2015 International CES

How CES is becoming much more than just a consumer electronics show
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How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month

Gaming at the tipping point: The rise of the new gamer
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Gaming at the tipping point: The rise of the new gamer

The category has expanded from niche into Gen Pop, bringing with it an expectation that the industry will observe a broader social contract

Our augmented future: The battle for our eyes has begun
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Our augmented future: The battle for our eyes has begun

Microsoft's entry into the wearable space opens new opportunities to interact with data

Five tech trends for the year ahead
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Five tech trends for the year ahead

Connecting the dots at CES 2015 reveals a new world of opportunity

CES post-mortem: Advertising, but not as we know it
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CES post-mortem: Advertising, but not as we know it

Advertising has been around for thousands of years, but control of data is redrawing the landscape

The best of CES 2015
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The best of CES 2015

As the dust settles on CES International for another year, we round up the best stories from the week on Campaign

CES 2015: What does it mean for marketers?
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CES 2015: What does it mean for marketers?

The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa

CES 2015: Four disruptions beyond tech
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CES 2015: Four disruptions beyond tech

It might have "electronics" in its name, but the show is shaking things up on other fronts. DigitasLBi's SVP, brand social content, looks past the gear

CES 2015 boldly goes where no brand has gone before
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CES 2015 boldly goes where no brand has gone before

Omnicom Media Group's emerging media director seeks out new "Star Trek" technology in Las Vegas

CES 2015: Time for sustainability
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CES 2015: Time for sustainability

JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert

CES 2015: The end of digital
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CES 2015: The end of digital

In his Day Three recap, the global strategy director for TBWA's Digital Arts Network sees a chasm closing between digerati and brand marketers

CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues
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CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues

The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things

CES 2015: Creating connected devices is easy -- and hard
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CES 2015: Creating connected devices is easy -- and hard

In his Day Two recap, the global strategy director for TBWA's Digital Arts Network says prototyping new gear is cheaper and simpler than ever ... But shipping product is a steaper challenge

CES 2015: Never mind the booth babes -- here's the future
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CES 2015: Never mind the booth babes -- here's the future

JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO

CES 2015: The future of wearable technology
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CES 2015: The future of wearable technology

Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables

Connected commerce at CES 2015: Redefining retail
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Connected commerce at CES 2015: Redefining retail

Peer into your cardboard, print out some shoes, and ask your refrigerator to pick up some milk

CES 2015: Intel CEO urges industry to 'step up and do more' about diversity
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CES 2015: Intel CEO urges industry to 'step up and do more' about diversity

Brian Krzanich outlines the future of computing and pledges to set industry standard for more diversity

CES 2015: All agencies are creative agencies
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CES 2015: All agencies are creative agencies

The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued

At CES 2015, functionality beats features
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At CES 2015, functionality beats features

In his Day One recap, the global strategy director for TBWA's Digital Arts Network reports that specs are giving ground to the way devices fit consumers' lives

CES 2015: Rounding up TVs, wearables, audio, home and car technology
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CES 2015: Rounding up TVs, wearables, audio, home and car technology

The latest product launches at CES -- courtesy of Stuff, the consumer tech authority.

CES 2015: How technology is redefining the live experience
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CES 2015: How technology is redefining the live experience

Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways

CES 2015: Marketing and content creation are merging, but consumers don't mind
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CES 2015: Marketing and content creation are merging, but consumers don't mind

The blurring of boundaries caused by the rise of branded-content renews the focus on quality content

CES 2015 features self-driving cars and the Internet of things
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CES 2015 features self-driving cars and the Internet of things

Brand marketing and engagement will loom large at this week's monster electronics show.

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