The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and
The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.
Canon's new marketing strategy has moved from cameras to storytelling for millennials.
See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk
Automated recommendations will help pinners discover more of what they find appealing.
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
BarkBox and Wienerschnitzel honored moms for Mother's Day.
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
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