News & Analysis

The Recommendation Engine: The Social Element's Donald Hair
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The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
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Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
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On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
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Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.

Media's existential threat?
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Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

Why Unilever's Sustainable Living brands are driving growth
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Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.

Most people don't like it when brands get political, finds 4A's study
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Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

Why 'My Family's Slave' isn't moving the needle for human trafficking groups
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Why 'My Family's Slave' isn't moving the needle for human trafficking groups

The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.

Advertisers are starting to win the war against bot fraud, says ANA
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Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
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Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

No, let's not take a step back
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No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

J. Walter Thompson leaps 15 spots in R3's new business chart for April
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J. Walter Thompson leaps 15 spots in R3's new business chart for April

McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.

Twitter launches DM cards for brands
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Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
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Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

US ad tech 'bros' are mocked mercilessly in this British parody film
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US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."

Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
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Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Digital 40 Over 40 honorees reminisce about the future of marketing
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Digital 40 Over 40 honorees reminisce about the future of marketing

A few of the industry's most successful digital pioneers wax nostalgic about "killer apps" and missed opportunities.

What marketers can learn from Lavar Ball
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What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.