News & Analysis

Watch: Skittles gets romantic for Super Bowl LI spot
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Watch: Skittles gets romantic for Super Bowl LI spot

The 30-second ad from adam&eveDDB will appear in the first quarter.

Dippin' Dots CEO to Sean Spicer: Let's be friends
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Dippin' Dots CEO to Sean Spicer: Let's be friends

"The ice cream of the future" offered an olive branch to the embattled White House press secretary on Monday.

In the future tech will change, people won't
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In the future tech will change, people won't

The psychology of personalization.

Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'
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Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'

The Chinese tech company is looking for creative ways to increase its cultural presence in the UK.

Geico takes No. 1 spot on YouGov's first-ever 'Ad Awareness' ranking
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Geico takes No. 1 spot on YouGov's first-ever 'Ad Awareness' ranking

New survey reveals a gap between what brands spend and what viewers remember seeing.

Working with directors: What's in a (big) name?
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Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)
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Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Bose's Super Bowl social campaign will place fans on the Jumbotron
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Bose's Super Bowl social campaign will place fans on the Jumbotron

The regular NFL season advertiser continues its social strategy for the big game.

Advertisers can now target YouTube ads with data from Google Accounts
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Advertisers can now target YouTube ads with data from Google Accounts

Changes aim to address targeting across devices.

WTF does the new adidas Originals film even mean?
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WTF does the new adidas Originals film even mean?

Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene

How I turned bitch into badass
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How I turned bitch into badass

In an attempt to be strong, forceful and competitive, I became a stereotype, writes the global strategic planning director at Y&R.

See the most-shared Facebook brand posts from last week
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See the most-shared Facebook brand posts from last week

Visit Florida, Oregon Zoo, Lowe's help you through the wintertime blues on social

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising
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Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."

Trump draws 5th largest TV audience in inauguration history
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Trump draws 5th largest TV audience in inauguration history

The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.

Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account
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Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account

Male and female nipples look alike, so why only censor women, asks Miami Ad School trio.

TripAdvisor enhanced ad products tweak mission
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TripAdvisor enhanced ad products tweak mission

New ad products increase marketing capabilities but decrease trust.

Trump tweets: 6 steps to surviving a 140-character crisis
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Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

Alibaba to sponsor Olympics until 2028
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Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

Brands and the inauguration: Who's in, who's out
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Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

The 4 most important traits of a successful CMO in 2017
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The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."