Advertisers proceed — cautiously — around the Olympics
Dropping the Olympics may not be an option for many.
Discord’s new short film features Danny DeVito and Akwafina
Discord — The Movie builds on the platform’s “imagine a place” campaign.
Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office
Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.
Consumers want control over ads served
A study by MAGNA and Brave shows consumers engage more with privacy protected ads.
Twitter ad revenue crosses $1bn in Q2
Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth.
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Tokyo Olympics 2020: 8 ads pulling for the gold
Campaign US rounded up some of the games’ most buzzworthy creative work.
Will Tokyo damage the Olympics brand?
Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.
Wieden & Kennedy spot depicts sensory overload of ‘new era of Formula One’
The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.
Meet the start-up helping Nestlé, Nike and Unilever unite programmatic and purpose
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
UM kicks off fourth annual Global Impact Day virtually
This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.
News
Opinion
The Work
Microsoft Teams shows its social side in 'Ticket to Tokyo'
McCann New York's campaign takes people on a virtual tour of Tokyo for the Olympic Games.
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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