2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
Passing of Mark Dehasa reignites debate about industry work pressures.
When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.
Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.
An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.
Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.
Slow load times and disruptions can hurt publishers' return-on-investment.
United Nations campaign from DDB uses a children's game to make an eloquent point about the country's gender disparity.
A diverse global team breathed new life into a tired brand by challenging the notions of masculinity it once helped promote.
The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.
Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.
TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.
It's no coincidence that Ashley Graham appears in the retailer's new ad and on the front of fashion's most revered magazine this month.
Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts
Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.
Google has committed to having YouTube's metrics audited by the Media Rating Council.
Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.
A new feature takes a shot at Snapchat just ahead of its IPO
Andrew McKechnie will report directly to CMO Diego Scotti.
"My expectation is they feed me with inspiring ingredients, and I take things from there."
Deutsch, Richards Group help the brand with a bold pivot in search of new customers.
Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day
The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.
Network hits with black stars draw multi-cultural audiences, according to Nielsen.
Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.
Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.
The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.
Verizon now offers unlimited data, meaning consumers have the option on all major carriers.
Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.
BBDO NY features unlikely swimsuit models for the third year in a row
The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.
A new report shows a high willingness among users to engage with advertisers.
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.
The holiday-themed promotion will include fan interaction with the cast.
Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
An uptick in political conversation isn't the only thing changing Facebook.
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints
Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.
In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.
VIsual sharing makes particular sense for the emotional holiday.
Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.