Fashion

Articles: 66 Results
How mainstream brands are celebrating 4/20

How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Connecting the dots: How Refinery29's creative chief stays inspired

Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide,

Brand Superfan of the Week: Adidas's Jemuel Wong

Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

Lane Bryant CMO blasts the 'Girls' Lounge' at 4A's, and its CEO pounces

Lane Bryant CMO blasts the 'Girls' Lounge' at 4A's, and its CEO pounces

Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.

See which brands ran the most TV commercials last week

See which brands ran the most TV commercials last week

Toyota aired 2,494 ads last week, while Allegra, IT Cosmetics and Geico made a comeback.

Why 'China's hunkiest grandpa' is Reebok's new face

Why 'China's hunkiest grandpa' is Reebok's new face

Being old yet muscular helps, but the brand says the octogenarian embodies the Chinese zeal for self-improvement and overcoming limitations.

Who's behind those bizarre Nike spoof ads? Surprise: It's Nike.

Who's behind those bizarre Nike spoof ads? Surprise: It's Nike.

To celebrate the anniversary of the Air Max 1, the brand recruited artists Ava Nirui and Alex Lee to produce

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

Nike, Muji targeted in China consumer rights exposé

Nike, Muji targeted in China consumer rights exposé

Both companies are accused of having misled consumers through their marketing.