Telecom / Utilities brands

Articles: 76 Results
Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.

The 'death of TV' may be further off than many think

The 'death of TV' may be further off than many think

The hours of traditional TV people watch remains relatively unchanged by SVODs.

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

Verizon attempts to win over consumers in the mobile carrier's Twitter replies.

Verizon uses LeBron James to crush kids' dreams in latest spot

Verizon uses LeBron James to crush kids' dreams in latest spot

, R/GA for Verizon

Generation Z has a better chance of becoming scientists or technologists than the next LeBron James.

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.

See which brands ran the most TV commercials last week

See which brands ran the most TV commercials last week

Bayer took the top spot for the third week in a row.

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

J&J, Verizon and AT&T join brands to suspend YouTube advertising

J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that

Vodafone, Sky and HSBC join retreat from Google

Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky and a trio of the UK's leading banks, have added their names to

Q&A: Verizon's first CCO on building in-house creative, brand simplicity and agency collaboration

Q&A: Verizon's first CCO on building in-house creative, brand simplicity and agency collaboration

The telco giant's new creative marketing unit will be "a central hub for excellence" and "innovation," says Andrew McKechnie, a