Bang goes the brief: why it's time to ditch the dead trees
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Bang goes the brief: why it's time to ditch the dead trees

The paper brief was an invaluable document but it's time has come - there's a better way to do things, writes Atomic's creative partner.

Leaving the US: What to expect from a job abroad

Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

Ask Bullmore: Have we done enough to address the results of the EU referendum?

Ask Bullmore: Have we done enough to address the results of the EU referendum?

All agency people must get out of their bubble, writes Campaign's agony uncle.

Why the next wave of programmatic innovation might just be European

Why the next wave of programmatic innovation might just be European

Dan de Sybel, chief technology officer at Infectious Media, makes the argument for Europe's programmatic market overtaking the US.

Brands

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

The death of the anthem ad
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The death of the anthem ad

Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore

Creativity

Why I celebrated iPhone's 10th birthday by buying a Pixel
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Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

How to be ageless in advertising
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How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

My 2017 media resolution: Ogilvy's Tham Khai Meng
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My 2017 media resolution: Ogilvy's Tham Khai Meng

Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.

Culture

Marc Strachan: 5 things I've learned about leadership
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Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

Media

What to expect from pilot season 2017
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What to expect from pilot season 2017

Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

Megyn Kelly to fix nonexistent problem at 'Today'
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Megyn Kelly to fix nonexistent problem at 'Today'

Is NBC doing what's best for its morning franchise, or just finding a place for its pricey new celebrity?

People

Nancy Hill: 5 things I've learned about leadership
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Nancy Hill: 5 things I've learned about leadership

It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Creating culture without breaking the bank
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Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Technology

Procter & Gamble chief issues powerful media transparency rallying cry
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Procter & Gamble chief issues powerful media transparency rallying cry

Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.

Is a Snapchat Super Bowl ad worth $3M?
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Is a Snapchat Super Bowl ad worth $3M?

Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.

Amazon is primed for a social showdown with Apple
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Amazon is primed for a social showdown with Apple

The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.