AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that
Ads will soon be pulled from specific pages that run afoul of the rules.
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
But don't expect this rate of ad revenue growth to continue, says CFO.
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a
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