Magazines

Articles: 39 Results
How The Economist ramped up subscriptions by bringing gross stories to life

How The Economist ramped up subscriptions by bringing gross stories to life

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

Truth campaigns: Major media play up journalism bona fides in brand pushes

Truth campaigns: Major media play up journalism bona fides in brand pushes

Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president

Can a return to nudity save Playboy in an age of shareable media?

Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

Michael K. Williams confronts his own typecasting in mesmerizing spot for The Atlantic

Michael K. Williams confronts his own typecasting in mesmerizing spot for The Atlantic

The short film from Wieden+Kennedy is part of the magazine's first branded campaign in 10 years, which also features Caitlyn

Engagement Meter: See the top social posts of last week

Engagement Meter: See the top social posts of last week

Tic Tac wants no part of your groping problem, thank you very much

Why BandLab's stake in Rolling Stone makes sense

Why BandLab's stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious

Hearst to launch HearstLive multimedia installation

Hearst to launch HearstLive multimedia installation

Content from Hearst media properties will be featured on a 9-feet tall and 55-wide digital display

Most important global ad stories of the week

Most important global ad stories of the week

OgilvyOne's global CEO talks disruption in Singapore, a point of pride for India's dark-skinned girls, and Google AdWords revamps for

A rejuvenated Playboy bets big on branded content with 17 original shows

A rejuvenated Playboy bets big on branded content with 17 original shows

The brand's audience is getting younger, and brands are taking a new interest

Welcome to Campaign Japan

Welcome to Campaign Japan

The new site will shed light on the world's second-largest ad market