The Year Ahead 2015

The lesson from losing: Know your customer
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The lesson from losing: Know your customer

The real failure of the Clinton campaign was that it didn't understand--and ignored--the pain and disenfranchisement of ordinary Americans, writes the founder of Barker.

The most important global ad stories of the week
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The most important global ad stories of the week

China grapples with the implications of a Trump presidency; brands jump on a currency redesign in India; activists pressure John Lewis to pull ad from tabloids and McDonald's celebrates a milestone in India.

Innovation is a full-time job
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Innovation is a full-time job

Please don't shut down our labs--they provide a safe and controlled environment to face change and challenge the status quo, writes Organic's innovation practice lead

To tackle the diversity issue, plan 10 years ahead
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To tackle the diversity issue, plan 10 years ahead

The matter is urgent, but rushing to diversify will only backfire, says the CEO of Grace Blue

World's most creative partnerships: Snickers & BBDO
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World's most creative partnerships: Snickers & BBDO

After a breakup, this dynamic team is reunited and changing how we think about global campaigns

Media buying will get harder in 2016
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Media buying will get harder in 2016

Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director

The best of 2015: Staff picks
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The best of 2015: Staff picks

Campaign US reporters and editors choose their favorite stories and columns of 2015

My New Year's wish list
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My New Year's wish list

BBDO New York president and CEO shares his hopes for 2016

Beyoncé's and Arcadia's Parkwood Topshop brand to hit shelves in spring 2016
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Beyoncé's and Arcadia's Parkwood Topshop brand to hit shelves in spring 2016

The joint venture was first announced in October 2014 and will be available globally

Myanmar elections: The guerrilla PR war fought on Facebook
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Myanmar elections: The guerrilla PR war fought on Facebook

The social network is a vital PR platform for candidate Aung San Suu Kyi's democratic message, but also a tool for the government's crackdown on free speech

Survey: Mobile growth will slow
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Survey: Mobile growth will slow

eMarketer says the US is reaching a saturation point, and time spent on mobile devices will level off starting in 2016

How tech companies can build a more equal workplace
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How tech companies can build a more equal workplace

The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them

Media leaders react to Verizon's AOL buy
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Media leaders react to Verizon's AOL buy

Will Verizon-AOL be another AOL Time Warner?

MWC 2015: At the edge of an epoch
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MWC 2015: At the edge of an epoch

What did this year's show in Barcelona presage for pending technology?

Five marketing innovations to watch from Mobile World Congress 2015
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Five marketing innovations to watch from Mobile World Congress 2015

The managing director of Cake picks his top five trends from Mobile World Congress 2015

3% Conference: Guys we love
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3% Conference: Guys we love

In the aftermath of Valentine's day, 3%'s video celebrates "manbassadors" who recognize the business value of diversity

Five tech trends for the year ahead
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Five tech trends for the year ahead

Connecting the dots at CES 2015 reveals a new world of opportunity

Changing fortunes and power grabs
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Changing fortunes and power grabs

J. Walter Thompson's new global CEO offers his predictions for the year ahead

Recap: The year ahead for adland
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Recap: The year ahead for adland

What's in store for the world of advertising in 2015?

Pulling no punches: The year ahead for ad agencies
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Pulling no punches: The year ahead for ad agencies

For 2015, let's rally behind the hashtag #BeNice -- and still hang tough behind our commitment to healthy competition

The year ahead in digital agencies
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The year ahead in digital agencies

Huge's CEO questions whether the "digital" sobriquet still holds meaning in 2015

The year ahead in media agencies
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The year ahead in media agencies

Will 2015 bring us back to the future? Not for agencies that consider the tectonic shifts, not the surface appearance

The year ahead in technology
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The year ahead in technology

Technology innovations reached their tipping points in 2014 -- get ready for a wild ride

The year ahead in culture and tech
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The year ahead in culture and tech

You will be assimilated? Where humanity meets technology in 2015

The year ahead in production
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The year ahead in production

Why advertisers are better than movie-makers at using storytelling tools

The year ahead in planning
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The year ahead in planning

Wolf & Wilhelmine's founder hopes for a more colorful, messy, nurturing and empowered 2015

The year ahead for social media
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The year ahead for social media

This will be the year social media graduates from just being a "media"

The year ahead for women
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The year ahead for women

"The woman who does not require validation from anyone is the most feared individual on the planet." And she's ready to rock 2015

The year ahead in mobile
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The year ahead in mobile

Isobar's director of mobile and strategy predicts big things for small devices

The year ahead in creativity
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The year ahead in creativity

Droga5's executive creative director prepares a creativity wishlist with more fun and no mo' FOMO

Five content marketing hot spots for 2015
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Five content marketing hot spots for 2015

Where should brands put their content in the year ahead?

Digital marketing predictions for 2015
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Digital marketing predictions for 2015

Facebook's product marketing director for ads looks to 2014 to glean a new environment of personalization and accountability

NBA shoots for Indian market
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NBA shoots for Indian market

At a media roundtable hosted by the league in Mumbai, NBA Commissioner Adam Silver described India as basketball's next frontier

Publicis Groupe to purchase Sapient for $3.7 billion
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Publicis Groupe to purchase Sapient for $3.7 billion

A new Publicis.Sapient division will bring together the Sapient's SapientNitro, Sapient Global Markets and Sapient Government Services with Publicis Groupe's DigitasLBi, Razorfish Global and Rosetta

The key 2015 trends that marketers can act on right now
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The key 2015 trends that marketers can act on right now

2014 is far from over, but already the head of strategy at AnalogFolk London has compiled a list of the top digital trends for 2015

It's still the work, the work, the work for Robertson
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It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

JWT: lessons from the Commodore
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JWT: lessons from the Commodore

As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies.

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