In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took
If marketers aren't inclusive they can't authentically understand their customers, says Antonio Lucio, global chief marketing and communication officer, HP.
Who has 30 seconds? Not today's consumers. Here's how to get them to engage...
Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy
Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.
Sustained growth is widely accepted as being fundamental to business success and yet most companies do not seem to be
Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behavior during this
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Adam & Eve/DDB's Richard Brim, despite being at the creative helm of the world's most-awarded agency, dislikes the limelight and
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that
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