Media / Entertainment Brands

Articles: 1245 Results
GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level

Stop predicting the death of anything: no media is a write-off, it's all opportunity

Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

Why advertisers still love "Fargo" after fans have changed the channel

Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

How Scripps Networks Interactive grew its video views by 485 percent in the last year

How Scripps Networks Interactive grew its video views by 485 percent in the last year

Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.

Brand Superfan of the Week: Lego's Colin Leggo

Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts

Clear Channel to showcase digital OOH at Cannes Lions

Clear Channel to showcase digital OOH at Cannes Lions

Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the

Unlikely gamers converge on a criminal in mobile app's US debut

Unlikely gamers converge on a criminal in mobile app's US debut

, Untitled Worldwide for Pretty Simple

"Criminal Case Pacific Bay" makes an appeal to its biggest fans in new spot from Untitled Worldwide.