Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.
Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.
The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints
Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.
P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."
Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."
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