As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.
Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.
When branded content is doing its job correctly, it's not selling anything, says Mustache's founder and CEO.
Daily access to our government leaders is a pillar of U.S. democracy and should be taken seriously, but the White House press briefing is no longer a serious undertaking.
Not all awards shows are created equal, says the CEO of The One Club for Creativity.
A brand destination can deliver powerful business results, and even help define a city story, says BRC Imagination Arts' Christian Lachel.
Cannes Lions is a precursor for what's next in the world of marketing, and newcomers have always met with opposition, he says.
Focus on delivering the best "Return on Creativity," says Pitch's CEO.
Creativity endures, and always will, says the CEO of BoomAgers.
Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."
The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.
Traditional ads aren't reaching selective audiences, says Branded Entertainment Network's VP of Global Client Services.
Data at its most granular gives brands deep insights into their customers
Your ad isn't worth much if potential customers are tuning it out.
We must convince our customers to convert their social conscience into action.
Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.
P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for a better ad future...
State Farm, Hansen and WestJet demonstrate that purpose-driven marketing pays many dividends, writes the founder of Conspiracy of Love.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.
A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.
Hey, "Big Picture Guy," your timing stinks.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
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