News & Analysis

Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean
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Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean

The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in check, and why the brand had success with loaf-shaped slippers.

R/GA promises respectful disruption as it launches in Japan
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R/GA promises respectful disruption as it launches in Japan

The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.

Why BuzzFeed is licking its lips over Tasty
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Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.

Taiwan approves same-sex marriage; maybe these ads helped pave the way
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Taiwan approves same-sex marriage; maybe these ads helped pave the way

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

The Recommendation Engine: The Social Element's Donald Hair
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The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
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Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
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On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
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Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.

Why Unilever's Sustainable Living brands are driving growth
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Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.

Most people don't like it when brands get political, finds 4A's study
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Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

Why 'My Family's Slave' isn't moving the needle for human trafficking groups
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Why 'My Family's Slave' isn't moving the needle for human trafficking groups

The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.

Advertisers are starting to win the war against bot fraud, says ANA
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Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
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Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

J. Walter Thompson leaps 15 spots in R3's new business chart for April
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J. Walter Thompson leaps 15 spots in R3's new business chart for April

McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.

Twitter launches DM cards for brands
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Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

US ad tech 'bros' are mocked mercilessly in this British parody film
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US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
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Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Digital 40 Over 40 honorees reminisce about the future of marketing
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Digital 40 Over 40 honorees reminisce about the future of marketing

A few of the industry's most successful digital pioneers wax nostalgic about "killer apps" and missed opportunities.

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

McDonald's CMO: 'We suffered from fake news long before Trump'
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McDonald's CMO: 'We suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.

Havas launches 'fully transparent' programmatic platform
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Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."

Award-winning ad director Graham Rose dies
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Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.

Brand Superfan of the Week: Starbucks' Melody Overton
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Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

The class of 2017 wants it all: Work-life balance and a well-paid future
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The class of 2017 wants it all: Work-life balance and a well-paid future

Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.

Wary marketers sour on billable hours and incentives, says ANA
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Wary marketers sour on billable hours and incentives, says ANA

Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.

Media agencies more than a 'middleman' thanks to AI: Zenith
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Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

Facebook will permit self-harm to be live streamed, documents suggest
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Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Why Coke was better than Pepsi at purposeful advertising
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Why Coke was better than Pepsi at purposeful advertising

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite
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Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Telemundo begins its first World Cup campaign with only 13 months to go
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Telemundo begins its first World Cup campaign with only 13 months to go

Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.

It's time for challenger brands to challenge the upfronts
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It's time for challenger brands to challenge the upfronts

The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you
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Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.

5 biggest announcements from Google I/O for the industry
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5 biggest announcements from Google I/O for the industry

This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference.

Cyberattacks a sign for brands to get GDPR compliant right now
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Cyberattacks a sign for brands to get GDPR compliant right now

You need to know what you're doing with the data you've got to protect it.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks
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Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

David Hasselhoff becomes the first mayor of Funner, California for Harrah's Resort
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David Hasselhoff becomes the first mayor of Funner, California for Harrah's Resort

San Diego-based agency i.d.e.a. takes "fun" to a new level and recruits The Hoff for political office.

The Recommendation Engine:  Saatchi & Saatchi's Alan Lin
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The Recommendation Engine: Saatchi & Saatchi's Alan Lin

This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.

The CW introduces yet another superhero, 'Black Lightning'
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The CW introduces yet another superhero, 'Black Lightning'

But upcoming newbies "Valor," "Dynasty" and "Life Sentence" are an attempt to broaden the audience.

Limit collaboration to once a day, new study suggests
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Limit collaboration to once a day, new study suggests

Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'
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McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

Publicis Groupe refutes accounting allegation
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Publicis Groupe refutes accounting allegation

The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Canon's marketing shift aims for the smartphone generation
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Canon's marketing shift aims for the smartphone generation

Canon's new marketing strategy has moved from cameras to storytelling for millennials.

Looking to connect with moms, Red Baron pizza transitions male mascot to a female equivalent
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Looking to connect with moms, Red Baron pizza transitions male mascot to a female equivalent

She's a tough aviator with her own war stories, and she could soon be the sole face of the company.

Lori Senecal to leave CP+B at the end of 2017
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Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

What Google Lens means for advertisers
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What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup
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Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry.

McDonald's pulls controversial 'dad' film after backlash--and vows to learn lessons
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McDonald's pulls controversial 'dad' film after backlash--and vows to learn lessons

McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again."

Geometry Global and Blippar launch global partnership to bring AR to retail
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Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space.

Is Pepsi Fire the next Crystal Pepsi?
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Is Pepsi Fire the next Crystal Pepsi?

The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.

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