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Articles: 221 Results
How three surf lovers are building 'Africa's first great global brand'

How three surf lovers are building 'Africa's first great global brand'

An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of

How mainstream brands are celebrating 4/20

How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Super Bowl 2017 ads were the least shared in six years, study says

Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

What should United Airlines do next? 6 crisis experts weigh in

What should United Airlines do next? 6 crisis experts weigh in

Can United bounce back and fix its reputation? Here's what six experts said.

United's thrashing of an Asian customer ignites fury in China

United's thrashing of an Asian customer ignites fury in China

APAC consumers are unlikely to forget the manhandling of a passenger of Vietnamese descent anytime soon.

Airbnb's Mildenhall: Entertainment can be a marketing platform

Airbnb's Mildenhall: Entertainment can be a marketing platform

The CMO of Airbnb on the evolution of entertainment as a marketing platform and how brands can carve out new

Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign

Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign

Figliulo&Partners helps the airline take advantage of a battered British pound.

See the most shared Facebook posts of last week

See the most shared Facebook posts of last week

Arby's, BarkBox, Hagerty Classic Cars and Fandango shared stories that advanced their brands.

Inside United's social media response to #LeggingsGate

Inside United's social media response to #LeggingsGate

United Airlines MD of global communications Megan McCarthy says the carrier should have taken a more thoughtful approach to responding

Uber management 78% male and 77% white, reveals diversity report

Uber management 78% male and 77% white, reveals diversity report

Even by Silicon Valley standards, the embattled ride-sharing company is lacking in diverse talent.