VR

Articles: 27 Results
Cannes favourite Sea Hero Quest returns in VR

Cannes favourite Sea Hero Quest returns in VR

Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the

Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

The experience economy: Key trends for 2017

The experience economy: Key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

VR not up to hype; moderate growth projected this year

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were

IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

How do we decide which decisions to leave in the hands of robots?

How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.