Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes
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Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

GSK on how brands should build relevance with trust, not love

GSK on how brands should build relevance with trust, not love

The head of consumer categories talks about the dangers of brands leaning entirely on love.

Weight Watchers unveil first work since marketing reshuffle

Weight Watchers unveil first work since marketing reshuffle

Ad agency Translation took the project forward, before Anomaly was announced as the brand's global lead.

Change course of history with BBDO NY this World Refugee Day

Change course of history with BBDO NY this World Refugee Day

The agency takes over your browser history in this creative campaign for the International Rescue Committee.

IKEA launches A.R. app for kids in just five weeks
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IKEA launches A.R. app for kids in just five weeks

Playtime's not over.

'This is just the start': SoulCycle CEO on launch of media division
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'This is just the start': SoulCycle CEO on launch of media division

The brand poached several higher-ups from leading publishers.

Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more
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Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more

This week's account of wins and losses, lay-offs and hires.

Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO
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Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO

McCann London picked up the UK's only gold in the Direct Lions at Cannes for "Xbox design lab originals: the fanchise model".

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'
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MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.

Wieden & Kennedy and Nike win Social & Influencer Grand Prix at Cannes for 'Nothing beats a Londoner'
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Wieden & Kennedy and Nike win Social & Influencer Grand Prix at Cannes for 'Nothing beats a Londoner'

Wieden & Kennedy's "Nothing beats a Londoner" campaign for Nike has won the Grand Prix at Cannes Lions for the inaugural Social & Influencer category.

Cannes Lions owner: agency groups may have found 'right level' by sending fewer delegates
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Cannes Lions owner: agency groups may have found 'right level' by sending fewer delegates

The owner of Cannes Lions has suggested that this year's drop in attendance by the big ad agency groups could be a permanent shift as they may have "got to their right level for them".

Emotional Heseltine hails 'iconic' Campaign in 50th anniversary bash at Cannes
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Emotional Heseltine hails 'iconic' Campaign in 50th anniversary bash at Cannes

Lord Heseltine hailed Campaign as "iconic", "a source of huge pride" and "a statement of everything we value as publishers" as he celebrated the magazine's 50th anniversary at Cannes Lions.

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
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Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated over the proposal that users should be paid for their data.

VR experience for Billy Corgan single wins Digital Craft Grand Prix
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VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand Prix in the Digital Craft Lions for entrants Isobar and Viacom.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18
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Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes.

Story behind Muhammad Ali's shoes wins Ogilvy the Industry Craft Grand Prix at Cannes
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Story behind Muhammad Ali's shoes wins Ogilvy the Industry Craft Grand Prix at Cannes

A shoe polish brand that tracked down the footwear of legendary boxer Muhammad Ali has won the Grand Prix for Cannes Lions' first Industry Craft award.

Apple's instore experience wins Cannes Grand Prix for Brand Experience
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Apple's instore experience wins Cannes Grand Prix for Brand Experience

The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.

McCann London lands Grand Prix in Creative eCommerce Lions
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McCann London lands Grand Prix in Creative eCommerce Lions

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.

Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes
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Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes

Apple's marketing campaign for its Homepod speaker has won the Grand Prix at Cannes for Entertainment in Music, sharing the award with a music video by Jay-Z.

Unilever: 'Gone are the days when a product succeeds because it is superior'
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Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the company's brands.

Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James
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Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
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YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.

Why P&G stood by its controversial ad 'The Talk'
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Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.

What CMOs are thinking in Cannes
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What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

Ebiquity: $45bn in global profit up for grabs for brands that optimise better
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Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.

Global ad investment to grow 4.5% in 2018
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Global ad investment to grow 4.5% in 2018

New advertising will account for a $24 billion investment this year.

McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes
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McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes

A desconstructed McDonald's logo and a Comedy Central satire about President Donald Trump's tweets have shared the Outdoor Grand Prix at Cannes Lions this year.

R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions
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R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions

R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that uses AI to capture photos of fans at moments of excitement.

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze
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Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
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AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

Scott Hagedorn reveals 3 keys for survival in app-driven world
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Scott Hagedorn reveals 3 keys for survival in app-driven world

Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.

VOWSS shines spotlight on the best short films and advertising made by women this year
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VOWSS shines spotlight on the best short films and advertising made by women this year

Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the VOWSS showcase at Cannes Lions, which recognises the best short films and advertising made by women.

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