UM taps Joe DeMiero as US CEO; Lynn Lewis elevated to global CMO of Mediabrands
DeMiero joins from Publicis agency Hawkeye.
Marriott Bonvoy is looking for a TikTok correspondent
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
2022 Edelman Trust Barometer: Businesses are the most-trusted source of information
Trust has declined across all institutions, including media, government and business, the report found.
IPG was top-performing global agency stock in 2021
Recovery from pandemic drove up share prices by double-digit percentages across the agency sector.
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Andrea Zahumensky brings customer-first approach from KFC to Cityblock
The startup provides care to Medicaid and low-income Medicare beneficiaries.
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
AnalogFolk Group launches global behavioural consultancy MindWorks
MindWorks will apply behavioural economics to marketing strategy.
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Starcom launches podcast series diving into pros and cons of metaverse
Report outlines the responsibilities that will emerge for advertisers and media distributors.
Goodstuff on selling to Stagwell: Growing our brand is more important than owning it
Agency founders tell Campaign why they gave up independent ownership.
Are brands communicating to shareholders the value of aligning with a purpose?
Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, seven APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.
News
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Opinion
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The Work
Chris Pratt ponders the magic of TravisMathew's 'perfect' pant
Pratt tests out his theory in the Kimba Group's spot.
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2022 Predictions: How CMOs Can Build a Future-Focused Brand in the New Year
Brands have an opportunity to look beyond existing playbooks and create differentiation through innovation, brand activism and a strong vision.
