Old-fashioned ideals are damaging for men's well-being and society as a whole, which means marketers need to shift their focus.
As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited's CEO.
Old-fashioned ideals of masculinity is damaging for men's wellbeing and society as a whole, which means brands need to shift their focus, writes Joseph Gelfer.
We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London.
To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.
Achieving the clear articulation of a simple purpose is anything but simple, says Mono's CMO.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
When advertisers engage crossover talent, they harness the power of formidable storytellers, says the founder of Independent Media.
Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.
As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.
Honesty, transparency and fairness are the keys to success for a small agency, says Smith Gifford's CEO.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Data at its most granular gives brands deep insights into their customers
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
Hey, "Big Picture Guy," your timing stinks.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.
Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
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