The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.
AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.
Marketers are looking for new channels to more deeply connect with consumers, says Day One Agency's CEO.
Why doesn't the ad-supported world represent the world we actually live in, asks Vitro's CEO.
Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.
Here's how brands can capture the attention and hearts of sports fans and turn them into loyal customers, says Oath's head of US field sales.
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.
Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs' CEO.
You can hire the best creative talent, but without a strong partnership with the account team, the venture won't succeed, says JWT Atlanta's CCO.
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
All industries are going through digital transformation, including creative agencies, says Mirum's CMO.
Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.
Ditching the creative foundation in favor of metrics? Think again, says Quigley-Simpson VP.
Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.
Programmatic isn't quite the silver bullet it was supposed to be, says CLEVER's founder.
Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.
To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.
Achieving the clear articulation of a simple purpose is anything but simple, says Mono's CMO.
When advertisers engage crossover talent, they harness the power of formidable storytellers, says the founder of Independent Media.
Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.
As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.
Key learnings from a 6-year-old at 'bring your kids to work' day
Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.
Data at its most granular gives brands deep insights into their customers
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
Hey, "Big Picture Guy," your timing stinks.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.
Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
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