Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
Brands typically dramatize transformative product benefits, but instead inadvertently take consumer power away, writes the director of strategy for Burns Group.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.
Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.
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How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.
After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.
People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Don't be afraid of bias when poring over your market research results.
As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40 percent of its users within the next year, writes Hill Holliday's chief digital officer.
The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.
The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.
A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.
There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?
Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.
The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.
Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.
The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.
New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord.
Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.
The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.
Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown
Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development
How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director
Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York
As creative automation becomes a reality, the CCO of SapientNitro China contemplates the role of artificial intelligence in the agency of the future
The Nintendo app demonstrates augmented reality's ability to turn the real world into a potent creative canvas for brands, writes the head of innovation at Kinetic Worldwide
Digital disruption has created big winners but, for most people, it has made the world a scary place
The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes
Higher ad attention and recall rates signal good news for broadcast and cable
Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore
Advertising automation isn't going anywhere, writes the CSO of POSSIBLE. It's time for creatives to stop fighting the power and learn the nuts and bolts
How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?
By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO
The CEO of Omnicom Digital examines the right brain/left brain arguments from each side
A winning combo of comedy and authenticity, right down to the accents
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
Rating the industry's progress through a period of upheaval
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing
The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life
It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman
It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale
The 15th century chapel and its ceiling (painted a century later) demonstrate the difference between a user experience with great utility and one that also provides great content
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
The co-founder and partner of Swarm explains why unbundling set-top boxes from cable will make a huge difference in your life
Ad blockers show that consumers don't like shit ads. Brands that treat their customers with respect and build enticing experiences will retain them, writes DigitasLBI's CCO
To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director.
The executive producer of Framestore's VR Studio explains why you shouldn't use 360 video to solve VR's distribution problem
Despite advances in voice tech, consumers are often stuck for real answers, the head of search for eight&four
Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing
Trade associations and conferences won't solve what's wrong with online advertising
From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward
From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group
Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead
The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks
The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year
The new year will be about quality, not quantity, predicts Xaxis North America's CEO
Ads have to work harder than ever to tap into human needs, but we are increasingly turning to machines to make decisions for us, writes MCD Partners senior brand strategist
The MagicBand's remarkable, but the entertainment brand's customer service is even more so, writes Faris Yakob
From retail to space travel, from advertising to therapy, virtual reality is set to dominate nearly every facet of our culture in 2016, says the worldwide director of JWT's Innovation Group
A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients
You thought it was tough tracking a 30-year-old's viewing habits? Try figuring out what his kids are watching
Reporter Shona Ghosh shares her view on the company's uninspiring new crop of ads
Magnetic's CEO spells out revenue options for publishers facing a rising tide of ad blockers
Rather than passively consuming static media, VR enables people to active agents, offering huge opportunities for content creators, says The Mill New York's executive creative director
Framestore's worldwide president of integrated advertising loses his religion over some industry dicta
In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director
When someone asks what your VR strategy is, they're reaching for your wallet, says the global director of interactive strategy at Wieden+Kennedy
Artificial Intelligence shouldn't be feared -- it will allow marketers to forge more personal relationships than ever before, says Havas Media's global head of strategy
DigitasLBi's head of mobile says the picture-sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook
Experiential marketing is often overlooked, but this wave of real-world ads proves it's more relevant than ever, writes School CEO
The Today Show co-anchor on the benefits of live streaming directly to your audience
After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event-targeting platform is a positive step forward
Augmented reality is about to turn a corner, according to the executive creative director at Fitch EMEA, and brands need to start considering the serious business benefits
Beeby Clark+Meyler's social content creator tracks the rise of gaming content
VivaKi's president of global clients responds to complaints that technology companies will ruin creativity
Tash Whitmey, CEO of Havas Helia, argues it is time for brands to make friends with Snapchat
The winner of Campaign US' "Fearless Thinker" contest urges agencies to support tech talent that supplies the "how" behind the "what"
The winner of Campaign US' "Fearless Thinker" contest makes new acquaintances and sizes up Lions winners
The winner of Campaign US' "Fearless Thinker" contest considers the koan, "Data: as familiar as air and water"
Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt
The winner of Campaign US' "Fearless Thinker" contest offers his first views of Cannes
A Father's Day reflection on leadership, teamwork and the freedom to make mistakes
Let's stop competing for attention and budget, and start working together to create transcendent campaigns
With passion as your motivator, you'll always do great things
Wunderman's CCO on what the death of the purchase funnel really means
Zach Pentel and Jill Sherman weigh up the future of social commerce
The worldwide director of J. Walter Thompson's Innovation Group takes the measure of the next market
DigitasLBi Commerce's managing partner weighs the prospects for in-video e-commerce
Mcgarrybowen New York's managing director says companies are moving beyond the transaction and using entertainment to court consumers and strengthen ROI
Huge's managing director says digital is a job that takes both nipples
Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking
The president of Ogilvy & Mather Advertising, New York, says digital purchase decisions have become a family affair
Coca-Cola president argues brands and agencies must bridge the gap between creativity and effectiveness -- a gap widened by marketing testing and measurement tools
Havas Media North America's CEO offers four ways media agencies can help their people thrive in a programmatic world
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