Sport brands

Articles: 193 Results
Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Although Nike is planning to stick with the embattled golfer, other brands may end their deals with Tiger Woods after

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

Telemundo begins its first World Cup campaign with only 13 months to go

Telemundo begins its first World Cup campaign with only 13 months to go

Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.

Mother-backed film tells hopeful story of boxer giving back in Rio favela

Mother-backed film tells hopeful story of boxer giving back in Rio favela

Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced by Mother London and follows

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

CMO Jill Gregory says the auto-racing association is "committed" to attracting younger fans through classroom programs like Acceleration Nation

The Portland Trail Blazers score ROI with Facebook advertising

The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.

For Boston, hockey is more than a game--it's religion

For Boston, hockey is more than a game--it's religion

, MMB for Boston Bruins

After securing Stanley Cup Playoffs berth, Boston Bruins and MMB pay tribute to fans.

SoulCycle encourages spinners to find that elusive "it" in first campaign

SoulCycle encourages spinners to find that elusive "it" in first campaign

The cycling business wants to help you discover your happy place, your best self or whatever "it" you seek.

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.