Middle America is emerging as a startup powerhouse
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Middle America is emerging as a startup powerhouse

Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.

Building a brand with purpose
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Building a brand with purpose

Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.

The new playing field for sports fans and advertisers
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The new playing field for sports fans and advertisers

Here's how brands can capture the attention and hearts of sports fans and turn them into loyal customers, says Oath's head of US field sales.

Building an inclusive brand: lessons from Charlottesville
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Building an inclusive brand: lessons from Charlottesville

Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.

A brand's one purpose is to provide purpose to its employees
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A brand's one purpose is to provide purpose to its employees

To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.

How to design your brand for disruption
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How to design your brand for disruption

Achieving the clear articulation of a simple purpose is anything but simple, says Mono's CMO.

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Dove's body bottles botched the 'real' conversation
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Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

The B2B consumer: marketing innovation to the millennial generation
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The B2B consumer: marketing innovation to the millennial generation

Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.

Let's not take ourselves too seriously
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Let's not take ourselves too seriously

Key learnings from a 6-year-old at 'bring your kids to work' day

Preventing agency burnout is a team effort
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Preventing agency burnout is a team effort

Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.

When A-List celebrities become unpaid spokespeople for the tobacco industry
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When A-List celebrities become unpaid spokespeople for the tobacco industry

The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.

A dozen things I've learned in 15 years at my own agency
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A dozen things I've learned in 15 years at my own agency

Honesty, transparency and fairness are the keys to success for a small agency, says Smith Gifford's CEO.

Why we need sponsored entertainment, not branded content
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Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

Why working from home kills culture
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Why working from home kills culture

Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

More than buying razors: Why Unilever acquired Dollar Shave Club
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More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

The silent damage of a bad Chinese brand name
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The silent damage of a bad Chinese brand name

Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run

Make no mistake: The vote for Brexit is a vote against digital
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Make no mistake: The vote for Brexit is a vote against digital

Digital disruption has created big winners but, for most people, it has made the world a scary place

Marketers should wait 30 days before trying to make a mark
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Marketers should wait 30 days before trying to make a mark

"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role

Time to leave your agency? 5 questions to ask.
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Time to leave your agency? 5 questions to ask.

Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director

Why a total lack of perspective might be a good thing
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Why a total lack of perspective might be a good thing

Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing

Sometimes it's OK for it not to be about the work
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Sometimes it's OK for it not to be about the work

Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York

Madonna Badger: Ads objectifying women should be rejected by Cannes
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Madonna Badger: Ads objectifying women should be rejected by Cannes

It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects

Why everyone is voting for me, myself and I
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Why everyone is voting for me, myself and I

The CEO of Havas PR North America examines the paradoxes of patriotism in 2016

A prescription to help end gun violence
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A prescription to help end gun violence

It's time for the industry to shape a new conversation around what has officially been declared a public health crisis, writes the global chief creative officer of Saatchi & Saatchi Wellness

The baffling Brexit
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The baffling Brexit

Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish
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GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.

Isn't creativity already a force for social good?
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Isn't creativity already a force for social good?

Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect

Disarming America with humor
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Disarming America with humor

Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School

Balancing the power: Why there are so few female creatives
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Balancing the power: Why there are so few female creatives

There are so few female creatives because men approve, buy and judge the work, Rosie Arnold writes

Avoid hiring talented jerks ... They'll destroy morale
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Avoid hiring talented jerks ... They'll destroy morale

Monster's marketing chief explains why great teams build great brands

Trust but verify: The future of the client-agency relationship
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Trust but verify: The future of the client-agency relationship

The ANA report exposed the industry need for a new business environment based on trust and verification, writes the president of Rubicon Project

Tamara Ingram: How to get more women in creative departments
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Tamara Ingram: How to get more women in creative departments

JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments

Contract killers: What the ANA report means for media agreements
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Contract killers: What the ANA report means for media agreements

If you treat your agency like a vendor, don't be surprised when they perform like one, writes the CEO of Assembly

Judging the ADC Awards: A suit's perspective
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Judging the ADC Awards: A suit's perspective

The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition

Protein World's revival of 'beach body ready' is a lesson for bland brands
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Protein World's revival of 'beach body ready' is a lesson for bland brands

Elmwood's "provocation director" is bored with the culture of apology in branding and advertising

There are no bad days in advertising
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There are no bad days in advertising

A visit with two wounded warriors helped the CCO of White64 put things into perspective

Why a Music Lion will mean more than a Grammy
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Why a Music Lion will mean more than a Grammy

The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions

Why the Post-it War makes me proud of my agency
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Why the Post-it War makes me proud of my agency

And it's not just because we're winning, writes the global CEO of Havas Worldwide

Why your 'innovative' marketing campaign failed
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Why your 'innovative' marketing campaign failed

Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing

The rise of the twentysomething creative class
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The rise of the twentysomething creative class

