Dear Mr. Figliulo: Creatives don't own creative leadership
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Dear Mr. Figliulo: Creatives don't own creative leadership

Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs

50 first dates: Why digital marketing is so bad
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50 first dates: Why digital marketing is so bad

Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

A few thoughts for Creatives about Data. Hey wait, come back!
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A few thoughts for Creatives about Data. Hey wait, come back!

Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York

Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle
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Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle

The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing

The patient pursuit of perfection
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The patient pursuit of perfection

The evolution of performance cycling can teach the brand-marketing community the much-needed value of marginal gains, writes the CCO of Critical Mass

The silent damage of a bad Chinese brand name
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The silent damage of a bad Chinese brand name

Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run

Why a total lack of perspective might be a good thing
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Why a total lack of perspective might be a good thing

Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing

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Sometimes it's OK for it not to be about the work
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Sometimes it's OK for it not to be about the work

Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York

VR charged into Cannes like a raging bull
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VR charged into Cannes like a raging bull

The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes

Madonna Badger: Ads objectifying women should be rejected by Cannes
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Madonna Badger: Ads objectifying women should be rejected by Cannes

It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects

Creative grads: It's time to risk reward
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Creative grads: It's time to risk reward

The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career

Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace
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Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace

The 30-second spot featuring a self-driving car outperformed nearly 100 ads tested in the category, writes Ace Metrix's VP of marketing

Five ways to reverse advertising's 'less for more' trend
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Five ways to reverse advertising's 'less for more' trend

Spend is up, and recall is down. It's time to adopt new approaches to content distribution, writes Heat's managing director

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish
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GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.

Ad of the Week: Gatorade's 'Never Lose the Love' inspires the young at heart
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Ad of the Week: Gatorade's 'Never Lose the Love' inspires the young at heart

The minute-long spot held viewers' attention and affection, writes Ace Metrix's VP of marketing

The Miles Davis take on creativity and data
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The Miles Davis take on creativity and data

By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO

Isn't creativity already a force for social good?
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Isn't creativity already a force for social good?

Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect

McWhopper was optimistic, but REI was real
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McWhopper was optimistic, but REI was real

Why only one of these Cannes favorites truly rises to the level of greatness

Disarming America with humor
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Disarming America with humor

Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School

Is data killing creativity?
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Is data killing creativity?

The CEO of Omnicom Digital examines the right brain/left brain arguments from each side

Cannes 2016 contenders: Leo Burnett predicts the winning campaigns
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Cannes 2016 contenders: Leo Burnett predicts the winning campaigns

Global CCO Mark Tutssel introduces the campaigns Leo Burnett believes are destined for glory next week

An editor's view of 2016's big political ads
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An editor's view of 2016's big political ads

Tried-and-true editing techniques take center stage in the most memorable ads of the primaries, writes the founder of post-production company PS260

Judging the ADC Awards: A suit's perspective
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Judging the ADC Awards: A suit's perspective

The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition

Protein World's revival of 'beach body ready' is a lesson for bland brands
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Protein World's revival of 'beach body ready' is a lesson for bland brands

Elmwood's "provocation director" is bored with the culture of apology in branding and advertising

10 things your junior creatives aren't telling you
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10 things your junior creatives aren't telling you

Yes, they judge you for not doing work anymore, says this Code & Theory copywriter

Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product
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Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product

Liquor brand scores high by taking research on Millennialls to hear, says Ace Metrix's VP of marketing

Why a Music Lion will mean more than a Grammy
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Why a Music Lion will mean more than a Grammy

The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions

Agency name of the year: Joan
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Agency name of the year: Joan

A female-owned shop is opening in New York with a single client, its own diversity foundation and a moniker for the ages.

