Digital brands

Articles: 217 Results
Medium creates first 'Noteworthy' original video series

Medium creates first 'Noteworthy' original video series

The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.

Why BuzzFeed is licking its lips over Tasty

Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it

How influencer marketing created a disaster in the Bahamas

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the

9Gag buries monument to memes in the desert to puzzle future generations

9Gag buries monument to memes in the desert to puzzle future generations

For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

Google ad revenue surges 18% despite YouTube boycott

Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing

Connecting the dots: How Refinery29's creative chief stays inspired

Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide,

Academy Award-winning director Armando Bo to headline Brand Film Festival

Academy Award-winning director Armando Bo to headline Brand Film Festival

Armando Bo, who won an Academy Award for Birdman in 2015, will be interviewed on stage by Brand Film Festival

Kodak returns to profitability by turning to print and a little-seen Web series

Kodak returns to profitability by turning to print and a little-seen Web series

How a former blue-chip marketer is finding a new kind of success playing small ball online.

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital