The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.
With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Spin-offs for "Dancing with the Stars" and "The Bachelor," plus a relocated "American Idol," lead an aggressive 2017-18 lineup.
Will new entries from proven sources compensate for the loss of the Super Bowl?
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
"Will and Grace" revival and a new "Law and Order" round out the upcoming blasts from the past.
Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive of Stink, explains why.
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
I truly believed I was very "prepared." Being prepared is what I do for a living. Boy, was I in for a rude awakening, writes a VP, account director at Motive.
Don't assume everything is about the kids once a new mother comes back to work, writes the chief strategy officer of FCB New York.
Brands typically dramatize transformative product benefits, but instead inadvertently take consumer power away, writes the director of strategy for Burns Group.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.
A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.
There is no better place to open an office than where the most inspiring work comes from--be it pop music or thought-provoking art.
D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
How to focus a team on the future without denying its past.
Casting Melissa McCarthy as a sputtering, volcanic Sean Spicer? Good. Pairing (yawn) Ryan Seacrest with (yaaaawn!) Kelly Ripa? Not so good.
With the broadcast upfronts just two weeks away, it's time to help the harried TV executives fill out their schedules.
Because we all know podcasting just isn't big enough for Papa Bear.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
As China enters unexplored demographic territory, some entrenched cultural ideas will surely have to go.
To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.
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