Mobile Technology

Articles: 117 Results
More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Starbucks China enables social gifting via WeChat to brew up sales

Starbucks China enables social gifting via WeChat to brew up sales

WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.

Facebook signs up to Media Rating Council auditing

Facebook signs up to Media Rating Council auditing

The social network takes another step toward transparency after misstating some key metrics.

What YouTube's Super Chat means for marketers

What YouTube's Super Chat means for marketers

Video advertising is about to get interesting.

Lionsgate puts a clever spin on movie trailers with John Wick 2 chatbot

Lionsgate puts a clever spin on movie trailers with John Wick 2 chatbot

Created by Jam3, the bot responds using machine learning and image recognition, and eventually reveals a scene of the movie.

Why I celebrated iPhone's 10th birthday by buying a Pixel

Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at

Email marketing survives Gmail tabs

Email marketing survives Gmail tabs

If there's an issue for marketers, it's misclassification.

Impasse with government puts brakes on Uber in Taiwan

Impasse with government puts brakes on Uber in Taiwan

The company will halt its Taiwan service as of Feb. 10.

Facebook Creative Shop to host first small business workshop on Super Bowl Sunday

Facebook Creative Shop to host first small business workshop on Super Bowl Sunday

150 mobile strategists will work with SMBs to produce low-cost creative for mobile.

Tinder adopts programmatic advertising

Tinder adopts programmatic advertising

The dating app partners with Facebook's Audience Network.