This week on Campaign: Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push and Nobody knows what creative technologists do, survey says. Plus, J&J, Verizon and AT&T join brands to suspend YouTube advertising.
Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.
Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.
Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.
New product, Collection, combines video with product links to drive conversions.
CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?
Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"
Home improvement store Leroy Merlin targets DIYers with improbably epic voyage
The action brought by Faith Brewitt in January claimed the Publicis PR agency had denied her the basic tools to perform her job.
Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.
Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.
Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.
Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.
From the Matrix to customized Mustangs, Firstborn's CCO doesn't let tech distract from design
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.