New product, Collection, combines video with product links to drive conversions.
Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar's inaugural gender diversity study.
Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.
Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.
CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?
From the Matrix to customized Mustangs, Firstborn's CCO doesn't let tech distract from design
Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.
Pop-up stores can reflect deep integration with modern, high-tech marketing methods.
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.
Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns.
If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes the head of innovation at Zenith Media USA.
The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.
How the social media landscape would be impacted without the troubled platform.
Shopper marketing agency becomes the latest addition to the Havas Village stable.
Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.
"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.
The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.
The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.
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