If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.
Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.
The CMO of Airbnb on the evolution of entertainment as a marketing platform and how brands can carve out new creative spaces for consumers.
In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.
The Kendall Jenner ad confirms suspicions that brands only want to do good in a transactional and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
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It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run
Digital disruption has created big winners but, for most people, it has made the world a scary place
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director
Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing
Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York
It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects
The CEO of Havas PR North America examines the paradoxes of patriotism in 2016
It's time for the industry to shape a new conversation around what has officially been declared a public health crisis, writes the global chief creative officer of Saatchi & Saatchi Wellness
Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect
Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School
There are so few female creatives because men approve, buy and judge the work, Rosie Arnold writes
Monster's marketing chief explains why great teams build great brands
The ANA report exposed the industry need for a new business environment based on trust and verification, writes the president of Rubicon Project
JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments
If you treat your agency like a vendor, don't be surprised when they perform like one, writes the CEO of Assembly
The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition
Elmwood's "provocation director" is bored with the culture of apology in branding and advertising
A visit with two wounded warriors helped the CCO of White64 put things into perspective
The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions
And it's not just because we're winning, writes the global CEO of Havas Worldwide
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
The founder and creative director of Mistress finds inspiration in the young
The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead
Frpm Trump to Equinox, brands with polarizing positions are proving popular, writes the Brand Union strategist
What every marketer should know about the Federal Trade Commission's Lord & Taylor case
The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life
Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco
No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch
Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago
Talk of a revival is cresting just as the show says farewell. Maybe all we need is a (short) break from each other?
My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible
How to bring the city's culture of creativity and innovation into everything you do
The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity
The CEO of The Martin Agency offers some insights from the corner office
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
One of the largest global parties of the year, St Patrick's Day continues to prove that it has a special place in the hearts of people and brands alike, writes Mcgarrybowen London's CEO
Faced with a misogynistic boss, Nancy Vonk refused to stay silent. Now, former co-chief creative officer of Ogilvy & Mather Toronto implores others to speak up.
Nancy Reagan's signature campaign was groundbreaking, sincere and flawed.
Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group
Let's stop assuming all women bring mothering skills to their day jobs, writes the joint-CEO North America at Grace Blue
The profession has long had its share of critics, but this political season is making it worse, writes the former agency executive and founder of HonestAds
Brand New School's managing partner discusses subverting the bad rap for Millennials in the workplace
There are some not-so-surprising similarities between Hollywood and Madison Avenue
The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more
Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK
The president of BAV Worldwide looks at the success of collaborations between sportswear and high fashion
Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing
The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central
There is much to be gleaned from the primaries in free information, writes Siegel+Gale's research director
Mindshare North America's head of insights on the rise of the Peter Pan Market
Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own
The regional planning director of Geometry Global China gives tips on how brands can stand out in a sea of monkeys
Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football
The CEO of The BAM Connection examines the unintended consequences of project work
As Obama finishes out his last days in the White House, Omnicom's chief diversity officer considers progress made
The CEO of Havas PR considers the mix of ego, sensationalism and business savvy that drove this tale to press
The music legend was as much about the way things looked as the way things sounded
BBDO New York president and CEO shares his hopes for 2016
Red Peak Youth explains why the next generation named itself
Brand Union's managing director reports that brands are starting to pay attention to the world's second-biggest sport
Retaining talent in a time of change, make sure your employees know what your company stands for
Absolutely nothing, says FCB's global chief talent officer, yet name-based bias happens much too often
Eleven's CEO discusses the self-reflective process required to turn best intentions into realized diversity goals
72andSunny's director of brand citizenship and former CEO of the Surfrider Foundation describes why his new career lets ideas scale
Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule
Droga5's COO draws from her own multifaceted identity to focus on what a diverse industry can accomplish
Why PewDiePie and Smosh have something over Jennifer Lawrence and Seth Rogan
School's co-founder looks forward to a new focus on purpose at next week's show, but experiential marketing seems in short supply
Framestore's worldwide president of integrated advertising loses his religion over some industry dicta
The divisive issue of napping represents a wider cultural and generational shift at work, says MRY's chief strategy director
In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director
Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director
Fashion's unlikely embrace of stretchy pants reflects a growing preference of experiences over possessions, writes Havas LuxHub's global strategy director
Worldwide director of J. Walter Thompson's Innovation Group: Vice's launch of its women's channel Broadly represents a fresh new era of women's media. Can marketers get to grips with it?
Latinos want to be represented in media, unlimited by stereotypes, says J. Walter Thompson's worldwide chairman and CEO
Brands shouldn't behave like dinner-party bores and just talk about themselves, says Greenlight's ECD.
The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them
Innocean USA's senior vice president, innovation and technology, sees opportunities beyond traditional sports advertisers
With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity
Forget the tired stereotypes; the City of Angels is the perfect place for creative spirits to soar, says Deutsch L.A.'s VP, group strategy director
Is the latest Cannes category just another cash grab, or a sign of social progress?
Have fun, but please remember to pick up your delegate pass
The courage to lead rather than follow is a virtue the industry must reward
Lions Festivals' brand strategy director says a celebration of creativity should embrace diversity
All the advice you need before you hit the Cannes Lions: Don't book meetings before 11am, and avoid the Gutter Bar at all costs ...
Matthew Bull reflects on the painful decision to close his agency after just three and a half years
In a country with immense social power, it's time to learn sophistication
Wunderman's CCO on what the death of the purchase funnel really means
Saatchi & Saatchi's worldwide CEO says the annual festival is about much more than lunches and celebrities
The worldwide director of J. Walter Thompson's Innovation Group takes the measure of the next market
Cintell CMO says Whole Foods' demographic segmentation is primed to backfire
American Muslims are looking at more than just product when making purchase decisions, says the president of Ogilvy Noor and CEO of Geometry Global, APAC
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