The new age of identity design
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The new age of identity design

Symbols have become more iconic, language more conversational and actions more playful, writes the creative director of Lippincott

Why the Post-it War makes me proud of my agency
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Why the Post-it War makes me proud of my agency

And it's not just because we're winning, writes the global CEO of Havas Worldwide

Why your 'innovative' marketing campaign failed
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Why your 'innovative' marketing campaign failed

Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing

The rise of the twentysomething creative class
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The rise of the twentysomething creative class

The founder and creative director of Mistress finds inspiration in the young

Ad(s) of the Week: Ford and Nissan take different paths to consumer success
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Ad(s) of the Week: Ford and Nissan take different paths to consumer success

Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing

Farewell to fidelity: I'm playi­ng the field
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Farewell to fidelity: I'm playi­ng the field

"I'm being unfaithful and, what's more, I'm loving it," says the global managing director of Diageo Reserve

Let's rejoice in the big idea
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Let's rejoice in the big idea

Without big ideas, we are left with lots of little ideas that do not add up to an organizing thought or a brand purpose,

Marvel vs. DC: May the best names win!
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Marvel vs. DC: May the best names win!

What gives one moniker greater power than another?

Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"
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Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"

Wieden + Kennedy delivers another knockout punch, according to Ace Metrix research

Ad narcissism: Why our industry should put down the mirror
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Ad narcissism: Why our industry should put down the mirror

Kate Nettleton, a strategy director at Bartle Bogle Hegarty, on why advertising should end its obsession with the reflecting pool

The unexpected win: Surviving a year in new business
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The unexpected win: Surviving a year in new business

The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising

Interruption is the new black
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Interruption is the new black

Battery's CCO says it's time for the next wave of interruptive digital advertising ... and a return of the creatives who know how to make it compelling

Do awards judges read headlines?
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Do awards judges read headlines?

Neglecting to include a headline in an ad reduces the chances of it being read. So why are creatives being encouraged to do so?

Making VR experiences that last 10 years, not 10 minutes
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Making VR experiences that last 10 years, not 10 minutes

It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman

How to shoot, score and electrify like The Golden State Warriors
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How to shoot, score and electrify like The Golden State Warriors

Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco

Management tips from a #Girlboss
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Management tips from a #Girlboss

No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch

Drop the June Cleaver stereotype, please
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Drop the June Cleaver stereotype, please

Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago

How I learned to stop worrying and get clients to fall in love
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How I learned to stop worrying and get clients to fall in love

The creative chief of RPA shares his top tips on how make a winning presentation

Where are all the female creative directors?
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Where are all the female creative directors?

My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible

There's a different kind of lightning in Seattle
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There's a different kind of lightning in Seattle

How to bring the city's culture of creativity and innovation into everything you do

Why it's time to ditch your five-year agency plan
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Why it's time to ditch your five-year agency plan

Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result

What the Sistine Chapel can teach us about customer experience
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What the Sistine Chapel can teach us about customer experience

The 15th century chapel and its ceiling (painted a century later) demonstrate the difference between a user experience with great utility and one that also provides great content

Music is the ultimate universal language. You should be speaking it
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Music is the ultimate universal language. You should be speaking it

Why aren't more brands making noise at SXSW Music?

Tales from SXSW: I stayed in a twin bed and no one noticed
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Tales from SXSW: I stayed in a twin bed and no one noticed

Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive

5 ways brands can use design thinking to stand out at SXSW
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5 ways brands can use design thinking to stand out at SXSW

Droga5's executive design director critiques this year's activations in Austin

Show me your shittiest work
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Show me your shittiest work

It's a question more clients should ask, and agencies should be prepared to answer. Because perhaps your lowliest work says more about you than your highlight reel

Pulling back the curtain on the Andys judging
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Pulling back the curtain on the Andys judging

The president and chief executive of The Advertising Club of New York gives a behind-the-scenes look at the judging process of the 2016 International Andy Awards

It's not all about Millennials or Generation Z, people
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It's not all about Millennials or Generation Z, people

Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK

Why I'm starting my own agency
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Why I'm starting my own agency

And why I'm asking you to help name it

Cannes Lions rewards digital craft in 2016
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Cannes Lions rewards digital craft in 2016

The MediaMonks co-founder has been picked as president of the first Digital Craft jury for Cannes Lions Festival of Creativity. He explains what the new category means for the industry

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Is the Super Bowl advertising's version of Renaissance fairs?
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Is the Super Bowl advertising's version of Renaissance fairs?

