Tackling the laziness: our collective responsibility to women's sport
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Tackling the laziness: our collective responsibility to women's sport

A golden summer of women's sport has not shifted the investment gap and not enough big brands are investing, but it is time for change.

Planning is dead. Long live brand planning.

Planning is dead. Long live brand planning.

The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.

Brand partnerships: maintain the momentum

Brand partnerships: maintain the momentum

Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment over the longer term, says Momentum Worldwide president Luke D'Arcy

A view from Dave Trott: Making a monkey of the law

A view from Dave Trott: Making a monkey of the law

David Slater is a wildlife photographer, so in 2011 he went to Indonesia.

Brands

Building a brand with purpose
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Building a brand with purpose

Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.

The new playing field for sports fans and advertisers
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The new playing field for sports fans and advertisers

Here's how brands can capture the attention and hearts of sports fans and turn them into loyal customers, says Oath's head of US field sales.

Building an inclusive brand: lessons from Charlottesville
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Building an inclusive brand: lessons from Charlottesville

Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.

Creativity

Think outside your vertical
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Think outside your vertical

Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.

Branding in chaos
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Branding in chaos

Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.

One giant leap for Shonda Rhimes is a small step for ad-kind
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One giant leap for Shonda Rhimes is a small step for ad-kind

Why doesn't the ad-supported world represent the world we actually live in, asks Vitro's CEO.

Culture

Middle America is emerging as a startup powerhouse
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Middle America is emerging as a startup powerhouse

Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.

The B2B consumer: marketing innovation to the millennial generation
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The B2B consumer: marketing innovation to the millennial generation

Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.

Let's not take ourselves too seriously
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Let's not take ourselves too seriously

Key learnings from a 6-year-old at 'bring your kids to work' day

Media

Taking stock of earned media in the 'fake news' era
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Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.

Using data to find the unexpected audience
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Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

The 6-step cure for senioritis
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The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.

People

The remarkable influence of millennial men
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The remarkable influence of millennial men

Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs' CEO.

Your career is a collective effort
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Your career is a collective effort

Arnold Worldwide's new U.S. CCO gives credit where credit is due.

No, let's not take a step back
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No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

Technology

Robot overlords or perfect partners?
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Robot overlords or perfect partners?

AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.

How podcasts became the new soap opera (and what brands should do about it)
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How podcasts became the new soap opera (and what brands should do about it)

Marketers are looking for new channels to more deeply connect with consumers, says Day One Agency's CEO.

Elon Musk is worried about AI. Should you be?
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Elon Musk is worried about AI. Should you be?

Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.