Consumer Goods

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Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

See the most shared Facebook posts of last week

See the most shared Facebook posts of last week

BarkBox, Dairy Queen, Krispy Kreme and Harvard University connected to users through holidays.

St. Patrick's Day spending hits an all-time high, says NRF study

St. Patrick's Day spending hits an all-time high, says NRF study

Americans will spend $5.3 billion on green apparel, Guinness beer and more.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

See the most-shared Facebook posts of last week

See the most-shared Facebook posts of last week

BarkBox, Lane Bryant and Scentsy placed call-to-actions in their posts.

For the first time, Dove brings women from all over the world together in update to 'Real Beauty' campaign

For the first time, Dove brings women from all over the world together in update to 'Real Beauty' campaign

Thirty-two women from 15 countries are featured in photographs by Mario Testino.

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

In the next one to two years, Matt Britton believes more tech companies will join Google and compete with traditional

See the most-shared Facebook posts of last week

See the most-shared Facebook posts of last week

Kleenex, American Kennel Club, Sweet Earth Natural Foods and Fender harnessed the value of caring on social.

Unilever launches site to publicize roster agencies

Unilever launches site to publicize roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website

Unilever reviewing business after aborted Kraft Heinz takeover bid

Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to