Technology brands

Articles: 681 Results
Outraged UK advertisers now asking Google for discounts

Outraged UK advertisers now asking Google for discounts

After pulling ads over placement fears, some brands suggest a rate hike would help make amends.

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

How to solve the conundrum of Google

How to solve the conundrum of Google

There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says

The Recommendation Engine: Crowdtap's Nitya Srikishen

The Recommendation Engine: Crowdtap's Nitya Srikishen

When this senior marketing manager isn't binging on Netflix or keeping up with NPR's "On the Media," she's on Instagram

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

J&J, Verizon and AT&T join brands to suspend YouTube advertising

J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that

Brands missing out as impatient consumers click-off, claims Google

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their

Spotify urges brands to embrace 'streaming state of mind'

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

YouTube advertisers, are you feeling lucky today?

YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element

Mars emotional measurement research proves the eyes are the window to the sales

Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company