After pulling ads over placement fears, some brands suggest a rate hike would help make amends.
An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly
There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says
When this senior marketing manager isn't binging on Netflix or keeping up with NPR's "On the Media," she's on Instagram
New product, Collection, combines video with product links to drive conversions.
Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that
Advertisers are missing a trick when it comes to the potential of search and need to better understand how their
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element
Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company
The latest work, news, advice, comment and analysis, sent to you every dayregister free