Technology brands

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Local micro-moments are creating new opportunities for modern marketers

Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

A bot didn't write this column

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great.

Koons x Snapchat debate is the ultimate AR story a brand could tell

Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand

Twitter promises 'aggressive' rules on inappropriate content

Twitter promises 'aggressive' rules on inappropriate content

Twitter has set out an "aggressive" new stance to its rules around inappropriate content on the social media network.

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google has released global updates on AdSense and DoubleClick aimed at helping publishers stop the sale of fake ad inventory.

LinkedIn pushes out video for sponsored content

LinkedIn pushes out video for sponsored content

Less than two months after finally introducing native video, LinkedIn has introduced native video ads.

Stand up for creative

Stand up for creative

How emotion data can help creatives regain a bigger share of the marketing budget

Brands can now embed more info into Snapchat with Context Cards

Brands can now embed more info into Snapchat with Context Cards

Snapchat has introduced a way for brands to include information such as reservation information, reviews and contact details with Context

Temple University researchers expose the pitfalls of social advertising

Temple University researchers expose the pitfalls of social advertising

VaynerMedia CMO responds: "There's both risk and reward on social."

Microsoft teams up with Jaunt and Cirque du Soleil director McDonald for VR interactive film

Microsoft teams up with Jaunt and Cirque du Soleil director McDonald for VR interactive film

Microsoft has commissioned an interactive VR experience for the launch of its Windows Mixed Reality immersive headsets on 17 October.