Retail brands

Articles: 477 Results
Brooks Running brings an endorsement deal to the masses

Brooks Running brings an endorsement deal to the masses

, Leo Burnett Chicago for Brooks Running

Leo Burnett Chicago signs up more than 20,000 runners for official sponsorships.

Hive launches new brand position with first North American campaign

Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its

Behind Diesel's surprising success in Japan

Behind Diesel's surprising success in Japan

Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place

How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month

How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month

Now that marketing to the LGBTQ community has gone mainstream, brands from fashion to tech to retail are showing their

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Although Nike is planning to stick with the embattled golfer, other brands may end their deals with Tiger Woods after

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

5 lessons to learn from a Disney research scientist

5 lessons to learn from a Disney research scientist

These data-driven best practices are relevant to strategists and marketers alike.

The shopping habits of affluent APAC spenders on holiday

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's