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Articles: 294 Results
Steve McQueen: an infinite influencer

Steve McQueen: an infinite influencer

Steve McQueen was a megastar who starred in Bullitt, The Great Escape and The Getaway - he was the 'king

'Fearless Girl' wins black Pencil at D&AD Impact Awards

'Fearless Girl' wins black Pencil at D&AD Impact Awards

McCann New York's statue for State Street Global Advisors, "Fearless Girl", was one of the three top winners at last

Quarter of global marketers report digital ads appearing next to extremist content

Quarter of global marketers report digital ads appearing next to extremist content

A quarter of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising

Meet the brain behind Accenture Interactive's acquisition spree

Meet the brain behind Accenture Interactive's acquisition spree

Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer

Video ad-serving that might actually work: the new app reality

Video ad-serving that might actually work: the new app reality

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...

One click away: Alibaba's data marketing suite

One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers

Lost horizons: unlikely lessons in diversity from 1950s New York

Lost horizons: unlikely lessons in diversity from 1950s New York

Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status

Dentsu talks new business of creativity

Dentsu talks new business of creativity

Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

Accenture marches further into marketing with Brand Learning acquisition

Accenture marches further into marketing with Brand Learning acquisition

Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of