Advice for creative leaders from the battlefield
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Advice for creative leaders from the battlefield

The classic top-down approach to creative work and sign-off is on its way out, writes Brian Cooper, the chief creative officer at Oliver.

Is the agency model too old for the catwalk?

Is the agency model too old for the catwalk?

No single solution will ever truly work, but flexibility is required, writes the founder of Chant.

Ad agencies have a social mobility problem

Ad agencies have a social mobility problem

Functions such as the post room offer the industry a diverse talent.

In an age of Brexit and Trump, marketers must always consider the alternative

In an age of Brexit and Trump, marketers must always consider the alternative

Brexit. Trump. Shocking outcomes or ones we just hadn't considered? Head down to your coffee shop and discover other ways of thinking.

Brands

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

JWT's Tamara Ingram on leadership in a time of crisis
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JWT's Tamara Ingram on leadership in a time of crisis

How to focus a team on the future without denying its past.

The death of the anthem ad
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The death of the anthem ad

Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore

Creativity

Dear Mr. Figliulo: Creatives don't own creative leadership
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Dear Mr. Figliulo: Creatives don't own creative leadership

Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs

50 first dates: Why digital marketing is so bad
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50 first dates: Why digital marketing is so bad

Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Culture

Marc Strachan: 5 things I've learned about leadership
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Marc Strachan: 5 things I've learned about leadership

My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.

It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

Media

TV Turkeys: The 10 worst shows of 2016
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TV Turkeys: The 10 worst shows of 2016

From twisted horror plots to lame comedies, the season wasn't short on its share of stinkers.

Want to save the NFL? Get your brand off the field
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Want to save the NFL? Get your brand off the field

With the election behind us, the NFL can't continue to pretend Donald and Hillary were the only ones distracting from the game.

Did Hillary Clinton cost herself the election by ignoring digital media?
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Did Hillary Clinton cost herself the election by ignoring digital media?

The Democratic presidential candidate needed every millennial vote she could get, yet her campaign overwhelmingly focused on TV, writes the founder of TYT Network.

People

Nancy Hill: 5 things I've learned about leadership
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Nancy Hill: 5 things I've learned about leadership

It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's

Creating culture without breaking the bank
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Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Marketers should wait 30 days before trying to make a mark
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Marketers should wait 30 days before trying to make a mark

"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role

Technology

The power of purpose: What the hacked Clinton e-mails tell us about branding
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The power of purpose: What the hacked Clinton e-mails tell us about branding

Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown

Understanding the possibilities of personalization
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Understanding the possibilities of personalization

How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director

A few thoughts for Creatives about Data. Hey wait, come back!
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A few thoughts for Creatives about Data. Hey wait, come back!

Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York

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