Industry

Articles: 278 Results
Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took

HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention

HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention

If marketers aren't inclusive they can't authentically understand their customers, says Antonio Lucio, global chief marketing and communication officer, HP.

There is life beyond 30

There is life beyond 30

Who has 30 seconds? Not today's consumers. Here's how to get them to engage...

5 certain steps to ensure your marketing boosts your business

5 certain steps to ensure your marketing boosts your business

Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy

Why brands won't survive without interactive experiences

Why brands won't survive without interactive experiences

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.

Curing the growth malaise

Curing the growth malaise

Sustained growth is widely accepted as being fundamental to business success and yet most companies do not seem to be

Cannes Lions to crack down on yacht parties

Cannes Lions to crack down on yacht parties

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behavior during this

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

'You're not born loving advertising': Richard Brim on stoking A&E/DDB's creative fire

'You're not born loving advertising': Richard Brim on stoking A&E/DDB's creative fire

Adam & Eve/DDB's Richard Brim, despite being at the creative helm of the world's most-awarded agency, dislikes the limelight and

The 6-step cure for senioritis

The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that