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Articles: 109 Results
The 4 most important traits of a successful CMO in 2017

The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

90-second spot features a wall blocking people from US employment.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping

Sorrell: Davos 'bubble' failed to predict Trump victory

Sorrell: Davos 'bubble' failed to predict Trump victory

WPP chief predicts Trump will be good for US economy.

Gustavo Martinez formally denies all allegations, except one

Gustavo Martinez formally denies all allegations, except one

The former JWT CEO says his "too many Jews" comment was meant to convey his desire to live in a

WATCH: Facebook Live CES floor tour with SapientRazorfish

WATCH: Facebook Live CES floor tour with SapientRazorfish

We checked out drones, headseats and AI devices with lead engineer Matt Arnold.

The most important global ad stories of the week

The most important global ad stories of the week

A look back at Dentsu's very bad year; Mars extends its disability campaign with a billboard for the blind and

Navigating the complex world of attribution

Navigating the complex world of attribution

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more

CEOs expect CMOs to lead revenue growth

CEOs expect CMOs to lead revenue growth

Report shows marketing role has shifted.

The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts

The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts

In a banner year for unevolved men, Saatchi & Saatchi's chairman reminded us how high the problem still goes.