The paper brief was an invaluable document but it's time has come - there's a better way to do things, writes Atomic's creative partner.
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
All agency people must get out of their bubble, writes Campaign's agony uncle.
Dan de Sybel, chief technology officer at Infectious Media, makes the argument for Europe's programmatic market overtaking the US.
"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.
How to focus a team on the future without denying its past.
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.
When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.
Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.
My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!
Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.
Is NBC doing what's best for its morning franchise, or just finding a place for its pricey new celebrity?
It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.
Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.
The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.
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