VR

Articles: 31 Results
Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical

VR not up to hype; moderate growth projected this year

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were

How do we decide which decisions to leave in the hands of robots?

How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.

SXSW diary: Reality and empathy

SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to

Exclusive: Samsung awards a different kind of filmmaker during the Oscars

Exclusive: Samsung awards a different kind of filmmaker during the Oscars

The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.

Marketing VP sues VR startup Magic Leap for gender discrimination

Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

5 things the porn industry can teach marketers about VR

5 things the porn industry can teach marketers about VR

Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.