Technology brands

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Marketing VP sues VR startup Magic Leap for gender discrimination

Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Why marketers should be excited about unlimited data

Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

How brands like Jeep and Airbnb get their fans to do their marketing for them

How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

UGC is performing better than brand posts on Facebook

UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Snickers empathizes with Adele after Grammys flub

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter.

Starbucks China enables social gifting via WeChat to brew up sales

Starbucks China enables social gifting via WeChat to brew up sales

WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.

Facebook signs up to Media Rating Council auditing

Facebook signs up to Media Rating Council auditing

The social network takes another step toward transparency after misstating some key metrics.