The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in check, and why the brand had success with loaf-shaped slippers.
The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.
BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.
Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.
When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.
Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.
Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.
The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.
The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.
Thirty percent of ad agency professionals said they've advised clients to stay out of politics.
The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
#IPumpedHere aims to raise awareness about workplace support for new moms.
McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
A few of the industry's most successful digital pioneers wax nostalgic about "killer apps" and missed opportunities.
The brand is on a mission to expand the diversity of its creative team.
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."
Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.
The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").
Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.
Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
A 15-part video series teaches viewers how to make 20 original recipes.
Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.
The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.
What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.
This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference.
You need to know what you're doing with the data you've got to protect it.
Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.
San Diego-based agency i.d.e.a. takes "fun" to a new level and recruits The Hoff for political office.
This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.
But upcoming newbies "Valor," "Dynasty" and "Life Sentence" are an attempt to broaden the audience.
Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.
The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.
Canon's new marketing strategy has moved from cameras to storytelling for millennials.
She's a tough aviator with her own war stories, and she could soon be the sole face of the company.
The MDC agency's first global chief executive is said to be leaving advertising altogether.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry.
McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again."
Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space.
The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.