The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

WPP, Omnicom, Publicis Groupe and IPG's financial year so far, according to Kingston Smith

WPP, Omnicom, Publicis Groupe and IPG's financial year so far, according to Kingston Smith

WPP remains well ahead of its rivals, according to analysis by Kingston Smith partner Esther Carder.

Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content

Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content

The tech companies will team up to help curb the spread of terrorist content online.

General Mills to ax hundreds of jobs and create global CMO role

General Mills to ax hundreds of jobs and create global CMO role

The food giant eyes new CMO position amid restructuring that will erase up to 600 jobs worldwide.

West End to contribute £11bn to UK's economy by 2020
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West End to contribute £11bn to UK's economy by 2020

London's West End retail district is on track to increase its contribution to the UK's GDP by a quarter in the next four years, from £8.8bn to £11bn, according to the New West End Company.

Apple "Romeo and Juliet" by Apple
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Apple "Romeo and Juliet" by Apple

Two very young Romeo and Juliets perform a scene from Shakespeare's tragedy in the latest episode of Apple's "Practically magic" campaign.

British consumers love owning loyalty cards... but not using them
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British consumers love owning loyalty cards... but not using them

UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the least likely to make shopping decisions based on whether a retailer has a loyalty scheme, according to data from Nielsen.

AMV BBDO and McCann London off govt campaign roster
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AMV BBDO and McCann London off govt campaign roster

AMV BBDO and McCann London have been dropped from the government's revamped communications service roster, while Lucky Generals appears for the first time.

Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover
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Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover

Thomas Cook has confirmed it will pay £55.8m to take full control of The Co-operative Travel, a business it set up with the Co-operative Group.

Karmarama's turnover jumped 20% ahead of Accenture sale
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Karmarama's turnover jumped 20% ahead of Accenture sale

Karmarama's turnover jumped 20% to £39.2m in its most recent financial year before its sale to Accenture Interactive, the creative agency's accounts show.

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An oral history of 'Get a Mac,' Part 1
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An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content
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Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content

Facebook, Microsoft, Twitter and YouTube have pledged to come together to help curb the spread of terrorist content online.

General Mills to axe hundreds of jobs and create global CMO role
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General Mills to axe hundreds of jobs and create global CMO role

General Mills is set to create a global chief marketing officer position amid a restructure that will axe up to 600 jobs worldwide.

Have brands neglected TV as a way to reach young people?
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Have brands neglected TV as a way to reach young people?

TV broadcasters insist they can still entice a generation glued to their mobile phones.

Carphone Warehouse "Winter wonderland" by Brothers and Sisters
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Carphone Warehouse "Winter wonderland" by Brothers and Sisters

Keith Lemon returns in Carphone Warehouse's "proper Christmassy" TV ad.

Ad agencies have a social mobility problem
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Ad agencies have a social mobility problem

Functions such as the post room offer the industry a diverse talent.

In an age of Brexit and Trump, marketers must always consider the alternative
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In an age of Brexit and Trump, marketers must always consider the alternative

Brexit. Trump. Shocking outcomes or ones we just hadn't considered? Head down to your coffee shop and discover other ways of thinking.

TSB's Nigel Gilbert: 'Be a challenger, refuse to blindly follow accepted wisdom'
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TSB's Nigel Gilbert: 'Be a challenger, refuse to blindly follow accepted wisdom'

Nigel Gilbert, TSB's chief marketing and communications officer, shares his top rules for brands.

Should adland try to learn more from its past?
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Should adland try to learn more from its past?

Do agency creative departments have their equivalent of the elephants' graveyard, that legendary place to which the older beasts instinctively direct themselves when they reach a certain age to die alone?

Ikea's advertising is so special, it makes even flatpack furniture appealing
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Ikea's advertising is so special, it makes even flatpack furniture appealing

It's the magical realism of Mother's advertising that enables Ikea to cast a spell over audiences.

Viewers can donate to Clorox's 'Safe Water Project' from inside 360 VR video
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Viewers can donate to Clorox's 'Safe Water Project' from inside 360 VR video

The film is the second campaign to come out of HuffPost RYOT

7 skillsets your marketing team needs for 2017
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7 skillsets your marketing team needs for 2017

Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.

How storytelling defeated rationalism
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How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

Digital Cinema Media wins Everyman Cinemas contract
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Digital Cinema Media wins Everyman Cinemas contract

Independent cinema chain Everyman has appointed DCM as its commercial partner, with the cinema advertising market leader taking over from Pearl & Dean from 12 December.

Kevin Roberts reasserts his views on gender equality in first post-resignation interview
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Kevin Roberts reasserts his views on gender equality in first post-resignation interview

In a "candid" sit-down with TV New Zealand, the former Saatchi & Saatchi chairman says his statements were misunderstood and taken out of context

Highways England "When it rains it kills" by AMV BBDO
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Highways England "When it rains it kills" by AMV BBDO

Almost 3,000 people were killed or seriously injured on English roads while driving in the rain last year. Highways England is attempting to change these figures with a campaign that warns motorists about the dangers of wet roads.

Amazon shows off queueless supermarket
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Amazon shows off queueless supermarket

Amazon has unveiled a concept supermarket, where shoppers can buy groceries without queueing or paying at the till.

Tham Khai Meng: How storytelling defeated rationalism
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Tham Khai Meng: How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

On diversity, this year's Christmas ads have done us all proud
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On diversity, this year's Christmas ads have done us all proud

The best festive campaigns displayed Britain's diversity without making a big deal about it, says DigitasLBi's managing partner.

KFC "One thing we can all agree on" by BBH
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KFC "One thing we can all agree on" by BBH

Brexit, unrequited love and shopping tantrums, KFC tackles them all in the brand's series of Christmas ads.

Mattessons campaign teaches teens to code through training course disguised as online game
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Mattessons campaign teaches teens to code through training course disguised as online game

Mattessons Fridge Raiders aimed to exploit kids' interest in playing video games and turn it into an educational opportunity, in a campaign created for the brand by Saatchi & Saatchi.

Unicef "Violence marks forever" by BlindPig and Absolute Post
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Unicef "Violence marks forever" by BlindPig and Absolute Post

David Beckham's tattoos come to life to animate some of the harrowing experiences faced by children around the world.

Adspend growth to slow to lowest level since global recession, IPG forecasts
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Adspend growth to slow to lowest level since global recession, IPG forecasts

Next year's global adspend growth will slow to its lowest rate in 15 years outside of the 2008/09 recession, according to latest forecasts by IPG Mediabrands' Magna researchers.

In Hong Kong, HSBC's iconic lions turn a shade of rainbow
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In Hong Kong, HSBC's iconic lions turn a shade of rainbow

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colors in a show of support for the LGBT community.

Programmatic will meet purpose in 2017
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Programmatic will meet purpose in 2017

We saw the convergence of programmatic media buying and CRM in 2016. In 2017, we will see that go further.