Retail brands

Articles: 497 Results
Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Asics names Saatchi & Saatchi as global ad agency

Asics names Saatchi & Saatchi as global ad agency

Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency's work on the

Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have

"I'm sure Shakespeare would have loved 360-degree video"

"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as

100 Years of Ads: Best Campaigns for Social Good

100 Years of Ads: Best Campaigns for Social Good

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that have helped make the world a

Harvey puts parts of Home Depot college football kickoff campaign on hold

Harvey puts parts of Home Depot college football kickoff campaign on hold

It is also planning to launch how-to videos on Snapchat on Saturday, but it could delay those as well.

Stanley makes an appeal to troublemakers

Stanley makes an appeal to troublemakers

, North for Stanley
Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a

'You must leave any association'; Experts urge brands to break with Trump

'You must leave any association'; Experts urge brands to break with Trump

No longer scared of the president's attacks on Twitter, companies are publicly breaking with Donald Trump over his remarks after