The fee on the account is estimated at $30 million.
Businesses respond to open brief...
The president-CEO shares what the industry must do to improve diversity and inclusion.
Man of meme-legend encourages the internet to save him from extinction.
The ad, created by mcgarrybowen, will air during the Emmys.
The revamped tagline helps better summarize the company and its global offerings.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The RFP was issued at the end of last year.
Bullish is behind the new bold effort that calls out Tim Cook.
The organization and BBDO launch a sobering PSA on the reality children face in today's schools.
Hype is building for its 30th anniversary next year.
The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.
In-house teams are helping streamline services, but still agencies bring big thinking to the table.
The company brought on its new CMO this past spring.
New spots are a two-one punch from creative shop Anomaly and Publicis Media.
This week's account of wins and losses, the layoffs and hires.
Last week, Juul said it will still run its ad campaign despite FDA warnings.
This isn't your grandpa's vodka ad.
Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.
The founder is calling on media shops to step up and help normalize real world sex.
Creature's founder reflects on the furore over Starcom's recent email to staff about 'noticeably empty' Fridays.
The Brands in Motion study found a call for collective accountability for ethical use of tech.
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
The duo lift the lid on their relationship six months after the notorious merger.
"Hispanic marketing is not a niche; it's part of our culture and the fabric of America."
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
Morris drops pearls of wisdom on the heels of his new appointment.
'It's so rare for a brand in Canada to have such a well-known star in its campaign.'
Work is collaboration between BETC Paris and The Lego Agency.
Not all brands get it right, though...
Gaston Legorburu's newly launched agency is already working with brands like Fiat Chrysler.
New study shows 69 percent of marketers have made updates.
WPP's Wavemaker has held business since 2014.
The campaign, dubbed "Made Ready," features Questlove.
Philippa Classey also joins as its first managing director.
Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth