The Campaign Fix
August 17, 2017

Today on Campaign US: PepsiCo under fire as Trump backtracks on criticism of far-right and Transparency is more than just dollar signs. Plus, McDonald's awards World Cup brief to Leo Burnett London.

 
Latest from Campaign
PepsiCo under fire as Trump backtracks on criticism of far-right
PepsiCo under fire as Trump backtracks on criticism of far-right

Simon Gwynn

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

 
Transparency is more than just dollar signs
Transparency is more than just dollar signs

George Popstefanov

Here's how to build true partnerships with clients, says PMG's founder.

 
McDonald's awards World Cup brief to Leo Burnett London
McDonald's awards World Cup brief to Leo Burnett London

Omar Oakes

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity for the 2018 World Cup.

 
Kids tell their 'best' dad jokes in new Ad Council spot
Kids tell their 'best' dad jokes in new Ad Council spot

Adorably bad wisecracks get the stand-up treatment in campaign from Campbell Ewald.

 
7 Ways to Use Instagram for Brand Marketing Experiences
Promoted
7 Ways to Use Instagram for Brand Marketing Experiences

Wayin

Are you getting this most from your Instagram strategy?

 
Why Tiki decided to douse torch-wielding white supremacists
Why Tiki decided to douse torch-wielding white supremacists

Sean Czarnecki

It's the second time in three months that the company has had to disassociate its brand from extremist groups.

 

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