If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of
What to make of a sudden interest among adults in revisiting and indulging in children's content?
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of
D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.
It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the
In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search
Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can
Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy
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