Craftsman ad scores well with viewers by focusing on products, not feelings, says AceMetrix.
More network misses than hits, the upcoming TV season offers a handful of hopeful debuts.
After half-a-century, the necromancers have finally defeated rationalism.
Values-based decision-making without cultural perspective is a dangerous pursuit, writes the founder of New Heartland Group.
How many times have I put on a mask to avoid being perceived as "too black," asks the president of Ming Utility and Entertainment.
Data is transforming the creative process, providing hard numbers for clients and facts to support creative intuition, writes the chief creative officer of Innocean USA.
The need for brands to be responsible global citizens is now more essential than ever, write the co-authors of "Good is the New Cool."
Audiences are falling in love with this tale of inter-religious pals who share more than faith, according to Ace Metrix.
Although cultures differ, the fundamentals of for-profit branding and marketing still apply, writes one of the co-founders of Interplanetary.
For all the talk about diversity, we have little to show for our efforts, writes the CCO of FL+G.
The director of brand strategy at Grey San Francisco gives a briefing on the lessons learned from the surprising results of the election.
From twisted horror plots to lame comedies, the season wasn't short on its share of stinkers.
The city has always been good at growing talent, now its creative culture is keeping it, writes Iris' executive creative director.
Brands have an opportunity to tap into the passion and volatility of this new era, writes the founder of StrawberryFrog.
Love it or hate it, our job is to serve the needs and wants of people, writes the chief strategy officer of Olson.
It's time for marketers to discard outdated assumptions about how certain 'types' think and behave, writes the global CEO of Havas Creative Group.
"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.
When everyone has a purpose, does anyone's purpose mean anything, asks Gyro's director of strategy.
How to focus a team on the future without denying its past.
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown
Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs
Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
With the election behind us, the NFL can't continue to pretend Donald and Hillary were the only ones distracting from the game.
The Democratic presidential candidate needed every millennial vote she could get, yet her campaign overwhelmingly focused on TV, writes the founder of TYT Network.
These "sub-channels" have begun a slow move beyond low-cost content into original programming.
It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director
Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York
As creative automation becomes a reality, the CCO of SapientNitro China contemplates the role of artificial intelligence in the agency of the future
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