New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.
You need to know what you're doing with the data you've got to protect it.
Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash
The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an
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