Thought Leaders - guest commentary from our community of industry leaders

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

Is your marketing dashboard lying to you?

Is your marketing dashboard lying to you?

Metrics tracking systems provide instant access to dozens of different data sources, but your marketing efforts may be relying on misleading and inaccurate information.

Leaving the US: What to expect from a job abroad

Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

Want to win the talent wars? Get ready for the baby boom

Want to win the talent wars? Get ready for the baby boom

Most agencies offer less than 12 weeks of paid maternity leave, few offer paid paternity leave and none offer paid child care, writes the chief operating officer at The 3% Movement.

What to expect from pilot season 2017
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What to expect from pilot season 2017

Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!

Purpose. It's not just for millennials.
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Purpose. It's not just for millennials.

As a young team, Mike Shine and I tried to write things that mattered. Today, every kid coming out of school is an activist and our industry is open to championing, writes the chief creative officer of Butler, Shine, Stern & Partners.

An ABC of header bidding
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An ABC of header bidding

A 4-step guide to bringing more value to your programmatic buying.

Innovation alone isn't enough to keep Snap afloat
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Innovation alone isn't enough to keep Snap afloat

Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang.

Agency rebundling is the future, not the past
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Agency rebundling is the future, not the past

By minimizing the number of competing P&Ls on their roster, clients are closer to knowing who and what delivered marketing success, writes the chief operating oficer of RPA.

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

Why I celebrated iPhone's 10th birthday by buying a Pixel
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Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

Megyn Kelly to fix nonexistent problem at 'Today'
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Megyn Kelly to fix nonexistent problem at 'Today'

Is NBC doing what's best for its morning franchise, or just finding a place for its pricey new celebrity?

How P&G's charter will change the media landscape
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How P&G's charter will change the media landscape

P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road
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The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr
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Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clich├ęs."

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI
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Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

Patriots' stunning upset delivers more than 100M viewers
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Patriots' stunning upset delivers more than 100M viewers

Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.

Demystifying measurement in influencer marketing
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Demystifying measurement in influencer marketing

We know influencer marketing works, but results aren't easy to quantify, writes the founder and chief innovation officer of Clever.

Brands

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

The death of the anthem ad
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The death of the anthem ad

Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore

Creativity

How to be ageless in advertising
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How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

My 2017 media resolution: Ogilvy's Tham Khai Meng
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My 2017 media resolution: Ogilvy's Tham Khai Meng

Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.

Dear Mr. Figliulo: Creatives don't own creative leadership
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Dear Mr. Figliulo: Creatives don't own creative leadership

Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs

Culture

Marc Strachan: 5 things I've learned about leadership
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Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

Media

Why Super Bowl ads can no longer be 'America First'
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Why Super Bowl ads can no longer be 'America First'

With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London.

How should programmatic change our approach to the Super Bowl?
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How should programmatic change our approach to the Super Bowl?

Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.

Procter & Gamble chief issues powerful media transparency rallying cry
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Procter & Gamble chief issues powerful media transparency rallying cry

Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.

People

Nancy Hill: 5 things I've learned about leadership
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Nancy Hill: 5 things I've learned about leadership

It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Creating culture without breaking the bank
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Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Technology

Is a Snapchat Super Bowl ad worth $3M?
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Is a Snapchat Super Bowl ad worth $3M?

Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.

Amazon is primed for a social showdown with Apple
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Amazon is primed for a social showdown with Apple

The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.

My 2017 media resolution: Forensiq's Amit Joshi
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My 2017 media resolution: Forensiq's Amit Joshi

Forensiq's director of product and data science aims to protect his company from adland fraudsters by working with others.