Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.
People want security, but advances in tech mean everything moves at a relentless pace. This is the conundrum facing political parties, says a former head of press at No10.
With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.
When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.
Ogilvy Chicago's James Hidden shares his tips for agency folk thinking of relocating to the US and explains why he's embracing the American dream.
BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture - and it has built an audience that brands are starting to notice.
Campaign's weekly round-up of account moves across advertising and media.
The founders of production company Fat Lemon have completed a management buy-out from the Jamie Oliver Group.
Actor Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign by Ogilvy & Mather.
Marketing Project Manager, Seasonal Partnerships & Social Media - Banana Republic Undisclosed The Gap, San Francisco, CA
Advertising Account Executive Undisclosed Charter Communications, Honolulu, HI
Content Marketing Manager, UberEATS - Paris Undisclosed Uber NEW, Paris, TX
A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.
Key trends for marketers and agencies who want to win in today's sports marketing environment.
Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.
The biggest changes to AI in the past year, by SapientRazorfish's data and artificial intelligence lead
Ad revenues have moved back into growth at the publisher of the Daily Mail since the start of 2017, as the decline in print "eased a little" and MailOnline grew strongly in the US.
The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.
Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign.
There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.
The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.
Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month's departure of chief executive Andy Duncan.
Only 54% of UK businesses believe they are on course or ahead of their plans to be ready for GDPR by 26 May 2018, the DMA has found.
SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.
The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says Becky Willan, the managing director of strategic and creative brand purpose agency Given.
Thirty percent of ad agency professionals said they've advised clients to stay out of politics.
The i newspaper is promoting its coverage in the lead up to the 8 June general election with portraits of party leaders in guises that represent subjects synonymous with their campaigns.
The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.
Jo Hagger, managing director at Possible UK, interviewed Ronan Harris, vice-president and managing director of the UK and Ireland at Google, ahead of his appearance at Wacl's Gather conference today.
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.
Advertising and marketing chiefs from the UK's biggest media owners, agencies and brands turned out in force to celebrate the return of the Media Week Annual.
#IPumpedHere aims to raise awareness about workplace support for new moms.
Hey, "Big Picture Guy," your timing stinks.
Online video content is no longer a second-rate sports strategy, writes Brave Bison's chief creative officer.
McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.
Imagination's chief executive of EMEA Patrick Reid has been promoted to the post of group chief executive.
Now created posters for the Women's Equality Party ahead of the general election, which sees the party fielding seven female candidates in constituencies across the UK.
Shares in Nintendo have hit a seven-year high, after the company's latest games machine, the Nintendo Switch, beat sales expectations.