Cadbury and Oreo owner splits $1.6bn global media account
WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.
Don't jump the shark from gaming to the metaverse
When it comes to the metaverse, brands are missing the forest for the trees.
Metaverse and Web3 creatives make nearly double the salaries of their peers
Job platform Creatively released a survey showing that creatives are reporting higher wages across the board, but those with a metaverse or Web3 focus are making significantly more money.
The many misunderstandings of using AI in creative work
The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.
M&C Saatchi and the brutal complexity of (being) bought
Why the hold-up in the takeover process and where are things now? Campaign explains.
Samsung creates BTS music video for global OOH campaign
The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.
The power of nostalgia in recessionary times
Brands and celebrities know the power of nostalgia and simplicity when times are hard, but those pursuing this as a strategy need to make sure they stay culturally relevant.
Dept unfazed by concerns over growing too big, too fast
Leaders of the challenger digital agency network say Asia growth plans remain on track, expecting up to 500 employees in the region by year’s end.
Inside Moderna’s brand refresh
The company wants to emphasize its mission to deliver on the promise of mRNA science.
News
.jpg)
Podcasts
Opinion
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Partner content
Promoted
.JPG)
Promoted
