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Articles: 170 Results
Ted Danson channels Sam Malone in Smirnoff ad

Ted Danson channels Sam Malone in Smirnoff ad

, 72andSunny New York for Smirnoff

The "Cheers" actor saddles up to a bar and tries to convince patrons that he's just a regular guy who

How Guinness and R/GA made a VR tasting experience for all five senses

How Guinness and R/GA made a VR tasting experience for all five senses

The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance

Kona Brewing Co. preaches a low-fi lifestyle in digital campaign

Kona Brewing Co. preaches a low-fi lifestyle in digital campaign

, Duncan/Channon for Kona Brewing Company

The Hawaiian beer brand reaches those who can't put down their smartphones on their smartphones

Brand Superfan of the Week: Guinness's Jimmy Morrissey

Brand Superfan of the Week: Guinness's Jimmy Morrissey

"As an Irish-American, Guinness represents what pasta means to my Italian friends, or pierogies to my Polish ones: a taste

Skyy celebrates its 25th with Irish photographer Tony Kelly

Skyy celebrates its 25th with Irish photographer Tony Kelly

New York agency 5 O'Clock crafts a swanky spot starring creative people with bizarre titles.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Tecate pits Sylvester Stallone and Canelo Álvarez in a battle of boldness

Tecate pits Sylvester Stallone and Canelo Álvarez in a battle of boldness

, Nómades for Tecate

The brand's spokesmen face off in spots leading up to the boxing champion's next bout.

Why Heineken is embracing a 'naive' view of the world

Why Heineken is embracing a 'naive' view of the world

In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generation."