Consumer Goods

Articles: 394 Results
Watch marketing and adland's top names urge industry to fix diversity issue

Watch marketing and adland's top names urge industry to fix diversity issue

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and

Crate and Barrel 'Welcomes Love In' new spot

Crate and Barrel 'Welcomes Love In' new spot

The Preacher-created film brings together couples whose marriages span three months to 42 years.

Unilever's Keith Weed named world's most influential CMO

Unilever's Keith Weed named world's most influential CMO

Keith Weed, chief marketing officer of Unilever, has topped a ranking 50 of the world's most influential chief marketing officers

How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month

How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month

Now that marketing to the LGBTQ community has gone mainstream, brands from fashion to tech to retail are showing their

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Although Nike is planning to stick with the embattled golfer, other brands may end their deals with Tiger Woods after

Hilton tops Logo's annual ranking of 'out and proud' brands

Hilton tops Logo's annual ranking of 'out and proud' brands

Anheuser-Busch is the second-most, LGBT-inclusive marketer on the Viacom network's 'Top 25 Trailblazing Companies' report.

Why Unilever's Sustainable Living brands are driving growth

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

, Grey New York for Gillette

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

Canon's marketing shift aims for the smartphone generation

Canon's marketing shift aims for the smartphone generation

Canon's new marketing strategy has moved from cameras to storytelling for millennials.

Campaign TV: Lynx tackles male insecurity in search campaign

Campaign TV: Lynx tackles male insecurity in search campaign

See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk