Automotive

Articles: 260 Results
Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

CMO Jill Gregory says the auto-racing association is "committed" to attracting younger fans through classroom programs like Acceleration Nation

How mainstream brands are celebrating 4/20

How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Super Bowl 2017 ads were the least shared in six years, study says

Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

Innocean runs a Hyundai spot, and its sequel, in the same commercial break

Innocean runs a Hyundai spot, and its sequel, in the same commercial break

Hybrid lovers sing the blues in one ad, and get their problems solved in the next.

To win back trust, VW goes big on longevity

To win back trust, VW goes big on longevity

Latest spot from Deutsch LA puts emphasis on the promise of a six-year warranty.

Acura takes mobile-first road to showcase the 2018 TLX

Acura takes mobile-first road to showcase the 2018 TLX

The Japanese automaker touts "What a Ride" with campaign built for social sharing.

See which brands ran the most TV commercials last week

See which brands ran the most TV commercials last week

Toyota aired 2,494 ads last week, while Allegra, IT Cosmetics and Geico made a comeback.

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.

Brand Superfan of the Week: Jeep's Kelley Buttrick

Brand Superfan of the Week: Jeep's Kelley Buttrick

The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by

See which brands ran the most TV commercials last week

See which brands ran the most TV commercials last week

Bayer took the top spot for the third week in a row.