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Why brands need to change their approach to marketing masculinity
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Why brands need to change their approach to marketing masculinity

Old-fashioned ideals are damaging for men's well-being and society as a whole, which means marketers need to shift their focus.

Advertising

Why brands need to change their approach to marketing masculinity
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Why brands need to change their approach to marketing masculinity

Old-fashioned ideals of masculinity is damaging for men's wellbeing and society as a whole, which means brands need to shift their focus, writes Joseph Gelfer.

Airbnb's Mildenhall: Listen to your mentors
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Airbnb's Mildenhall: Listen to your mentors

The travel brand CMO shares his best career advice and recalls the two women who gave him his biggest break.

Harry Potter is proof of the potential of visual imagination
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Harry Potter is proof of the potential of visual imagination

A new Primark range from JK Rowling's boy wizard vindicates the early decision to create a visual identity for the brand from scratch, writes the MD of the Licensing Industry Merchandisers' Association

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.