American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Ad intelligence platform will offer demographic and behavioral data analysis.
Ads will soon be pulled from specific pages that run afoul of the rules.
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.
The lines behind web UX and web content are so blurred as to be almost meaningless.
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