For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a
Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were
70 percent of consumers aren't impressed with "The Experience Revolution."
Understanding how our brains compare with machines when making split-second judgments is crucial.
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to
Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann
The latest work, news, advice, comment and analysis, sent to you every dayregister free