Dementia poses one of the biggest challenges we face as a society
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Dementia poses one of the biggest challenges we face as a society

Alzheimer's Society's director of marketing explains why the charity is finding a louder, more distinctive voice in its new brand campaign.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.

A rebuttal to Steve Connelly: Remote talent can define culture

A rebuttal to Steve Connelly: Remote talent can define culture

There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.

Great innovation by C4, but VoD still has a long way to go

Great innovation by C4, but VoD still has a long way to go

Channel 4 has been using tech to come up with new ways to stop viewers skipping VoD ads.

Brands

How to stop brand apathy at a neurochemical level
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How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

Look again: How to fight data blindness
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Look again: How to fight data blindness

Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.

Ad industry's reaction to that Pepsi ad ignores a sad reality
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Ad industry's reaction to that Pepsi ad ignores a sad reality

Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.

Creativity

Why the advertising world should take a long look at itself
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Why the advertising world should take a long look at itself

D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.

How to navigate content marketing's control issues
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How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.

Connecting the dots: How Refinery29's creative chief stays inspired
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Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief says.

Culture

Why working from home kills culture
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Why working from home kills culture

Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

Media

Bill O'Reilly and syndication: A match made in desperation
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Bill O'Reilly and syndication: A match made in desperation

Because we all know podcasting just isn't big enough for Papa Bear.

The 8 new summer shows most likely to become hits
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The 8 new summer shows most likely to become hits

The warm-weather airwaves are no longer the dead zone they once were, but success stories remain elusive.

Listen up! Why digital audio is set to experience a creative revolution
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Listen up! Why digital audio is set to experience a creative revolution

Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.

People

How to have a killer career without killing yourself
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How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.

Save the people: The environmental movement needs a new tagline
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Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.

When black and brown is not enough
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When black and brown is not enough

Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.

Technology

In the age of feeling, by the numbers is not enough
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In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Don't worry (much), AI won't bite
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Don't worry (much), AI won't bite

Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.

How can brands retain humanity in an increasingly robotic world?
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How can brands retain humanity in an increasingly robotic world?

After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.