Changes aim to address targeting across devices.
Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene
Visit Florida, Oregon Zoo, Lowe's help you through the wintertime blues on social
Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising
Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."
The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.
Male and female nipples look alike, so why only censor women, asks Miami Ad School trio.
New ad products increase marketing capabilities but decrease trust.
Alibaba will become the games' official e-commerce and cloud services sponsor.
A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.
89 percent of Super Bowl posts happened on mobile last year.
When this strategist isn't listening to curated playlists, he's learning Anthony Bourdain recipes and studying up on The Points Guy's travel tips on Facebook.
Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.
The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.
At Davos, the CEO says the long-awaited decision is coming soon, but isn't his to make.
Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.
Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.
Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising.
After three decades with Dentsu, the FMCG giant is changing the structure of its media business.
New global research from the marketer finds pervasive assumptions about gender.
But will the audience of today, particularly the millennials, show interest?
The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.
90-second spot features a wall blocking people from US employment.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.
Magnus Djaba, the newly-appointed global president of Saatchi & Saatchi, has outlined his priorities - clients, transformation and creative output - as he begins his new role.
WPP chief predicts Trump will be good for US economy.
Nike, Apple, Axe and Glenfiddich are among the brands defying stereotypes and including underrepresented people.
Oregon Zoo, Georgia Tech, Kit Kat and Arby's bring the smiles on social.
Interviews with celebrities and influencers will be live streamed in 360 degrees to at least 13 channels at a time.
A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.
Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.
The weight-loss brand courts controversy again with a provocative spokeswoman.
The former Grey exec comes aboard as the domain registration company charts a new direction.
Viewers flocked to inclusive, emotional spots, and sales of the toilet paper rose 6 percent.
As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.
When this designer isn't thinking up bad typography puns, she runs Clothes & Pizza, her own food and style blog, and enjoys binging on "Westworld" and watching magnetic fluids come alive on Instagram.
Online shares of ads from Super Bowl 50 dropped 17 percent from 2015.
It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation
The former JWT CEO says his "too many Jews" comment was meant to convey his desire to live in a more diverse community.
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
"We're a meritocratic business, and so what matters is if you're good enough to do the job," says CEO.
Why she plays the long game to connect the car company with a younger audience.
The brand took a bet on nostalgia, but wound up entertaining people of all ages, according to Ace Metrix.
The 22-year-old brand name may disappear after Verizon acquisition.
Saatchi & Saatchi's controversial former global chief executive and chairman Kevin Roberts has been appointed by PR company Beattie Communications as chairman.
Mother London helps the retailer get dramatic about bedtime in the UK
Rather than competing for talent, Fallon, BBDO and other local agencies hope to grow the entire pool
We asked media and tech experts which innovations should not stay in Vegas.
Budweiser maker and Keurig want to install a machine bartender in every home.
The UK has cut funding for Girl Effect, an organization supporting girls in poverty that was set up by Nike's charitable arm and launched Ethiopian girl band Yegna.