The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Group M rolls out viewability standards globally

Group M rolls out viewability standards globally

Group M is optimising all its global media spend towards its standards of viewability.

HBO attacked by hackers again

HBO attacked by hackers again

The TV brand's Facebook and Twitter accounts have been hacked in the latest cyber threat to the company.

Airbnb "Vice experiences" by Vice Media

Airbnb "Vice experiences" by Vice Media

Once the favourite of budget travellers crashing on strangers' sofas, Airbnb is continuing to take holiday-goers off the beaten track through four specially curated trips which journey from kinky bakeries to underground DJs.

Trump 'fires' business leaders after mass exodus
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Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves from his handling of Charlottesville.

Airbnb's Mildenhall: Listen to your mentors
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Airbnb's Mildenhall: Listen to your mentors

The travel brand CMO shares his best career advice and recalls the two women who gave him his biggest break.

Tributes paid to London College of Communication lecturer Jo Hodges
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Tributes paid to London College of Communication lecturer Jo Hodges

Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month.

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative
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Deloitte Digital buys Acne, hires Andy Sandoz to lead creative

The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.

Always ad '#LikeAGirl' returns to fight girls' fear of failure
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Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Always '#LikeAGirl' returns to fight girls' fear of failure
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Always '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

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A view from Dave Trott: The medium isn't the message
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A view from Dave Trott: The medium isn't the message

In America in the 1960s, commercial television was considered a cultural wasteland and a bad influence.

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi
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Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.

Turkey of the week: Honda "Are you type R?" by Southpaw
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Turkey of the week: Honda "Are you type R?" by Southpaw

Gurjit Degun found Honda's latest ad promoting the Civic Type R dull.

Airbnb's Mildenhall: listen to your mentors
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Airbnb's Mildenhall: listen to your mentors

Jonathan Mildenhall, chief marketing officer of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break.

Thespian parents are my secret work weapon
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Thespian parents are my secret work weapon

Bartle Bogle Hegarty London's chief executive believes growing up in the company of actors taught him much about creative people.

Five top directors review their first ads, plus the advice they wish they'd known then
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Five top directors review their first ads, plus the advice they wish they'd known then

Brittaney Kiefer asked five directors to revisit the first ads they made. Frederic Planchon, Sara Dunlop, Sam Brown, Jim Gilchrist and Noah Harris talk learning the ropes, shooting without permits, and making your own opportunities.

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea.

HBO attacked by hackers again
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HBO attacked by hackers again

HBO's social media accounts on Facebook and Twitter have been hacked in the latest cyber attack on the company.

How to create an excellent marketing CV in 5 steps
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How to create an excellent marketing CV in 5 steps

Laura Sullivan at CVNow, the largest CV-writing service in the world, shares her advice on how to ensure your marketing CV captures the attention of your dream employer

Why Tiki decided to douse torch-wielding white supremacists
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Why Tiki decided to douse torch-wielding white supremacists

It's the second time in three months that the company has had to disassociate its brand from extremist groups.

McDonald's awards World Cup brief to Leo Burnett London
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McDonald's awards World Cup brief to Leo Burnett London

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity for the 2018 World Cup.

PepsiCo under fire as Trump backtracks on criticism of far-right
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PepsiCo under fire as Trump backtracks on criticism of far-right

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London
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Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

A comedy director and a series of man-children help sports betting app Kwiff go up against competition in the crowded gambling industry.

Ikea "Vinter skuldervarmer" by SMFB Oslo
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Ikea "Vinter skuldervarmer" by SMFB Oslo

Ikea has pop culture marketing down to a tee.

Kids tell their 'best' dad jokes in new Ad Council spot
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Kids tell their 'best' dad jokes in new Ad Council spot

Adorably bad wisecracks get the stand-up treatment in campaign from Campbell Ewald.

Seven in ten major brands have amended media agency contracts in last year over transparency
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Seven in ten major brands have amended media agency contracts in last year over transparency

New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety.

McDonald's awards World Cup brief to Leo Burnett
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McDonald's awards World Cup brief to Leo Burnett

McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's football World Cup.

The future of gender marketing
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The future of gender marketing

As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder.

Momentum Worldwide and Wasserman lead shortlists for Event Awards 2017
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Momentum Worldwide and Wasserman lead shortlists for Event Awards 2017

Momentum Worldwide and Wasserman are leading the way with the most nominations for the Event Awards 2017, with six shortlists apiece.

Transparency is more than just dollar signs
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Transparency is more than just dollar signs

Here's how to build true partnerships with clients, says PMG's founder.

Movers and shakers: Channel 4, Diageo, Twitter, CHI, Refinery29, Vizeum and more
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Movers and shakers: Channel 4, Diageo, Twitter, CHI, Refinery29, Vizeum and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

The North Face encourages climbing walls in new campaign
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The North Face encourages climbing walls in new campaign

The North Face, the outdoor apparel retailer, is encouraging people to climb walls in a new campaign.

Keko picks Karmarama's Zeidler to lead creative
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Keko picks Karmarama's Zeidler to lead creative

Keko London has hired Karmarama's Paul Zeidler as its new top creative after parting ways with Piggy Lines.

Plusnet "No hard sell needed" by Karmarama
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Plusnet "No hard sell needed" by Karmarama

Plustnet is following up its pre-roll campaign last year that poked fun at the situations viewers find themselves in when facing another ad.

Sobering lessons from adtech
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Sobering lessons from adtech

Adtech has disrupted a huge industry, but the value it has created has largely been to the benefit of Google and Facebook, Victor Basta writes.