The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?
MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.
If the industry doesn't shape up, enforcement action may be around the corner.
This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).
Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.
As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.
Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
What to make of a sudden interest among adults in revisiting and indulging in children's content?
Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.
Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).
After seeing the viral ad, people don't have a taste for the otherworldly drink.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.
In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generation."
The edited images probably won't fly with HR, but they can get past social media filters.
Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?
How the professional basketball team uses data and segmentation to target the right fans.
Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief says.
Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.
Hybrid lovers sing the blues in one ad, and get their problems solved in the next.
Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format
Armando Bo, who won an Academy Award for Birdman in 2015, will be interviewed on stage by Brand Film Festival New York jury chair Judy John on May 4.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
Bad publicity is harder to come by, no matter how hard you try.
Industry experts say the platform better gain more users if it wants to compete with its number one copier.
A new National Sikh Campaign combines TV and digital media buys with an on-the-ground, grassroots effort to educate Americans about the religion.
Latest spot from Deutsch LA puts emphasis on the promise of a six-year warranty.
The marketer's latest stunt lets consumers message each other with a porky typeface.
Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.
The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
Content is selling. Especially when it's FTC compliant, and runs for several months.
When Kensy isn't binging on Netflix shows, she's following her favorite fashion brands such as Chanel and Pucci on Instagram.
Agency Roar helps produce elaborate cardboard constructions that surprise and delight the niche audience.
A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.
AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.
CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.
Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.
The hours of traditional TV people watch remains relatively unchanged by SVODs.
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
Can United bounce back and fix its reputation? Here's what six experts said.
APAC consumers are unlikely to forget the manhandling of a passenger of Vietnamese descent anytime soon.
An eMarketer analysis predicts a smaller number of popular apps will snag an ever-growing chunk of users' time.
Thanks to the economics of cable news, the loss of ad revenue may not matter much if the embattled host can maintain his audience.
The Japanese automaker touts "What a Ride" with campaign built for social sharing.
Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.
The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms.