Trinity Mirror Solutions' Zoe Harris asks, how good are we really at judging work aimed at audiences so different to us?
Using subtle, considered wit in packaging design is the key to forming emotional connections with consumers, writes the strategy director of design specialists B&B studio.
VCCP Media looks into the data to find out why Premiership football viewing figures are in decline.
Why should I play nicely with my competition? Our agony uncle Jeremy Bullmore answers this latest career dilemma.
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown
The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing
Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs
Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.
In the final inning of the political advertising season, campaigns should take a page out of Billy Beane's book, writes the director of sales at AOL Advertising
Can the Murdochs lure younger viewers to the network liberals love to hate?
Why risk-averse networks are increasingly relying on trial runs before committing to original programs
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director
How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director
Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York
As creative automation becomes a reality, the CCO of SapientNitro China contemplates the role of artificial intelligence in the agency of the future
The latest work, news, advice, comment and analysis, sent to you every dayregister free
Manager- Consumer Insights, Tecate and Portfolio Brands Competitive Heineken, White Plains, New York
GIS Project Manager Competitive Heineken, White Plains, New York
Senior Director, Category and Shopper Insights Competitive Heineken, White Plains, New York
Advertising Design Faculty Member Competitive College For Creative Studies, Detroit, Michigan
Vice President, PR and Digital Communications, New York Highly competitive base and package Cognito, New York City, New York
Account Manager in Sunny Qatar Attractive tax free package TripleTwo, DOHA, QATAR