Agencies

Articles: 801 Results
Wary marketers sour on billable hours and incentives, says ANA

Wary marketers sour on billable hours and incentives, says ANA

Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups,

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.

The Recommendation Engine:  Saatchi & Saatchi's Alan Lin

The Recommendation Engine: Saatchi & Saatchi's Alan Lin

This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and

Why your iPhone is killing your creativity

Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director

Limit collaboration to once a day, new study suggests

Limit collaboration to once a day, new study suggests

Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.

Publicis Groupe refutes accounting allegation

Publicis Groupe refutes accounting allegation

The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed

Lori Senecal to leave CP+B at the end of 2017

Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the