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FCB Worldwide CEO Carter Murray responds to Publicis with a counter view
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FCB Worldwide CEO Carter Murray responds to Publicis with a counter view

Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."

Advertising

FA dropping Ladbrokes is just the beginning
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FA dropping Ladbrokes is just the beginning

How will the FA's decision to drop Ladbrokes impact on the market for betting sponsorship across sport, asks HSE Cake's MD.

A view from Dave Trott: The general will
How the innovation jury decided to award golds and Grand Prix
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How the innovation jury decided to award golds and Grand Prix

Innovation comes in many forms and the gold and Grand Prix winners of this category express that perfectly.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.