News & Analysis

Google submits YouTube to Media Ratings Council audit
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Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

Publicis Media rolls out NextTechNow globally for clients
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Publicis Media rolls out NextTechNow globally for clients

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

Facebook challenges Snapchat with WhatsApp status update
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Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

Verizon hires chief creative officer from Apple to lead in-house agency
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Verizon hires chief creative officer from Apple to lead in-house agency

Andrew McKechnie will report directly to CMO Diego Scotti.

Fiat Chrysler's Olivier Fran├žois doesn't expect agencies to do his job
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

As soda sales slump, 7 UP tries bringing booze to the party
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As soda sales slump, 7 UP tries bringing booze to the party

Deutsch, Richards Group help the brand with a bold pivot in search of new customers.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day

Brand Superfan of the Week: Barbie's Azusa Sakamoto
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Brand Superfan of the Week: Barbie's Azusa Sakamoto

The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Is your marketing dashboard lying to you?
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Is your marketing dashboard lying to you?

Metrics tracking systems provide instant access to dozens of different data sources, but your marketing efforts may be relying on misleading and inaccurate information.

Most viewers of TV shows with black leads are non-blacks, finds Nielsen study
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Most viewers of TV shows with black leads are non-blacks, finds Nielsen study

Network hits with black stars draw multi-cultural audiences, according to Nielsen.

How to build a video marketing program from the ground up in 2017 without spending a fortune
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How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

Kraft confirms merger talks with Unilever
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Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
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Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Can a return to nudity save Playboy in an age of shareable media?
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Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

Good news--even skipped pre-roll ads can be effective
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Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

The Recommendation Engine: Hungry's Brady Donnelly
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The Recommendation Engine: Hungry's Brady Donnelly

When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Leaving the US: What to expect from a job abroad
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Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

Marketing VP sues VR startup Magic Leap for gender discrimination
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Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.