Alcohol

Articles: 159 Results
Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clich├ęs."

The 5 bravest brand moves of Super Bowl LI

The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Which brands won big on social media at the Super Bowl?

Which brands won big on social media at the Super Bowl?

Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to

Spuds MacKenzie returns to the Super Bowl as restless ghost

Spuds MacKenzie returns to the Super Bowl as restless ghost

, Wieden & Kennedy New York for Bud Light

Bud Light's 80s mascot makes a comeback for 30th anniversary.

Busch introduces new spokesman and can branding in Super Bowl debut

Busch introduces new spokesman and can branding in Super Bowl debut

, Deutsch New York for Busch

Deutsch New York adds callbacks to classic ads for longtime fans.

Budweiser tells an immigrant's tale for Super Bowl--its own

Budweiser tells an immigrant's tale for Super Bowl--its own

, Anomaly, New York for Budweiser

Adolphus Busch faces xenophobia in 1857 in ad from Anomaly New York

Inside Bud Light's social strategy for Super Bowl LI

Inside Bud Light's social strategy for Super Bowl LI

For the first time, the beer brand will use Instagram's Stories (and golden cans!) to more closely engage with the