News & Analysis

Poll: Should Wendy's just give Carter his damn nuggs?
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Poll: Should Wendy's just give Carter his damn nuggs?

The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?

Millard to launch MediaLink's UK office
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Millard to launch MediaLink's UK office

MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.

Digital ad industry can't grow without proper measurement
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Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.

Facebook's AR plans have the industry in a tizzy
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Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.

FTC warns influencers and brands to make sponsorships clear
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FTC warns influencers and brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.

The Recommendation Engine: Assembly's Arie Hefter
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The Recommendation Engine: Assembly's Arie Hefter

This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).

T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon
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T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon

Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.

How mainstream brands are celebrating 4/20
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How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Burger King asked to apologize for adding ads in Wiki entry
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Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.

Unboxing videos and cosplaying grown-ups are the new kids' TV
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Unboxing videos and cosplaying grown-ups are the new kids' TV

What to make of a sudden interest among adults in revisiting and indulging in children's content?

WPP China CEO Bessie Lee resigns
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WPP China CEO Bessie Lee resigns

Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.

Apple to launch Search Ads in the UK
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Apple to launch Search Ads in the UK

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
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Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

McDonald's quietly builds a team of in-house 'storytellers'
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McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.

Super Bowl 2017 ads were the least shared in six years, study says
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Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

Toys 'R' Us sticks its neck out for April the Giraffe
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Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.

Why Heineken is embracing a 'naive' view of the world
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Why Heineken is embracing a 'naive' view of the world

In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generation."

Pornhub creates app to censor nude selfies, with hilarious results
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Pornhub creates app to censor nude selfies, with hilarious results

The edited images probably won't fly with HR, but they can get past social media filters.

How Snapchat can redeem itself in the eyes of marketers
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How Snapchat can redeem itself in the eyes of marketers

Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?

The Portland Trail Blazers score ROI with Facebook advertising
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The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.

Connecting the dots: How Refinery29's creative chief stays inspired
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Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief says.

'Good stories can change your life,' says Birdman writer
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'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

Innocean runs a Hyundai spot, and its sequel, in the same commercial break
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Innocean runs a Hyundai spot, and its sequel, in the same commercial break

Hybrid lovers sing the blues in one ad, and get their problems solved in the next.

Brand Superfan of the Week: Adidas's Jemuel Wong
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Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Pre-roll ads are the least interruptive, finds IPG study
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Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

Academy Award-winning director Armando Bo to headline Brand Film Festival
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Academy Award-winning director Armando Bo to headline Brand Film Festival

Armando Bo, who won an Academy Award for Birdman in 2015, will be interviewed on stage by Brand Film Festival New York jury chair Judy John on May 4.

Don't ignore the little guy, and other lessons from #NuggsForCarter
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Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

The Art of the Fail: Why attention is the only currency that matters
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The Art of the Fail: Why attention is the only currency that matters

Bad publicity is harder to come by, no matter how hard you try.

Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?
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Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?

Industry experts say the platform better gain more users if it wants to compete with its number one copier.

A new Sikh awareness campaign takes cues from Barack Obama and the Mormons
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A new Sikh awareness campaign takes cues from Barack Obama and the Mormons

A new National Sikh Campaign combines TV and digital media buys with an on-the-ground, grassroots effort to educate Americans about the religion.

To win back trust, VW goes big on longevity
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To win back trust, VW goes big on longevity

Latest spot from Deutsch LA puts emphasis on the promise of a six-year warranty.

Oscar Mayer's 'bacon font' delivers a message about consistency
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Oscar Mayer's 'bacon font' delivers a message about consistency

The marketer's latest stunt lets consumers message each other with a porky typeface.

3 things marketers should look for in a brand partner
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3 things marketers should look for in a brand partner

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

What the Burger King internet-of-things ad portends
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What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Compliance, content and time are the keys great to native ads
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Compliance, content and time are the keys great to native ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

The Recommendation Engine: Arcana Academy's Kensy Reissig
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The Recommendation Engine: Arcana Academy's Kensy Reissig

When Kensy isn't binging on Netflix shows, she's following her favorite fashion brands such as Chanel and Pucci on Instagram.

How Arby's doubled its Facebook shares by playing with gamers
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How Arby's doubled its Facebook shares by playing with gamers

Agency Roar helps produce elaborate cardboard constructions that surprise and delight the niche audience.

Snapchat aims to be the online-to-offline conversions social network
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Snapchat aims to be the online-to-offline conversions social network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.

AI: A creative's worst enemy or best friend?
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AI: A creative's worst enemy or best friend?

AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.

Unilever plots U-Studio expansion as it eyes $2.1B efficiency savings
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Unilever plots U-Studio expansion as it eyes $2.1B efficiency savings

CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.

Why the chief growth officer is a threat to CMOs
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Why the chief growth officer is a threat to CMOs

Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.

The 'death of TV' may be further off than many think
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The 'death of TV' may be further off than many think

The hours of traditional TV people watch remains relatively unchanged by SVODs.

Influencer marketing is creeping into Alexa
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Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

What should United Airlines do next? 6 crisis experts weigh in
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What should United Airlines do next? 6 crisis experts weigh in

Can United bounce back and fix its reputation? Here's what six experts said.

United's thrashing of an Asian customer ignites fury in China
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United's thrashing of an Asian customer ignites fury in China

APAC consumers are unlikely to forget the manhandling of a passenger of Vietnamese descent anytime soon.

Mobile apps dominate smartphone screen time, but fewer apps share in the bounty
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Mobile apps dominate smartphone screen time, but fewer apps share in the bounty

An eMarketer analysis predicts a smaller number of popular apps will snag an ever-growing chunk of users' time.

O'Reilly sheds advertisers, but are they a factor in his 'vacation' plans?
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O'Reilly sheds advertisers, but are they a factor in his 'vacation' plans?

Thanks to the economics of cable news, the loss of ad revenue may not matter much if the embattled host can maintain his audience.

Acura takes mobile-first road to showcase the 2018 TLX
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Acura takes mobile-first road to showcase the 2018 TLX

The Japanese automaker touts "What a Ride" with campaign built for social sharing.

Twitter expands third-party measurement partnerships
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Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

FT campaign calls on readers to see the world in shades of grey
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FT campaign calls on readers to see the world in shades of grey

The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms.

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