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Articles: 173 Results
Guinness depicts real-life Los Angeles cowboys in stirring new ad

Guinness depicts real-life Los Angeles cowboys in stirring new ad

Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made

Gruppo Campari strikes comprehensive deal with WPP

Gruppo Campari strikes comprehensive deal with WPP

Italian spirits company Gruppo Campari has chosen a team drawn from across WPP's agencies to be its global partner for

Why Target, Heineken and Allstate are betting big on the 'other football'

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

Ted Danson channels Sam Malone in Smirnoff ad

Ted Danson channels Sam Malone in Smirnoff ad

, 72andSunny New York for Smirnoff

The "Cheers" actor saddles up to a bar and tries to convince patrons that he's just a regular guy who

How Guinness and R/GA made a VR tasting experience for all five senses

How Guinness and R/GA made a VR tasting experience for all five senses

The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance

Kona Brewing Co. preaches a low-fi lifestyle in digital campaign

Kona Brewing Co. preaches a low-fi lifestyle in digital campaign

, Duncan/Channon for Kona Brewing Company

The Hawaiian beer brand reaches those who can't put down their smartphones on their smartphones

Brand Superfan of the Week: Guinness's Jimmy Morrissey

Brand Superfan of the Week: Guinness's Jimmy Morrissey

"As an Irish-American, Guinness represents what pasta means to my Italian friends, or pierogies to my Polish ones: a taste

Skyy celebrates its 25th with Irish photographer Tony Kelly

Skyy celebrates its 25th with Irish photographer Tony Kelly

New York agency 5 O'Clock crafts a swanky spot starring creative people with bizarre titles.