News & Analysis

Amazon finally enters Asia-Pacific via Singapore
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Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

Are cable networks being shortsighted with summer's breakout hits?
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Are cable networks being shortsighted with summer's breakout hits?

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch their advertising dollars.

Modernizing Madison Avenue: The importance of agency diversity
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Modernizing Madison Avenue: The importance of agency diversity

As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
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Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

Cannes Lions revenues up 7 percent in 2017 despite delegate decline
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Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

'Increased client caution' impacts IPG's results for first half of 2017
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'Increased client caution' impacts IPG's results for first half of 2017

The holding company's net income through June fell 28 percent from last year.

What really happens when a brand turns a random person into a social media celebrity
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What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

New Twitter data shows clampdown on online abuse
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New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Why reinventing a brand is not about logos
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Why reinventing a brand is not about logos

Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.

Facebook battles fake news with editorial rights
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Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Shutterstock says men are 'more responsive' to online ads
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Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

CMO Q&A: Nissan's Roel de Vries
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CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Recommendation Engine: Odysseus Arms' Clémence Pluche
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Recommendation Engine: Odysseus Arms' Clémence Pluche

This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'

How the rise of populism can fuel creativity
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How the rise of populism can fuel creativity

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

Publicis returns to organic growth in second quarter
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Publicis returns to organic growth in second quarter

Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.

My career in 5 executions: MAL\FOR GOOD's Jennifer Golub
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My career in 5 executions: MAL\FOR GOOD's Jennifer Golub

From "Think Different" to thinking globally, MAL\FOR GOOD's executive director for innovation and content is a team player.

Sizmek to buy Rocket Fuel for $145 million
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Sizmek to buy Rocket Fuel for $145 million

The private ad tech company has announced plans to buy the publicly-listed programmatic business.