Consumer Goods

Articles: 334 Results
Kraft confirms merger talks with Unilever

Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

How a little-known subscription service outperformed Super Bowl advertisers on social

How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.

How brands like Jeep and Airbnb get their fans to do their marketing for them

How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

See the most-shared Facebook posts of last week

See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

How P&G's charter will change the media landscape

How P&G's charter will change the media landscape

P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed

Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clich├ęs."