News & Analysis

Amazon finally enters Asia-Pacific via Singapore
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Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
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Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

Cannes Lions revenues up 7 percent in 2017 despite delegate decline
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Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

'Increased client caution' impacts IPG's results for first half of 2017
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'Increased client caution' impacts IPG's results for first half of 2017

The holding company's net income through June fell 28 percent from last year.

What really happens when a brand turns a random person into a social media celebrity
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What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

New Twitter data shows clampdown on online abuse
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New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Facebook battles fake news with editorial rights
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Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Shutterstock says men are 'more responsive' to online ads
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Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

Recommendation Engine: Odysseus Arms' Clémence Pluche
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Recommendation Engine: Odysseus Arms' Clémence Pluche

This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'

Publicis returns to organic growth in second quarter
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Publicis returns to organic growth in second quarter

Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.

Sizmek to buy Rocket Fuel for $145 million
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Sizmek to buy Rocket Fuel for $145 million

The private ad tech company has announced plans to buy the publicly-listed programmatic business.

SodaStream CEO: Plastic bottles will be the cigarettes of our generation
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SodaStream CEO: Plastic bottles will be the cigarettes of our generation

Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.

Facebook to launch news subscription model later this year
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Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.

A Pornhub pro offers sex ed for seniors
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A Pornhub pro offers sex ed for seniors

Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.

Brand Superfan of the Week: Pokémon's Lisa Courtney
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Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman
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Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series

One year later: How Pokémon Go leveled up AR for marketing
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One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

China leads global M&A slowdown: R3
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China leads global M&A slowdown: R3

Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.

R/GA's Barry Wacksman on philosophy, strategy and building an agency
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R/GA's Barry Wacksman on philosophy, strategy and building an agency

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Spinning wheels and slow streams: How 7 tech brands protested Net Neutrality changes
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Spinning wheels and slow streams: How 7 tech brands protested Net Neutrality changes

The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.

Recommendation Engine: Madison + Vine's Rose Chirillo
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Recommendation Engine: Madison + Vine's Rose Chirillo

This copywriter is partial to "super heavy" TV dramas but will occasionally binge-watch "Unbreakable Kimmy Schmidt" to maintain her sanity.

Calvin Klein and Victoria's Secret models help foster youth prepare for the future
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Calvin Klein and Victoria's Secret models help foster youth prepare for the future

Select World'pro bono campaign connects new graduates with career counseling from women who overcame challenges of their own.

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
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Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

Medium creates first 'Noteworthy' original video series
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Medium creates first 'Noteworthy' original video series

The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.

Who's to blame for summer's dismal TV ratings?
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Who's to blame for summer's dismal TV ratings?

Low quality, millennials, the decline of Peak TV and even the weather may be culpable for audiences tuning out.

These 10 brands saw most improvement in social conversation over last year
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These 10 brands saw most improvement in social conversation over last year

Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.

Dentsu likely to be fined for irresponsible working practices
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Dentsu likely to be fined for irresponsible working practices

The company renews a pledge to stamp out long working hours as executives escape charges following the investigation of a suicide in 2015.

Brand Superfan of the Week: Taco Bell's Dan Ryckert
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Brand Superfan of the Week: Taco Bell's Dan Ryckert

The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.

Stubborn politicians get flooded by women's health facts via fax
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Stubborn politicians get flooded by women's health facts via fax

How Huge and the New York Civil Liberties Union used lawmakers' own antiquated ideas to support the Reproductive Health Act.

Recommendation Engine: MediaMonk's Olivier Koelemij
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Recommendation Engine: MediaMonk's Olivier Koelemij

Aside from improving his golf swing, this executive producer looks to YouTube for tips on assembling baby furniture for his growing family.

Trust me on this one
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Trust me on this one

Advertising, like government, moves at the speed of trust, says R2C Group ECD Steve Diamond.

Facebook's CMO dishes on fake news and the social network's latest mission
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Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

WPP merges Wunderman and Possible
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WPP merges Wunderman and Possible

Possible will continue to operate as a standalone brand.

Strategy too left-brained? Planner, heal thyself.
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Strategy too left-brained? Planner, heal thyself.

The Martin Agency's svp/group planning director makes the case for using both sides of your brain.

A marketer's guide to fall 2017 network TV
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A marketer's guide to fall 2017 network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

5 ads that wave the flag for the Fourth of July
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5 ads that wave the flag for the Fourth of July

The Wienermobile gets some Wienerfriends and the Founding Fathers have much better looking relatives. Also, veterans!

MAC Cosmetics uses two brand films to improve understanding of trans community
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MAC Cosmetics uses two brand films to improve understanding of trans community

The brand released More Than T and Trans102 to celebrate Pride and portray transgender people with humanity and nuance.

Recommendation Engine: Quigley-Simpson's Arielle Jessel
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Recommendation Engine: Quigley-Simpson's Arielle Jessel

This Angeleno has her finger on the pulse of the power broker scene by watching "Shark Tank" and reading biographies of leaders like Nike's Phil Knight.

Five ways to supercharge your product integration strategy
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Five ways to supercharge your product integration strategy

Traditional ads aren't reaching selective audiences, says Branded Entertainment Network's VP of Global Client Services.

Ancestry's first work from Droga5 makes a bold statement about America's diversity
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Ancestry's first work from Droga5 makes a bold statement about America's diversity

The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.

"Younger" returns, but TV Land is still old
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"Younger" returns, but TV Land is still old

Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.

It takes a village to fight ad fatigue
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It takes a village to fight ad fatigue

Your ad isn't worth much if potential customers are tuning it out.

Chris Garbutt and TBWA's disruption
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Chris Garbutt and TBWA's disruption

How an unassuming art director from South Africa is helping TBWA get its swagger back.

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO
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Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.

Pfizer celebrates the faces behind its vaccines with micro-documentary
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Pfizer celebrates the faces behind its vaccines with micro-documentary

The video is part of Pfizer's ongoing corporate ad campaign "Before it Became a Medicine."

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency
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GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror
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'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror

The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "The natural born smoker."

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