Media / Entertainment Brands

Articles: 1268 Results
To change advertising, you must begin with the people

To change advertising, you must begin with the people

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

The Chargers woo Los Angeles in new spots from Saatchi & Saatchi LA

The Chargers woo Los Angeles in new spots from Saatchi & Saatchi LA

, Saatchi & Saatchi LA for Los Angeles Chargers
Is esports a safe bet for advertisers?

Is esports a safe bet for advertisers?

NBC Sports' latest deal with Psyonix Rocket League is being heralded as innovative, but research shows that it's a conservative

Snapchat isn't dying, but its stock is still overvalued

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

TV comes out about its closeted portrayals of LGBTQ people

TV comes out about its closeted portrayals of LGBTQ people

At the Television Critics Association Press Tour, GLAAD brought together a panel of experts to discuss diversity on the small

Disney cuts ties with Netflix to launch own streaming service

Disney cuts ties with Netflix to launch own streaming service

Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services

Surge in digital growth sustains global OOH market

Surge in digital growth sustains global OOH market

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

Why Target, Heineken and Allstate are betting big on the 'other football'

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

Are cable networks being shortsighted with summer's breakout hits?

Are cable networks being shortsighted with summer's breakout hits?

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch

What really happens when a brand turns a random person into a social media celebrity

What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound