Five to watch: Midseason's most promising new shows
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Five to watch: Midseason's most promising new shows

More network misses than hits, the upcoming TV season offers a handful of hopeful debuts.

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

The death of the anthem ad
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The death of the anthem ad

Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore

The power of purpose: What the hacked Clinton e-mails tell us about branding
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The power of purpose: What the hacked Clinton e-mails tell us about branding

Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown

Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle
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Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle

The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing

The silent damage of a bad Chinese brand name
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The silent damage of a bad Chinese brand name

Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run

Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace
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Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace

The 30-second spot featuring a self-driving car outperformed nearly 100 ads tested in the category, writes Ace Metrix's VP of marketing

Five ways to reverse advertising's 'less for more' trend
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Five ways to reverse advertising's 'less for more' trend

Spend is up, and recall is down. It's time to adopt new approaches to content distribution, writes Heat's managing director

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TV Turkeys: The 10 worst shows of 2016
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TV Turkeys: The 10 worst shows of 2016

From twisted horror plots to lame comedies, the season wasn't short on its share of stinkers.

Want to save the NFL? Get your brand off the field
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Want to save the NFL? Get your brand off the field

With the election behind us, the NFL can't continue to pretend Donald and Hillary were the only ones distracting from the game.

Did Hillary Clinton cost herself the election by ignoring digital media?
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Did Hillary Clinton cost herself the election by ignoring digital media?

The Democratic presidential candidate needed every millennial vote she could get, yet her campaign overwhelmingly focused on TV, writes the founder of TYT Network.

No longer just for reruns, diginets grab the eye of major advertisers
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No longer just for reruns, diginets grab the eye of major advertisers

These "sub-channels" have begun a slow move beyond low-cost content into original programming.

The 'Moneyball' moment: Maximizing the final days before the election
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The 'Moneyball' moment: Maximizing the final days before the election

In the final inning of the political advertising season, campaigns should take a page out of Billy Beane's book, writes the director of sales at AOL Advertising

Fox News: The next generation
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Fox News: The next generation

Can the Murdochs lure younger viewers to the network liberals love to hate?

More than buying razors: Why Unilever acquired Dollar Shave Club
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More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.

Test-run programs: The new normal in first-run syndication
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Test-run programs: The new normal in first-run syndication

Why risk-averse networks are increasingly relying on trial runs before committing to original programs

The summer TV review
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The summer TV review

The heat is on, but the ratings are cool for scripted shows

Why a total lack of perspective might be a good thing
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Why a total lack of perspective might be a good thing

Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing

Why everyone is voting for me, myself and I
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Why everyone is voting for me, myself and I

The CEO of Havas PR North America examines the paradoxes of patriotism in 2016

For your consideration: My Emmy Awards nomination wish list
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For your consideration: My Emmy Awards nomination wish list

From "black-ish" to "Bates Motel," there were many standout performances this year worthy of recognition

VR: Why marketers need to look beyond the headset
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VR: Why marketers need to look beyond the headset

Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore

Cutting the cord won't be easy for HBO
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Cutting the cord won't be easy for HBO

How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?

Ad of the Week: Gillette's Father's Day film is touching and relevant
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Ad of the Week: Gillette's Father's Day film is touching and relevant

Grey New York avoids the holiday shmaltz with a perfectly on-brand message

Don't be distracted by Netflix binge data
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Don't be distracted by Netflix binge data

Next time, how about some data that actually tells us something?

The 10 TV shows that will matter this summer
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The 10 TV shows that will matter this summer

The Rio Olympics won't be the only reason to stay inside this summer

Coming around on 'Roots'
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Coming around on 'Roots'

Why the Internet and social media could make the new "Roots" more than just another cynical revival

The 5 most baffling programming moves of the 2016 upfronts
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The 5 most baffling programming moves of the 2016 upfronts

The parties are over, but the head-scratching has just begun

Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product
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Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product

Liquor brand scores high by taking research on Millennialls to hear, says Ace Metrix's VP of marketing

Why a Music Lion will mean more than a Grammy
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Why a Music Lion will mean more than a Grammy

The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions

Upfront Report: Grading the broadcast networks
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Upfront Report: Grading the broadcast networks

CBS stands above the rest in primetime this fall; Fox remains in the cellar

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

The CW upfront report: How many superheroes are too many?
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The CW upfront report: How many superheroes are too many?

