Industry

Articles: 219 Results
Digital ad industry can't grow without proper measurement

Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from

Save the people: The environmental movement needs a new tagline

Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of

Unboxing videos and cosplaying grown-ups are the new kids' TV

Unboxing videos and cosplaying grown-ups are the new kids' TV

What to make of a sudden interest among adults in revisiting and indulging in children's content?

How to stop brand apathy at a neurochemical level

How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

McDonald's quietly builds a team of in-house 'storytellers'

McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of

Why the advertising world should take a long look at itself

Why the advertising world should take a long look at itself

D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.

How to navigate content marketing's control issues

How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the

A guide to marketing executive search

A guide to marketing executive search

In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search

How to effectively bring science to marketing

How to effectively bring science to marketing

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can

Look again: How to fight data blindness

Look again: How to fight data blindness

Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy