Industry

Articles: 139 Results
Media is broken and 'needs a total reset'

Media is broken and 'needs a total reset'

There's plenty of blame for both advertisers and agencies in a new study from ID Comms.

See which brands ran the most TV commercials last week

See which brands ran the most TV commercials last week

Boost Mobile, Chevrolet and Nissan topped TVTY's charts.

Digital spending in Japan breaks 1 trillion yen: Dentsu

Digital spending in Japan breaks 1 trillion yen: Dentsu

The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year.

I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male

I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male

A diverse global team breathed new life into a tired brand by challenging the notions of masculinity it once helped

Publicis Media rolls out NextTechNow globally for clients

Publicis Media rolls out NextTechNow globally for clients

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

Is your marketing dashboard lying to you?

Is your marketing dashboard lying to you?

Metrics tracking systems provide instant access to dozens of different data sources, but your marketing efforts may be relying on

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

Why marketers heart video for Valentine's Day

Why marketers heart video for Valentine's Day

VIsual sharing makes particular sense for the emotional holiday.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter.

The 5 bravest brand moves of Super Bowl LI

The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.