The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Skittles "Romance" by Adam & Eve/DDB

Skittles "Romance" by Adam & Eve/DDB

Skittles' third consecutive Super Bowl ad shows a lovesick young man throwing pieces of the candy at a girl's bedroom window.

Campari "Killer in red" by JWT

Campari "Killer in red" by JWT

Clive Owen is the mysterious barman singled out by a beautiful woman in this film noir for Campari.

Watch: Publicis launches Publicis One model in Turkey

Watch: Publicis launches Publicis One model in Turkey

Publicis Groupe has appointed a leadership team for Publicis One Turkey, the new business model it has introduced in over 50 markets globally.

Watch: Skittles gets romantic for Super Bowl LI spot
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Watch: Skittles gets romantic for Super Bowl LI spot

The 30-second ad from adam&eveDDB will appear in the first quarter.

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How to put your brand firmly in the driving seat

Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance

Dyson "The smart rooms" by Livity
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Dyson "The smart rooms" by Livity

Dyson's Smart Rooms challenge is looking for participants who can crack the code found in this short animation.

Dippin' Dots CEO to Sean Spicer: Let's be friends
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Dippin' Dots CEO to Sean Spicer: Let's be friends

"The ice cream of the future" offered an olive branch to the embattled White House press secretary on Monday.

In the future tech will change, people won't
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In the future tech will change, people won't

The psychology of personalization.

Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'
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Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'

The Chinese tech company is looking for creative ways to increase its cultural presence in the UK.

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Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)
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Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Bose's Super Bowl social campaign will place fans on the Jumbotron
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Bose's Super Bowl social campaign will place fans on the Jumbotron

The regular NFL season advertiser continues its social strategy for the big game.

Jay Z's Tidal streaming service sells $200m stake to Sprint
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Jay Z's Tidal streaming service sells $200m stake to Sprint

Tidal, the high-end music streaming service owned by Jay Z, has sold a third of its business to US telecoms company Sprint.

Yahoo sale to Verizon faces delay amid data breach investigation
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Yahoo sale to Verizon faces delay amid data breach investigation

Yahoo's $4.8bn (£3.8bn) deal to offload its core business to Verizon is now not expected to be completed until the second quarter of 2017, the company said, as it announced fourth quarter results.

Is unconscious behaviour driving our marketing decisions?
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Is unconscious behaviour driving our marketing decisions?

Behavioural economics can explain a lot of unconscious decisions we make.

A case for handing the marketing script back to humans
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A case for handing the marketing script back to humans

Amid the relentless pursuit of uniformity and automation, some brands are recognising the value of human intelligence to their marketing.

Marketers would benefit from more risk-taking and attitude, says Morrisons' Hoban
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Marketers would benefit from more risk-taking and attitude, says Morrisons' Hoban

Morrisons marketing communications director picks his top tips for career success.

I'm back, pitches! A mum returns to the ad industry
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I'm back, pitches! A mum returns to the ad industry

Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

Brands can learn from tales of the unexpected
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Brands can learn from tales of the unexpected

Why do advertisers follow convention when the evidence shows the power of being distinctive, Richard Shotton asks.

What does this year have in store for adland?
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What does this year have in store for adland?

Looking back over the history of the IPA - 100 years old this year - Paul Bainsfair, its director general, says he's struck by the way agencies have always presented their Pollyanna faces to the world.

MailChimp plays the name game in gorgeously absurdist Droga5 films
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MailChimp plays the name game in gorgeously absurdist Droga5 films

MailShrimp? JailBlimp? The brand is betting that viewers will make the connection.

Kia teases a screaming Melissa McCarthy in new Super Bowl film
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Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

Kingfisher consolidates bulk of European media into MEC
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Kingfisher consolidates bulk of European media into MEC

Kingfisher, the owner of B&Q, has retained MEC in the UK and appointed a further five markets to the agency following a competitive pitch process.

Trump billboard urges businesses to invest in outdoor advertising
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Trump billboard urges businesses to invest in outdoor advertising

An ad featuring the gurning face of newly inaugurated US president Donald Trump has appeared on a billboard site in Leeds.

Danone appoints Droga5 London for global yoghurts account
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Danone appoints Droga5 London for global yoghurts account

Droga5 London has beaten Adam & Eve/DDB, Mother and the incumbent, BETC Paris, to the global creative account for the Danone brand of yoghurts.

Industry welcomes govt support for creative industries
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Industry welcomes govt support for creative industries

Industry bodies have welcomed the inclusion of the creative industries as one of the five key sectors recognised in the government's industrial strategy consultation announced today.

This Toyota sports car probably isn't for you
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This Toyota sports car probably isn't for you

Only 8,600 will be sold this year, say new spots from VaynerMedia.

Co-op "The Co-op way" by Leo Burnett
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Co-op "The Co-op way" by Leo Burnett

This is England's Shane Meadows has shot a film for the Co-op that spotlights some of the local causes helped by the brand's members.

National Citizen Service "Change your summer" by Ogilvy & Mather London
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National Citizen Service "Change your summer" by Ogilvy & Mather London

Change is the mantra of a new campaign from government scheme National Citizen Service, which shows teens in lively scenes such as racing through the woods, making pizza and dancing.

Digital skills drove 2016 media M&A activity
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Digital skills drove 2016 media M&A activity

Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith.

Trump inauguration: the behavioural signals
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Trump inauguration: the behavioural signals

Tom Laranjo compares Donald Trump's communication tactics with Barack Obama's.

Advertisers can now target YouTube ads with data from Google Accounts
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Advertisers can now target YouTube ads with data from Google Accounts

Changes aim to address targeting across devices.

Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'
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Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'

Huawei is partnering with London's Saatchi Gallery for an exhibition examining selfies and self-expression in art history - part of a push by the Chinese electronics firm to increase its presence in the UK.

WTF does the new adidas Originals film even mean?
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WTF does the new adidas Originals film even mean?

Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene

Russell Ramsey to leave JWT
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Russell Ramsey to leave JWT

Russell Ramsey is stepping down as executive creative director of J Walter Thompson London after nine years in the role and will be replaced by digital creative chief Lucas Peon.