SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.
Hey, "Big Picture Guy," your timing stinks.
Online video content is no longer a second-rate sports strategy, writes Brave Bison's chief creative officer.
Shelia Frederick had been a stewardess on Alaska Airlines for ten years.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.
A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.
With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
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