Thought Leaders - guest commentary from our community of industry leaders

Working with directors: What's in a (big) name?
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Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

How I turned bitch into badass

How I turned bitch into badass

In an attempt to be strong, forceful and competitive, I became a stereotype, writes the global strategic planning director at Y&R.

How to be ageless in advertising

How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

What brands should expect in entertainment this year

What brands should expect in entertainment this year

From musicals to global hits, advertisers have more entertainment options than ever, writes the head of brand integrations at Branded Entertainment Network.

Madison Avenue and the 'Great Sorting' of America
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Madison Avenue and the 'Great Sorting' of America

Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.

Soap star in terrorist social media sex conspiracy scandal
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Soap star in terrorist social media sex conspiracy scandal

News consumers are increasingly inclined to pay attention to sensationalist items that stir up sensations of fear, outrage, frustration and anger, writes the CEO of Havas PR North America.

Honor Dr. King by making his holiday about action, not just remembrance
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Honor Dr. King by making his holiday about action, not just remembrance

Let's use Martin Luther King Jr. Day as a time to gather and ask ourselves what actions we are prepared to take, suggests Vann Graves, CCO of J. Walter Thompson Atlanta.

Baby by numbers
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Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

David Kolbusz: 2017 must see a return to genuine creativity
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David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.

Back to the Future: Rethinking the role of the strategist
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Back to the Future: Rethinking the role of the strategist

No longer just the researcher, culture expert, anthropologist and analyst, the strategist now needs to be the futurist too, writes a senior strategist at Sylvain Labs.

Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)
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Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Trump draws 5th largest TV audience in inauguration history
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Trump draws 5th largest TV audience in inauguration history

The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot
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Expectations are high at Showtime for upcoming 'Twin Peaks' reboot

But will the audience of today, particularly the millennials, show interest?

Why you should keep your tech partner close and your agency closer
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Why you should keep your tech partner close and your agency closer

As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.

Will the deluge of scripted shows kill 'Peak TV'?
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Will the deluge of scripted shows kill 'Peak TV'?

2017 will see a record number of scripted shows hit the screens--more than 500.

How digital consultancies are changing client-agency relationships
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How digital consultancies are changing client-agency relationships

Bringing in a digital consultancy often means opening up an uncomfortable level of transparency, writes the founder and CEO of Engine Digital.

'Your hair is unruly': The most annoying idea from CES
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'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.

It's time brands woke up to the incentives for understanding disabled people
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It's time brands woke up to the incentives for understanding disabled people

Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity, writes ThinkDesignable's founder.

Brands

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

The death of the anthem ad
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The death of the anthem ad

Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore

Creativity

My 2017 media resolution: Ogilvy's Tham Khai Meng
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My 2017 media resolution: Ogilvy's Tham Khai Meng

Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.

Dear Mr. Figliulo: Creatives don't own creative leadership
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Dear Mr. Figliulo: Creatives don't own creative leadership

Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs

50 first dates: Why digital marketing is so bad
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50 first dates: Why digital marketing is so bad

Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development

Culture

Marc Strachan: 5 things I've learned about leadership
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Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

Media

Fox News says Tucker Carlson will replace Megyn Kelly at 9 p.m.
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Fox News says Tucker Carlson will replace Megyn Kelly at 9 p.m.

Martha MacCallum will take over for Carlson in the 7 p.m. slot with a show focusing on Trump's 'First 100 Days.'

The 10 Best TV Shows of 2016
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The 10 Best TV Shows of 2016

From sitcoms to dramas to whatever "Westworld" is, the boob tube really outdid itself this year.

The 5 least-promising midseason network shows
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The 5 least-promising midseason network shows

Jenna Elfman, Katherine Heigl, puking time travelers and a talking dog.

People

Nancy Hill: 5 things I've learned about leadership
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Nancy Hill: 5 things I've learned about leadership

It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Creating culture without breaking the bank
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Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Technology

My 2017 media resolution: Forensiq's Amit Joshi
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My 2017 media resolution: Forensiq's Amit Joshi

Forensiq's director of product and data science aims to protect his company from adland fraudsters by working with others.

The power of purpose: What the hacked Clinton e-mails tell us about branding
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The power of purpose: What the hacked Clinton e-mails tell us about branding

Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown

Understanding the possibilities of personalization
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Understanding the possibilities of personalization

How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director