Consumer Goods

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See the most-shared Facebook brand posts from last week

See the most-shared Facebook brand posts from last week

Visit Florida, Oregon Zoo, Lowe's help you through the wintertime blues on social

Brands and the inauguration: Who's in, who's out

Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Staples builds an Alexa-like easy button

Staples builds an Alexa-like easy button

The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.

Little girl values Reeboks over heels in new film

Little girl values Reeboks over heels in new film

, Venables Bell & Partners for Reebok

Venables Bell & Partners creates campaign showing the human side of fitness

P&G to split Japan media business between Omnicom and DAN

P&G to split Japan media business between Omnicom and DAN

After three decades with Dentsu, the FMCG giant is changing the structure of its media business.

Unilever calls on leaders to drive fight against stereotyping

Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

16 ads that look like America now: See our I&C Disruptors of 2017

16 ads that look like America now: See our I&C Disruptors of 2017

Nike, Apple, Axe and Glenfiddich are among the brands defying stereotypes and including underrepresented people.

AB InBev teams up with Keurig for in-home alcohol maker

AB InBev teams up with Keurig for in-home alcohol maker

Budweiser maker and Keurig want to install a machine bartender in every home.

WATCH: Facebook Live CES floor tour with SapientRazorfish

WATCH: Facebook Live CES floor tour with SapientRazorfish

We checked out drones, headseats and AI devices with lead engineer Matt Arnold.

S'well hires Ogilvy vet Judd Harner as first CMO

S'well hires Ogilvy vet Judd Harner as first CMO

The former Chico's CMO heads to the buy one, give one bottle company