Consumer Goods

Articles: 363 Results
Burt's Bees's VR experience welcomes fans into founder's cabin

Burt's Bees's VR experience welcomes fans into founder's cabin

The brand uses technology to tap into Burt Shavitz's analog lifestyle just in time for Earth Day

How mainstream brands are celebrating 4/20

How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Super Bowl 2017 ads were the least shared in six years, study says

Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

Unilever plots U-Studio expansion as it eyes $2.1B efficiency savings

Unilever plots U-Studio expansion as it eyes $2.1B efficiency savings

CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.

See the most shared Facebook posts of last week

See the most shared Facebook posts of last week

Pop-Tarts, J├Ągermeister and Papa John's Pizza got in on the pranks on April Fools' Day.

Unilever to halve its creative agencies as it doubles down on efficiency savings

Unilever to halve its creative agencies as it doubles down on efficiency savings

After the failed Kraft Heinz takeover bid, the CPG giant aims to streamline its marketing process.

Mars marketing chief calls on industry to swallow fear of offending to advance diversity

Mars marketing chief calls on industry to swallow fear of offending to advance diversity

Diversity should not be seen as the answer to the challenges facing advertisers, instead of a problem to be solved,

LBGT+ people reveal they feel 'invisible' in advertising

LBGT+ people reveal they feel 'invisible' in advertising

Young gay and bisexual men feel they are under-represented in advertising, and believe brands have a responsibility to take a

The 50+ age group is still a grey area for brands

The 50+ age group is still a grey area for brands

The over-50s are living longer and growing richer yet continue to be neglected by advertisers.

See which brands ran the most TV commercials last week

See which brands ran the most TV commercials last week

Toyota aired 2,494 ads last week, while Allegra, IT Cosmetics and Geico made a comeback.