciara raised awareness about cervical cancer
The organization’s Cerving Confidence campaign, in partnership with the megastar singer, encouraged Black women to get screened regularly.
Kum & Go enlists TikTok star to conduct fake ‘prank’
Kyle Scheele is pretending the chain had nothing to do with the Kyle Scheele Meale idea. But, uh … it did.
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Why a 14-year-old kid with TikTok is Virtue ECD's biggest competition
Lukas Grossebner, the European executive creative director of Vice's Virtue agency, questions whether Lame, MrBeast, D'Amelio are the Doyle, Dane and Bernbach of our time.
Snap opens an AR holiday market for Black Friday
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Brands get festive for Thanksgiving 2021 campaigns
Many focus on giving back and celebrating being together again.
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Opinion
The Work
MasterClass shows off its star-studded instructors
The "Now You" campaign, created by Anomaly, features Gordon Ramsay, Simone Biles, Serena Williams and more.
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Meta builds “next-era” ad solutions and tech
The platform will power performance and privacy in digital advertising
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