Best and worst U.S. agency parental leave policies revealed
The most progressive are clear. The ancient are even clearer.
Primetime just got personal
Forget chasing traditional primetime. To attract viewers, follow their passions, writes Google's VP of agency and brand solutions.
Are we there yet? DNA's president urges agencies to invest more in mentorship
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Campaign US Power of Purpose Awards 2019 winners revealed
Those behind the campaigns will be honored during a night of celebration on Thursday April 4.
Why Liberty Mutual chose funny mascots in new campaign
Humor and fictional personalities are both firsts for the insurance company.
Dear Mother London employees: Your official NYC job offer
The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.
Experian's two-year-old in-house agency helps launch major credit-building tool
The Cooler is behind a string of spots to introduce Experian Boost..
The year-long battle for gender equality (and the power of Women's History Month)
Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.
New MDC chief Mark Penn to drive collaboration among agencies
Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.
One-word answers with Twitter's Sarah Personette
The global exec has advice for young people in the industry.
Walrus wants to remind you that some people cry during sex
TBWA's new McDonald's art looks like it belongs in a museum
Grey NY makes us fall in love with Applebee's all over again
Where there's hockey, there's Dunkin'
Private View: Con Edison's debut commercial proves polarizing
Google marches into online gaming
Netflix-style streaming service for games means users would not need to buy a console.
Argonaut CEO and co-founder both leave agency
Chief Creative Officer Hunter Hindman (pictured) will lead the Project Worldwide company.
Instagram allows users to buy products without leaving the app
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation
UK and US businesses collaborate on targeted TV advertising.
Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year
Company claims pre-tax profit doubled versus 2017 on a pro-forma basis.
Cisco asks new global social AOR to 'push us out of our comfort zones'
hi5.agency snags the title following a crowded review.
What doesn't kill you makes you beautiful
A case to show women with more grit and courage in advertising.
Stillwell Partners' Matt Scheckner on Advertising Week's expansion
The organization will launch in Africa this coming October.
Sorrell pockets £2.5m from WPP, a year after abrupt exit
Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.
Zero-based budgeting is under fire but still alive
Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.
3 rabbit holes to avoid at SXSW
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
R/GA predicts next generation of AI and brand expression
The agency discussed technology's role in company innovation at SXSW this week.
The&Partnership, Literacy Partners make 'unreadable books'
The initiative aims to address the adult literacy problem in New York.
Former We're Magnetic, Anomaly, A2G execs open brand experience shop
The new consultancy is headquartered in New York City.
4 cautions for CMOs that want to in-house ad-campaign measurement
"The transition to in-house measurement is wrought with potential landmines."
Google 'bad ads' drop to 2.3 billion
Number of bad accounts removed using machine learning has doubled to more than a million.
Why SXSW harkened my inner-child and took me on a choose-my-own-adventure
SXSW has evolved, says Martin Agency's Jaclyn Ruelle.
New Orleans redefines tourism marketing with IGTV travel show
"This isn't what tourism advertising is 'supposed to look like.'"
Twitter reveals 'smart' camera ambitions
Twitter has spent the past year improving how users can interact with, discover and share more content around big events.
Dentsu Aegis Network boosts creativity with global appointments
Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.
Catalyst's #BiasCorrect effort sees awareness and results
The International Women's Day campaign turned heads among Hillary Clinton, Sheryl Sandberg and more.
Movers & Shakers: MediaLink, BBDO NY, Carat and more
This week's account of wins and losses, lay-offs and hires.
Samsung sets off on Galaxy S10 experience tour
The tour will visit a host of cities across the US.
'If we want to go far, we have to go together:' RPA's Krystle Mullin
The past Cannes See It Be It participant shares her experience of having Madonna Badger as her mentor.
Facebook to replace ad relevance score with deeper metrics
Three new metrics will replace the four-year-old single relevance score.
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How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
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