Paying lip service to brand values is futile marketing
Share

Paying lip service to brand values is futile marketing

If a brand really wants to make a difference, surely there is a responsibility to do more than simply highlight an issue?

The first female precedent: how role models can change the world for women

The first female precedent: how role models can change the world for women

In this "post truth" fake news era the facts about female leadership are being distorted, writes the global board planning director at JWT.

Trump tweets: 6 steps to surviving a 140-character crisis

Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

How to be ageless in advertising

How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

Brands

GoPro's first scripted ad delivers a relatable message about being in the moment
Share

GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

JWT's Tamara Ingram on leadership in a time of crisis
Share

JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

The death of the anthem ad
Share

The death of the anthem ad

Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore

Creativity

My 2017 media resolution: Ogilvy's Tham Khai Meng
Share

My 2017 media resolution: Ogilvy's Tham Khai Meng

Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.

Dear Mr. Figliulo: Creatives don't own creative leadership
Share

Dear Mr. Figliulo: Creatives don't own creative leadership

Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs

50 first dates: Why digital marketing is so bad
Share

50 first dates: Why digital marketing is so bad

Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development

Culture

Marc Strachan: 5 things I've learned about leadership
Share

Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

It's not just creatives who need to ditch the stereotypes
Share

It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

ANA report: A cure for what ails you?
Share

ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

Media

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot
Share

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot

But will the audience of today, particularly the millennials, show interest?

Fox News says Tucker Carlson will replace Megyn Kelly at 9 p.m.
Share

Fox News says Tucker Carlson will replace Megyn Kelly at 9 p.m.

Martha MacCallum will take over for Carlson in the 7 p.m. slot with a show focusing on Trump's 'First 100 Days.'

The 10 Best TV Shows of 2016
Share

The 10 Best TV Shows of 2016

From sitcoms to dramas to whatever "Westworld" is, the boob tube really outdid itself this year.

People

Nancy Hill: 5 things I've learned about leadership
Share

Nancy Hill: 5 things I've learned about leadership

It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's

With creativity first, business will follow
Share

With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Creating culture without breaking the bank
Share

Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Technology

My 2017 media resolution: Forensiq's Amit Joshi
Share

My 2017 media resolution: Forensiq's Amit Joshi

Forensiq's director of product and data science aims to protect his company from adland fraudsters by working with others.

The power of purpose: What the hacked Clinton e-mails tell us about branding
Share

The power of purpose: What the hacked Clinton e-mails tell us about branding

Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown

Understanding the possibilities of personalization
Share

Understanding the possibilities of personalization

How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director