The power of purpose
Share

The power of purpose

Best of 2014: How brands will help lead the movement to social good

How Vodafone is looking for brand love with Martin Freeman ad campaign

How Vodafone is looking for brand love with Martin Freeman ad campaign

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.

Simplicity and repetition is key in election campaigns

Simplicity and repetition is key in election campaigns

People want security, but advances in tech mean everything moves at a relentless pace. This is the conundrum facing political parties, says a former head of press at No10.

Why women's football is the brilliant blank canvas all brands crave

Why women's football is the brilliant blank canvas all brands crave

With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.

The Recommendation Engine: The Social Element's Donald Hair
Share

The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Life as an expat account man in the US
Share

Life as an expat account man in the US

Ogilvy Chicago's James Hidden shares his tips for agency folk thinking of relocating to the US and explains why he's embracing the American dream.

Why BuzzFeed is licking its lips over Tasty
Share

Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture - and it has built an audience that brands are starting to notice.

Wins this week: P&G, King, Which?
Share

Wins this week: P&G, King, Which?

Campaign's weekly round-up of account moves across advertising and media.

Fat Lemon founders buy out Jamie Oliver Group
Share

Fat Lemon founders buy out Jamie Oliver Group

The founders of production company Fat Lemon have completed a management buy-out from the Jamie Oliver Group.

Vodafone "Mr Interruption" by Ogilvy & Mather London
Share

Vodafone "Mr Interruption" by Ogilvy & Mather London

Actor Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign by Ogilvy & Mather.

Featured thought leaders

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Meet the new breed of ad agency chiefs
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
Share

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

What a difference a year can make: advancements at the AI Summit London
Share

What a difference a year can make: advancements at the AI Summit London

The biggest changes to AI in the past year, by SapientRazorfish's data and artificial intelligence lead

Daily Mail publisher reports tough ad market is improving
Share

Daily Mail publisher reports tough ad market is improving

Ad revenues have moved back into growth at the publisher of the Daily Mail since the start of 2017, as the decline in print "eased a little" and MailOnline grew strongly in the US.

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
Share

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.

Corbyn given full Kiss treatment for i newspaper's election campaign
Share

Corbyn given full Kiss treatment for i newspaper's election campaign

Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign.

Media's existential threat?
Share

Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

Why Unilever's Sustainable Living brands are driving growth
Share

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.

Camelot marketing chief Cowdry poised to depart
Share

Camelot marketing chief Cowdry poised to depart

Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month's departure of chief executive Andy Duncan.

With only a year to go, nearly half of UK companies won't be ready for GDPR
Share

With only a year to go, nearly half of UK companies won't be ready for GDPR

Only 54% of UK businesses believe they are on course or ahead of their plans to be ready for GDPR by 26 May 2018, the DMA has found.

Brands don't have to be worthy to educate their consumers
Share

Brands don't have to be worthy to educate their consumers

SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.

Why Unilever's Sustainable Living brands are driving growth
Share

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says Becky Willan, the managing director of strategic and creative brand purpose agency Given.

Most people don't like it when brands get political, finds 4A's study
Share

Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

i newspaper "Election" by Atomic London
Share

i newspaper "Election" by Atomic London

The i newspaper is promoting its coverage in the lead up to the 8 June general election with portraits of party leaders in guises that represent subjects synonymous with their campaigns.

Why 'My Family's Slave' isn't moving the needle for human trafficking groups
Share

Why 'My Family's Slave' isn't moving the needle for human trafficking groups

The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.

Ronan Harris: It takes longer to find the female talent
Share

Ronan Harris: It takes longer to find the female talent

Jo Hagger, managing director at Possible UK, interviewed Ronan Harris, vice-president and managing director of the UK and Ireland at Google, ahead of his appearance at Wacl's Gather conference today.

Advertisers are starting to win the war against bot fraud, says ANA
Share

Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Has the promise of brand purpose been overblown?
Share

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

Media Week Annual 2017: pictures from the celebration
Share

Media Week Annual 2017: pictures from the celebration

Advertising and marketing chiefs from the UK's biggest media owners, agencies and brands turned out in force to celebrate the return of the Media Week Annual.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
Share

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

No, let's not take a step back
Share

No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

As sport winds down this summer, how do brands reach fever pitch?
Share

As sport winds down this summer, how do brands reach fever pitch?

Online video content is no longer a second-rate sports strategy, writes Brave Bison's chief creative officer.

J. Walter Thompson leaps 15 spots in R3's new business chart for April
Share

J. Walter Thompson leaps 15 spots in R3's new business chart for April

McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.

Imagination promotes Patrick Reid to group CEO
Share

Imagination promotes Patrick Reid to group CEO

Imagination's chief executive of EMEA Patrick Reid has been promoted to the post of group chief executive.

Women's Equality Party "General election 2017" by Now
Share

Women's Equality Party "General election 2017" by Now

Now created posters for the Women's Equality Party ahead of the general election, which sees the party fielding seven female candidates in constituencies across the UK.

Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company
Share

Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company

Shares in Nintendo have hit a seven-year high, after the company's latest games machine, the Nintendo Switch, beat sales expectations.