Why brands need to change their approach to marketing masculinity
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Why brands need to change their approach to marketing masculinity

Old-fashioned ideals are damaging for men's well-being and society as a whole, which means marketers need to shift their focus.

How to get into the advertising industry without a degree

How to get into the advertising industry without a degree

As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited's CEO.

Why brands need to change their approach to marketing masculinity

Why brands need to change their approach to marketing masculinity

Old-fashioned ideals of masculinity is damaging for men's wellbeing and society as a whole, which means brands need to shift their focus, writes Joseph Gelfer.

Why media agencies must move from 'what' to 'how'

Why media agencies must move from 'what' to 'how'

We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London.

Brands

A brand's one purpose is to provide purpose to its employees
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A brand's one purpose is to provide purpose to its employees

To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.

How to design your brand for disruption
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How to design your brand for disruption

Achieving the clear articulation of a simple purpose is anything but simple, says Mono's CMO.

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Creativity

The value of crossover storytellers in a media agnostic world
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The value of crossover storytellers in a media agnostic world

When advertisers engage crossover talent, they harness the power of formidable storytellers, says the founder of Independent Media.

Are campaigns like 'Real Beauty' real empowerment?
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Are campaigns like 'Real Beauty' real empowerment?

Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.

Modernizing Madison Avenue: The importance of agency diversity
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Modernizing Madison Avenue: The importance of agency diversity

As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.

Culture

When A-List celebrities become unpaid spokespeople for the tobacco industry
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When A-List celebrities become unpaid spokespeople for the tobacco industry

The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.

A dozen things I've learned in 15 years at my own agency
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A dozen things I've learned in 15 years at my own agency

Honesty, transparency and fairness are the keys to success for a small agency, says Smith Gifford's CEO.

Why we need sponsored entertainment, not branded content
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Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

Media

Using data to find the unexpected audience
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Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

The 6-step cure for senioritis
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The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.

Upfronts 2017: Deciphering the spin
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Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

People

No, let's not take a step back
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No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

What marketers can learn from Lavar Ball
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What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Why innovation stalls without diversity
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Why innovation stalls without diversity

Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.

Technology

App marketers, stand up to the duopoly! it is time for attribution standards.
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App marketers, stand up to the duopoly! it is time for attribution standards.

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.

Getting a piece of the over-the-top action
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Getting a piece of the over-the-top action

Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.

Meet Dawn: The customer of the future
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Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.