Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.
Metrics tracking systems provide instant access to dozens of different data sources, but your marketing efforts may be relying on misleading and inaccurate information.
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
Most agencies offer less than 12 weeks of paid maternity leave, few offer paid paternity leave and none offer paid child care, writes the chief operating officer at The 3% Movement.
Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!
As a young team, Mike Shine and I tried to write things that mattered. Today, every kid coming out of school is an activist and our industry is open to championing, writes the chief creative officer of Butler, Shine, Stern & Partners.
A 4-step guide to bringing more value to your programmatic buying.
Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang.
By minimizing the number of competing P&Ls on their roster, clients are closer to knowing who and what delivered marketing success, writes the chief operating oficer of RPA.
Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.
When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.
Is NBC doing what's best for its morning franchise, or just finding a place for its pricey new celebrity?
P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.
Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."
Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."
Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.
Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.
We know influencer marketing works, but results aren't easy to quantify, writes the founder and chief innovation officer of Clever.
"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.
How to focus a team on the future without denying its past.
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.
Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.
Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs
My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London.
Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.
Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.
It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.
The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.
Forensiq's director of product and data science aims to protect his company from adland fraudsters by working with others.
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