Sport brands

Articles: 183 Results
1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

Paris ramps up 2024 Olympic bid with English tagline, #MadeforSharing

Paris ramps up 2024 Olympic bid with English tagline, #MadeforSharing

, BETC Paris for Paris 2024

The Games, and Paris itself, belong to everyone, says anthem video from BETC Paris

Did Super Bowl marketers score a touchdown with Boomers?

Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP

Pepsi Max launches 2nd year of Champions League sponsorship

Pepsi Max launches 2nd year of Champions League sponsorship

Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

Patriots' stunning upset delivers more than 100M viewers

Patriots' stunning upset delivers more than 100M viewers

Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.

The 5 bravest brand moves of Super Bowl LI

The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.