Marketing Technology

Articles: 150 Results
Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Evidence-biased marketing: Look for bias - research is rarely innocent of it

Evidence-biased marketing: Look for bias - research is rarely innocent of it

Don't be afraid of bias when poring over your market research results.

YouTube brings in third-party brand safety reporting

YouTube brings in third-party brand safety reporting

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away

High school students tackle Spotify brief for 4A's competition

High school students tackle Spotify brief for 4A's competition

See the winning presentations from the latest ReACT competition.

Why email is the common denominator for Zillow brands

Why email is the common denominator for Zillow brands

Upon acquisition, Zillow found many of its sub-brands were using the same email provider.