Anti-vaping spots by FCB show humiliating side of nicotine addiction
Teens go to desperate and embarrassing lengths to get their vapes in the latest take in the FDA’s Real Cost campaign.
Fortnite maker riffs on '1984' in epic games battle against Apple and Google
Epic Games turns Apple's classic ad against the iPhone maker it as it initiates legal action against the 'oppressive' power of both Apple and Google.
Accenture acquires CreativeDrive
The deal will help clients “reinvent content creation,” Accenture said.
New leaders at Virtue represent diversity and call for others to ‘Come Through’
Krystle Watler and Genie Gurnani say more clients want to connect across audiences.
Good Humor kicks ice-cream truck jingle with racist past to the curb
The Unilever brand enlisted RZA of the Wu-Tang Clan to create a new melody.
Dentsu Aegis Network organic revenue down a fifth in Q2
Organic revenue at parent company declines 17.3% and operating profit plunges 39.2%, although cost cuts announced in December have begun to have impact.
WFH-centered survey at GS&P finds employees working longer, experiencing ‘rollercoaster’ days but also job satisfaction
The agency annually surveys employees but the lockdown prompted new questions about creativity, productivity and maintaining feelings of connection.
There is now a mayo-themed Hellmann's Island on Animal Crossing
And its residents want to make change in the real world.
Airbnb offers movie fans chance to stay in the last Blockbuster store on Earth
The 1990s-themed stay will be available only to people who live in the Oregon store's local area.
Facebook removed 7m Covid-19 misinformation posts in three months
Social network has shed light on scale of coronavirus misinformation problem.
TBWA’s 65dB social-insight unit studies impact of BLM brand activism around the world
Netflix and Yorkshire Tea were praised on social media while Starbucks’ seesawing actions caused some to question authenticity.
Confusion replaces ‘hanger’ in a new spot for Snickers
BBDO New York imagines social life after lockdown and it’s cringeworthy
Nathan Young steps down as president of 600 & Rising
The advocacy group will undergo a structural transformation to focus on leadership from the bottom up.
Outdoor campaign asks New Yorkers to ‘Trust Black Women’
The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that break the stereotypical mold.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
You & Mr Jones acquires Collectively
Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.
Seven Letter to pitch for Japan's DC embassy
The work includes media relations and digital ad campaigns.
Matt McGrath named Deloitte global CMO
Based in Australia, he will retain his existing role of APAC CMO, while Rochelle Tognetti becomes Deloitte's Australia CMO.
Bacardí sponsoring a geofenced, online concert series in lieu of summer festivals
A reason for “cheers” exists, with canned rum cocktails a bright spot for the spirits company.
Coronavirus Briefing: Support for mask mandates, the pandemic versus the U.S. and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Deutsch LA closes office and will consolidate at agency’s Steelhead production facilities
The agency is letting the lease expire on its warehouse-like facilities, saying ‘our business is about people, not real estate’
Disney makes direct-to-consumer push as pandemic hammers legacy businesses
Subscriber numbers across new platforms crosses 100 million, as 20 channels to be shuttered as part of new strategy
Ogilvy New York names Danilo Boer and Marcos Kotlhar chief creative officers
After partnering together at BBDO, the duo will join Ogilvy’s New York office.
Actor Morgan Freeman narrates GS&P film about plastic waste in oceans
The short documentary-style video, funded by Google, supports one of the UN’s Sustainable Development Goals.
HR, diversity leader Melissa Boone joins Haymarket Media board
Boone will advise Haymarket’s executives and HR leaders on the company’s diversity, equity and inclusion agenda.
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Got Milk? returns to advertising with spots by PR firm Weber Shandwick
National milk board uses found footage and influencers for spots that will air on broadcast and digital - including a TikTok challenge with Olympic swimmer Katie Ledecky.
Startup looks to outfox ‘bloated’ agency model with nimble freelancers
Two LA advertising veterans launch Area of Expertise to curate teams of experienced talent for agencies, production houses and brands.
Walter Geer joins VMLY&R as executive creative director
Geer was previously SVP and group creative director at TBWA\WorldHealth.
Deutsch LA joins forces with an emerging talent program to bring diversity to the set
The Commercial Directors Diversity Program is looking for agencies to hire underrepresented talent for commercial productions.
The NBA is back and Nike, too, with an ode to sports and society
Megan Rapinoe narrates the 1:30 short film by agency Wieden+Kennedy that features a galaxy of Nike endorsers and everyday athletes.
UM’s Arielle Garcia: Privacy must become a business imperative
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.
Giant Spoon targets fellow creatives for HP
As working from home becomes a long-term prospect, HP wants to grow the niche of PCs that handle AI, 3-D and animation.
Coronavirus Briefing: Vaccine optimism, GOP's stimulus and MLB in crisis
This week's Haymarket Media Coronavirus Briefing is 1,202 words and will take you 6 minutes to read.
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