Can we win it? Yes we Cannes (Spoiler alert - we didn't actually win)
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Can we win it? Yes we Cannes (Spoiler alert - we didn't actually win)

Two rookie creatives at WCRS recount their experience of competing in the World Under-30's Print Competition at Cannes.

Cannes Lions must remember brilliant, creative ideas are all that matters

Cannes Lions must remember brilliant, creative ideas are all that matters

Too many awards shows and festivals are forgetting the only thing that really matters to clients: brilliant, integrated ideas, Blue 449's chairman says.

Has Keith Weed steered us in the wrong direction on brand purpose?

Has Keith Weed steered us in the wrong direction on brand purpose?

Weed made the error of equating purpose with worthiness and in doing so seemingly forgot what his brands are really for.

Winning Creative Effectiveness Lions have a human connection

Winning Creative Effectiveness Lions have a human connection

The winning Creative Effectiveness Lions display an array of strategies that tap into our need to connect with others.

Brands

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Why Coke was better than Pepsi at purposeful advertising
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Why Coke was better than Pepsi at purposeful advertising

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.

Dove's body bottles botched the 'real' conversation
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Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

Creativity

Why your iPhone is killing your creativity
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Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Early Cannes prediction: The bronzed beauty and the silicone beast
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Early Cannes prediction: The bronzed beauty and the silicone beast

A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.

No laughing matter: Why advertising isn't funny anymore
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No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

Culture

Why we need sponsored entertainment, not branded content
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Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

Why working from home kills culture
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Why working from home kills culture

Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

Media

Using data to find the unexpected audience
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Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

The 6-step cure for senioritis
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The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.

Upfronts 2017: Deciphering the spin
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Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

People

No, let's not take a step back
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No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

What marketers can learn from Lavar Ball
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What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Why innovation stalls without diversity
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Why innovation stalls without diversity

Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.

Technology

Meet Dawn: The customer of the future
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Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.

Third-party verification is just a first step toward transparency
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Third-party verification is just a first step toward transparency

To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.

In the age of feeling, by the numbers is not enough
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In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.