Ask Bullmore: The questions I never got to answer
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Ask Bullmore: The questions I never got to answer

Here are a few questions from years ago that I never got around to answering.

The long morning commute is Tim Pearson's secret work weapon

The long morning commute is Tim Pearson's secret work weapon

The morning commute takes far too long but gets me into a more creative state of mind. By the chief executive of Manning Gottlieb OMD.

Transformation in an era of short-termism

Transformation in an era of short-termism

Agencies have not really adapted in recent years following the big decoupling of media from the ad agencies.

Say goodbye to downtrodden mums in ads

Say goodbye to downtrodden mums in ads

The industry is expected to see new rules on gender stereotyping in advertising following the release of an ASA report. It's about time.

Brands

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Why Coke was better than Pepsi at purposeful advertising
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Why Coke was better than Pepsi at purposeful advertising

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.

Dove's body bottles botched the 'real' conversation
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Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

Creativity

R/GA's Barry Wacksman on philosophy, strategy and building an agency
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R/GA's Barry Wacksman on philosophy, strategy and building an agency

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Why your iPhone is killing your creativity
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Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Early Cannes prediction: The bronzed beauty and the silicone beast
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Early Cannes prediction: The bronzed beauty and the silicone beast

A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.

Culture

Why we need sponsored entertainment, not branded content
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Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

Why working from home kills culture
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Why working from home kills culture

Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

Media

Using data to find the unexpected audience
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Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

The 6-step cure for senioritis
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The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.

Upfronts 2017: Deciphering the spin
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Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

People

No, let's not take a step back
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No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

What marketers can learn from Lavar Ball
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What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Why innovation stalls without diversity
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Why innovation stalls without diversity

Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.

Technology

Getting a piece of the over-the-top action
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Getting a piece of the over-the-top action

Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.

Meet Dawn: The customer of the future
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Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.

Third-party verification is just a first step toward transparency
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Third-party verification is just a first step toward transparency

To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.