News & Analysis

NY congresswomen will rally on the steps of City Hall to keep 'Fearless Girl' on Wall Street
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NY congresswomen will rally on the steps of City Hall to keep 'Fearless Girl' on Wall Street

Rep. Carolyn B. Maloney will be joined by State Street Global Advisors EVP and the statue's artist.

Ad agencies 'staring down barrel' of outcome-related payments
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Ad agencies 'staring down barrel' of outcome-related payments

Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.

Group M ends legal dispute against Firm Decisions
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Group M ends legal dispute against Firm Decisions

Group M has ended its legal dispute with Firm Decisions over the alleged "misuse" of confidential documents.

Nobody knows what creative technologists do, survey says
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Nobody knows what creative technologists do, survey says

Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.

This digital agency built a chatbot to recruit summer interns
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This digital agency built a chatbot to recruit summer interns

Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"

The Recommendation Engine: Crowdtap's Nitya Srikishen
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The Recommendation Engine: Crowdtap's Nitya Srikishen

When this senior marketing manager isn't binging on Netflix or keeping up with NPR's "On the Media," she's on Instagram searching for inspiration for her upcoming wedding.

Facebook continues its video push with shoppable ad format for mobile
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Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

Agencies better for gender equality than brands: Exclusive research
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Agencies better for gender equality than brands: Exclusive research

Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar's inaugural gender diversity study.

J&J, Verizon and AT&T join brands to suspend YouTube advertising
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J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

A 'Big Bang' ticking clock
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A 'Big Bang' ticking clock

CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?

Brands missing out as impatient consumers click-off, claims Google
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Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Pop-up stores are getting smarter
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Pop-up stores are getting smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods.

Spotify urges brands to embrace 'streaming state of mind'
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Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

Airbnb is changing its name in China
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Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.

Mars emotional measurement research proves the eyes are the window to the sales
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Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns.

A world without Twitter
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A world without Twitter

How the social media landscape would be impacted without the troubled platform.

Havas Group acquires BD Australia
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Havas Group acquires BD Australia

Shopper marketing agency becomes the latest addition to the Havas Village stable.

Google's Matt Brittin apologizes to industry over ad placement
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Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Michael Roth: IPG will not 'do a Havas' and pull Google spend
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Michael Roth: IPG will not 'do a Havas' and pull Google spend

"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed
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Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push
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Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push

Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."

Brand Superfan of the Week: Funko's Bryan Sato
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Brand Superfan of the Week: Funko's Bryan Sato

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

The Caples Awards announces 2017 Jury Panel
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The Caples Awards announces 2017 Jury Panel

The roster includes creatives from more than two dozen agencies from around the world

See which brands ran the most TV commercials last week
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See which brands ran the most TV commercials last week

The brands that spend the most aren't necessarily the ones that run the most ads, according to data from adtech firm TVTY.

Cannes introduces remedies to PR Lions for jilted industry
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Cannes introduces remedies to PR Lions for jilted industry

The changes include an updated definition of PR, entry-form revisions and a new point system for the Network of the Year award.

Scheckner warns Advertising Week Europe could move from London because of Brexit
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Scheckner warns Advertising Week Europe could move from London because of Brexit

The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit.

Vodafone, Sky and HSBC join retreat from Google
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Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

BarkBox, Dairy Queen, Krispy Kreme and Harvard University connected to users through holidays.

A fixer-upper rides the rapids in gorgeous short film from BETC
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A fixer-upper rides the rapids in gorgeous short film from BETC

Home improvement store Leroy Merlin targets DIYers with improbably epic voyage

MSLGroup: Former China CEO's gender discrimination suit is 'resolved'
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MSLGroup: Former China CEO's gender discrimination suit is 'resolved'

The action brought by Faith Brewitt in January claimed the Publicis PR agency had denied her the basic tools to perform her job.

Inside Facebook's global effort to sell mobile video to advertisers
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Inside Facebook's global effort to sell mobile video to advertisers

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.

Havas UK pulls Google and YouTube adspend
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Havas UK pulls Google and YouTube adspend

The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.

Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)
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Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)

Faced with a mandated review, the independent agency has instead chosen to end the long-term relationship.

Quartz: The future is friendly
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Quartz: The future is friendly

Jay Lauf is on a mission to prove that quality digital journalism can succeed with ads that are tolerable. He's also putting bots to work and hiring many more humans too.

Brexit is having 'no effect' on ad market, M&C Saatchi chief claims
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Brexit is having 'no effect' on ad market, M&C Saatchi chief claims

M&C Saatchi, the ad agency group that worked on the ill-fated Remain campaign last year, has seen "no Brexit effect at all" on its UK business since the vote.

72andSunny adds 5 global partners from all three offices
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72andSunny adds 5 global partners from all three offices

After a good year for the agency, the partner list swells to 14

The Recommendation Engine: Grow's Janice Pang
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The Recommendation Engine: Grow's Janice Pang

Meet the junior art director who religiously updates her Spotify playlists and enjoys reading dystopian tech novels.

Burger King named Cannes Lions Creative Marketer for 2017
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Burger King named Cannes Lions Creative Marketer for 2017

Burger King has been named the Cannes Lions Creative Marketer of the Year 2017.

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet
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Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."

Nike, Muji targeted in China consumer rights exposé
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Nike, Muji targeted in China consumer rights exposé

Both companies are accused of having misled consumers through their marketing.

Bolloré: Havas overhaul will be worth the pain
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Bolloré: Havas overhaul will be worth the pain

Havas Group chief executive Yannick Bolloré sat down with Campaign to give details of the company's new approach merging creative and media.

Buffalo Wild Wings 'hits the button' for March Madness
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Buffalo Wild Wings 'hits the button' for March Madness

The national food chain encourages hoops fans to get off the couch.

A divided country is reflected in SXSW's fractured mirror
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A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

Big tech and media activations eclipse startups at SXSW this year
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Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

State Street CMO: Banking needs to stop talking about itself
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State Street CMO: Banking needs to stop talking about itself

Hannah Grove discusses the reputation issues of banks, ESG concerns in Asia and the lasting impact of her company's "Fearless Girl" statue.

Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies
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Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf.

Facebook, Twitter and Google slammed in the UK for monetizing hate speech
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Facebook, Twitter and Google slammed in the UK for monetizing hate speech

Labour MP accused the social media giants of "commercial prostitution."

Ted Baker's global campaign debuts 360-degree shoppable film
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Ted Baker's global campaign debuts 360-degree shoppable film

For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers."

St. Patrick's Day spending hits an all-time high, says NRF study
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St. Patrick's Day spending hits an all-time high, says NRF study

Americans will spend $5.3 billion on green apparel, Guinness beer and more.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry
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Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

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