Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital
In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.
The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors
Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of
Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of
Google has committed to having YouTube's metrics audited by the Media Rating Council.
A new report shows a high willingness among users to engage with advertisers.
Video advertising is about to get interesting.
The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.
We know the media's favorite generation likes to reject stuff, but can we find a new way to say it?
The latest work, news, advice, comment and analysis, sent to you every dayregister free