Television brands

Articles: 193 Results
Why advertisers still love "Fargo" after fans have changed the channel

Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts

Brand Superfan of the Week: Disney's Keith Mahne

Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

McDonald's CMO: 'We suffered from fake news long before Trump'

McDonald's CMO: 'We suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand

Telemundo begins its first World Cup campaign with only 13 months to go

Telemundo begins its first World Cup campaign with only 13 months to go

Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.

Upfronts 2017: Deciphering the spin

Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many

It's time for challenger brands to challenge the upfronts

It's time for challenger brands to challenge the upfronts

The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director

CBS anchors 2017-2018 schedule with established hits

CBS anchors 2017-2018 schedule with established hits

With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.

ABC comes out swinging with 14 new series, including a new 'Roseanne'

ABC comes out swinging with 14 new series, including a new 'Roseanne'

Spin-offs for "Dancing with the Stars" and "The Bachelor," plus a relocated "American Idol," lead an aggressive 2017-18 lineup.