Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups,
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.
This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director
Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.
The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed
The MDC agency's first global chief executive is said to be leaving advertising altogether.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
The latest in our series of interviews between a rising copywriter and a senior creative about making it in the
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