The Campaign Weekend Fix
June 28, 2017

This week on Campaign: 3 brands that turned values into action and How Guinness and R/GA made a VR tasting experience for all five senses. Plus, Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Ilyse Liffreing

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

 
Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean
Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean

Diana Bradley

The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in check, and why the brand had success with loaf-shaped slippers.

 
Cannes Lions to crack down on yacht parties
Cannes Lions to crack down on yacht parties

Omar Oakes

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behavior during this month's festival of creativity.

 
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated

Emily Tan and Gurjit Degun

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

 
Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO
Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO

Omar Oakes

Publicis Groupe's biggest challenge is "cultural," Arthur Sadoun warned in a video address to the company on his first day as chief executive.

 
Hilton tops Logo's annual ranking of 'out and proud' brands
Hilton tops Logo's annual ranking of 'out and proud' brands

Kathryn Luttner

Anheuser-Busch is the second-most, LGBT-inclusive marketer on the Viacom network's 'Top 25 Trailblazing Companies' report.

 
Clark: Maxus-MEC merger is about Group M's future, not agency failings
Clark: Maxus-MEC merger is about Group M's future, not agency failings

Omar Oakes

Group M's global chief executive rebuffed suggestions that MEC and Maxus had failed to differentiate themselves as he discussed the merger of the two agencies.

 
My career in 5 executions: David Baldwin
My career in 5 executions: David Baldwin

I-Hsien Sherwood

From The One Club to beer with a purpose, Baldwin&'s founder David Baldwin connects brands with customers that share their values.

 
Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds
Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds

Kathryn Luttner

From pop-up shops to virtual reality, companies are investing more heavily in executions that engage the senses, according to global research from Freeman.

 
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street sticks to the script after uninvited guest joins Fearless Girl

Sean Czarnecki

State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl statue in Lower Manhattan.

 
Democrats bring deep pockets to Georgia's congressional runoff
Democrats bring deep pockets to Georgia's congressional runoff

I-Hsien Sherwood

After losses in Kansas and Montana, the Democratic Congressional Campaign Committee is funding the costliest House race ever.

 
3 brands that turned values into action
3 brands that turned values into action

Afdhel Aziz

State Farm, Hansen and WestJet demonstrate that purpose-driven marketing pays many dividends, writes the founder of Conspiracy of Love.

 
Can NBC capitalize on the Megyn Kelly hype?
Can NBC capitalize on the Megyn Kelly hype?

Marc Berman

The former Fox News host begins her new network run on Sunday, but her fall morning show is still mired in uncertainty.

 
Brand Superfan of the Week: Disney's Keith Mahne
Brand Superfan of the Week: Disney's Keith Mahne

Kathryn Luttner

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

 
How Guinness and R/GA made a VR tasting experience for all five senses
How Guinness and R/GA made a VR tasting experience for all five senses

Brittaney Kiefer

The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK.

 
Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film
Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film

I-Hsien Sherwood

BETC Paris follows up 2014's "The Big Leap" with another epic journey that occurs in the blink of an eye.

 
Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

Ilyse Liffreing

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

 
Not so fast, Mr. Roboto
Not so fast, Mr. Roboto

Markham Cronin

The machines are coming for us, but the good news is they still can't tell a joke, writes the chief creative officer of Markham & Stein Unlimited.

 
The Recommendation Engine: Havas New York's Leah Douglas
The Recommendation Engine: Havas New York's Leah Douglas

Ilyse Liffreing

This copywriter has been mourning the end of HBO's dark comedy "Big Little Lies." To lift her spirits, she follows colorful design blogs and social accounts.

 
23andMe partners with 'Despicable Me 3' for first movie partnership
23andMe partners with 'Despicable Me 3' for first movie partnership

Kathryn Luttner

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

 
Campaign Jobs
 
Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
Design Lead, America Six-figure base plus 30% annual bonus and competitive benefits Mind Gym, New York City, New York
Senior Manager Product Marketing, Global Partner Marketing Undisclosed Docker, San Francisco, CA
Senior Manager/Director, Customer Retention Marketing Undisclosed Automatic, New York, NY
 
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