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Articles: 52 Results
SheaMoisture followed a pattern of racist brand behavior, says Yvette Nicole Brown

SheaMoisture followed a pattern of racist brand behavior, says Yvette Nicole Brown

The "Community" actress cited companies like Fox and UPN for building their brands "on the backs of black people" then

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since

What global CPG brands can learn from Weetabix's Chinese flop

What global CPG brands can learn from Weetabix's Chinese flop

The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight

A giant, talking molar tells the 'Inconvenient Tooth' about toothpaste

A giant, talking molar tells the 'Inconvenient Tooth' about toothpaste

, 72 and Sunny LA for Hello Products

Animated film is 72andSunny's first work for Hello products.

Unilever to halve its creative agencies as it doubles down on efficiency savings

Unilever to halve its creative agencies as it doubles down on efficiency savings

After the failed Kraft Heinz takeover bid, the CPG giant aims to streamline its marketing process.

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

Pantene 'Strong Is Beautiful' campaign praises African American hair

Pantene 'Strong Is Beautiful' campaign praises African American hair

, Grey New York for Pantene

Grey New York departs from typical beauty care imagery in a poetic and inspiring spot.

J&J, Verizon and AT&T join brands to suspend YouTube advertising

J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that

Angel Soft pays rent and childcare costs for single parents

Angel Soft pays rent and childcare costs for single parents

, Deutsch LA for Angel Soft

Deutsch LA continues the 'Be Soft. Be Strong' campaign with an unbelievable trio of gifts

Hangover remedy feels St. Patty's pain in hilarious animated spots

Hangover remedy feels St. Patty's pain in hilarious animated spots

, Humanaut for Blowfish

Humanaut push for Blowfish includes a new website and package design