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Articles: 23 Results
Trump 'fires' business leaders after mass exodus

Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Consulting or IT giant to buy big six ad group 'within next five years'

Consulting or IT giant to buy big six ad group 'within next five years'

WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows," according to an M&A advisor.

How to effectively bring science to marketing

How to effectively bring science to marketing

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

Google shouldn't let a good crisis go to waste

Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Programmatic: Guilty until proven innocent?

Programmatic: Guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's

Top British advertisers call summit meeting with YouTube over brand safety

Top British advertisers call summit meeting with YouTube over brand safety

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

In the next one to two years, Matt Britton believes more tech companies will join Google and compete with traditional