Automotive

Articles: 248 Results
Frisky couple keeps their Volkswagens' rockin in family-friendly spot

Frisky couple keeps their Volkswagens' rockin in family-friendly spot

, Deutsch LA for Volkswagen

Deutsch LA introduces the Atlas SUV, eventually

Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)

Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)

Faced with a mandated review, the independent agency has instead chosen to end the long-term relationship.

Mercedes-Benz rips a page from BMW's playbook to reach millennials

Mercedes-Benz rips a page from BMW's playbook to reach millennials

The luxury automaker entertains through loosely connected short films in "Grow up" series.

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

Crowdtap CEO at Social Media Week: 'The TV will become a giant iPad hanging on your wall'

In the next one to two years, Matt Britton believes more tech companies will join Google and compete with traditional

Twitter says First View ad placement increases recall by 141%

Twitter says First View ad placement increases recall by 141%

Eager to spread some good advertising news, the network is sharing the results of campaigns from Wendy's, Jaguar and Motorola.

Fiat Chrysler's Olivier Fran├žois doesn't expect agencies to do his job

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising,

See the most-shared Facebook posts of last week

See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

Hall of shame: More multicultural brand blunders

Hall of shame: More multicultural brand blunders

It's baffling how often even major companies continue to get their messages wrong.

Did Super Bowl marketers score a touchdown with Boomers?

Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP