The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions.

Amazon finally enters Asia-Pacific via Singapore

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Consumers urge brands to push the boundaries of gender stereotyping

Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

IAB waives event fees for agency members
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IAB waives event fees for agency members

The Internet Advertising Bureau UK is making its events free to attend for all agency members, a change designed to forge closer relationships with agencies and attract more members.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food chain's strong financial results.

Are cable networks being shortsighted with summer's breakout hits?
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Are cable networks being shortsighted with summer's breakout hits?

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch their advertising dollars.

My Media Week: Matt Bush
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My Media Week: Matt Bush

Matt Bush recovers from the team summer party, catches up with CEOs and starts the daunting task of Media Week Agency of the Year judging.

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Is John Lewis losing its retailing crown?
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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

Black families confront the realities of systemic racism in somber P&G spot
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Black families confront the realities of systemic racism in somber P&G spot

BBDO New York relaunches the "My Black Is Beautiful" campaign.

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
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Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

Cannes Lions revenues up 7 percent in 2017 despite delegate decline
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Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

'Increased client caution' impacts IPG's results for first half of 2017
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'Increased client caution' impacts IPG's results for first half of 2017

The holding company's net income through June fell 28 percent from last year.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising.

'Increased client caution' impacts IPG's results for first half of 2017
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'Increased client caution' impacts IPG's results for first half of 2017

Interpublic Group's net income for the first half of the year is down 28% year on year due to increased caution in client spending.

Relaxing for a minute with cute animals could save your life
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Relaxing for a minute with cute animals could save your life

Ogilvy New York bribes viewers into a prediabetes check with adorable fauna.

Love Island: how brands made the most of the summer's smash hit
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Love Island: how brands made the most of the summer's smash hit

Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them.

Love Island attracts record breaking audience for ITV2
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Love Island attracts record breaking audience for ITV2

ITV2 secured its highest ever audience last night, as 2.9 million viewers tuned into Love Island.

Guardian bolsters digital and cuts losses by third
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Guardian bolsters digital and cuts losses by third

Guardian Media Group has boosted its annual group revenues by 2% and digital revenues by 15%, while cutting its operating loss by more than a third, after attracting 400,000 paying readers and strong international growth.

Cannes Lions revenues up seven per cent in 2017 despite delegate decline
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Cannes Lions revenues up seven per cent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of £62.9m ($820m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

Grey London and Volvo triumph in Channel 4's £1m diversity competition
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Grey London and Volvo triumph in Channel 4's £1m diversity competition

Grey London and Volvo UK have won Channel 4's inaugural Diversity in Advertising Award and £1m in free airtime for a campaign focused on non-visible disability.

'Shrinkflation' affected more than 2,500 grocery products over last five years
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'Shrinkflation' affected more than 2,500 grocery products over last five years

Data from the Office for National Statistics has shown that 2,529 products were reduced in size over the last five years - without a corresponding price cut.

Anomaly recruits creative duo 'Benrik' after Electrolux win
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Anomaly recruits creative duo 'Benrik' after Electrolux win

Anomaly has bolstered its creative department with the hiring of a Franco-Swedish duo jointly known as "Benrik" and individually as Ben Carey and Henrik Delehag.

It's good to be a weird fish
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It's good to be a weird fish

Give credit to those swimming against the tide in our industry - they are the people most likely to spot breakthrough ways of doing things.

Banish your inner Hamlet
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Banish your inner Hamlet

Like the vacillating prince, we look for ways to postpone decisions and absolve responsibility. And it's making an impact on our productivity.

Brands don't always require heroes
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Brands don't always require heroes

Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands.

EU antitrust fine reduces Google's profits by 28%
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EU antitrust fine reduces Google's profits by 28%

Google's parent company Alphabet revenues surged by 21% to $26bn (£19.9bn) in the second quarter of 2017 but the European Union's record breaking €2.4bn fine cut profits by 28%.

The Rock checks off his (first) bucket list in new Apple spot
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The Rock checks off his (first) bucket list in new Apple spot

The short film co-stars Siri as the facilitator for Dwayne Johnson's hectic, ambitious schedule.

What really happens when a brand turns a random person into a social media celebrity
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What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

New Twitter data shows clampdown on online abuse
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New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Media360 2018: Save the date | 17-18 May 2018
Cadbury re-resurrects Tiffin bar after fan-driven social campaign
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Cadbury re-resurrects Tiffin bar after fan-driven social campaign

Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar last year.

The Times Literary Supplement "Jane Austen at 200" by Bridge Studio