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Articles: 63 Results
A devoted son returns the favor in heartbreaking Gillette spot

A devoted son returns the favor in heartbreaking Gillette spot

, Grey New York for Gillette

Grey New York introduces a razor designed to shave other people.

The future of adland: it's worth fighting for

The future of adland: it's worth fighting for

P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for

Why Unilever's Sustainable Living brands are driving growth

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and

Campaign TV: Lynx tackles male insecurity in search campaign

Campaign TV: Lynx tackles male insecurity in search campaign

See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk

Dove's body bottles botched the 'real' conversation

Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

Liquid-Plumr becomes the butt of its own crack joke

Liquid-Plumr becomes the butt of its own crack joke

The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

Amazon replaces Band-Aid as mom's favorite brand, says study

Amazon replaces Band-Aid as mom's favorite brand, says study

Dawn, Samsung and Cheerios also score high on YouGov BrandIndex's annual Mother's Day survey

Dove's body-shaped bottles backfire

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

Some have called this 19-year-old Kylie's biggest fan in the world, and he's got the tattoos to prove it.