It's been estimated that the group's latest venture will be responsible for 35 percent total revenue by the end of 2019.
The business will be led out of Paris.
"The hardest part is staying on your message," says Mekanism CEO Jason Harris.
Chief Creative Officer Hunter Hindman (pictured) will lead the Project Worldwide company.
This weeks account of wins and losses, lay-offs and hires.
The most progressive are clear. The ancient are even clearer.
Forget chasing traditional primetime. To attract viewers, follow their passions, writes Google's VP of agency and brand solutions.
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Those behind the campaigns will be honored during a night of celebration on Thursday April 4.
Humor and fictional personalities are both firsts for the insurance company.
The "#BecauseOfHer# exhibition, created with Wieden+Kennedy is running all week in New York City.
Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every area of society.
Netflix-style streaming service for games means users would not need to buy a console.
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.
UK and US businesses collaborate on targeted TV advertising.
Company claims pre-tax profit doubled versus 2017 on a pro-forma basis.
Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.
The global exec has advice for young people in the industry.
hi5.agency snags the title following a crowded review.
A case to show women with more grit and courage in advertising.
The organization will launch in Africa this coming October.
Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.
Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
The agency discussed technology's role in company innovation at SXSW this week.
The initiative aims to address the adult literacy problem in New York.
The new consultancy is headquartered in New York City.
"The transition to in-house measurement is wrought with potential landmines."
Number of bad accounts removed using machine learning has doubled to more than a million.
SXSW has evolved, says Martin Agency's Jaclyn Ruelle.
"This isn't what tourism advertising is 'supposed to look like.'"
Twitter has spent the past year improving how users can interact with, discover and share more content around big events.
Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.
The International Women's Day campaign turned heads among Hillary Clinton, Sheryl Sandberg and more.
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...