Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.
Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.
The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.
The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.
"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."
The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
The holding company's net income through June fell 28 percent from last year.
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.
Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'
Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.
The private ad tech company has announced plans to buy the publicly-listed programmatic business.
Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.
Facebook will start trying a paywall for its Instant Articles product in October.
Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.
This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.
The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.
The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.
This copywriter is partial to "super heavy" TV dramas but will occasionally binge-watch "Unbreakable Kimmy Schmidt" to maintain her sanity.
Select World'pro bono campaign connects new graduates with career counseling from women who overcame challenges of their own.
Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."
The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.
Low quality, millennials, the decline of Peak TV and even the weather may be culpable for audiences tuning out.
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.
The company renews a pledge to stamp out long working hours as executives escape charges following the investigation of a suicide in 2015.
The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.
How Huge and the New York Civil Liberties Union used lawmakers' own antiquated ideas to support the Reproductive Health Act.
Aside from improving his golf swing, this executive producer looks to YouTube for tips on assembling baby furniture for his growing family.
Advertising, like government, moves at the speed of trust, says R2C Group ECD Steve Diamond.
Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.
Possible will continue to operate as a standalone brand.
The Martin Agency's svp/group planning director makes the case for using both sides of your brain.
The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.
The Wienermobile gets some Wienerfriends and the Founding Fathers have much better looking relatives. Also, veterans!
The brand released More Than T and Trans102 to celebrate Pride and portray transgender people with humanity and nuance.
This Angeleno has her finger on the pulse of the power broker scene by watching "Shark Tank" and reading biographies of leaders like Nike's Phil Knight.
Traditional ads aren't reaching selective audiences, says Branded Entertainment Network's VP of Global Client Services.
The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.
Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.
Your ad isn't worth much if potential customers are tuning it out.
How an unassuming art director from South Africa is helping TBWA get its swagger back.
Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.
The video is part of Pfizer's ongoing corporate ad campaign "Before it Became a Medicine."
"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "The natural born smoker."