A new report shows a high willingness among users to engage with advertisers.
WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.
The social network takes another step toward transparency after misstating some key metrics.
Video advertising is about to get interesting.
Created by Jam3, the bot responds using machine learning and image recognition, and eventually reveals a scene of the movie.
When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at
If there's an issue for marketers, it's misclassification.
The company will halt its Taiwan service as of Feb. 10.
150 mobile strategists will work with SMBs to produce low-cost creative for mobile.
The dating app partners with Facebook's Audience Network.
The latest work, news, advice, comment and analysis, sent to you every dayregister free