Meet the new breed of ad agency chiefs
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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Featured

Why women's football is the brilliant blank canvas all brands crave
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Why women's football is the brilliant blank canvas all brands crave

With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.

Advertising

Five future tech trends from Decoded Fashion London Summit 2017
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Five future tech trends from Decoded Fashion London Summit 2017

Five key takeaway trends about the future of fashion, retail and technology, from the Decoded Fashion London Summit 2017.

Burberry's new era of corporate austerity threatens its relentless audience focus
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Burberry's new era of corporate austerity threatens its relentless audience focus

Burberry's latest results reveal a brand trying to streamline while remaining rooted to its audience's desires, says Sarah Baumann, deputy chief executive, Leo Burnett

A view from Dave Trott: Fly the friendly skies
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A view from Dave Trott: Fly the friendly skies

Shelia Frederick had been a stewardess on Alaska Airlines for ten years.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.