News & Analysis

The best ad campaigns for Pride Month 2017
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The best ad campaigns for Pride Month 2017

From big brands to nonprofit partnerships, the LGBTQ community gets its due.

Recommendation Engine: Idea Farmer's Jessica Zeller
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Recommendation Engine: Idea Farmer's Jessica Zeller

You can catch this foodie drooling over the latest food trends on Instagram and watching Tasty videos on an endless loop.

Chatbot builders make cheerful algorithms available to the masses
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Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

If advertising is going into the content business, who will take care of the brands?
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If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

Can marketers and advertisers save the world?
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Can marketers and advertisers save the world?

We must convince our customers to convert their social conscience into action.

Microsoft exec admits "there is a case for agencies to change their business models"
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Microsoft exec admits "there is a case for agencies to change their business models"

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

Intel will sponsor the Olympics through 2024
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Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues
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Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.

Why advertisers still love "Fargo" after fans have changed the channel
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Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
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Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

Brand Superfan of the Week: Cholula's Aaron Ackerman
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Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Spotify ads are 25 percent more effective than average, study says
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Spotify ads are 25 percent more effective than average, study says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

Twitter CMO: Brand identity and simplicity key for advertisers
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Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

McCann New York wins three Grand Prix awards for 'Fearless Girl'
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McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

Why Burger King is Cannes Lions' Creative Marketer of the Year
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Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR
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Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR

The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."

See the most heartwarming Father's Day ads of 2017
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See the most heartwarming Father's Day ads of 2017

This year, everyone has fond (and not so fond) memories about the man who raised them.

Cannes Lions' social media will be brought to you by a company you've probably never heard of
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Cannes Lions' social media will be brought to you by a company you've probably never heard of

For the first time, the advertising festival is partnering with content platform Greenfly to curate a mutually beneficial, co-branded experience.

Steve Williams moves from Maxus to Essence as North America CEO
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Steve Williams moves from Maxus to Essence as North America CEO

Execs join WPP's media agency ahead of MEC merger with Maxus.

AI offers an unprecedented ability to enable creativity for marketers
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AI offers an unprecedented ability to enable creativity for marketers

Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.

Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions
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Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions

The spirit of the festival will come to New York, London, Sao Paulo, Sydney and Johannesburg.

"Peak TV" has peaked, sprung a leak and burst its ratings bubble
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"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

BBDO New York's creative residency program goes nationwide
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BBDO New York's creative residency program goes nationwide

In its third year, the program expands its reach, as well as the definition of agency diversity.

Four ways brands should take extra care with voice in your personal space
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Four ways brands should take extra care with voice in your personal space

Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.

How Scripps Networks Interactive grew its video views by 485 percent in the last year
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How Scripps Networks Interactive grew its video views by 485 percent in the last year

Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.

Brand Superfan of the Week: Lego's Colin Leggo
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Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?
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What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts believe it can bounce back.

HP debuts its newest diversity video, admits it has 'room for improvement'
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HP debuts its newest diversity video, admits it has 'room for improvement'

The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women.

Dairy Queen's latest spot drives a spike in searches for a 135-year-old French word
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Dairy Queen's latest spot drives a spike in searches for a 135-year-old French word

Barkley drags "cloche" out of the 19th Century and into the social spotlight.

The future of adland: it's worth fighting for
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The future of adland: it's worth fighting for

P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for a better ad future...

The biggest takeaway from the ANA's media transparency report 'is indeed happening'
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The biggest takeaway from the ANA's media transparency report 'is indeed happening'

A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

Brand Superfan of the Week: Starburst's Emily Seilhamer
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Brand Superfan of the Week: Starburst's Emily Seilhamer

This Pennsylvanian satisfied her sweet tooth and eye for fashion by upcycling wrappers into a posh dress and wrist corsage.

Behind Diesel's surprising success in Japan
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Behind Diesel's surprising success in Japan

Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place in one of the world's most advanced fashion markets.

Sorrell to face another shareholder revolt over pay
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Sorrell to face another shareholder revolt over pay

Sir Martin Sorrell is poised to face another revolt by WPP investors this week over his pay package.

How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month
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How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month

Now that marketing to the LGBTQ community has gone mainstream, brands from fashion to tech to retail are showing their colors.

5 Cannes contenders you've probably never heard of
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5 Cannes contenders you've probably never heard of

Keep an eye on these deserving Cannes entries that might not be on your radar.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

Ben & Jerry's, Kroger, Muscle Milk show their support for causes around climate change and veterans.

The New York Times opens branded content agency in Asia
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The New York Times opens branded content agency in Asia

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Cannes Lions to crack down on yacht parties
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Cannes Lions to crack down on yacht parties

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behavior during this month's festival of creativity.

23andMe partners with 'Despicable Me 3' for first movie partnership
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23andMe partners with 'Despicable Me 3' for first movie partnership

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

New banner ad from Jaguar Land Rover lets you test drive a car from your phone
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New banner ad from Jaguar Land Rover lets you test drive a car from your phone

Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.

The Recommendation Engine: Havas New York's Leah Douglas
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The Recommendation Engine: Havas New York's Leah Douglas

This copywriter has been mourning the end of HBO's dark comedy "Big Little Lies." To lift her spirits, she follows colorful design blogs and social accounts.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
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Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated
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Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO
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Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO

Publicis Groupe's biggest challenge is "cultural," Arthur Sadoun warned in a video address to the company on his first day as chief executive.

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors
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Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Although Nike is planning to stick with the embattled golfer, other brands may end their deals with Tiger Woods after his early Monday DUI arrest in Florida.

AOL brings header bidding to mobile with Smart Yield
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AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

'You're not born loving advertising': Richard Brim on stoking A&E/DDB's creative fire
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'You're not born loving advertising': Richard Brim on stoking A&E/DDB's creative fire

Adam & Eve/DDB's Richard Brim, despite being at the creative helm of the world's most-awarded agency, dislikes the limelight and believes "all teams should hate advertising."

Hilton tops Logo's annual ranking of 'out and proud' brands
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Hilton tops Logo's annual ranking of 'out and proud' brands

Anheuser-Busch is the second-most, LGBT-inclusive marketer on the Viacom network's 'Top 25 Trailblazing Companies' report.

My career in 5 executions: David Baldwin
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My career in 5 executions: David Baldwin

From The One Club to beer with a purpose, Baldwin&'s founder David Baldwin connects brands with customers that share their values.

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