An oral history of 'Get a Mac,' Part 1
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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

An oral history of 'Get a Mac,' Part 1
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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Featured

2016: The year social media peaked?
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2016: The year social media peaked?

It's been an interesting 12 months for social media, writes Chris Mellish.

Advertising

From vibrators to colouring books, licensing proves that audiences are young at heart and eager to show it
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From vibrators to colouring books, licensing proves that audiences are young at heart and eager to show it

Motorhead sex toys and Poldark colouring books show why licensing holds such exciting opportunities, writes the UK MD of the Licensing Industry Merchandisers' Association.

A view from Dave Trott: The fiction of history
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A view from Dave Trott: The fiction of history

I was at art school in New York in the late 1960s. It was the days of mass protests: women's lib and bra-burning.

Like a tough dad, Sears' holiday spot gets emotional only about tools
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Like a tough dad, Sears' holiday spot gets emotional only about tools

Craftsman ad scores well with viewers by focusing on products, not feelings, says AceMetrix.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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