Agencies

Articles: 934 Results
100 Years of Ads: Best Use of Celebrity

100 Years of Ads: Best Use of Celebrity

To celebrate the 4A's 100th anniversary, Campaign US uncovered the top 10 creative executions starring household names.

Preventing agency burnout is a team effort

Preventing agency burnout is a team effort

Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.

Lost horizons: unlikely lessons in diversity from 1950s New York

Lost horizons: unlikely lessons in diversity from 1950s New York

Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status

Why brands need to change their approach to marketing masculinity

Why brands need to change their approach to marketing masculinity

Old-fashioned ideals are damaging for men's well-being and society as a whole, which means marketers need to shift their focus.

ODD launches in US after winning global Perry Ellis ad account

ODD launches in US after winning global Perry Ellis ad account

The apparel company awarded the integrated account to ODD after a competitive pitch that involved three American agencies.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory

Recommendation Engine: the community's Silvio Caielli

Recommendation Engine: the community's Silvio Caielli

This associate creative director binge-watches miniseries and can be found humming "Despacito" throughout his work day.

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative

The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.

How advertisers can tap into consumers' feelings with the art of sound

How advertisers can tap into consumers' feelings with the art of sound

The COO of audio post-production company Sound Lounge explains how to keep your viewers from clicking the "mute" or "skip"

McDonald's awards World Cup brief to Leo Burnett London

McDonald's awards World Cup brief to Leo Burnett London

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity