The Campaign Fix
March 28, 2017

Today on Campaign: Who's behind those new Nike spoof ads? Nike, of course and Not everybody is thrilled that Fearless Girl will stay until 2018. Plus, Brand Superfan of the Week: Jeep's Kelley Buttrick.

 
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How automation could make us more human
How automation could make us more human

Richard Pinder

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

 
Who's behind those bizarre Nike spoof ads? Surprise: It's Nike.
Who's behind those bizarre Nike spoof ads? Surprise: It's Nike.

Kathryn Luttner

To celebrate the anniversary of the Air Max 1, the brand recruited artists Ava Nirui and Alex Lee to produce some enigmatic creative.

 
The marketer's manifesto
The marketer's manifesto

Fergus Jarvis

What are the biggest challenges facing marketers today? OC&C Strategy Consultants and Experian interviewed more than 100 global CMOs and marketing executives to find out.

 
Delta burns United over #LeggingsGate fiasco
Delta burns United over #LeggingsGate fiasco

Diana Bradley

Many social media users patted Delta on the back for its tweet, while others challenged the airline to disclose its own dress code policy.

 
Not everybody is thrilled that Fearless Girl will stay until 2018
Not everybody is thrilled that Fearless Girl will stay until 2018

Ilyse Liffreing

The defiant girl will stay sparring with Wall Street's Charging Bull for another year.

 
Top British advertisers call summit meeting with YouTube over brand safety
Top British advertisers call summit meeting with YouTube over brand safety

Gideon Spanier

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

 
Brand Superfan of the Week: Jeep's Kelley Buttrick
Brand Superfan of the Week: Jeep's Kelley Buttrick

Kathryn Luttner

The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by its indifference.

 
Too much direction can slay your team's creativity
Too much direction can slay your team's creativity

Lucas Peon

When the ideas aren't coming, don't over-direct your team. If you have the right people, step back and give them space to do their thing.

 
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Ben Bold

By putting the names of its two Jewish founders on the door, the WPP agency is making a statement against the surge in nationalism.

 
See which brands ran the most TV commercials last week
See which brands ran the most TV commercials last week

Ilyse Liffreing

Bayer took the top spot for the third week in a row.

 
R/GA makes German debut with opening of Berlin office
R/GA makes German debut with opening of Berlin office

Ben Bold

R/GA has made its first official foray into Germany with the launch of an office in Berlin, with Razorfish's Sascha Martini joining as managing director on April 1.

 
Why ads in the editorial space will get results
Promoted
Why ads in the editorial space will get results

Georganna Simpson

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.

 
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PARTNER HEAD OF STRATEGY & INNOVATION - LONDON Competitive + Benefits Butterfly London, London (Central), London (Greater)
​PARTNER HEAD OF STRATEGY & INNOVATION Competitive + Benefits Butterfly London, New York City, New York
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