The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?
MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.
If the industry doesn't shape up, enforcement action may be around the corner.
This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.
Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.
As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.
Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
What to make of a sudden interest among adults in revisiting and indulging in children's content?
From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.
Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.
Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).
After seeing the viral ad, people don't have a taste for the otherworldly drink.
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.
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