Digital brands

Articles: 213 Results
Google ad revenue surges 18% despite YouTube boycott

Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing

Connecting the dots: How Refinery29's creative chief stays inspired

Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide,

Academy Award-winning director Armando Bo to headline Brand Film Festival

Academy Award-winning director Armando Bo to headline Brand Film Festival

Armando Bo, who won an Academy Award for Birdman in 2015, will be interviewed on stage by Brand Film Festival

Kodak returns to profitability by turning to print and a little-seen Web series

Kodak returns to profitability by turning to print and a little-seen Web series

How a former blue-chip marketer is finding a new kind of success playing small ball online.

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.

Shazam's new AR platform has one thing the others don't: Scale

Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of

Google submits YouTube to Media Ratings Council audit

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.