MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a
From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real
Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
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