A golden summer of women's sport has not shifted the investment gap and not enough big brands are investing, but it is time for change.
The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment over the longer term, says Momentum Worldwide president Luke D'Arcy
David Slater is a wildlife photographer, so in 2011 he went to Indonesia.
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
Here's how brands can capture the attention and hearts of sports fans and turn them into loyal customers, says Oath's head of US field sales.
Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.
Why doesn't the ad-supported world represent the world we actually live in, asks Vitro's CEO.
Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.
Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.
Key learnings from a 6-year-old at 'bring your kids to work' day
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.
Data at its most granular gives brands deep insights into their customers
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs' CEO.
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
Hey, "Big Picture Guy," your timing stinks.
AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.
Marketers are looking for new channels to more deeply connect with consumers, says Day One Agency's CEO.
Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.
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