The Campaign Weekend Fix
April 29, 2017

This week on Campaign: Citi combines global consumer marketing and entertainment teams under new CMO and Why Google's second shot at programmatic TV buying will work. Plus, Bill O'Reilly and syndication: A match made in desperation.

9 anonymous comments about the death of AgencySpy anonymity
9 anonymous comments about the death of AgencySpy anonymity

I-Hsien Sherwood

Readers applaud the move, even while lamenting the loss of the industry's "despair-filled meth pipe."

 
Michael Roth: IPG leads the way on creativity and integration
Michael Roth: IPG leads the way on creativity and integration

Gideon Spanier

Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumors and why Interpublic is in a stronger position than ever.

 
Bill O'Reilly and syndication: A match made in desperation
Bill O'Reilly and syndication: A match made in desperation

Marc Berman

Because we all know podcasting just isn't big enough for Papa Bear.

 
Brand Superfan of the Week: PEZ's Walt Cranford
Brand Superfan of the Week: PEZ's Walt Cranford

Kathryn Luttner

Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

 
Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment
Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

I-Hsien Sherwood

After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.

 
Why Google's second shot at programmatic TV buying will work
Why Google's second shot at programmatic TV buying will work

Ilyse Liffreing

Things have changed since 2012, and Google's re-entry to the market will change it even more.

 
Why working from home kills culture
Why working from home kills culture

Steve Connelly

Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.

 
A rebuttal to Steve Connelly: Remote talent can define culture
A rebuttal to Steve Connelly: Remote talent can define culture

Cat Lincoln

There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.

 
Rejected by NASA? 84 Lumber has a job for you.
Rejected by NASA? 84 Lumber has a job for you.

Kathryn Luttner

After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.

 
Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial
Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

Kathryn Luttner

CMO Jill Gregory says the auto-racing association is "committed" to attracting younger fans through classroom programs like Acceleration Nation

 
Wendy's sees huge spike in engagement from #NuggsForCarter
Wendy's sees huge spike in engagement from #NuggsForCarter

Ilyse Liffreing

Carter may not get his nuggs, but Wendy's got its publicity.

 
Jennifer Hudson makes a street musician's dream come true for American Family Insurance
Jennifer Hudson makes a street musician's dream come true for American Family Insurance

I-Hsien Sherwood

BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.

 
Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'
Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

Kathryn Luttner

"If we think we can do it better, cheaper or faster internally, we will."

 
Citi combines global consumer marketing and entertainment teams under new CMO
Citi combines global consumer marketing and entertainment teams under new CMO

Kathryn Luttner

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

 
Valspar teams with The Onion for videos that favor comedy over colors
Valspar teams with The Onion for videos that favor comedy over colors

Ilyse Liffreing

How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.

 
The experience economy: Key trends for 2017
The experience economy: Key trends for 2017

Zoe Lazarus

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

 
Don't worry (much), AI won't bite
Don't worry (much), AI won't bite

Steven Wong and Derek Slater

Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.

 
ComScore's new free viewability measurements bring a sigh of relief
ComScore's new free viewability measurements bring a sigh of relief

Ilyse Liffreing

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

 
Daveed Diggs, Jessica Williams to host this year's One Show
Daveed Diggs, Jessica Williams to host this year's One Show

I-Hsien Sherwood

The "Hamilton" and "Daily Show" stars split show into two nights during Creative Week.

 
Campaign Jobs
 
DIRECTOR – BRAND & INNOVATION NYC Competitive + Benefits Butterfly London, New York City, New York
Digital Marketing Manager Undisclosed First Republic, San Francisco, CA
Mgr, Online Marketing Undisclosed Symantec Corporation, Mountain View, CA
Senior Marketing Manager, Mid-Market Undisclosed Citrix Systems Inc., Raleigh, NC
 
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