News & Analysis

Facebook continues its video push with shoppable ad format for mobile
Share

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

Agencies better for gender equality than brands: Exclusive research
Share

Agencies better for gender equality than brands: Exclusive research

Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar's inaugural gender diversity study.

Embrace RealEquality and redesign the future to be as much female as it is male
Share

Embrace RealEquality and redesign the future to be as much female as it is male

Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.

J&J, Verizon and AT&T join brands to suspend YouTube advertising
Share

J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

A 'Big Bang' ticking clock
Share

A 'Big Bang' ticking clock

CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?

My career in 5 executions: Firstborn's JoonYong Park
Share

My career in 5 executions: Firstborn's JoonYong Park

From the Matrix to customized Mustangs, Firstborn's CCO doesn't let tech distract from design

Brands missing out as impatient consumers click-off, claims Google
Share

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Pop-up stores are getting smarter
Share

Pop-up stores are getting smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods.

Spotify urges brands to embrace 'streaming state of mind'
Share

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

Airbnb is changing its name in China
Share

Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.

YouTube advertisers, are you feeling lucky today?
Share

YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.

Mars emotional measurement research proves the eyes are the window to the sales
Share

Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns.

Beyond Mad Men or Maths Men: Unleashing technology for growth
Share

Beyond Mad Men or Maths Men: Unleashing technology for growth

If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes the head of innovation at Zenith Media USA.

When content is rotten, brand safety is a zero tolerance game
Share

When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.

A world without Twitter
Share

A world without Twitter

How the social media landscape would be impacted without the troubled platform.

Havas Group acquires BD Australia
Share

Havas Group acquires BD Australia

Shopper marketing agency becomes the latest addition to the Havas Village stable.

Google's Matt Brittin apologizes to industry over ad placement
Share

Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Michael Roth: IPG will not 'do a Havas' and pull Google spend
Share

Michael Roth: IPG will not 'do a Havas' and pull Google spend

"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.

From internet to splinternet: Why there's something wrong with the web
Share

From internet to splinternet: Why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed
Share

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.