New product, Collection, combines video with product links to drive conversions.
Pop-up stores can reflect deep integration with modern, high-tech marketing methods.
Home improvement store Leroy Merlin targets DIYers with improbably epic voyage
Both companies are accused of having misled consumers through their marketing.
For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom,
Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry
Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.
Nordstrom, Arby's, BarkBox incorporate trends into their posts.
The giant is tipped to earn $16 billion from digital advertising revenue this year.
For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."
MTV, PepsiCo., DDB Worldwide rallied support around women and expressed gratitude to those in their own companies.
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