The campaign aims to raise the profile of the cheese among UK consumers.
Released: 04 February 2010
Leerdammer 'Elf' by RKCR/Y&R
Bel UK is aiming to position Leerdammer as an everyday cheese with the message that it is 'not as mild as you might think'.
All Comments
Brian George - 09 February 2010
A cheese-eating elf, how weird is that and I thought elves were vegans! No idea what this really communicates or the relavance of elf/deer/old- guy/tree-man/cheese. Looks like a European idea gone wrong!
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Credits
- Creative Type:
- Television
- Agency:
- RKCR/Y&R
- Advertiser:
- Leerdammer
Campaign titleElf
ClientIan Greengrass, Marketing Director
Creative DirectorMark Roalfe
CopywriterSteve Moss
Art DirectorJo Finch
PlannerJo Bamford
Agency ProducerClaudio Gorini
Media AgencyOMD
Media PlannerNadine Lloyd
Production CompanyHungryman
DirectorSteve Hudson
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