B2B

Articles: 20 Results
How to effectively bring science to marketing

How to effectively bring science to marketing

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

Google shouldn't let a good crisis go to waste

Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Programmatic: Guilty until proven innocent?

Programmatic: Guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's

Top British advertisers call summit meeting with YouTube over brand safety

Top British advertisers call summit meeting with YouTube over brand safety

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

In the next one to two years, Matt Britton believes more tech companies will join Google and compete with traditional

Why ads in the editorial space will get results

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

B2B brand films can be sexy too

B2B brand films can be sexy too

The art of cinematic storytelling on behalf of companies is usually associated with high-profile CPG, automotive and consumer brands, but