Retail brands

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ODD launches in US after winning global Perry Ellis ad account

ODD launches in US after winning global Perry Ellis ad account

The apparel company awarded the integrated account to ODD after a competitive pitch that involved three American agencies.

Why Speedo has turned to tech to help swimmers perform better

Why Speedo has turned to tech to help swimmers perform better

Last month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level.

Why Target, Heineken and Allstate are betting big on the 'other football'

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

Benjamin Moore builds a big name to test its industrial paints

Benjamin Moore builds a big name to test its industrial paints

, The Martin Agency for Benjamin Moore

The Martin Agency's one-ton Corotech sign shows off a durable, versatile line of coatings

Amazon finally enters Asia-Pacific via Singapore

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Under Armour declares its spokespeople are 'Unlike Any' others

Under Armour declares its spokespeople are 'Unlike Any' others

, Droga5 for Under Armour

Droga5 develops a new campaign for the athletic apparel brand featuring Misty Copland, Natasha Hastings and others.

"Technology needs to be like salt. You need to taste it more than see it..."

"Technology needs to be like salt. You need to taste it more than see it..."

...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives

A small gesture consoles a struggling couple in American Greetings spot

A small gesture consoles a struggling couple in American Greetings spot

, MullenLowe for American Greetings

The latest in the "Give Meaning" campaign from MullenLowe tackles infertility.

Crate and Barrel 'Welcomes Love In' new spot

Crate and Barrel 'Welcomes Love In' new spot

The Preacher-created film brings together couples whose marriages span three months to 42 years.

One thing the industry should start doing, one thing they should stop

One thing the industry should start doing, one thing they should stop

Campaign gathered media, marketing and advertising experts from Turner, AirBnB, Microsoft, Burger King and McCann Worldgroup to find out how