Featured

Switch off the movie stereotypes or women will
Share

Switch off the movie stereotypes or women will

Ahead of the Oscars, JWT's global board planning director explains why it's time the "reel world" got real.

Advertising

What to think about at MWC 2017
Share

What to think about at MWC 2017

Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.

6 Hollywood insights that can inspire the creative process
Share

6 Hollywood insights that can inspire the creative process

From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

Close the gap: The state of the 'total market' industry
Share

Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

Digital marketing

The IAB could just carry on being brash and annoying
Share

The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
Share

Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
Share

Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.