Thought Leaders - guest commentary from our community of industry leaders

Embrace RealEquality and redesign the future to be as much female as it is male
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Embrace RealEquality and redesign the future to be as much female as it is male

Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.

YouTube advertisers, are you feeling lucky today?

YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.

When content is rotten, brand safety is a zero tolerance game

When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.

From internet to splinternet: Why there's something wrong with the web

From internet to splinternet: Why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.

How the 'Trump track' at SXSW tackled tech totalitarianism
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How the 'Trump track' at SXSW tackled tech totalitarianism

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

3 things CMOs need to know to avoid ad misplacement
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3 things CMOs need to know to avoid ad misplacement

Tips for chief marketing officers who want to mitigate the risk that their ads will appear next to unsavory content.

Tech's new frontier: The human brain
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Tech's new frontier: The human brain

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

Why SXSW Interactive needs a name change
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Why SXSW Interactive needs a name change

Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.

How do we decide which decisions to leave in the hands of robots?
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How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.

SXSW diary: Reality and empathy
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SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.

A 'Big Bang' ticking clock
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A 'Big Bang' ticking clock

CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?

Beyond Mad Men or Maths Men: Unleashing technology for growth
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Beyond Mad Men or Maths Men: Unleashing technology for growth

If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes the head of innovation at Zenith Media USA.

The syndication scorecard
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The syndication scorecard

Here's what you need to know heading into the upfront.

Agencies need to harness the power of part-timers
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Agencies need to harness the power of part-timers

The ad industry is desperately trying to become more diverse and a big part of getting there is exploring non-traditional working paradigms.

SXSW diary: Rain, rain, DNA
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SXSW diary: Rain, rain, DNA

The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.

How may AI help you, sir?
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How may AI help you, sir?

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.

How Cannes is opening the door to women in creative
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How Cannes is opening the door to women in creative

The benefit of even the smallest moment of networking for anyone who feels professionally isolated is transformative, writes the global chief strategy officer of BBH Group.

In search of sanity: A candid tale of battling mental health in adland
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In search of sanity: A candid tale of battling mental health in adland

The ad industry is a Petri dish for breeding mental-health issues, says the strategy partner at Bountiful Cow.

Brands

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

Creativity

6 Hollywood insights that can inspire the creative process
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6 Hollywood insights that can inspire the creative process

From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

Why I celebrated iPhone's 10th birthday by buying a Pixel
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Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

How to be ageless in advertising
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How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

Culture

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

Marc Strachan: 5 things I've learned about leadership
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Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

Media

Midseason report card
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Midseason report card

With upfront season upon us, just how are the broadcast nets really doing?

With 'Feud: Bette and Joan,' FX doubles down on women over 40
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With 'Feud: Bette and Joan,' FX doubles down on women over 40

"I want to write about women's issues and I want women, and others, to feel like they have a champion in me," says showrunner Ryan Murphy.

Blockbusters, actors and outrage: Why the Oscars are poised for a big night
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Blockbusters, actors and outrage: Why the Oscars are poised for a big night

An early sellout suggests renewed interest among advertisers, but the real draw may be the controversy.

People

Leaving the US: What to expect from a job abroad
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Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

Nancy Hill: 5 things I've learned about leadership
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Nancy Hill: 5 things I've learned about leadership

It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

Technology

Does Alexa run counter to the Amazon brand?
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Does Alexa run counter to the Amazon brand?

The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.

Look beyond the smartphone for the next big innovations in mobile
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Look beyond the smartphone for the next big innovations in mobile

New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord.

Procter & Gamble chief issues powerful media transparency rallying cry
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Procter & Gamble chief issues powerful media transparency rallying cry

Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.