Retail brands

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'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since

How data catapulted the personalized children's book

How data catapulted the personalized children's book

Lost My Name developed a unique brand out of unique literary experiences.

How mainstream brands are celebrating 4/20

How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Super Bowl 2017 ads were the least shared in six years, study says

Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the

Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

JCPenney looks to millennial males to save sales slump with online video series

JCPenney looks to millennial males to save sales slump with online video series

CNN's Great Big Story is behind the four-part series promoting fashion line Collection by Michael Strahan.

The 50+ age group is still a grey area for brands

The 50+ age group is still a grey area for brands

The over-50s are living longer and growing richer yet continue to be neglected by advertisers.

Lane Bryant CMO blasts the 'Girls' Lounge' at 4A's, and its CEO pounces

Lane Bryant CMO blasts the 'Girls' Lounge' at 4A's, and its CEO pounces

Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.

Why 'China's hunkiest grandpa' is Reebok's new face

Why 'China's hunkiest grandpa' is Reebok's new face

Being old yet muscular helps, but the brand says the octogenarian embodies the Chinese zeal for self-improvement and overcoming limitations.