News & Analysis

Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content
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Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content

The tech companies will team up to help curb the spread of terrorist content online.

General Mills to ax hundreds of jobs and create global CMO role
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General Mills to ax hundreds of jobs and create global CMO role

The food giant eyes new CMO position amid restructuring that will erase up to 600 jobs worldwide.

PayPal teams up with Jonathan Adler to take stigma out of cash gifts
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PayPal teams up with Jonathan Adler to take stigma out of cash gifts

Money is at the top of consumers' Christmas lists; they're just embarrassed to ask, says CMO Patrick Adams

Listen: The 'Get a Mac' oral history podcast
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Listen: The 'Get a Mac' oral history podcast

John Hodgman, Justin Long and scriptwriter Jason Sperling share stories of the legendary Apple campaign and revisit unaired scripts.

Is the agency model too old for the catwalk?
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Is the agency model too old for the catwalk?

No single solution will ever truly work, but flexibility is required, writes the founder of Chant.

An oral history of 'Get a Mac,' Part 1
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An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

7 skillsets your marketing team needs for 2017
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7 skillsets your marketing team needs for 2017

Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.

How storytelling defeated rationalism
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How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

Kevin Roberts reasserts his views on gender equality in first post-resignation interview
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Kevin Roberts reasserts his views on gender equality in first post-resignation interview

In a "candid" sit-down with TV New Zealand, the former Saatchi & Saatchi chairman says his statements were misunderstood and taken out of context

In Hong Kong, HSBC's iconic lions turn a shade of rainbow
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In Hong Kong, HSBC's iconic lions turn a shade of rainbow

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colors in a show of support for the LGBT community.

Programmatic will meet purpose in 2017
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Programmatic will meet purpose in 2017

We saw the convergence of programmatic media buying and CRM in 2016. In 2017, we will see that go further.

Shoppers want customer service to do more than solve problems, study finds
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Shoppers want customer service to do more than solve problems, study finds

Omnicom Media Group survey says brands that focus only on conflict resolution are living in the past.

What next for the 45-plus creative?
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What next for the 45-plus creative?

When many in adland are reaching the top of the ladder, others can suddenly find themselves sliding down back to square one, Rooney Carruthers writes.

Ditching Breitbart: It's going to cost them
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Ditching Breitbart: It's going to cost them

Values-based decision-making without cultural perspective is a dangerous pursuit, writes the founder of New Heartland Group.

Being 'too black' in corporate America
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Being 'too black' in corporate America

How many times have I put on a mask to avoid being perceived as "too black," asks the president of Ming Utility and Entertainment.

Engagement Meter: See the top social posts of last week
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Engagement Meter: See the top social posts of last week

AT&T, Happy Socks use influencers for product launches after another week of FTC concern.

Brilliant Sandy Hook PSA goes from delightful to devastating in an instant
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Brilliant Sandy Hook PSA goes from delightful to devastating in an instant

BBDO New York worked with the nonprofit to advocate for interventions on gun violence

OMG launches PHD in Korea
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OMG launches PHD in Korea

HeeYoun Yang hired to run the new unit as managing director.

Accenture gets creative: Why it makes perfect sense
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Accenture gets creative: Why it makes perfect sense

It will be hard for competitors to match this kind of offering through acquisition, says Results International's managing partner.

Droga5 goes analog to encourage diversity conversations
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Droga5 goes analog to encourage diversity conversations

A new employee-run 'zine offers an outlet for overlooked issues

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