Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly
The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.
Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.
BBDO New York relaunches the "My Black Is Beautiful" campaign.
Grey New York introduces a razor designed to shave other people.
P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for
The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and
See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.
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