Telecom / Utilities brands
Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that
Several more major brands, including Vodafone, Sky and a trio of the UK's leading banks, have added their names to
Q&A: Verizon's first CCO Andrew McKechnie on building in-house creative, brand simplicity and agency collaboration
The telco giant's new creative marketing unit will be "a central hub for excellence" and "innovation," says McKechnie, a former
In the next one to two years, Matt Britton believes more tech companies will join Google and compete with traditional
Andrew McKechnie will report directly to CMO Diego Scotti.
Verizon now offers unlimited data, meaning consumers have the option on all major carriers.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to
On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.
John Legere takes on Verizon and AT&T with Big Game films starring Martha Stewart and Snoop Dogg.
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