News & Analysis

Advertisers can now target YouTube ads with data from Google Accounts
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Advertisers can now target YouTube ads with data from Google Accounts

Changes aim to address targeting across devices.

WTF does the new adidas Originals film even mean?
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WTF does the new adidas Originals film even mean?

Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene

See the most-shared Facebook brand posts from last week
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See the most-shared Facebook brand posts from last week

Visit Florida, Oregon Zoo, Lowe's help you through the wintertime blues on social

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising
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Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."

Trump draws 5th largest TV audience in inauguration history
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Trump draws 5th largest TV audience in inauguration history

The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.

Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account
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Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account

Male and female nipples look alike, so why only censor women, asks Miami Ad School trio.

TripAdvisor enhanced ad products tweak mission
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TripAdvisor enhanced ad products tweak mission

New ad products increase marketing capabilities but decrease trust.

Alibaba to sponsor Olympics until 2028
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Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

Brands and the inauguration: Who's in, who's out
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Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Facebook suggests strategies to dominate the Super Bowl
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Facebook suggests strategies to dominate the Super Bowl

89 percent of Super Bowl posts happened on mobile last year.

The Recommendation Engine: Giant Spoon's Justin Luk
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The Recommendation Engine: Giant Spoon's Justin Luk

When this strategist isn't listening to curated playlists, he's learning Anthony Bourdain recipes and studying up on The Points Guy's travel tips on Facebook.

Target names Rick Gomez CMO
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Target names Rick Gomez CMO

Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.

Staples builds an Alexa-like easy button
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Staples builds an Alexa-like easy button

The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.

Lévy tips Publicis Groupe to name insider as his successor
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Lévy tips Publicis Groupe to name insider as his successor

At Davos, the CEO says the long-awaited decision is coming soon, but isn't his to make.

Dentsu appoints new president and CEO
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Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

YouTube reveals its top 20 Super Bowl ads of all time
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YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Investigation shows scale of improper digital transactions at Dentsu
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Investigation shows scale of improper digital transactions at Dentsu

Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising.

P&G to split Japan media business between Omnicom and DAN
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P&G to split Japan media business between Omnicom and DAN

After three decades with Dentsu, the FMCG giant is changing the structure of its media business.

Unilever calls on leaders to drive fight against stereotyping
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Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot
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Expectations are high at Showtime for upcoming 'Twin Peaks' reboot

But will the audience of today, particularly the millennials, show interest?

USA Today will live stream Trump's inauguration in VR and 360 degrees
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USA Today will live stream Trump's inauguration in VR and 360 degrees

The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'
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Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

90-second spot features a wall blocking people from US employment.

Why the Detroit Auto Show isn't just for car companies anymore
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Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

Watch: Magnus Djaba on how his global role at Saatchi & Saatchi will be different
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Watch: Magnus Djaba on how his global role at Saatchi & Saatchi will be different

Magnus Djaba, the newly-appointed global president of Saatchi & Saatchi, has outlined his priorities - clients, transformation and creative output - as he begins his new role.

Sorrell: Davos 'bubble' failed to predict Trump victory
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Sorrell: Davos 'bubble' failed to predict Trump victory

WPP chief predicts Trump will be good for US economy.

16 ads that look like America now: See our I&C Disruptors of 2017
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16 ads that look like America now: See our I&C Disruptors of 2017

Nike, Apple, Axe and Glenfiddich are among the brands defying stereotypes and including underrepresented people.

See the most-shared Facebook brand posts from last week
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See the most-shared Facebook brand posts from last week

Oregon Zoo, Georgia Tech, Kit Kat and Arby's bring the smiles on social.

WATCH: AOL opens 'world's first' live streaming studio in Manhattan with Kat Graham performance
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WATCH: AOL opens 'world's first' live streaming studio in Manhattan with Kat Graham performance

Interviews with celebrities and influencers will be live streamed in 360 degrees to at least 13 channels at a time.

Fun becomes a character, not a characteristic, in new Carnival Cruise spots
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Fun becomes a character, not a characteristic, in new Carnival Cruise spots

A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.

Audi steps up VR game with digital showroom
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Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.

Protein World signs up Khloé Kardashian to 'empower' young women in UK
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Protein World signs up Khloé Kardashian to 'empower' young women in UK

The weight-loss brand courts controversy again with a provocative spokeswoman.

GoDaddy taps Carole Irgang as SVP of brand
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GoDaddy taps Carole Irgang as SVP of brand

The former Grey exec comes aboard as the domain registration company charts a new direction.

How Deutsch increased sales of Angel Soft with stories of single parents
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How Deutsch increased sales of Angel Soft with stories of single parents

Viewers flocked to inclusive, emotional spots, and sales of the toilet paper rose 6 percent.

Why you should keep your tech partner close and your agency closer
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Why you should keep your tech partner close and your agency closer

As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.

The Recommendation Engine: Big Spaceship's Abby Mills
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The Recommendation Engine: Big Spaceship's Abby Mills

When this designer isn't thinking up bad typography puns, she runs Clothes & Pizza, her own food and style blog, and enjoys binging on "Westworld" and watching magnetic fluids come alive on Instagram.

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says
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Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Online shares of ads from Super Bowl 50 dropped 17 percent from 2015.

What's next for Saatchi & Saatchi after Senior's departure
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What's next for Saatchi & Saatchi after Senior's departure

It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.

The 7 most useless tech products of CES 2017
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The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation

Gustavo Martinez formally denies all allegations, except one
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Gustavo Martinez formally denies all allegations, except one

The former JWT CEO says his "too many Jews" comment was meant to convey his desire to live in a more diverse community.

Instagram introduces ads within Stories
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Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role
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Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role

"We're a meritocratic business, and so what matters is if you're good enough to do the job," says CEO.

Cadillac's Melody Lee has a 10-year plan for millennials
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Cadillac's Melody Lee has a 10-year plan for millennials

Why she plays the long game to connect the car company with a younger audience.

Xerox's Brother Dominic revival resonates with viewers who never saw the original
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Xerox's Brother Dominic revival resonates with viewers who never saw the original

The brand took a bet on nostalgia, but wound up entertaining people of all ages, according to Ace Metrix.

The internet laughs at Yahoo's name change to 'Altaba'
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The internet laughs at Yahoo's name change to 'Altaba'

The 22-year-old brand name may disappear after Verizon acquisition.

Kevin Roberts returns after gender comments controversy with new chairman role
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Kevin Roberts returns after gender comments controversy with new chairman role

Saatchi & Saatchi's controversial former global chief executive and chairman Kevin Roberts has been appointed by PR company Beattie Communications as chairman.

Ikea invites people to 'win at sleeping' by reclaiming the bedroom
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Ikea invites people to 'win at sleeping' by reclaiming the bedroom

Mother London helps the retailer get dramatic about bedtime in the UK

In Minneapolis, ad agencies partner to foster a diverse creative community
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In Minneapolis, ad agencies partner to foster a diverse creative community

Rather than competing for talent, Fallon, BBDO and other local agencies hope to grow the entire pool

The 5 CES products marketers need to know about
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The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

AB InBev teams up with Keurig for in-home alcohol maker
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AB InBev teams up with Keurig for in-home alcohol maker

Budweiser maker and Keurig want to install a machine bartender in every home.

UK cuts funding for Girl Effect after Yegna girl band uproar
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UK cuts funding for Girl Effect after Yegna girl band uproar

The UK has cut funding for Girl Effect, an organization supporting girls in poverty that was set up by Nike's charitable arm and launched Ethiopian girl band Yegna.

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