Consumer Goods

Articles: 388 Results
Why Unilever's Sustainable Living brands are driving growth

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

, Grey New York for Gillette

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

Canon's marketing shift aims for the smartphone generation

Canon's marketing shift aims for the smartphone generation

Canon's new marketing strategy has moved from cameras to storytelling for millennials.

Campaign TV: Lynx tackles male insecurity in search campaign

Campaign TV: Lynx tackles male insecurity in search campaign

See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk

Pinterest extends its visual search technology to ads

Pinterest extends its visual search technology to ads

Automated recommendations will help pinners discover more of what they find appealing.

The shopping habits of affluent APAC spenders on holiday

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

Dove's body bottles botched the 'real' conversation

Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

See the most shared Facebook posts of last week

See the most shared Facebook posts of last week

BarkBox and Wienerschnitzel honored moms for Mother's Day.

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is