The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners

Creativity comes from space
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Creativity comes from space

Craig Davis: Techniques, tips and processes won't help you if you are constantly distracted by your own commotion

How to fight for your ads like Bruce Lee
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How to fight for your ads like Bruce Lee

Take out the enemy like a martial arts master, says Conversant's SVP of products

Reinventing the agency model for always-on production
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Reinventing the agency model for always-on production

For today's content creation, shops have to adopt a make-it-yourself mentality, says Deutsch's director of integrated production

Awards shows must spur the evolution of creativity
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Awards shows must spur the evolution of creativity

The CEO of the Advertising Club and the ANDY Awards responds to DDB's plan to cut back on awards submissions in 2016

In defense of industry awards: A response to Amir Kassaei
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In defense of industry awards: A response to Amir Kassaei

D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness"

Remembering Bowie the tech innovator
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Remembering Bowie the tech innovator

From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward

David Bowie was as iconic as he was earconic
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David Bowie was as iconic as he was earconic

The music legend was as much about the way things looked as the way things sounded

Brand apologies in the human era
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Brand apologies in the human era

Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner, design

Do less, brag more and party often
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Do less, brag more and party often

Geometry Global creative director gives you three resolutions you can actually keep

The six visual trends that will define 2016
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The six visual trends that will define 2016

Getty's director of visual trends reveals which images will resonate with consumers this year, and which brands are already on board.

Why I'm no longer looking for female role models
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Why I'm no longer looking for female role models

The industry has benefited from strong female leadership. The creative director at Possible is looking for more women peers

3 things we learned from Cards Against Humanity in 2015
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3 things we learned from Cards Against Humanity in 2015

The 'party game for horrible people' has a lot to teach us about taking risks and throwing out the rule book

Is strategy an endangered species in media agencies?
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Is strategy an endangered species in media agencies?

The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world

Play: It's not just for toys anymore
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Play: It's not just for toys anymore

Why more brands should pay as much consideration to "play" value as "brand benefit"

Socially responsible advertising: A marriage proposal between science and marketing
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Socially responsible advertising: A marriage proposal between science and marketing

Three leading child development scientists offer some ideas on how to advertise to kids better

How to wow at your next business meeting
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How to wow at your next business meeting

Havas Worldwide's global CEO says meetings should be intense, collaborative opportunities

Networks love their reboots. Will you?
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Networks love their reboots. Will you?

Trekkies are rejoicing over the "Star Trek" revival. But is it enough to save CBS All Access?

Apple has billions in the bank, but its recent ads are a flop
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Apple has billions in the bank, but its recent ads are a flop

Reporter Shona Ghosh shares her view on the company's uninspiring new crop of ads

How small budgets lead to big thinking
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How small budgets lead to big thinking

Telling a compelling story doesn't have to be expensive, writes BDW's founder

I love spec work. Don't hate me
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I love spec work. Don't hate me

As a creative director, Alec Beckett says he should naturally despise spec work. But he finds the 'who gives a crap' approach to it liberating

Creative boredom: How to turn an unengaged mind into an advantage
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Creative boredom: How to turn an unengaged mind into an advantage

Put the cellphone down and embrace boredom says RPA's VP, creative director, social media

A day in the life: Matt Eastwood, CCO at J. Walter Thompson
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A day in the life: Matt Eastwood, CCO at J. Walter Thompson

Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule

Collaboration is easy, ideas are the hard part
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Collaboration is easy, ideas are the hard part

At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity

Don't be fooled by the ridiculous hype around storytelling
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Don't be fooled by the ridiculous hype around storytelling

Storytelling has been around for millennia, but technology is changing the way we create and share stories, says Wire Stone's ECD

Hey, Advertising Week: Where's the experience?
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Hey, Advertising Week: Where's the experience?