Supergirl makes sense on the younger-skewing network. But will too many caped crusaders and mismatched romantic comedies take a toll?

CBS focuses on comedies next season
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CBS focuses on comedies next season

Eye net will launch six new fall shows, including three sitcoms

ABC unveils aggressive fall lineup with five new shows
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ABC unveils aggressive fall lineup with five new shows

Expanding to two hours of comedy on Tuesday gives the alphabet net an unprecedented 10 sitcoms

Ad(s) of the Week: Ford and Nissan take different paths to consumer success
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Ad(s) of the Week: Ford and Nissan take different paths to consumer success

Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing

The best and worst of TV, 2016
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The best and worst of TV, 2016

As the upfronts loom, a look back at what worked this season ... and what didn't.

Marvel vs. DC: May the best names win!
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Marvel vs. DC: May the best names win!

What gives one moniker greater power than another?

What to expect from the broadcast networks this fall
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What to expect from the broadcast networks this fall

The revival parade continues, but Tina Fey, Richard Dreyfuss, Dr. Phil and Queen Latifah bring some new ideas

Team Kelly! Why Disney-ABC is crazy to mess with the success of 'Live!'
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Team Kelly! Why Disney-ABC is crazy to mess with the success of 'Live!'

Sacrificing Ripa's ratings to extend GMA makes about as much sense as cancelling "General Hospital" (oh, right)

Interruption is the new black
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Interruption is the new black

Battery's CCO says it's time for the next wave of interruptive digital advertising ... and a return of the creatives who know how to make it compelling

USA Network rebrands as 'We The Bold'
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USA Network rebrands as 'We The Bold'

But does a slogan even really matter anymore?

Even Norman Lear can't guarantee a remake's success
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Even Norman Lear can't guarantee a remake's success

Why the reboot of "One Day at a Time" is a questionable comeback choice

Drop the June Cleaver stereotype, please
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Drop the June Cleaver stereotype, please

Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago

'American Idol' will be right back
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'American Idol' will be right back

Talk of a revival is cresting just as the show says farewell. Maybe all we need is a (short) break from each other?

How 'Deadpool' rewrote the rules for multi-channel marketing
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How 'Deadpool' rewrote the rules for multi-channel marketing

A well-orchestrated media blitz featuring on-brand, custom creative helped catapult the film about a little-known Marvel character to record-breaking success, writes the CEO of Atomized

This is not a Garry Shandling tribute
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This is not a Garry Shandling tribute

"The Waltons' " Earl Hamner, Jr., and SAG's Ken Howard also died last week, and their contributions to TV should not be overlooked

'NCIS' hits the big 300
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'NCIS' hits the big 300

But are long-running hits really the best ingredient for a broadcaster?

An upfront report card
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An upfront report card

Where the broadcast networks need to improve as the buying season begins

Politicians are giving advertising a bad name
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Politicians are giving advertising a bad name

The profession has long had its share of critics, but this political season is making it worse, writes the former agency executive and founder of HonestAds

How humanity and creativity can overcome ad blockers
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How humanity and creativity can overcome ad blockers

Ad blockers show that consumers don't like shit ads. Brands that treat their customers with respect and build enticing experiences will retain them, writes DigitasLBI's CCO

#AdvertisingSoWhite: It's an industry thing, you wouldn't understand
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#AdvertisingSoWhite: It's an industry thing, you wouldn't understand

There are some not-so-surprising similarities between Hollywood and Madison Avenue

Life without 'Downton Abbey'
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Life without 'Downton Abbey'

How PBS is planning for a future that doesn't include the Crawley clan

The athleticism of fashion
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The athleticism of fashion

The president of BAV Worldwide looks at the success of collaborations between sportswear and high fashion

Cracking the luxury code in America
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Cracking the luxury code in America

The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central

Tips for surviving as a network entertainment president
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Tips for surviving as a network entertainment president

Words of advice to new ABC President of Entertainment Channing Dungey

Voter sentiment and your brand
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Voter sentiment and your brand

There is much to be gleaned from the primaries in free information, writes Siegel+Gale's research director

For some TV series, patience is a virtue
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For some TV series, patience is a virtue

Why "Superstore," "Crazy Ex-Girlfriend" and "The Grinder" deserve a second season

