The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Google submits YouTube to Media Ratings Council audit

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

Google submits YouTube to Media Ratings Council audit

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

Asda sales continues to drop but rate of decline slows

Asda sales continues to drop but rate of decline slows

Walmart-owned Asda has reported a tenth consecutive quarter where sales have dropped, albeit at a slower rate than in previous months.

Shoppable ad startup Adimo raises £1m seed funding
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Shoppable ad startup Adimo raises £1m seed funding

Glasgow-based marketing tech startup, Adimo, has closed a £1m seed financing round based off its work with Nestlé and PepsiCo.

Watch: How Evening Standard's food festival is 'natural progression' for the brand
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Watch: How Evening Standard's food festival is 'natural progression' for the brand

The London Evening Standard's upcoming food festival in June is a "natural progression" for the newsbrand, parent ESI's strategy chief told Campaign.

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

Publicis Media rolls out NextTechNow globally for clients
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Publicis Media rolls out NextTechNow globally for clients

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

Facebook challenges Snapchat with WhatsApp status update
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Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

Verizon hires chief creative officer from Apple to lead in-house agency
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Verizon hires chief creative officer from Apple to lead in-house agency

Andrew McKechnie will report directly to CMO Diego Scotti.

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Most viewers of TV shows with black leads are non-blacks, finds Nielsen study
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Most viewers of TV shows with black leads are non-blacks, finds Nielsen study

Network hits with black stars draw multi-cultural audiences, according to Nielsen.

HSBC pre-tax profits plunge 62%
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HSBC pre-tax profits plunge 62%

HSBC's pre-tax profit plunged 62% year on year to $7.1bn (£5.7bn) as the bank said it may relocate 1,000 roles from London to Paris because of Brexit.

Verizon hires chief creative officer from Apple to lead in-house agency
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Verizon hires chief creative officer from Apple to lead in-house agency

Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency.

Investor Nelson Peltz may plan to break up P&G
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Investor Nelson Peltz may plan to break up P&G

Speculation is rife that activist investor Nelson Peltz will use the $3.5bn (£2.81bn) stake that his company, Trian Partners, has acquired in P&G to break up the FMCG giant.

Accenture to acquire German digital agency SinnerSchrader AG
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Accenture to acquire German digital agency SinnerSchrader AG

Accenture has agreed to purchase a 62% stake in SinnerSchrader AG to advance Accenture Interactive's capabilities in Germany.

The apprenticeship tax should inspire us to attract diverse talent
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The apprenticeship tax should inspire us to attract diverse talent

The new apprenticeship levy should spur us on to make positive changes so our industry can attract the next generation, Rick Hirst writes.

Does advertising reflect the spirit of the age?
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Does advertising reflect the spirit of the age?

Chronological myopia is threatening to stifle imagination and diversity, writes Charles Vallance.

Touting entrepreneurship is not enough to change your business
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Touting entrepreneurship is not enough to change your business

Sweeping strategies to be faster, more courageous and inventive, up in the catch-all concept of "entrepreneurship" is lazy and unlikely to inspire meaningful change.

Ask uncomfortable questions: UBS and boundary-pushing content marketing
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Ask uncomfortable questions: UBS and boundary-pushing content marketing

Through working with partners from Vice to Vanity Fair, UBS is addressing changing attitudes and pushing the boundaries of its content marketing.

The big three: Mobile trends for 2017
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The big three: Mobile trends for 2017

Adobe's Antoine Barbier pinpoints three key developments in mobile that will dominate 2017 and beyond.

The Pareto placement: How to hack your way into a job as a creative
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The Pareto placement: How to hack your way into a job as a creative

How to use Vilfredo Pareto's theory to get your first break in advertising. By Elliott Starr, a creative at Fallon London.

Brits report surge in economic concerns despite high consumer confidence
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Brits report surge in economic concerns despite high consumer confidence

The economy has overtaken terrorism and immigration as the UK's biggest concern, according to the latest Nielsen Global Survey of Consumer Confidence, from the end of 2016.

Consider the dark side of cute and furry advertising
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Consider the dark side of cute and furry advertising

What role has our doe-eyed emotional manipulation played in shaping today's post-truth world?

Lidl marketing director: What you do must be believable both internally and externally
Advertisers have even less time to connect as mobile video hits turning point
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Advertisers have even less time to connect as mobile video hits turning point

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

Arla Organic Farm Milk "The deal" by Wieden & Kennedy London
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Arla Organic Farm Milk "The deal" by Wieden & Kennedy London

Meet Bill. He's a farmer, a dreamer and the star of Arla Foods' latest ad for its organic milk range.

Ad and media agencies are in danger of eating each other's lunch
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Ad and media agencies are in danger of eating each other's lunch

Carat's Rick Hirst highlighted the changing tension between media and advertising agencies.

Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash
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Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash

As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles.

Eurostar "Travel state of mind" by Somesuch
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Eurostar "Travel state of mind" by Somesuch

Eurostar pushes its image beyond the functional with a playful ad inspired by New Wave cinema.

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

McDonald's "Shops" by Leo Burnett London
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McDonald's "Shops" by Leo Burnett London

Have we reached peak flat white?

Ogilvy buys a stake in Eightytwenty Ireland
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Ogilvy buys a stake in Eightytwenty Ireland

Ogilvy & Mather has acquired an undisclosed but "significant" stake in its digital partner in Ireland, Eightytwenty Customer Experience Ltd (Eightytwenty).

Silent video doesn't tell the whole story
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Silent video doesn't tell the whole story

Just because brands can get away with using silent video, it doesn't mean it should be the lead strategy, writes Callum McCahon.

Eurostar encourages 'travel state of mind' in New Wave-style ad
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Eurostar encourages 'travel state of mind' in New Wave-style ad

Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema.

Review recap: Deutsche Telekom, ITV, EA Sports
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Review recap: Deutsche Telekom, ITV, EA Sports

Campaign's weekly round-up of account moves across advertising and media.