Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can
Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's
About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety
An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly
In the next one to two years, Matt Britton believes more tech companies will join Google and compete with traditional
Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads
The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.
The art of cinematic storytelling on behalf of companies is usually associated with high-profile CPG, automotive and consumer brands, but
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