The Super Bowl thanks its biggest sponsor, God
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The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

When it comes to the Super Bowl ad winner, I choose the moon
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When it comes to the Super Bowl ad winner, I choose the moon

Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO

Stars and sequels at Super Bowl 50
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Stars and sequels at Super Bowl 50

Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director

Follow GoDaddy's lead: Skip the Super Bowl
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Follow GoDaddy's lead: Skip the Super Bowl

Want to save $5 million? There's a better (digital) way to grow your business, says Centric Digital's co-founder and president

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Bringing your A-game to the Super Bowl
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Bringing your A-game to the Super Bowl

DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same

To those about to mock ...
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To those about to mock ...

Go ahead, make fun of this year's Super Bowl ads. But take a moment to recognize the achievement involved in just getting them to air

Post-Super Bowl shows pull in extra viewers, but few keep them
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Post-Super Bowl shows pull in extra viewers, but few keep them

The time slot after the big game gives networks ample opportunity to boost show viewership

Too much monkey business at the Super Bowl
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Too much monkey business at the Super Bowl

The creator of Xerox's "Monks" spot says there's a big difference between creating an ad for the Super Bowl and for the client

Hey kid, catch! Why corny is king on the Super Bowl
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Hey kid, catch! Why corny is king on the Super Bowl

The copywriter of Coca-Cola's 'Mean Joe Greene' says humanity still carries the day, whatever the creative platform

An Englishman abroad, trying to enjoy the Super Bowl
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An Englishman abroad, trying to enjoy the Super Bowl

Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football

Is the Super Bowl advertising's version of Renaissance fairs?
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Is the Super Bowl advertising's version of Renaissance fairs?

The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners

Playing 'fact or fiction' at the TCA Winter Press Tour
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Playing 'fact or fiction' at the TCA Winter Press Tour

Fox considers "Grandfathered" and "The Grinder" "long-term assets"? Really?

Daytime syndication: The land where time stands still
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Daytime syndication: The land where time stands still

An older, tech-averse audience makes daytime TV remarkably stable. Should advertisers be grateful?

Why the Cannes Lions owner's IPO is good for the industry
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Why the Cannes Lions owner's IPO is good for the industry

Karmarama's executive chairman says going public will empower the awards and its recipients

When storytellers become the story: Sean Penn and Rolling Stone
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When storytellers become the story: Sean Penn and Rolling Stone

The CEO of Havas PR considers the mix of ego, sensationalism and business savvy that drove this tale to press

It's time to cancel pilot season
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It's time to cancel pilot season

Getting a new show on the networks is an antiquated and expensive process. Let's cut the cord

David Bowie was as iconic as he was earconic
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David Bowie was as iconic as he was earconic

The music legend was as much about the way things looked as the way things sounded

How 'American Idol' saved -- then screwed -- Fox
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How 'American Idol' saved -- then screwed -- Fox

Once the network's savior, the blockbuster singing competition lulled a once-bold network into playing it safe

The six visual trends that will define 2016
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The six visual trends that will define 2016

Getty's director of visual trends reveals which images will resonate with consumers this year, and which brands are already on board.

The top 10 TV shows of 2015
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The top 10 TV shows of 2015

Even Christian Slater couldn't kill a stellar year for the small screen(s).

Could cricket be the 'next big thing' in sports marketing?
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Could cricket be the 'next big thing' in sports marketing?

Brand Union's managing director reports that brands are starting to pay attention to the world's second-biggest sport

The real reason 'The Simpsons' remains a cultural institution
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The real reason 'The Simpsons' remains a cultural institution

Fox hit stays a celebrated series despite declining ratings

Death, taxes and CBS: The network primetime scorecard
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Death, taxes and CBS: The network primetime scorecard

Ten weeks in, CBS has a lock on total viewers for the season. But the 18-49 demo is still up for grabs

TV Turkeys: The worst shows of 2015
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TV Turkeys: The worst shows of 2015

From clich├ęd comedies to tiresome reality series, this year gave us so much we'd like to forget

It's almost 2016:  Do you know what your children are watching?
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It's almost 2016: Do you know what your children are watching?

You thought it was tough tracking a 30-year-old's viewing habits? Try figuring out what his kids are watching

A season of few hits, but even fewer cancellations
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A season of few hits, but even fewer cancellations

Seven weeks in, and the networks have yet to cancel a single show. What's going on?

