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P&G global adspend falls to 11-year low after digital cuts

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly

Serta Simmons launches a new brand focused on tomorrow

Serta Simmons launches a new brand focused on tomorrow

The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.

Are campaigns like 'Real Beauty' real empowerment?

Are campaigns like 'Real Beauty' real empowerment?

Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.

Black families confront the realities of systemic racism in somber P&G spot

Black families confront the realities of systemic racism in somber P&G spot

, BBDO New York for Procter & Gamble

BBDO New York relaunches the "My Black Is Beautiful" campaign.

A devoted son returns the favor in heartbreaking Gillette spot

A devoted son returns the favor in heartbreaking Gillette spot

, Grey New York for Gillette

Grey New York introduces a razor designed to shave other people.

The future of adland: it's worth fighting for

The future of adland: it's worth fighting for

P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for

Why Unilever's Sustainable Living brands are driving growth

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and

Campaign TV: Lynx tackles male insecurity in search campaign

Campaign TV: Lynx tackles male insecurity in search campaign

See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk

Dove's body bottles botched the 'real' conversation

Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

Liquid-Plumr becomes the butt of its own crack joke

Liquid-Plumr becomes the butt of its own crack joke

The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.