School's co-founder looks forward to a new focus on purpose at next week's show, but experiential marketing seems in short supply

Mobile ad blocking: Stop complaining and start brainstorming
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Mobile ad blocking: Stop complaining and start brainstorming

Magnetic's CEO spells out revenue options for publishers facing a rising tide of ad blockers

Advertising commandments that should be consigned to history
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Advertising commandments that should be consigned to history

Framestore's worldwide president of integrated advertising loses his religion over some industry dicta

Part 1: Can you buy good content from a creative agency?
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Part 1: Can you buy good content from a creative agency?

While many ad agencies claim to have deep expertise in content strategy and creation, there are few that can actually deliver against it, says Meredith Xcelerated Marketing's EVP

Awards don't always mean you're winning
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Awards don't always mean you're winning

Kanye West has a point that artistic integrity means more than any award, says Instrument's partner and CEO

Putting creativity into production
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Putting creativity into production

The CEO of McCann Worldgroup's Craft Worldwide discusses how to align complex production demands and top-quality creative

Experience is the message
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Experience is the message

Experiential marketing is often overlooked, but this wave of real-world ads proves it's more relevant than ever, writes School CEO

The big idea: There's an algorithm for that
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The big idea: There's an algorithm for that

It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director

Let's keep Cannes relevant by expanding the creative circle
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Let's keep Cannes relevant by expanding the creative circle

Framestore's president of integrated advertising says there's plenty of room for technologists

Why L.A. matters more than ever
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Why L.A. matters more than ever

Forget the tired stereotypes; the City of Angels is the perfect place for creative spirits to soar, says Deutsch L.A.'s VP, group strategy director

Creativity can and should be taught
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Creativity can and should be taught

Organizations must put creativity at their heart, but that requires more than hiring great creative leadership, says WeTransfer's CEO and founder

Cannes 2015 show diary: 'Creativity needs you'
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Cannes 2015 show diary: 'Creativity needs you'

The winner of Campaign US' "Fearless Thinker" contest makes new acquaintances and sizes up Lions winners

Croisette kings on creativity: John Wren
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Croisette kings on creativity: John Wren

Omnicom's CEO looks at the ingredient that still thwarts algorithms

Croisette kings on creativity: Jerry Buhlmann
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Croisette kings on creativity: Jerry Buhlmann

Dentsu Aegis' CEO on "innovating the way brands are built"

Cannes 2015 show diary: Data is the new black
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Cannes 2015 show diary: Data is the new black

The winner of Campaign US' "Fearless Thinker" contest considers the koan, "Data: as familiar as air and water"

Ideas aren't the hard part -- they are the commodity
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Ideas aren't the hard part -- they are the commodity

Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt

Cannes 2015 show diary: First impressions
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Cannes 2015 show diary: First impressions

The winner of Campaign US' "Fearless Thinker" contest offers his first views of Cannes

Cannes Lions: the runners and riders
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Cannes Lions: the runners and riders

Leo Burnett's worldwide CCO handicaps the competitors

My Cannes predictions: Strong human insight
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My Cannes predictions: Strong human insight

J. Walter Thompson's worldwide CCO is rooting for work with the power to move people

My Cannes prediction: The Palais vs. the Gutter Bar
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My Cannes prediction: The Palais vs. the Gutter Bar

Have fun, but please remember to pick up your delegate pass

At Cannes, let's celebrate the value of creative ideas
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At Cannes, let's celebrate the value of creative ideas

If you're spending more time trying to win a Lion than creating work that sells, you're doing it wrong

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