The founder and creative director of Mistress finds inspiration in the young

Why the marketing industry is failing to attract the best and brightest talent
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Why the marketing industry is failing to attract the best and brightest talent

The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead

The rise of the rebel brand
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The rise of the rebel brand

Frpm Trump to Equinox, brands with polarizing positions are proving popular, writes the Brand Union strategist

Three takeaways: The FTC's first deceptive marketing case under new native ad rules
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Three takeaways: The FTC's first deceptive marketing case under new native ad rules

What every marketer should know about the Federal Trade Commission's Lord & Taylor case

Future gazing to 2026: VR a decade after Oculus Rift's consumer launch
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Future gazing to 2026: VR a decade after Oculus Rift's consumer launch

The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life

How to shoot, score and electrify like The Golden State Warriors
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How to shoot, score and electrify like The Golden State Warriors

Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco

Management tips from a #Girlboss
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Management tips from a #Girlboss

No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch

Drop the June Cleaver stereotype, please
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Drop the June Cleaver stereotype, please

Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago

'American Idol' will be right back
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'American Idol' will be right back

Talk of a revival is cresting just as the show says farewell. Maybe all we need is a (short) break from each other?

Where are all the female creative directors?
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Where are all the female creative directors?

My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible

There's a different kind of lightning in Seattle
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There's a different kind of lightning in Seattle

How to bring the city's culture of creativity and innovation into everything you do

Hey marketers, you left SXSW too soon
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Hey marketers, you left SXSW too soon

The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity

Three years in, one CEO's lessons
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Three years in, one CEO's lessons

The CEO of The Martin Agency offers some insights from the corner office

Tales from SXSW: I stayed in a twin bed and no one noticed
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Tales from SXSW: I stayed in a twin bed and no one noticed

Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive

Why brands love the everyman appeal of St Patrick's Day
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Why brands love the everyman appeal of St Patrick's Day

One of the largest global parties of the year, St Patrick's Day continues to prove that it has a special place in the hearts of people and brands alike, writes Mcgarrybowen London's CEO

Sexist bosses: What a difference a decade doesn't make
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Sexist bosses: What a difference a decade doesn't make

Faced with a misogynistic boss, Nancy Vonk refused to stay silent. Now, former co-chief creative officer of Ogilvy & Mather Toronto implores others to speak up.

What cause movements can learn from 'Just Say No'
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What cause movements can learn from 'Just Say No'

Nancy Reagan's signature campaign was groundbreaking, sincere and flawed.

SXSW Diary: The singles scene
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SXSW Diary: The singles scene

Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group

How the myth of the 'nurturing' female boss hurts women
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How the myth of the 'nurturing' female boss hurts women

Let's stop assuming all women bring mothering skills to their day jobs, writes the joint-CEO North America at Grace Blue

Politicians are giving advertising a bad name
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Politicians are giving advertising a bad name

The profession has long had its share of critics, but this political season is making it worse, writes the former agency executive and founder of HonestAds

Mind the (generation) gap
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Mind the (generation) gap

Brand New School's managing partner discusses subverting the bad rap for Millennials in the workplace

#AdvertisingSoWhite: It's an industry thing, you wouldn't understand
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#AdvertisingSoWhite: It's an industry thing, you wouldn't understand

There are some not-so-surprising similarities between Hollywood and Madison Avenue

Are agencies missing the real opportunity to do good?
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Are agencies missing the real opportunity to do good?

The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more

It's not all about Millennials or Generation Z, people
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It's not all about Millennials or Generation Z, people

Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK

The athleticism of fashion
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The athleticism of fashion

The president of BAV Worldwide looks at the success of collaborations between sportswear and high fashion

Is advertising creating culture or polluting it?
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Is advertising creating culture or polluting it?

Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing

Cracking the luxury code in America
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Cracking the luxury code in America

The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central

Voter sentiment and your brand
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Voter sentiment and your brand

There is much to be gleaned from the primaries in free information, writes Siegel+Gale's research director

Growing up is hard to do
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Growing up is hard to do

Mindshare North America's head of insights on the rise of the Peter Pan Market

The Super Bowl thanks its biggest sponsor, God
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The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

How US brands can win Chinese New Year
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How US brands can win Chinese New Year

The regional planning director of Geometry Global China gives tips on how brands can stand out in a sea of monkeys

An Englishman abroad, trying to enjoy the Super Bowl
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An Englishman abroad, trying to enjoy the Super Bowl

Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football

When did Agency of Record become a dirty word?
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When did Agency of Record become a dirty word?

The CEO of The BAM Connection examines the unintended consequences of project work

Hope and change: Did we win?
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Hope and change: Did we win?

