IPG's The Axis Agency becomes independent, minority-owned business

IPG's The Axis Agency becomes independent, minority-owned business

Agency's leadership team acquired ownership of the brand.

Visit California sends loving 'texts' to consumers in new campaign

Visit California sends loving 'texts' to consumers in new campaign

"During this challenging time, like so many destinations, California has longed for the return of travelers."

Omnicom reports less waste with Marketplace programmatic launch

Omnicom reports less waste with Marketplace programmatic launch

Developed with UK government, Omnicom media division is reporting lower rates of money going missing in programatic buying ecosystem.

During these times, brands need to do the right thing or nothing at all

During these times, brands need to do the right thing or nothing at all

"In 2020, America is still struggling to make substantial change toward social justice."

Arthur Sadoun warns of 'very tough days' ahead as Publicis fights to return to growth

Arthur Sadoun warns of 'very tough days' ahead as Publicis fights to return to growth

He delivered last Sunday message to Publicis staff.

Stella Artois "The life Artois" by Mother

Stella Artois "The life Artois" by Mother

Stella Artois breathes new life into its brand with an artistic campaign encouraging people to savour moments of pleasure and the people who matter most.

Martin Sorrell: 'There's something about the unfairness of it that drives me'

Martin Sorrell: 'There's something about the unfairness of it that drives me'

S4 chief on bouncing back, what he would do with WPP and why Xi Jinping has the right philosophy.

Coca-Cola "The great meal" by Anomaly New York

Coca-Cola "The great meal" by Anomaly New York

Coca-Cola has launched its first piece of creative work since the coronavirus pandemic took hold.

Digitas creatives team up on ideas to replace Mississippi's outdated flag

Digitas creatives team up on ideas to replace Mississippi's outdated flag

"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."

Facebook held last-minute boycott meeting with media agency 'frenemies'

Facebook held last-minute boycott meeting with media agency 'frenemies'

WW is latest brand to suspend Facebook advertising...

Publicis reveals diversity data and outlines 7 actions to improve equality
How have marketing budgets and strategies changed due to COVID-19? Find out here

How have marketing budgets and strategies changed due to COVID-19? Find out here

Agencies and performance marketers are feeling the impact of budget cuts the most.

New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

"It's our duty to do better and be a part of the change to narrow the race and gender gap in the entrepreneurial ecosystem."

Movers & Shakers: Girl Up, Clorox, Gale and more

Movers & Shakers: Girl Up, Clorox, Gale and more

This week's account of wins, losses, launches, lay-offs and hires.

Ready for the next pandemic wave: What retailers can learn from South Korea

Ready for the next pandemic wave: What retailers can learn from South Korea

"South Korea has been a great source of inspiration for how to handle a second wave."

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

"I love Tron the original. I don't know what to do with my hands."

The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members

The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members

Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.

The state of advertising has still never been better

The state of advertising has still never been better

I'm leaving Campaign US with the same sentiment I shared upon arrival.

Why marketers have to think small to win big

Why marketers have to think small to win big

"This is a long road back, especially for the hardest-hit industries."

The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign

The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign

"How can people feel accepted if their names aren't recognized as real? All names should be acknowledged and validated."

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

The insurance company teamed up with TBWA/Chiat/Day/NY and Park Pictures.

Periscope enhances leadership team to help 'redefine integrated marketing'

Periscope enhances leadership team to help 'redefine integrated marketing'

Creative engineering company Quad acquired the Minneapolis-based agency last year.

Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel

Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel

The holding company leaders don't let an empty Palais des Festivals stop them from celebrating.

Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

More than 90 marketers have paused their Facebook ads for the month of July or longer.

How the pandemic and #BLM could change fatherhood forever

How the pandemic and #BLM could change fatherhood forever

"I talked to a couple of fathers, including my husband, to see how they're feeling during this turbulent time."

Cannes Lions names AlmapBBDO the most creative agency of the decade

Cannes Lions names AlmapBBDO the most creative agency of the decade

The Brazilian agency earned 142 Lions and three Agency of the Year trophies in the last 10 years.

J.M. Smucker Co slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
How to lead through crisis: 7 lessons from execs whose COVID-19 responses made headlines
One-word answers with LGBTQIA+ inclusion platform Do the WeRQ's Graham Nolan

One-word answers with LGBTQIA+ inclusion platform Do the WeRQ's Graham Nolan

See what the storytelling and partnerships co-chair has to say about leadership qualities and more.

Adland execs launch 'It's Black & White' to ask questions, create perspective and help make change

Adland execs launch 'It's Black & White' to ask questions, create perspective and help make change

"Based on your experiences, your truth might look different pending on if you're black or white."

Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

SS+K, M&C Saatchi's New York office, will oversee the campaign.

Ad Council amps up social issues platform with Shamina Singh as co-chair

Ad Council amps up social issues platform with Shamina Singh as co-chair

Singh brings more than 20 years of sustainability and economic development experience to the table.

How we create: Will your brand be the first with firsts?

How we create: Will your brand be the first with firsts?

"Eventually, there will be a first day back at school. A first non-virtual Hinge date. A first zoom-less beer at a bar. A first professional haircut."

Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer

Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer

The global research is gathered from 22,000 participants in 11 markets.

David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings

David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings

The One Show received nearly 20,000 creative pieces across 71 countries this year.

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