Media / Entertainment Brands

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Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Netflix to spend $7bn on content next year as subscriber numbers grow

Netflix to spend $7bn on content next year as subscriber numbers grow

Netflix outstripped its subscriber growth forecast in the last quarter by almost a million, adding 5.2 million paying customers in

Twitter promises 'aggressive' rules on inappropriate content

Twitter promises 'aggressive' rules on inappropriate content

Twitter has set out an "aggressive" new stance to its rules around inappropriate content on the social media network.

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google has released global updates on AdSense and DoubleClick aimed at helping publishers stop the sale of fake ad inventory.

Stand up for creative

Stand up for creative

How emotion data can help creatives regain a bigger share of the marketing budget

Sophia Loren: an infinite influencer

Sophia Loren: an infinite influencer

Sophia Loren challenged conventions of beauty, empowered women all around the world and won two Academy Awards - she's an

The rebranding of Megyn Kelly rings false on NBC's 'Today'

The rebranding of Megyn Kelly rings false on NBC's 'Today'

Three weeks in and there are no signs of Kelly fitting in amongst the coffee-klatch community.

First impressions of the new fall TV season

First impressions of the new fall TV season

Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.

'Bear Claws' for The Academic by BBDO New York

'Bear Claws' for The Academic by BBDO New York

, BBDO New York for The Academic
Five principles for launching a TV show

Five principles for launching a TV show

BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by