The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Darren Aronofsky's striking ads for The New York Times depict the struggles and resolve of journalists

Darren Aronofsky's striking ads for The New York Times depict the struggles and resolve of journalists

Droga5 tells the stories of photojournalists on the job in latest "The Truth is Hard" ads.

Poll: Should Wendy's just give Carter his damn nuggs?

Poll: Should Wendy's just give Carter his damn nuggs?

The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?

Burt's Bees's VR experience welcomes fans into founder's cabin

Burt's Bees's VR experience welcomes fans into founder's cabin

The brand uses technology to tap into Burt Shavitz's analog lifestyle just in time for Earth Day

Tecate pits Sylvester Stallone and Canelo Álvarez in a battle of boldness
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Tecate pits Sylvester Stallone and Canelo Álvarez in a battle of boldness

The brand's spokesmen face off in spots leading up to the boxing champion's next bout.

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's
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Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for the broadcasters.

BT "Manor house" by AMV BBDO London
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BT "Manor house" by AMV BBDO London

Ryan Reynolds returns in a new ad for BT Infinity.

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Teads will bring brain science to Media360

Teads will host a hub session at the UK media industry's most important annual conference on 18 May. MD, Justin Taylor, gives us the low-down...

Dave Buonaguidi to leave CP&B
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Dave Buonaguidi to leave CP&B

Dave Buonaguidi is leaving Crispin Porter & Bogusky London to launch a new business.

IPG posts flat first quarter revenue growth
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IPG posts flat first quarter revenue growth

Interpublic Group reported revenues of $1.75bn (£1.37bn) in the first three months of the year, up 0.7% year on year.

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FTC warns influencers and brands to make sponsorships clear
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FTC warns influencers and brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.

The Recommendation Engine: Assembly's Arie Hefter
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The Recommendation Engine: Assembly's Arie Hefter

This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).

Introduction to algorithms, machine learning and AI
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Introduction to algorithms, machine learning and AI

The difference between the latest terms being bandied around the industry.

San Miguel "The Rich List" by Pablo
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San Miguel "The Rich List" by Pablo

San Miguel has launched the second year of The Rich List: its project to identify 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that make the case for a definition of "wealth" that goes beyond money.

Heineken "Worlds apart" by Publicis London
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Heineken "Worlds apart" by Publicis London

Heineken brings together opposing sides over a beer in a film that goes some way to prove that in the end, all we really want is to just get along with each other.

Save the people: The environmental movement needs a new tagline
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Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.

How to have a killer career without killing yourself
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How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.

Wins this week: Boots, Accenture, Carpetright
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Wins this week: Boots, Accenture, Carpetright

Campaign's weekly round-up of account moves across advertising and media in the UK.

MediaCom recaptures Boots UK media after WPP's Walgreens win
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MediaCom recaptures Boots UK media after WPP's Walgreens win

Boots has appointed MediaCom as its UK media planning and buying agency, nine years after the Group M shop lost the business to OMD, following a global account move by parent Walgreens Boots Alliance into WPP.

ASA stamps down on record number of ads in 2016
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ASA stamps down on record number of ads in 2016

Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and Committee of Advertising Practice, the organisations' annual report reveals.

Petplan "Pets on 4" by Now
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Petplan "Pets on 4" by Now

Pet insurance brand Petplan has unveiled the latest work in its "Every pet deserves Petplan" campaign as part of its sponsorship of Channel 4's "Pets on 4" segment, which includes the programme The Supervet.

Barbie sales fall in Q1
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Barbie sales fall in Q1

Mattel, which manufactures Barbie, has reported net and gross sales down 15%, with operating loss of $127m, in the first quarter of the year.

Condé Nast hits out at The Sunday Times Style over readership numbers
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Condé Nast hits out at The Sunday Times Style over readership numbers

Condé Nast has hit out at The Sunday Times' Style magazine for stating it has a greater reach than some of the top women's glossies combined.

Netto gives Easter Bunny reboot the Hollywood treatment
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Netto gives Easter Bunny reboot the Hollywood treatment

Social video experts at Unruly review "Easter surprise", the latest viral by Netto.

Brand entertainment is entering a brave new world
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Brand entertainment is entering a brave new world

The entertainment and marketing industries are on the verge of phenomenal integration and change. Everyone could learn from the spirit and entrepreneurialism of Red Bull, says Al MacCuish, co-founder and chief creative officer, Sunshine.

T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon
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T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon

Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.

From 'die-hards' to 'devastated pessimists', early thoughts from the Brexit election voter tribes
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From 'die-hards' to 'devastated pessimists', early thoughts from the Brexit election voter tribes

What does the nation think about the upcoming election? Deborah Mattinson gets some early reaction.

Channel 4 kicks off search for £8m Bake Off sponsor
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Channel 4 kicks off search for £8m Bake Off sponsor

Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package.

Digital ad industry can't grow without proper measurement
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Digital ad industry can't grow without proper measurement

If the advertising industry doesn't find a way to measure performance accurately and consistently, Proctor & Gamble's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.

How mainstream brands are celebrating 4/20
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How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Global Academy can 'reduce barriers to entry' to media, Tabor says at royal opening
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Global Academy can 'reduce barriers to entry' to media, Tabor says at royal opening

A new school backed by Global can reduce "the barriers to entry" for people looking to get into the media industry, the company's founder declared at its royal opening.

Foster's "Thirstiest men on Earth, 1888" by Adam & Eve/DDB
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Foster's "Thirstiest men on Earth, 1888" by Adam & Eve/DDB

Foster's celebrates its Australian roots by telling the story of English cricketers battling the Melbourne heat during a match in 1888.

Watch: Deliveroo and Three bring Milan to London
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Watch: Deliveroo and Three bring Milan to London

Deliveroo and Three's reward app Wuntu brought diners in London and Milan together for a virtual date night experience.

Millard to launch MediaLink's UK office
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Millard to launch MediaLink's UK office

MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.

UM wins Accenture global strategic media planning and buying
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UM wins Accenture global strategic media planning and buying

Accenture has picked UM as its global strategic media planning and buying agency after ending a 30-year relationship with MEC.