Industry

Articles: 263 Results
Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.

Cyberattacks a sign for brands to get GDPR compliant right now

Cyberattacks a sign for brands to get GDPR compliant right now

You need to know what you're doing with the data you've got to protect it.

Limit collaboration to once a day, new study suggests

Limit collaboration to once a day, new study suggests

Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.

Early Cannes prediction: The bronzed beauty and the silicone beast

Early Cannes prediction: The bronzed beauty and the silicone beast

A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash

What brands should know about the new world order of media influence

What brands should know about the new world order of media influence

The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

Vivendi to buy Bollore's 60% stake in Havas in $2.5B swoop

Vivendi to buy Bollore's 60% stake in Havas in $2.5B swoop

Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an