Networks love their reboots. Will you?
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Networks love their reboots. Will you?

Trekkies are rejoicing over the "Star Trek" revival. But is it enough to save CBS All Access?

Ratings vs. buzz: The early season report card
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Ratings vs. buzz: The early season report card

In the age of social TV, separating the hits from the flops is more complicated than ever ... and maybe less necessary

Global media buying. What could possibly go wrong?
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Global media buying. What could possibly go wrong?

It is a challenge to run 100 markets to the same standard but this is what the industry tries to do: aim for the same outcome even if the path to that outcome is different

In defense of influencer marketing
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In defense of influencer marketing

Why PewDiePie and Smosh have something over Jennifer Lawrence and Seth Rogan

Part 1: Can you buy good content from a creative agency?
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Part 1: Can you buy good content from a creative agency?

While many ad agencies claim to have deep expertise in content strategy and creation, there are few that can actually deliver against it, says Meredith Xcelerated Marketing's EVP

Women's interest media gets a makeover
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Women's interest media gets a makeover

Worldwide director of J. Walter Thompson's Innovation Group: Vice's launch of its women's channel Broadly represents a fresh new era of women's media. Can marketers get to grips with it?

Al Roker's top tip on how to improve your brand: Live streaming
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Al Roker's top tip on how to improve your brand: Live streaming

The Today Show co-anchor on the benefits of live streaming directly to your audience

Does data spell the end of the big brand narrative?
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Does data spell the end of the big brand narrative?

Isobar's director of mobile and strategy says data can help tell thousands of individual consumer stories

Brands and women's sports: Board the bandwagon the right way
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Brands and women's sports: Board the bandwagon the right way

Innocean USA's senior vice president, innovation and technology, sees opportunities beyond traditional sports advertisers

Ready to Twitch? How to win over gamers with social video
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Ready to Twitch? How to win over gamers with social video

Beeby Clark+Meyler's social content creator tracks the rise of gaming content

Coca-Cola Studios present ...
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Coca-Cola Studios present ...

Can brands really expect to make content that is created for the sole purpose of entertainment? Maybe they already have, says Genius Steals co-founder

Why brands should buddy up with Snapchat
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Why brands should buddy up with Snapchat

Tash Whitmey, CEO of Havas Helia, argues it is time for brands to make friends with Snapchat

Cannes 2015 show diary: Making modern marketing magic happen
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Cannes 2015 show diary: Making modern marketing magic happen

The winner of Campaign US' "Fearless Thinker" contest urges agencies to support tech talent that supplies the "how" behind the "what"

Cannes Lions: the runners and riders
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Cannes Lions: the runners and riders

Leo Burnett's worldwide CCO handicaps the competitors

Cannes Lions' feminist agenda: We need a culture change shaped by marketing
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Cannes Lions' feminist agenda: We need a culture change shaped by marketing

Lions Festivals' brand strategy director says a celebration of creativity should embrace diversity

Watch: Campaign's Cannes Survival Guide
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Watch: Campaign's Cannes Survival Guide

All the advice you need before you hit the Cannes Lions: Don't book meetings before 11am, and avoid the Gutter Bar at all costs ...

In Brazil, viewing social media through a new lens
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In Brazil, viewing social media through a new lens

In a country with immense social power, it's time to learn sophistication

Will Instagram's and Pinterest's click-to-buy ads come at the expense of brand-building?
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Will Instagram's and Pinterest's click-to-buy ads come at the expense of brand-building?

Zach Pentel and Jill Sherman weigh up the future of social commerce

From window to shop: YouTube woos brands with e-commerce plans
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From window to shop: YouTube woos brands with e-commerce plans

DigitasLBi Commerce's managing partner weighs the prospects for in-video e-commerce

Retail: The new entertainment
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Retail: The new entertainment

Mcgarrybowen New York's managing director says companies are moving beyond the transaction and using entertainment to court consumers and strengthen ROI

Media pinball: The fragmentation and atomization of the news
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Media pinball: The fragmentation and atomization of the news

How the New York Times, the BBC and NPR can survive the age of Buzzfeed and TMZ

Life after 'Mad Men': The rise of media
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Life after 'Mad Men': The rise of media

MediaCom North America's CEO says the days of "spots and dots" are over

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