Nathan Young steps down as president of 600 & Rising
The advocacy group will undergo a structural transformation to focus on leadership from the bottom up.
Bagel Bites back on TV to settle some long-standing scores
Campaign by agency Johannes Leonardo puts a dash of sarcasm and spice into the brand’s more earnest personality.
Outdoor campaign asks New Yorkers to ‘Trust Black Women’
The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that break the stereotypical mold.
Group M global investment chief Nick Theakstone expected to step down
Tough negotiator was most important ad buyer in Britain for a decade.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
You & Mr Jones acquires Collectively
Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.
Bacardí sponsoring a geofenced, online concert series in lieu of summer festivals
A reason for “cheers” exists, with canned rum cocktails a bright spot for the spirits company.
Deutsch LA closes office and will consolidate at agency’s Steelhead production facilities
The agency is letting the lease expire on its warehouse-like facilities, saying ‘our business is about people, not real estate’
Matt McGrath named Deloitte global CMO
Based in Australia, he will retain his existing role of APAC CMO, while Rochelle Tognetti becomes Deloitte's Australia CMO.
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Disney makes direct-to-consumer push as pandemic hammers legacy businesses
Subscriber numbers across new platforms crosses 100 million, as 20 channels to be shuttered as part of new strategy
Ogilvy New York names Danilo Boer and Marcos Kotlhar chief creative officers
After partnering together at BBDO, the duo will join Ogilvy’s New York office.
Actor Morgan Freeman narrates GS&P film about plastic waste in oceans
The short documentary-style video, funded by Google, supports one of the UN’s Sustainable Development Goals.
HR, diversity leader Melissa Boone joins Haymarket Media board
Boone will advise Haymarket’s executives and HR leaders on the company’s diversity, equity and inclusion agenda.
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Got Milk? returns to advertising with spots by PR firm Weber Shandwick
National milk board uses found footage and influencers for spots that will air on broadcast and digital - including a TikTok challenge with Olympic swimmer Katie Ledecky.
Startup looks to outfox ‘bloated’ agency model with nimble freelancers
Two LA advertising veterans launch Area of Expertise to curate teams of experienced talent for agencies, production houses and brands.
Walter Geer joins VMLY&R as executive creative director
Geer was previously SVP and group creative director at TBWA\WorldHealth.
Deutsch LA joins forces with an emerging talent program to bring diversity to the set
The Commercial Directors Diversity Program is looking for agencies to hire underrepresented talent for commercial productions.
The NBA is back and Nike, too, with an ode to sports and society
Megan Rapinoe narrates the 1:30 short film by agency Wieden+Kennedy that features a galaxy of Nike endorsers and everyday athletes.
UM’s Arielle Garcia: Privacy must become a business imperative
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.
Giant Spoon targets fellow creatives for HP
As working from home becomes a long-term prospect, HP wants to grow the niche of PCs that handle AI, 3-D and animation.
Coronavirus Briefing: Vaccine optimism, GOP's stimulus and MLB in crisis
This week's Haymarket Media Coronavirus Briefing is 1,202 words and will take you 6 minutes to read.
USAA creates chief brand office with three appointments
Tony Wells has been named the company's chief brand officer.
Experiential isn't dead, it's just being redefined
The marketing technique represents the absence of channel, allowing it to flourish even during a pandemic.
FIG helps Waze express driver moods
In its first project for the Google navigation app, the agency depicted Bold, Furious, Prickly and Wild as common driver emotions.
SAP chooses OMG for global media remit
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
Corporate siblings Code and Theory and Scout Health join forces
The new unit, Code and Theory Health, will attempt to bring advanced digital experiences to the rare-disease realm.
Ogilvy Health names Renata Florio chief creative officer
Florio joins from a creative leadership role at Ogilvy New York.
Hollywood action director chases off sedan category's sedate image
Kia's campaign by David&Goliath features livestream stunt-driving demo and ads during Emmy nomination presentation.
Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign
Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.
Hold the PRess merges with creative diversity advocacy group 600 & Rising
Hold the PRess will operate as an extension of 600 & Rising, said cofounder Nysah Warren.
Burger King clears the air: Chain says it has not pulled its flatulent cow campaign
CMO Fernando Machado said a report that the initiative has been discontinued is incorrect.
Secret demands more from the media in covering women's sports
The deodorant brand supports gender equality while the WNBA walks out for Black Lives Matter.
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