Thought Leaders - guest commentary from our community of industry leaders

Save the people: The environmental movement needs a new tagline
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Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.

How to have a killer career without killing yourself

How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.

How to stop brand apathy at a neurochemical level

How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

Why the advertising world should take a long look at itself

Why the advertising world should take a long look at itself

D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.

The 8 new summer shows most likely to become hits
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The 8 new summer shows most likely to become hits

The warm-weather airwaves are no longer the dead zone they once were, but success stories remain elusive.

How to navigate content marketing's control issues
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How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.

DeCourcy: Game-changing creativity requires a leap in the dark
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DeCourcy: Game-changing creativity requires a leap in the dark

Unpredictable, risky, raw -- this is what creativity at its best looks like.

Look again: How to fight data blindness
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Look again: How to fight data blindness

Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.

Why I hate 'thinking outside the box'
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Why I hate 'thinking outside the box'

When we use these hollow phrases, it's often in lieu of any original thought, writes the CCO of Saatchi & Saatchi New York.

Putting people first in a post-privacy world
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Putting people first in a post-privacy world

People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.

Connecting the dots: How Refinery29's creative chief stays inspired
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Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief says.

Programmatic as an arbitrage model - the myth dispelled
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Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

Ad industry's reaction to that Pepsi ad ignores a sad reality
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Ad industry's reaction to that Pepsi ad ignores a sad reality

Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.

To 'pop into culture' is thinking too small
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To 'pop into culture' is thinking too small

Our instant formula for success--tap into cultural tension, insert product and create impact--is shortsighted, writes the head of brand planning at Eleven.

Listen up! Why digital audio is set to experience a creative revolution
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Listen up! Why digital audio is set to experience a creative revolution

Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.

Airbnb's Mildenhall: Entertainment can be a marketing platform
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Airbnb's Mildenhall: Entertainment can be a marketing platform

The CMO of Airbnb on the evolution of entertainment as a marketing platform and how brands can carve out new creative spaces for consumers.

When black and brown is not enough
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When black and brown is not enough

Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.

Why Mother put a giant inflatable boob on the roof of a building
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Why Mother put a giant inflatable boob on the roof of a building

Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.

Brands

It's time to break up the Facebook-Google duopoly
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It's time to break up the Facebook-Google duopoly

In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.

Pepsi broke my heart, again
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Pepsi broke my heart, again

The Kendall Jenner ad confirms suspicions that brands only want to do good in a transactional and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."

Google shouldn't let a good crisis go to waste
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Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Creativity

6 Hollywood insights that can inspire the creative process
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6 Hollywood insights that can inspire the creative process

From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

Why I celebrated iPhone's 10th birthday by buying a Pixel
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Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

How to be ageless in advertising
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How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

Culture

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

Marc Strachan: 5 things I've learned about leadership
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Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

Media

On the fence: Which TV shows broadcast should keep or cancel
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On the fence: Which TV shows broadcast should keep or cancel

With ratings down on these 10 series, is there any real reason to renew?

A&E gets personal at the upfronts, and rises above the noise
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A&E gets personal at the upfronts, and rises above the noise

By having executives share their own stories about TV's influence on their lives, the value of this medium is loud and clear.

A 'Big Bang' ticking clock
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A 'Big Bang' ticking clock

CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?

People

This Equal Pay Day, work to align perception with reality
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This Equal Pay Day, work to align perception with reality

Only 23 percent of women in media, advertising and creative positions believe that their pay is equal to their male peers, writes the president of Domus.

If 50 is the new 40, then what does that mean for 40?
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If 50 is the new 40, then what does that mean for 40?

There is an ongoing perception that being young equates to digital prowess, but experienced candidates also know how to get a project across the finish line, writes the global chief experience officer at SapientRazorfish.

Why an 'orchestrator' may be a CMO's most important hire
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Why an 'orchestrator' may be a CMO's most important hire

Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.

Technology

Evidence-biased marketing: Look for bias - research is rarely innocent of it
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Evidence-biased marketing: Look for bias - research is rarely innocent of it

Don't be afraid of bias when poring over your market research results.

Yes, Instagram is snatching up Snapchat users
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Yes, Instagram is snatching up Snapchat users

As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40 percent of its users within the next year, writes Hill Holliday's chief digital officer.

How automation could make us more human
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How automation could make us more human

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.