Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since
Lost My Name developed a unique brand out of unique literary experiences.
As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
CNN's Great Big Story is behind the four-part series promoting fashion line Collection by Michael Strahan.
The over-50s are living longer and growing richer yet continue to be neglected by advertisers.
Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.
Being old yet muscular helps, but the brand says the octogenarian embodies the Chinese zeal for self-improvement and overcoming limitations.
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