Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.
In an attempt to be strong, forceful and competitive, I became a stereotype, writes the global strategic planning director at Y&R.
When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.
From musicals to global hits, advertisers have more entertainment options than ever, writes the head of brand integrations at Branded Entertainment Network.
Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.
News consumers are increasingly inclined to pay attention to sensationalist items that stir up sensations of fear, outrage, frustration and anger, writes the CEO of Havas PR North America.
Let's use Martin Luther King Jr. Day as a time to gather and ask ourselves what actions we are prepared to take, suggests Vann Graves, CCO of J. Walter Thompson Atlanta.
Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?
Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.
No longer just the researcher, culture expert, anthropologist and analyst, the strategist now needs to be the futurist too, writes a senior strategist at Sylvain Labs.
The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.
The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.
But will the audience of today, particularly the millennials, show interest?
As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.
2017 will see a record number of scripted shows hit the screens--more than 500.
Bringing in a digital consultancy often means opening up an uncomfortable level of transparency, writes the founder and CEO of Engine Digital.
The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.
Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity, writes ThinkDesignable's founder.
"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.
How to focus a team on the future without denying its past.
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.
Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs
Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development
My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Martha MacCallum will take over for Carlson in the 7 p.m. slot with a show focusing on Trump's 'First 100 Days.'
From sitcoms to dramas to whatever "Westworld" is, the boob tube really outdid itself this year.
Jenna Elfman, Katherine Heigl, puking time travelers and a talking dog.
It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
Forensiq's director of product and data science aims to protect his company from adland fraudsters by working with others.
Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown
How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director
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