News & Analysis

FCB Worldwide CEO Carter Murray responds to Publicis with a counter view
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FCB Worldwide CEO Carter Murray responds to Publicis with a counter view

Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."

The best ad campaigns for Pride Month 2017
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The best ad campaigns for Pride Month 2017

From big brands to nonprofit partnerships, the LGBTQ community gets its due.

Recommendation Engine: Idea Farmer's Jessica Zeller
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Recommendation Engine: Idea Farmer's Jessica Zeller

You can catch this foodie drooling over the latest food trends on Instagram and watching Tasty videos on an endless loop.

Chatbot builders make cheerful algorithms available to the masses
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Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

If advertising is going into the content business, who will take care of the brands?
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If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

Can marketers and advertisers save the world?
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Can marketers and advertisers save the world?

We must convince our customers to convert their social conscience into action.

Microsoft exec admits "there is a case for agencies to change their business models"
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Microsoft exec admits "there is a case for agencies to change their business models"

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

Intel will sponsor the Olympics through 2024
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Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues
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Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.

Why advertisers still love "Fargo" after fans have changed the channel
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Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
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Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

Brand Superfan of the Week: Cholula's Aaron Ackerman
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Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Spotify ads are 25 percent more effective than average, study says
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Spotify ads are 25 percent more effective than average, study says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

Twitter CMO: Brand identity and simplicity key for advertisers
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Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

McCann New York wins three Grand Prix awards for 'Fearless Girl'
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McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

Why Burger King is Cannes Lions' Creative Marketer of the Year
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Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR
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Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR

The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."

See the most heartwarming Father's Day ads of 2017
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See the most heartwarming Father's Day ads of 2017

This year, everyone has fond (and not so fond) memories about the man who raised them.

At Cannes this year, CMOs aren't just marketers, we must be chief growth officers
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At Cannes this year, CMOs aren't just marketers, we must be chief growth officers

Don't let technology distract you; put it to good use, says Deloitte's first CMO.

Cannes Lions' social media will be brought to you by a company you've probably never heard of
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Cannes Lions' social media will be brought to you by a company you've probably never heard of

For the first time, the advertising festival is partnering with content platform Greenfly to curate a mutually beneficial, co-branded experience.