Digital brands

Articles: 209 Results
Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.

Shazam's new AR platform has one thing the others don't: Scale

Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of

Google submits YouTube to Media Ratings Council audit

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

What YouTube's Super Chat means for marketers

What YouTube's Super Chat means for marketers

Video advertising is about to get interesting.

USA Today will live stream Trump's inauguration in VR and 360 degrees

USA Today will live stream Trump's inauguration in VR and 360 degrees

The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.

Everything 'millennials shunned' in 2016, according to the media

Everything 'millennials shunned' in 2016, according to the media

We know the media's favorite generation likes to reject stuff, but can we find a new way to say it?