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Millard to launch MediaLink's UK office

Millard to launch MediaLink's UK office

MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office

Digital ad industry can't grow without proper measurement

Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from

The Recommendation Engine: Assembly's Arie Hefter

The Recommendation Engine: Assembly's Arie Hefter

This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).

Save the people: The environmental movement needs a new tagline

Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of

How to have a killer career without killing yourself

How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a

My career in 5 executions: Pinterest's Alastair Cotterill

My career in 5 executions: Pinterest's Alastair Cotterill

From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real

WPP China CEO Bessie Lee resigns

WPP China CEO Bessie Lee resigns

Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.

How to stop brand apathy at a neurochemical level

How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

McDonald's quietly builds a team of in-house 'storytellers'

McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of

Super Bowl 2017 ads were the least shared in six years, study says

Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.