As Obama finishes out his last days in the White House, Omnicom's chief diversity officer considers progress made

When storytellers become the story: Sean Penn and Rolling Stone
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When storytellers become the story: Sean Penn and Rolling Stone

The CEO of Havas PR considers the mix of ego, sensationalism and business savvy that drove this tale to press

David Bowie was as iconic as he was earconic
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David Bowie was as iconic as he was earconic

The music legend was as much about the way things looked as the way things sounded

My New Year's wish list
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My New Year's wish list

BBDO New York president and CEO shares his hopes for 2016

The foundation of 'The Founders'
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The foundation of 'The Founders'

Red Peak Youth explains why the next generation named itself

Could cricket be the 'next big thing' in sports marketing?
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Could cricket be the 'next big thing' in sports marketing?

Brand Union's managing director reports that brands are starting to pay attention to the world's second-biggest sport

In a year of mega-mergers, strong cultures are the only way forward
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In a year of mega-mergers, strong cultures are the only way forward

Retaining talent in a time of change, make sure your employees know what your company stands for

What's in a name?
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What's in a name?

Absolutely nothing, says FCB's global chief talent officer, yet name-based bias happens much too often

The benefits of change: How the 3% Conference helped remake our agency
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The benefits of change: How the 3% Conference helped remake our agency

Eleven's CEO discusses the self-reflective process required to turn best intentions into realized diversity goals

Why I left the nonprofit world for brand citizenship
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Why I left the nonprofit world for brand citizenship

72andSunny's director of brand citizenship and former CEO of the Surfrider Foundation describes why his new career lets ideas scale

A day in the life: Matt Eastwood, CCO at J. Walter Thompson
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A day in the life: Matt Eastwood, CCO at J. Walter Thompson

Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule

How do we define diversity?
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How do we define diversity?

Droga5's COO draws from her own multifaceted identity to focus on what a diverse industry can accomplish

In defense of influencer marketing
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In defense of influencer marketing

Why PewDiePie and Smosh have something over Jennifer Lawrence and Seth Rogan

Hey, Advertising Week: Where's the experience?
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Hey, Advertising Week: Where's the experience?

School's co-founder looks forward to a new focus on purpose at next week's show, but experiential marketing seems in short supply

Advertising commandments that should be consigned to history
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Advertising commandments that should be consigned to history

Framestore's worldwide president of integrated advertising loses his religion over some industry dicta

Snooze, you lose? The changing dynamics of the agency workplace
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Snooze, you lose? The changing dynamics of the agency workplace

The divisive issue of napping represents a wider cultural and generational shift at work, says MRY's chief strategy director

Strategy and production: No longer ships in the night
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Strategy and production: No longer ships in the night

In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director

What marketers can learn from abstract art
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What marketers can learn from abstract art

Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director

Athleisure: The TriBeCa mom cult that went mainstream
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Athleisure: The TriBeCa mom cult that went mainstream

Fashion's unlikely embrace of stretchy pants reflects a growing preference of experiences over possessions, writes Havas LuxHub's global strategy director

Women's interest media gets a makeover
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Women's interest media gets a makeover

Worldwide director of J. Walter Thompson's Innovation Group: Vice's launch of its women's channel Broadly represents a fresh new era of women's media. Can marketers get to grips with it?

Keeping up with the Gomezes: Why marketers should pay attention to the 'Latino Spring'
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Keeping up with the Gomezes: Why marketers should pay attention to the 'Latino Spring'

Latinos want to be represented in media, unlimited by stereotypes, says J. Walter Thompson's worldwide chairman and CEO

Do you have something to say? If not, butt out
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Do you have something to say? If not, butt out

Brands shouldn't behave like dinner-party bores and just talk about themselves, says Greenlight's ECD.

How tech companies can build a more equal workplace
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How tech companies can build a more equal workplace

The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them

Brands and women's sports: Board the bandwagon the right way
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Brands and women's sports: Board the bandwagon the right way

Innocean USA's senior vice president, innovation and technology, sees opportunities beyond traditional sports advertisers

Why it's time to turn back the clock on Baby Boomers
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Why it's time to turn back the clock on Baby Boomers

With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity

Why L.A. matters more than ever
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Why L.A. matters more than ever

Forget the tired stereotypes; the City of Angels is the perfect place for creative spirits to soar, says Deutsch L.A.'s VP, group strategy director

The Glass Lion vs. gender stereotypes
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The Glass Lion vs. gender stereotypes

Is the latest Cannes category just another cash grab, or a sign of social progress?

My Cannes prediction: The Palais vs. the Gutter Bar
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My Cannes prediction: The Palais vs. the Gutter Bar

Have fun, but please remember to pick up your delegate pass

My Cannes prediction: Awarding bravery
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My Cannes prediction: Awarding bravery

The courage to lead rather than follow is a virtue the industry must reward

Cannes Lions' feminist agenda: We need a culture change shaped by marketing
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Cannes Lions' feminist agenda: We need a culture change shaped by marketing

Lions Festivals' brand strategy director says a celebration of creativity should embrace diversity