Technology brands

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Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is

To change advertising, you must begin with the people

To change advertising, you must begin with the people

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

App marketers, stand up to the duopoly! it is time for attribution standards.

App marketers, stand up to the duopoly! it is time for attribution standards.

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director &

Twitter creators join global video relay from Sydney to Vancouver

Twitter creators join global video relay from Sydney to Vancouver

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social

Why Speedo has turned to tech to help swimmers perform better

Why Speedo has turned to tech to help swimmers perform better

Last month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level.

Facebook ramps up video offer with revamped Watch tab

Facebook ramps up video offer with revamped Watch tab

Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its

Brands can now automate image search on Twitter with Einstein Vision

Brands can now automate image search on Twitter with Einstein Vision

Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images

Google engineer sacked over anti-diversity memo

Google engineer sacked over anti-diversity memo

A Google engineer who criticised the company's diversity initiatives in a controversial memo has been sacked.

UK-listed Taptica breaks into US with $50m Tremor Video acquisition

UK-listed Taptica breaks into US with $50m Tremor Video acquisition

Taptica, an Israeli-founded and UK-listed ad tech mobile platform company, has doubled its size with the acquisition the DSP division

Sorrell: Snapchat is a 'flea on the elephant's backside'

Sorrell: Snapchat is a 'flea on the elephant's backside'

Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea