Puma is offering blokes a Valentines Day apology just in case they have to forgo the lovers' celebration to watch a football match.
Hosted at www.pumahardchorus.com/ the campaign, created by Droga5, features two films, one for Italian and one for UK audiences, each of which features a group of thuggish sports fans performing a rendition of Savage Garden's 'Truly Madly Deeply'.
Video 1: UK ad
Video 2: Italian ad
A bunch of pissed up Chavs slurping larger in a run down council estate boozer all wearing Puma. And since when was match day on a Sunday? Everyone will think its great because its Droga 5, but it's not great.
Confirmation that Puma have no clue what their brand stands for. Nice idea badly executed and nothing to do with the brand. Self indulgent agency crap.....
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