Two rookie creatives at WCRS recount their experience of competing in the World Under-30's Print Competition at Cannes.
Too many awards shows and festivals are forgetting the only thing that really matters to clients: brilliant, integrated ideas, Blue 449's chairman says.
Weed made the error of equating purpose with worthiness and in doing so seemingly forgot what his brands are really for.
The winning Creative Effectiveness Lions display an array of strategies that tap into our need to connect with others.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.
A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
Data at its most granular gives brands deep insights into their customers
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
Hey, "Big Picture Guy," your timing stinks.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
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