The Campaign Fix
June 28, 2017

Today on Campaign US: GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency and Maurice Lévy was expecting much more controversy over awards pullout. Plus, how investing in creativity will fuel your brand's ROI.

 

 
Latest from Campaign
GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency
GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

Kathryn Luttner

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

 
Maurice Lévy: I was expecting much more controversy over awards pullout
Maurice Lévy: I was expecting much more controversy over awards pullout

Maisie McCabe

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

 
How investing in creativity will fuel your brand's ROI
How investing in creativity will fuel your brand's ROI

Rachel Spiegelman

Focus on delivering the best "Return on Creativity," says Pitch's CEO.

 
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees

Emily Tan

Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt.

 
Pfizer celebrates the faces behind its vaccines with micro-documentary
Pfizer celebrates the faces behind its vaccines with micro-documentary

Alison Kanski

The video is part of Pfizer's ongoing corporate ad campaign "Before it Became a Medicine."

 
Don't look now (but Qualcomm knows you won't anyway)
Don't look now (but Qualcomm knows you won't anyway)

First work from McCann since winning the account serves up backyard antics.

 
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