The Campaign Weekend Fix
March 28, 2017

This week on Campaign: Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push and Nobody knows what creative technologists do, survey says. Plus, J&J, Verizon and AT&T join brands to suspend YouTube advertising.

Nobody knows what creative technologists do, survey says
Nobody knows what creative technologists do, survey says

I-Hsien Sherwood

Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.

 
Brands missing out as impatient consumers click-off, claims Google
Brands missing out as impatient consumers click-off, claims Google

Sonoo Singh

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

 
J&J, Verizon and AT&T join brands to suspend YouTube advertising
J&J, Verizon and AT&T join brands to suspend YouTube advertising

Simon Gwynn

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

 
Facebook continues its video push with shoppable ad format for mobile
Facebook continues its video push with shoppable ad format for mobile

Ilyse Liffreing

New product, Collection, combines video with product links to drive conversions.

 
A 'Big Bang' ticking clock
A 'Big Bang' ticking clock

Marc Berman

CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?

 
This digital agency built a chatbot to recruit summer interns
This digital agency built a chatbot to recruit summer interns

Ilyse Liffreing

Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"

 
A fixer-upper rides the rapids in gorgeous short film from BETC
A fixer-upper rides the rapids in gorgeous short film from BETC

I-Hsien Sherwood

Home improvement store Leroy Merlin targets DIYers with improbably epic voyage

 
MSLGroup: Former China CEO's gender discrimination suit is 'resolved'
MSLGroup: Former China CEO's gender discrimination suit is 'resolved'

Douglas Quenqua

The action brought by Faith Brewitt in January claimed the Publicis PR agency had denied her the basic tools to perform her job.

 
Inside Facebook's global effort to sell mobile video to advertisers
Inside Facebook's global effort to sell mobile video to advertisers

Ilyse Liffreing

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.

 
Google's Matt Brittin apologizes to industry over ad placement
Google's Matt Brittin apologizes to industry over ad placement

Daniel Farey-Jones

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

 
Brand Superfan of the Week: Funko's Bryan Sato
Brand Superfan of the Week: Funko's Bryan Sato

Kathryn Luttner

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

 
Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push
Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push

Kathryn Luttner

Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."

 
YouTube advertisers, are you feeling lucky today?
YouTube advertisers, are you feeling lucky today?

Vanessa Clifford

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.

 
My career in 5 executions: Firstborn's JoonYong Park
My career in 5 executions: Firstborn's JoonYong Park

I-Hsien Sherwood

From the Matrix to customized Mustangs, Firstborn's CCO doesn't let tech distract from design

 
Spotify urges brands to embrace 'streaming state of mind'
Spotify urges brands to embrace 'streaming state of mind'

Nicola Kemp

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

 
How the 'Trump track' at SXSW tackled tech totalitarianism
How the 'Trump track' at SXSW tackled tech totalitarianism

Dan Machen

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

 
Campaign Jobs
 
PARTNER HEAD OF STRATEGY & INNOVATION - LONDON Competitive + Benefits Butterfly London, London (Central), London (Greater)
​PARTNER HEAD OF STRATEGY & INNOVATION Competitive + Benefits Butterfly London, New York City, New York
Junior Digital Media Planner Undisclosed LockerDome, Saint Louis, MO
Media Planner Undisclosed Atlantic Media Company, New York, NY
 
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