The Campaign Weekend Fix
August 17, 2017

This week on Campaign US: Why Motorola CMO Jan Huckfeldt is leaning heavily on TV and Black families confront the realities of systemic racism in somber P&G spot. Plus, My career in 5 executions: Camp+King's Roger Camp.

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

Kathryn Luttner

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

 
Black families confront the realities of systemic racism in somber P&G spot
Black families confront the realities of systemic racism in somber P&G spot

BBDO New York relaunches the "My Black Is Beautiful" campaign.

 
My career in 5 executions: Camp+King's Roger Camp
My career in 5 executions: Camp+King's Roger Camp

I-Hsien Sherwood

From the infamous gerbil cannon to lazy Tom Brady, Camp+King's CCO wants creatives who stay 'hungry'

 
Modernizing Madison Avenue: The importance of agency diversity
Modernizing Madison Avenue: The importance of agency diversity

Donna Pedro and Jennifer Risi

As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.

 
Why reinventing a brand is not about logos
Why reinventing a brand is not about logos

Bennett Porter

Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.

 
What really happens when a brand turns a random person into a social media celebrity
What really happens when a brand turns a random person into a social media celebrity

Diana Bradley

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

 
Relaxing for a minute with cute animals could save your life
Relaxing for a minute with cute animals could save your life

Ogilvy New York bribes viewers into a prediabetes check with adorable fauna.

 
Are cable networks being shortsighted with summer's breakout hits?
Are cable networks being shortsighted with summer's breakout hits?

Marc Berman

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch their advertising dollars.

 
One on One: David Meikle and the Gorilla in the Room
One on One: David Meikle and the Gorilla in the Room

Kim Davis

Salt Partners CEO and former Ogilvy group MD has advice for agencies and brands about their relationships.

 
Kids ruin the darndest things in magical Fruit of the Loom spot
Kids ruin the darndest things in magical Fruit of the Loom spot

CP+B explores the pros and cons of active imaginations.

 
Recommendation Engine: Collective Bias's Grayce Holcomb
Recommendation Engine: Collective Bias's Grayce Holcomb

Kathryn Luttner

This senior designer is addicted to travel tips from chef Anthony Bourdain and listening to the "Hamilton" soundtrack on repeat.

 
A dozen things I've learned in 15 years at my own agency
A dozen things I've learned in 15 years at my own agency

Matt Smith

Honesty, transparency and fairness are the keys to success for a small agency, says Smith Gifford's CEO.

 
The Rock checks off his (first) bucket list in new Apple spot
The Rock checks off his (first) bucket list in new Apple spot

The short film co-stars Siri as the facilitator for Dwayne Johnson's hectic, ambitious schedule.

 
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