Google has committed to having YouTube's metrics audited by the Media Rating Council.
Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.
Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.
A new feature takes a shot at Snapchat just ahead of its IPO
Andrew McKechnie will report directly to CMO Diego Scotti.
"My expectation is they feed me with inspiring ingredients, and I take things from there."
Deutsch, Richards Group help the brand with a bold pivot in search of new customers.
Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day
The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.
Metrics tracking systems provide instant access to dozens of different data sources, but your marketing efforts may be relying on misleading and inaccurate information.
Network hits with black stars draw multi-cultural audiences, according to Nielsen.
Build an elite team of video marketing masters.
Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.
Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.
The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.
The latest work, news, advice, comment and analysis, sent to you every dayregister free