Mobile World Congress 2015

All the latest and best news as it happens as MWC 2015.

'The Experience Economy' at Mobile World Congress
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'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Mobile World Congress 2016: Five key takeaways
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Mobile World Congress 2016: Five key takeaways

MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach

Mobile World Congress 2016: what to expect
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Mobile World Congress 2016: what to expect

Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile

Tracking the human factor at Mobile World Congress
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Tracking the human factor at Mobile World Congress

Y&R's global CEO revisits his first foray to Barcelona's big tech show

Exploring 'tech tribes' at Mobile World Congress
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Exploring 'tech tribes' at Mobile World Congress

From the chief technology catalyst, EMEA, for McCann Worldgroup: As services and customization proliferate, consumers will seek out tech brand ecosystems that suit them best

Five brand trends for Mobile World Congress 2015
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Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year

The foolproof survival guide to Mobile World Congress
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The foolproof survival guide to Mobile World Congress

McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona

Mobile World Congress: Why every brand should become a tech brand
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Mobile World Congress: Why every brand should become a tech brand

To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director.

Five marketing innovations to watch from Mobile World Congress 2015
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Five marketing innovations to watch from Mobile World Congress 2015

The managing director of Cake picks his top five trends from Mobile World Congress 2015

Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking
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Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking

Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality

Samsung produces 'live TV ad' for Galaxy S6 from Mobile World Congress
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Samsung produces 'live TV ad' for Galaxy S6 from Mobile World Congress

The smartphone maker created a spot in just three hours and aired it on UK TV

Ikea furniture to charge your mobile phone
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Ikea furniture to charge your mobile phone

At Mobile World Congress, the furniture retailer unveiled wireless furniture to ship in April

HTC to enter virtual reality market with Vive headset
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HTC to enter virtual reality market with Vive headset

Smartphone manufacturer outlines its vision for VR at Mobile World Congress

Five takeaways from Mark Zuckerberg on the future of connectivity
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Five takeaways from Mark Zuckerberg on the future of connectivity

At Mobile World Congress in Barcelona, the Facebook founder praised Apple, criticized "Iron Man" and lamented the demise of "Free Basics" in India.

Diageo 'smart bottle' delivers targeted ads
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Diageo 'smart bottle' delivers targeted ads

Mobile World Congress 2015: Johnny Walker will be able to send marketing messages to consumers

Pebble steals a march on Apple Watch with Pebble Time Steel
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Pebble steals a march on Apple Watch with Pebble Time Steel

Introduced as "one last thing" at Mobile World Congress, Pebble's lookalike launches a week ahead of Apple's timepiece

Nissan-Renault chief charts gradual course to driverless future
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Nissan-Renault chief charts gradual course to driverless future

At Mobile World Congress, Carlos Ghosn predicted the journey would take several stages

Samsung readies US summer launch for Apple Pay rival
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Samsung readies US summer launch for Apple Pay rival

Mobile World Congress 2015: Samsung has partnered with Visa and MasterCard to bring mobile payments to approximately 30 million merchants

MWC 2015: Mobile is the key to marketing's future
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MWC 2015: Mobile is the key to marketing's future

The global chief executive of M&C Saatchi Mobile explains why this year's Mobile World Congress has underlined the importance of mobile in marketing

Pebble's smartstraps and the future of smartwatches
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Pebble's smartstraps and the future of smartwatches

At Mobile World Congress, the company opened up its designs to allow external developers to replace the default Pebble strap and add their own features

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