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McDonald's UK marketing chief: Don't be afraid to say no
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McDonald's UK marketing chief: Don't be afraid to say no

Alistair Macrow, McDonald's UK senior vice-president, chief marketing officer, shares some of the lessons he has learned from his career in marketing.

Advertising

Brands don't always require heroes
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Brands don't always require heroes

Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands.

Why reinventing a brand is not about logos
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Why reinventing a brand is not about logos

Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.

It's time for brands to reduce their reliance on vox pop and anecdote
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It's time for brands to reduce their reliance on vox pop and anecdote

We must get back to a more complete understanding of the country, Abbott Mead Vickers BBDO's joint CSO argues.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.