VR

Articles: 20 Results
Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were

IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

How do we decide which decisions to leave in the hands of robots?

How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.

SXSW diary: Reality and empathy

SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to

Humans first in a digital world

Humans first in a digital world

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann

Marketing VP sues VR startup Magic Leap for gender discrimination

Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Procter & Gamble chief issues powerful media transparency rallying cry

Procter & Gamble chief issues powerful media transparency rallying cry

Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.

5 things the porn industry can teach marketers about VR

5 things the porn industry can teach marketers about VR

Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.

USA Today will live stream Trump's inauguration in VR and 360 degrees

USA Today will live stream Trump's inauguration in VR and 360 degrees

The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.

Audi steps up VR game with digital showroom

Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to