Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.
Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.
The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.
The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.
"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch their advertising dollars.
As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.
"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."
The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
The holding company's net income through June fell 28 percent from last year.
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.
Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.
Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'
McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.
Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.
From "Think Different" to thinking globally, MAL\FOR GOOD's executive director for innovation and content is a team player.
The private ad tech company has announced plans to buy the publicly-listed programmatic business.
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