News & Analysis

How apps could finally take flight for marketers
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How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

Ogilvy Philippines confirms employee death
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Ogilvy Philippines confirms employee death

Passing of Mark Dehasa reignites debate about industry work pressures.

The Recommendation Engine: Possible's Christian Jaekle
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The Recommendation Engine: Possible's Christian Jaekle

When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.

Unilever launches site to publicize roster agencies
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Unilever launches site to publicize roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.

Unilever reviewing business after aborted Kraft Heinz takeover bid
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Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.

'This girl can' moves from advertising to activism
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'This girl can' moves from advertising to activism

Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.

Almost one-third of programmatic ads violate IAB guidelines, study finds
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Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.

Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?
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Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?

United Nations campaign from DDB uses a children's game to make an eloquent point about the country's gender disparity.

I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male
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I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male

A diverse global team breathed new life into a tired brand by challenging the notions of masculinity it once helped promote.

Zippo sparks partnership with fire artist Steven Spazuk
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Zippo sparks partnership with fire artist Steven Spazuk

The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'
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Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

TBWA buys majority stake in Lucky Generals
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TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

The big adland divide: Culture vs. collateral
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The big adland divide: Culture vs. collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

Agencies are grateful for YouTube's decision to cut 30-second unskippable ads
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Agencies are grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

How Lane Bryant took plus-size apparel from 'magalogs' to the cover of Vogue
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How Lane Bryant took plus-size apparel from 'magalogs' to the cover of Vogue

It's no coincidence that Ashley Graham appears in the retailer's new ad and on the front of fashion's most revered magazine this month.

Emma Watson's new fashion Instagram will feature only eco-friendly brands
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Emma Watson's new fashion Instagram will feature only eco-friendly brands

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign
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See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.

Google submits YouTube to Media Ratings Council audit
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Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

Publicis Media rolls out NextTechNow globally for clients
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Publicis Media rolls out NextTechNow globally for clients

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

Facebook challenges Snapchat with WhatsApp status update
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Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

Verizon hires chief creative officer from Apple to lead in-house agency
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Verizon hires chief creative officer from Apple to lead in-house agency

Andrew McKechnie will report directly to CMO Diego Scotti.

Fiat Chrysler's Olivier Fran├žois doesn't expect agencies to do his job
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

As soda sales slump, 7UP tries bringing booze to the party
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As soda sales slump, 7UP tries bringing booze to the party

Deutsch, Richards Group help the brand with a bold pivot in search of new customers.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day

Brand Superfan of the Week: Barbie's Azusa Sakamoto
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Brand Superfan of the Week: Barbie's Azusa Sakamoto

The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Most viewers of TV shows with black leads are non-blacks, finds Nielsen study
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Most viewers of TV shows with black leads are non-blacks, finds Nielsen study

Network hits with black stars draw multi-cultural audiences, according to Nielsen.

Kraft confirms merger talks with Unilever
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Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
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Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Can a return to nudity save Playboy in an age of shareable media?
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Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

Good news--even skipped pre-roll ads can be effective
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Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

The Recommendation Engine: Hungry's Brady Donnelly
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The Recommendation Engine: Hungry's Brady Donnelly

When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Marketing VP sues VR startup Magic Leap for gender discrimination
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Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Why marketers should be excited about unlimited data
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Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK
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Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.

Snickers upstages Kate Upton on Sports Illustrated back cover
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Snickers upstages Kate Upton on Sports Illustrated back cover

BBDO NY features unlikely swimsuit models for the third year in a row

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations
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Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

More than half of Snapchat users open, watch branded content
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More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

How brands like Jeep and Airbnb get their fans to do their marketing for them
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How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day
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Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

Jaguar Land Rover calls global media review and resumes online advertising
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Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
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Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

UGC is performing better than brand posts on Facebook
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UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Snickers empathizes with Adele after Grammys flub
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Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

Brand Superfan of the Week: Shake Shack's Rachel Hamburger
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Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.

Truth turns tobacco advertising into a social justice issue
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Truth turns tobacco advertising into a social justice issue

In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.

Why marketers heart video for Valentine's Day
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Why marketers heart video for Valentine's Day

VIsual sharing makes particular sense for the emotional holiday.

Engage or walk away? Brands' dilemma after a Trump Twitter attack
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Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

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