Food and Drink

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Why Coke was better than Pepsi at purposeful advertising

Why Coke was better than Pepsi at purposeful advertising

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the

Looking to connect with moms, Red Baron pizza transitions male mascot to a female equivalent

Looking to connect with moms, Red Baron pizza transitions male mascot to a female equivalent

She's a tough aviator with her own war stories, and she could soon be the sole face of the company.

McDonald's pulls controversial 'dad' film after backlash--and vows to learn lessons

McDonald's pulls controversial 'dad' film after backlash--and vows to learn lessons

McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said

Is Pepsi Fire the next Crystal Pepsi?

Is Pepsi Fire the next Crystal Pepsi?

The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.

McDonald's says sorry for exploiting childhood bereavement

McDonald's says sorry for exploiting childhood bereavement

A UK commercial angers viewers by suggesting a Filet-O-Fish can soothe the pain of a lost father.

See the most shared Facebook posts of last week

See the most shared Facebook posts of last week

BarkBox and Wienerschnitzel honored moms for Mother's Day.

From a park art project to a global brand: 8 questions for Shake Shack CEO Randy Garutti

From a park art project to a global brand: 8 questions for Shake Shack CEO Randy Garutti

Shake Shack's CEO discusses his growing brand with Sean Czarnecki and explains how it plans to face looming challenges.