The 23-year-old brand platform has evolved over time, especially during the pandemic.
The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.
TV is still 'best place' to reach people at scale.
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
It’s time for agencies to put their people first and foster an inclusive work culture.
Political polls are having another reputational crisis. Market research is a different story.
Florida Paints founder Don Strube shared how he got the star to join his small business.
Tech giants would be subject to fines for unacceptable behaviour and market abuse.
The streaming platform plays on '80s tropes to showcase its classic free collection.
Former Publicis Media UK CEO will lead a unified senior team.
Ice-cream brand's Nicola Simmons was speaking at Campaign's Purpose Summit.
Social network is offering one-time credit to advertisers that were 'meaningfully affected'.
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Up to 60% of pets end up overweight, which brings health complications -- just as it does in humans
The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage of classic sports moments
The breakout celebrity video messaging app is out with its first major advertising campaign that asks people to make Cameos this holiday season
The Veg Power campaign has driven an extra £63m in additional sales of vegetables. Sir John Hegarty explains why this shows persuasion and its 'ace card' broadcast media remains critical to a brand’s success.
Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.
Dairy Management turns to young interns for inspiration.
Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.
This week’s agency news, people on the move, tech and media must-reads.
The family history company is offering free access to family stories through Cyber Monday in holiday campaign
WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.
Advertisers need to be transparent with their agencies, while watching carefully for how agencies might seek to manage their relationships between 'priority' and 'other'.
Global ecommerce data indicates a safe harbor for holiday spend
For director Zack Seckler, shooting remotely during a pandemic is challenging -- but doable
Shop has been founded on 'optimism'.
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.
The 6,000-person freelance network is leaning into the trends of flexibility and diversity in the advertising industry.
Offline incumbent will now buy all the company's media outside North America.
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time