Corona Beer launches a global content studio and first original series

Corona Beer launches a global content studio and first original series

The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.

Global brands and ad chiefs to speak at Campaign Connect on 8 December

Global brands and ad chiefs to speak at Campaign Connect on 8 December

Campaign teams in Asia, UK and US unite for virtual event.

Adland's music experts review the tunes in this year's Christmas ads

Adland's music experts review the tunes in this year's Christmas ads

Execs from OPM, MassiveMusic and DLMDD share their thoughts on the soundtracks to four of the big festive campaigns.

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia has hired The Academy to help launch range of phones, including its first 5G device

What the government’s COVID-19 vaccination campaign will look like

What the government’s COVID-19 vaccination campaign will look like

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

Oat drinks oat drinks mega mega white thing

Oat drinks oat drinks mega mega white thing

At some point, Oatly will face the challenge of how to hang in there as a brand when the 'free-from' category no longer has the same centrality in consumers' minds

How BOND broke into politics to create iconic art for Biden campaign

How BOND broke into politics to create iconic art for Biden campaign

The Hollywood creative shop was behind the campaign and victory images for Joe Biden and Kamala Harris

Just for Men trolls Rudy Giuliani: ‘We keep high-profile moments drip-free’

Just for Men trolls Rudy Giuliani: ‘We keep high-profile moments drip-free’

It was the brand’s first tweet since 2017.

Bacardi revives Gloria Estefan’s “Conga” in crowdsourced music video

Bacardi revives Gloria Estefan’s “Conga” in crowdsourced music video

The rum brand is asking viewers to submit to be featured in a music video that will air during the Grammys.

Why Spotify launched its own podcast

Why Spotify launched its own podcast

“For The Record” takes listeners deeper on a range of topics — and shows off Spotify’s podcasting capabilities for brands.

Deliveroo calls on Pablo for UK and global ad account

Deliveroo calls on Pablo for UK and global ad account

Chime360 previously worked on the global business.

What brands are missing about women and COVID-19

What brands are missing about women and COVID-19

Added burdens are slowing even Super Moms down, but marketers can help

J&J makes a $100 million diversity pledge. Does it go far enough?

J&J makes a $100 million diversity pledge. Does it go far enough?

The pledge arrived as the pandemic continued its surge, with minority communities particularly hard hit, and as cultural dialogue heated up within the industry.

Are in-house agencies immune to COVID-19?

Are in-house agencies immune to COVID-19?

In-house agencies are here to stay, and there doesn’t seem to be a vaccine for the holding companies in the near future.

Apple chops App Store fees for small businesses in face of mounting criticism

Apple chops App Store fees for small businesses in face of mounting criticism

Apple CEO Tim Cook says reduced fees will help small businesses "prosper" on the App Store. Epic Games and Spotify have other thoughts.

Edelman names Pam Scheideler US head of digital

Edelman names Pam Scheideler US head of digital

She's a veteran of R/GA, Deutsch and JWT New York.

DoubleVerify refines brand suitability controls

DoubleVerify refines brand suitability controls

New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.

Miroma Group hires IPG's Mike Cooper and Craig Lennon

Miroma Group hires IPG's Mike Cooper and Craig Lennon

They will lead the out-of-home and commercial operations globally.

McCann North America president Devika Bulchandani to leave for Ogilvy

McCann North America president Devika Bulchandani to leave for Ogilvy

Bulchandani has been with McCann since 1997. She will become CEO of Ogilvy in North America and global chair of advertising.

Movers & Shakers: Dentsu, TBWA, PubMatic, HBO Max, Mars, PepsiCo, Black Friday

Movers & Shakers: Dentsu, TBWA, PubMatic, HBO Max, Mars, PepsiCo, Black Friday

This week’s agency news, people on the move, tech and media must-reads.

Tesco defends decision to cut black couple from ad

Tesco defends decision to cut black couple from ad

The supermarket received backlash for its decision to cut a scene featuring a black couple from a 'Food love stories' ad released last month.

Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event
The reality of OOH is that it can’t be dumbed down to just an impression buy

The reality of OOH is that it can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.

Visible taps Dan Levy in unlimited 'brows-ing' campaign

Visible taps Dan Levy in unlimited 'brows-ing' campaign

The spot humorously plays on the "Schitt's Creek" star's notorious bushy eyebrows to promote unlimited browsing capabilities.

Foot Locker balls out for '12 days of greatness' holiday collection

Foot Locker balls out for '12 days of greatness' holiday collection

The retailer released a spot featuring the greats of streetwear and basketball culture to tease an exclusive holiday collection.

Moray MacLennan ascends to the throne at M&C Saatchi PLC

Moray MacLennan ascends to the throne at M&C Saatchi PLC

M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.

When will advertising’s Tesla moment arrive?

When will advertising’s Tesla moment arrive?

We can put self-interest and control aside, or we can wait to be disrupted by someone who can pull it off.

YouTube opens up more inventory for direct response advertisers

YouTube opens up more inventory for direct response advertisers

The platform is making direct response ads available in its Watch Feed on creator content outside of its partner program.

Do agency brands matter anymore?

Do agency brands matter anymore?

The question is especially relevant after recent mergers at WPP and Dentsu.

Dentsu’s Jacki Kelley on leading through a crisis

Dentsu’s Jacki Kelley on leading through a crisis

Kelley became the CEO of Dentsu in the Americas in January -- just before the pandemic hit.

Cricket Wireless promotes connectivity in holiday campaign

Cricket Wireless promotes connectivity in holiday campaign

Unlike typical telco ads that lean heavily into promotions, Cricket focuses on the power of connectivity during a very different holiday season.

KAYAK's "Safe Six" OOH campaign leans into cheeky humor for holiday travelers

KAYAK's "Safe Six" OOH campaign leans into cheeky humor for holiday travelers

The travel search site's new creative for airports in the U.S. and LATAM encourages social distancing and COVID-19 safety in a mock safe sex campaign.

MasterClass asks people to own their own story in new campaign

MasterClass asks people to own their own story in new campaign

The new spots by Anomaly promote upcoming MasterClass programs with Alicia Keys, Neil DeGrasse Tyson and Issa Rae.

USPS spot underscores its role in a delivery-first Christmas

USPS spot underscores its role in a delivery-first Christmas

It's been a crazy year for the Postal Service, from the U.S. 2020 election to a Holiday season that's likely to be driven by ordering and delivery.

How brands should use Fleets

How brands should use Fleets

Twitter’s Stacy Minero shares tips on the platform’s new function.

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